---
description: The only Instagram auto reply guide you'll ever need. This article contains everything you need to know about Instagram auto responder and how to set it up.
title: Instagram Auto Reply: Your Easy How-To Guide 
image: https://assets2-proxy.respond.io/ph8r57dk1q9w/n1rba33u1Si20Bi2Wvu3a/d1a3a8dc46bd799a275c21f5eb467122/InstagramAutoReplyCoverImage_e6ce0c39d56d143d9be112928f164487.png
---

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# Instagram Auto Reply: A How-To Guide 

[![Gabriella](https://assets2-proxy.respond.io/ph8r57dk1q9w/6TgzTm0QlIPDnG4YWA41K4/4ac61d3efe97d14652a514c5727318bd/Avatar.svg?q=70&w=400&fm=avif)](/author/gabriella)

[Gabriella](/author/gabriella)

· 16 Jul 2025

·

5 min read

![Instagram Auto Reply: Your Easy How-To Guide ](https://assets2-proxy.respond.io/ph8r57dk1q9w/n1rba33u1Si20Bi2Wvu3a/d1a3a8dc46bd799a275c21f5eb467122/InstagramAutoReplyCoverImage_e6ce0c39d56d143d9be112928f164487.png?q=70&w=400&fm=avif)

Want to know how to send Instagram auto reply messages? We've got you covered! This article will explain why you need an Instagram auto responder and the different ways you can set it up on Instagram.

## What is Instagram Auto Reply

Instagram auto reply are automated responses sent when customers message you on Instagram. Welcome and away messages are two of the most common auto replies businesses use to improve customers’ experience.

Compared to traditional messaging channels like email, customers have quick response time expectations on apps like Instagram. However, businesses are not always able to respond immediately due to a lack of staff, limited hours of operation and more.

![These are the benefits of using Instagram auto reply](https://assets2-proxy.respond.io/ph8r57dk1q9w/5tVXqpGneOxiOuDVLKs64P/aec0d80c7950aafd0af3ca673e389592/InstagramAutoReplyImage01_8f69df4f4599198862f1cfce0d2f1e72.png?fm=jpg&q=80&w=640) 

Auto replies solve these issues by:

* **Managing customers’ expectations**: Let customers know when to expect a reply
* **Making a good first impression**: Give customers a timely and friendly response
* **Collecting customer information**: Send a [pre-chat survey](https://respond.io/blog/pre-chat-survey) to collect customer details so that agents can understand the situation before conversing with them

However, if you want more advanced automated replies, you should use [AI Agent](https://help.respond.io/l/en/automate-conversations/maximize-customer-service-potential-with-ai-agent). It can provide quick responses to low-level conversations like basic product information and troubleshooting steps.

Now that you understand the basics, let's look at the different ways you can set up Instagram auto reply.

## How to Set Up Auto Reply on Instagram

Businesses can use one of three methods to set up prompt responses to customers who message them on Instagram. 

![You can set up auto reply on instagram auto reply to dm, Meta Business Suites and respond.io](https://assets2-proxy.respond.io/ph8r57dk1q9w/6zuCgMli4pNl5z4mSIY1Sp/a582509a54fdb2ed85c20b97e90852d1/InstagramAutoReplyImage02_61ca8fc37c9465c8b609edb1a8df65cc.png?fm=jpg&q=80&w=640) 

These are:

* Instagram App Direct Message Inbox
* Meta Business Suite Inbox
* Respond.io’s Omnichannel Messaging Inbox

In the next section, we’ll explain the functions of each option and how to set them up so you can start using Instagram auto reply right away. 

### How to Set Up Instagram Quick Reply: Instagram DM Inbox

There’s no Instagram DM auto reply feature on the app itself. Therefore, businesses communicating with clients solely through the app can send ready-made responses to common customer queries using [Instagram Quick Replies](https://respond.io/blog/quick-reply-instagram-examples#toc-mobile-0). Follow these steps to set up frequently asked questions on Instagram direct.

1\. From Instagram home, tap the Messenger icon on the top right of the screen.

2\. Under Set Up Automated Responses, tap _Get Started_**.**

3\. Tap the toggle next to Show Questions to enable automated responses.

4\. Under Questions, tap _Add Question_**.** For each question, you’ll be prompted to enter a Question and optional Automated Response. 

5\. Tap _Save_ once you’re done.

To use this feature, you must first make sure that your [Instagram account is a business account](https://respond.io/blog/instagram-direct-message-api). Note that you can only set up Quick Replies on the Instagram phone app settings. For step-by-step setup instructions, read our [guide to Instagram Quick Replies](https://respond.io/blog/quick-reply-instagram-examples#toc-mobile-1). 

Next, we’ll show you how to set up Instagram auto reply and the types of auto replies available on Meta Business Suite.

### How To Set Up Automatic Replies on Instagram: Meta Business Suite Inbox

Businesses can send Instagram auto replies via Meta Business Suite. However, the automated messaging features on Meta Business Suite are limited to instant replies and away messages.

To set up auto reply on Instagram, you must first [connect your Instagram Business account to Meta Business Suite](https://respond.io/blog/instagram-direct-message-api#toc-mobile-5). Once they are connected, you can set instant reply and away messages.

#### **Auto Reply Instagram: Instant Reply**

**1\. Open** [Meta Business Suite Inbox](https://business.facebook.com/latest/inbox) and click on _Automations_.

![To set instagram auto replies, you need click on automations on Meta Business Suite Inbox.](https://assets2-proxy.respond.io/ph8r57dk1q9w/2SLKj91U5bWgJWxABUtuDF/039fc19b29df61f6c1593cdb5da96c1c/0001-248539870181_021e21e6996f0509a92e0be544e1dcb0.jpeg?fm=jpg&q=80&w=640) 

**2\. Navigate** to _Instant Reply_ and turn on the toggle.

![This image shows how to turn on instant reply on instagram](https://assets2-proxy.respond.io/ph8r57dk1q9w/3nCVzrLZF41yeaGLMai0QA/aa485dbd9d7953fe9d5e20a911494893/0002-248539870182_19d667bebc03ff9a047a8d82a03a00d3.jpeg?fm=jpg&q=80&w=640) 

**3\. Select** Instagram by checking the box.

![Select which channel you'd like to receive messages on, Messenger or Instagram](https://assets2-proxy.respond.io/ph8r57dk1q9w/3KSZEql7OGzfLOxRaVNbCQ/2f058dd4115e9927e03ee3ae27d8bd5f/0003-248539870183_2e15d6c3c1340b52ba970a074d0ff42b.jpeg?fm=jpg&q=80&w=640) 

**4\. Compose** your auto reply message and click on the _Sparkles_ icon if you want to personalize your Instagram instant reply.

![Image showing how to compose your instant reply message](https://assets2-proxy.respond.io/ph8r57dk1q9w/UjWjtQ9KjvlUw1YRzww32/1c323dec30c6fa2d612c3ef11b2080ac/0004-248539870184_5dc4723edc6b756104b74c08b92683bb.jpeg?fm=jpg&q=80&w=640) 

**5\. Click** on _Save Changes t_o publish your auto reply. 

![After setting up. Click save and you can enable auto reply Instagram dm](https://assets2-proxy.respond.io/ph8r57dk1q9w/7fryY5sKlZD1nlSZbzjXlt/969ad7263161d93287ddda077c3e44c2/0005-248539870185_c8bfdc659bf0cf1ed97546b74081c0dc.jpeg?fm=jpg&q=80&w=640) 

If you want to test the message before saving it, click on _Preview in Messenger._ Next, we’ll show you how to set up an away message on Meta Business Suite. 

#### **Auto Reply Instagram: Away Message**

**1\. Open** [Meta Business Suite Inbox](https://business.facebook.com/latest/inbox) and click on _Automations_.

![Image showing can you set up auto reply on instagram? You can set up Instagram auto reply by clicking on automations on Meta business Suite Inbox.](https://assets2-proxy.respond.io/ph8r57dk1q9w/2Twqke1TG3EN1fwyyc4DmL/a74d8ca2069c525d8bfe73d462e05f57/0001-248539870181_c41629072a8795205681495f3a267b7e.jpeg?fm=jpg&q=80&w=640) 

**2\. Navigate** to _Away Message_, select Instagram by checking the box and click on _+Add Time_ to schedule your away time.

![This is an image on how to set up an auto reply on instagram for away message](https://assets2-proxy.respond.io/ph8r57dk1q9w/1QrK9SvlC8ewWTdXauRfjQ/e1739f51855f2a440eb997cbab3f048a/0006-248550655976_28942873da7fd2477a5f98c039c420eb.jpeg?fm=jpg&q=80&w=640) 

**3\. Set** your away hours. 

![This is an image showing how to set your out of business hours to send instant replies](https://assets2-proxy.respond.io/ph8r57dk1q9w/2hFAJ89MM9rlo3gXrDlD7G/a0f0e0b5f0f7f5847ba25f812e3c6f91/0007-248550655977_841b469ab27e1d652d71c9a6556f6ed3.jpeg?fm=jpg&q=80&w=640) 

**4\. Compose** your away message and click on _+Add Customer’s Name_ if you want to personalize it.

![Image showing that by setting up away message, this is how to turn off auto response on Instagram for welcome message](https://assets2-proxy.respond.io/ph8r57dk1q9w/7oewQICCVXELnBYbQaaVvp/fff275ace91527d5d2c44f4680ed6776/0008-248550655978_b6d28e8ac3a996a386ad634531abfc6b.jpeg?fm=jpg&q=80&w=640) 

**5\. Click** _Save._ Your away message will be sent when customers message you outside of your business hours.

![This is an image on how to turn on auto-reply on instagram for away message](https://assets2-proxy.respond.io/ph8r57dk1q9w/6wz1kyiSlfYpjs5R4JH2RE/fdcb95ba49a34eca41eaba0cfe0a97be/0009-248550655979_5afa3cb8ca7cea03d307801326bb92fd.jpeg?fm=jpg&q=80&w=640) 

Want more advanced automation with messaging compared to what Meta Business Suite can provide? You'll need a business messaging platform like respond.io.

> Warning! Following Meta's latest changes to its Handover Protocol, you can now only have one primary app: either Meta Business Suite Inbox or a third-party inbox like respond.io. Note that only the primary app will receive incoming messages. 

Next, we'll show you how to set up Instagram auto reply messages on respond.io. However, before you can use respond.io as a third-party Instagram inbox, you must disable Meta Business Suite Inbox and [make respond.io the primary app](https://developers.facebook.com/docs/messenger-platform/handover-protocol#assigning-primary-receiver-role) instead.

Turn customer conversations into business growth with respond.io. ✨

Manage calls, chats and emails in one place!

[ Book a Demo](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJZtM4BfRkXBKSL59L5j%2FlaJ4%2BzD1NHrw8UnfY3qlAjv5e5x%2FLC6kTHaAzy%2BZArNHjwEPBjeaY%2Flegh7%2FlItLGZbpOSlRy%2B3HaHdvJTbK4816w%3D&webInteractiveContentId=131307604004&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200) [ Sign Up Free](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJUZ9y86szSaqWmCnYSYMq0ZOk9XV2oCon%2FmNLPf8PPYjkz0WNyT3X6%2FNYXJ57JQd5OrqxmaPSa%2B7vmFBoJC5AM1ZN85A57D%2Ff8%2FTbyG9hd5BP9pbt7izF7v82BktzihajSsdiAfsC8q7M1poVVj%2FeAarUQTlFGjZdhnpE%2FS0oyP6r6zJeC35UP7Fj5%2FhBOQVo1fYZ5OQ0ThLMvpSdc7BkVWmpTOpdbJhdObPU%3D&webInteractiveContentId=131307603879&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200) 

### How to Set Up Instagram Auto Responder on respond.io

Respond.io gives you two powerful ways to automate replies to Instagram comments. Let’s explore how each option works and what makes them different.

#### Set Up Instagram Auto Private Replies

If your business runs an Instagram Business Account, you’ll likely receive messages through comments on posts, ads, reels, or live videos. Many of these comments come from people interested in your products or services. However, without a way to reply promptly, valuable business opportunities could slip away.

![Reply to Instagram comments automatically with Instagram auto private replies](https://assets2-proxy.respond.io/ph8r57dk1q9w/5dUKi4qFcA4GyTyc4eOyoa/31ebe5680ae6c7f3982f12f97a573818/c8dc847e-1b68-4182-8fcd-041e8db8e3f5.png?fm=jpg&q=80&w=640) 

Respond.io helps you stay on top with [Instagram Auto Private Replies](https://respond.io/help/instagram/instagram-auto-private-replies). This feature lets you automatically send private messages in response to comments on your content, so you can proactively engage potential leads and nurture relationships right from the start.

You can choose between a generic reply to all posts, reels and stories or specific replies for selected posts and reels. But what about Instagram DMs? No worries—we’ll show you next how to set up automated replies for those, too.

#### Set Up an Instagram Auto Responder Workflow

If you’re searching for an auto-reply solution for [Instagram DMs](https://respond.io/blog/how-to-sell-on-instagram-dm), respond.io has you covered. With advanced automation, you can capture customer information and send [personalized, automated messages](https://help.respond.io/l/en/workflows/workflow-steps) tailored to different customer segments—such as location, products purchased, subscription tiers, and more.

Plus, setting up advanced automated messages is easy with respond.io’s Workflows. You can even configure your Workflow to [route contacts](https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio) to the right team and [assign them to an available agent](https://respond.io/blog/auto-assignment-automatic-assignment-respondio) once your auto replies are sent. Follow the steps below to get started.

**1\. Navigate** to the Workflows Module and click on _Add Workflow._

![Image showing how to Activate Instagram Auto Message: Add workflow on respond.io](https://assets2-proxy.respond.io/ph8r57dk1q9w/2pojSVijGFD9eoxJ4lxUX8/03a145cbba19eb30edfef99460d08370/0001-25415028443_f75d68373a48c37147e8b9e978dc9856.png?fm=jpg&q=80&w=640) 

**2\. Set** the Workflow Trigger to _Conversation Opened_.

![This image shows how to set instagram auto reply dm and how to set up auto reply on instagram](https://assets2-proxy.respond.io/ph8r57dk1q9w/35AayhwQBHiu6LO81gJhh4/062eb0e51e000c72c4bf66bdb92c2448/0002-248574764992_21d1cc55e62e303f74fcfa96ca86ef47.png?fm=jpg&q=80&w=640) 

**3\. Add** the [Date & Time Step](https://help.respond.io/l/en/workflows/workflow-steps#step%5Fdate%5Ftime) to set your business hours. This will determine when an away message or welcome message should be sent.

![Image showing that to activate instagram auto message 2025, you can first define your business hours using respond.io Workflows](https://assets2-proxy.respond.io/ph8r57dk1q9w/1ClHcSAfhqH6l3g1iYyJUX/9ee84d22ddd73346a8ea9b3bfcb7bda9/0003-248574764993_4ce667131c6e8e31627fbb7448b18076.png?fm=jpg&q=80&w=640) 

**4\. Add** the Send a Message Step. Make sure to set the Channel to Instagram in the configuration drawer when you compose your welcome and away messages.

![Image for Auto reply instagram: Compose your instagram auto dm reply in the respond.io away message step](https://assets2-proxy.respond.io/ph8r57dk1q9w/5luNSul0VHl3SDE0UuYxGp/efbc9f0723714a3a1f81f6e0eef767e5/0004-248574764994_7e707401a39099fb24c396bf6233435f.png?fm=jpg&q=80&w=640) 

If you wish to obtain customer information, add the [Ask a Question Step](https://respond.io/blog/question-bot). The responses can be saved as Variables or Contact Fields to be used in other parts of the Workflow. 

![Image showing how you can now activate your Instagram auto responder by clicking on save and publish](https://assets2-proxy.respond.io/ph8r57dk1q9w/6UHhvNa0AZvr3ZGYzTUdYH/7bda48c864baaba50b0d322cc8f167e5/0006-25149596571_817dd91dfbe015beecd8daee7e26e578.png?fm=jpg&q=80&w=640) 

Once you’ve set up your Workflow, save and publish it. And that’s everything you need to know about setting up Instagram auto reply. Next, we’ll give you a few auto reply message examples, so you can start engaging with leads and customers quickly.

## Instagram Auto Reply Message Examples

Here are a few examples to spark your creativity. For more Instagram welcome message ideas, [check out our detailed blog post](https://respond.io/blog/instagram-welcome-message-examples).

* Thank you for getting in touch! Our team is available from 10am-3pm CT. We'll get back to you within those hours!
* Hey there—thanks for reaching out! Your message is important to us. Someone on our team will get back to you within the next 12 hours.
* Sorry we missed you! Our team is currently unavailable, but we'll be back around 8am GMT.

Want to start sending Instagram auto replies with respond.io? [Create a free account](https://app.respond.io/user/register?%5Fgl=1%2a13zt93o%2a%5Fga%2aNDczMzQ0NjA5LjE2NDczMTc2ODk.%2a%5Fga%5FCVVNV8KDRF%2aMTY1MTEyNTQwMi45Mi4xLjE2NTExMjcxNzUuMA..&%5Fga=2.8155255.479185282.1651053693-473344609.1647317689) and connect your Instagram with an AI-powered customer conversation management platform and badged Meta Business Partner to boost your customer experience game.

Turn customer conversations into business growth with respond.io. ✨

Manage calls, chats and emails in one place!

[ Book a Demo](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJZtM4BfRkXBKSL59L5j%2FlaJ4%2BzD1NHrw8UnfY3qlAjv5e5x%2FLC6kTHaAzy%2BZArNHjwEPBjeaY%2Flegh7%2FlItLGZbpOSlRy%2B3HaHdvJTbK4816w%3D&webInteractiveContentId=131307604004&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200) [ Sign Up Free](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJUZ9y86szSaqWmCnYSYMq0ZOk9XV2oCon%2FmNLPf8PPYjkz0WNyT3X6%2FNYXJ57JQd5OrqxmaPSa%2B7vmFBoJC5AM1ZN85A57D%2Ff8%2FTbyG9hd5BP9pbt7izF7v82BktzihajSsdiAfsC8q7M1poVVj%2FeAarUQTlFGjZdhnpE%2FS0oyP6r6zJeC35UP7Fj5%2FhBOQVo1fYZ5OQ0ThLMvpSdc7BkVWmpTOpdbJhdObPU%3D&webInteractiveContentId=131307603879&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200) 

## Further Reading

Did you find this article useful? If so, here are some readings on Instagram that might interest you.

* [The Ultimate Guide to Instagram Business Messaging](https://respond.io/blog/instagram-direct-message-api)
* [20 Best Instagram Quick Reply Examples](https://respond.io/blog/quick-reply-instagram-examples)
* [Instagram Business Account Multiple Users](https://respond.io/blog/instagram-business-account-multiple-users)

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2025-12-05T05:06:23.489Z

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