---
description: Considering Wati vs respond.io to manage marketing and sales over chat? Here's what growing businesses need to know before making a decision.
title: Wati vs Respond.io: 6 Features Growing Businesses Need
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# Wati vs Respond.io: 6 Features Growing Businesses Need

[![Susan Swier](https://assets2-proxy.respond.io/ph8r57dk1q9w/4IHLTWbmWN0uXBc5x4jthC/59252fcdb357304ce07be76043047b7a/Susan_Swier_Avatar.svg?q=70&w=400&fm=avif)](/author/susan-swier)

[Susan Swier](/author/susan-swier)

· 03 Nov 2025

·

9 min read

![Wati vs Respond.io: 6 Features Growing Businesses Need](https://assets2-proxy.respond.io/ph8r57dk1q9w/1cW3Dqcrct47A6ARcw2GOA/0271bd9f16e87a5145a9bece91a8e8e8/wati-vs-respondio_4c706b0ab43543b39cbb537e0cf4c2fd.jpg?q=70&w=400&fm=avif)

Weighing the pros and cons between Wati vs respond.io to manage your WhatsApp conversations and do marketing and sales over chat? Wati is an affordable option for small businesses primarily using WhatsApp for customer communication. For growing businesses using multiple channels and sending high volumes of messages, respond.io may be the better choice. We’ll break down the differences between the two so you can make an informed decision that best suits your business.

## Wati vs Respond.io: A Side-by-Side Comparison

When you’re selecting a conversation management platform, you’ll want to ensure it supports the channels your customers use most, offers sales and marketing automation to help you scale, provides prompt support when needed and can be trusted to keep your customer data secure.

First of all, let’s look at an overview of how Wati vs respond.io compare on these key features.

| **Wati**                                                                                                   | **Respond.io**                  |                                                                                             |
| ---------------------------------------------------------------------------------------------------------- | ------------------------------- | ------------------------------------------------------------------------------------------- |
| **WhatsApp Capabilities** WhatsApp BSPWhatsApp Catalog Broadcasts                                          | ✅✅✅                             | ✅✅✅                                                                                         |
| **Omnichannel Capabilities**                                                                               | WhatsApp, Instagram             | WhatsApp, Instagram, Facebook, Telegram, Viber, WeChat, SMS, LINE, Webchat, custom channels |
| **Marketing and Sales Automation** Chat Automation Workflows Click to Chat Ads Automation Triggers Reports | ✅ ❌✅                            | ✅✅✅                                                                                         |
| **AI Features** AI AgentAI Assisted Message DraftsLearns from Resources                                    | 🔶 (simple chatbot for FAQs) ❌✅ | ✅✅ ✅                                                                                        |
| **Platform Security and Stability** ISO 27001 Supports High Message Volume without Lagging                 | ❌✅                              | ✅ ✅                                                                                         |
| **Customer Support**Onboarding SupportAvailability                                                         | ✅ 🔶 (only via email and bot)   | ✅ ✅                                                                                         |

Turn customer conversations into business growth with respond.io. ✨

Manage calls, chats and emails in one place!

[ Book a Demo ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJZtM4BfRkXBKSL59L5j%2FlaJ4%2BzD1NHrw8UnfY3qlAjv5e5x%2FLC6kTHaAzy%2BZArNHjwEPBjeaY%2Flegh7%2FlItLGZbpOSlRy%2B3HaHdvJTbK4816w%3D&webInteractiveContentId=131307604004&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200)[ Sign Up Free ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJUZ9y86szSaqWmCnYSYMq0ZOk9XV2oCon%2FmNLPf8PPYjkz0WNyT3X6%2FNYXJ57JQd5OrqxmaPSa%2B7vmFBoJC5AM1ZN85A57D%2Ff8%2FTbyG9hd5BP9pbt7izF7v82BktzihajSsdiAfsC8q7M1poVVj%2FeAarUQTlFGjZdhnpE%2FS0oyP6r6zJeC35UP7Fj5%2FhBOQVo1fYZ5OQ0ThLMvpSdc7BkVWmpTOpdbJhdObPU%3D&webInteractiveContentId=131307603879&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200)

In the next section we'll take a deeper dive into Wati vs Respond.io.

## Wati vs Respond.io: Compare 6 Must-Have Features

Now that you’ve seen an overview of the basic features, we’ll get into the details of the benefits and limitations of Wati vs. respond.io for growing businesses like yours.

### Wati vs Respond.io: WhatsApp API Capabilities

As the most popular communication channel in many countries, WhatsApp is essential for doing marketing and sales over chat. Growing businesses benefit from using[ WhatsApp API rather than WhatsApp Business App](https://respond.io/blog/whatsapp-business-api) as it enables multi-user access along with robust broadcast and automation capabilities.

As WhatsApp API doesn’t have a front-end interface, you’ll need to connect it to a messaging platform like Wati or respond.io. The extent of the features you can use depends on your provider, so it’s important to make the right choice.

#### WhatsApp BSP

Both Wati and respond.io are[ WhatsApp Business Service Providers](https://respond.io/blog/whatsapp-partners-whatsapp-business-solution-provider#toc-mobile-0) (BSPs) which means they have partnered with Meta to provide access to WhatsApp API. Meta charges[ conversation fees for certain business-initiated messages](https://respond.io/blog/whatsapp-business-api-pricing#toc-mobile-2) regardless of your provider.

Both Wati and respond.io allow you to sign up for WhatsApp API at no additional monthly cost, unlike some other BSPs. However, not all Meta Business Manager features are available with Wati as Wati focuses on WhatsApp rather than on Facebook and Instagram.

#### WhatsApp Business Calling API

Recently, WhatsApp announced the [WhatsApp Business Calling API](https://help.respond.io/l/en/whatsapp/whatsapp-business-calling-api), now available in 24 countries, including Malaysia, Singapore, the United Kingdom, Mexico, Brazil and Kuwait. This enables businesses and customers to call each other through WhatsApp and transfer calls to other agents.

Respond.io supports this new feature, enabling businesses new avenues to improve their sales and marketing operations. At the time of writing, Wati hasn't announced supporting WhatsApp Business Calling API.

#### Meta Catalog Integration

Sending product photos via WhatsApp helps leads make a decision faster.[ Meta Catalogs](https://respond.io/blog/whatsapp-catalog-whatsapp-shopping-catalog) allow you to upload items and descriptions to Meta Business Manager to easily send them in a message or use in ads shown on Instagram or Facebook.

![screenshot showing how to create a WhatsApp catalog in Meta Business Manager](https://assets2-proxy.respond.io/ph8r57dk1q9w/vmmLJaIZF8Kftggkgv95u/2d46f7f64dd4a3ea7b3f4a077b4a29b4/628cc9bfa6c7902fb5fa28b-screenshot-2024-04-22-at-11940-pm-2-800_ddef4f0bf5430c19da1758002f78a963.png?fm=jpg&q=80&w=640)

Both Wati and respond.io directly integrates with Meta Catalogs so you can instantly access catalog images from Meta Business Manager and send them in messages.

#### WhatsApp Broadcasts

One factor many businesses look for in a conversation management platform is the ability to send broadcasts or[ bulk messages](https://respond.io/blog/whatsapp-bulk-message). WhatsApp API is essential for this as it allows you to broadcast to thousands of contacts whereas WhatsApp Business App only allows you to send broadcasts to 256 contacts at a time.

Both Wati and respond.io have WhatsApp API broadcasting capabilities, enabling you to segment contacts for retargeting, send promotions, newsletters, reminders and more.[ Create template messages](https://respond.io/blog/whatsapp-template-message) directly in the platform and get them approved by WhatsApp. Broadcasts can be sent immediately or scheduled for specific dates and times.

### Wati vs Respond.io: Omnichannel Capabilities

While WhatsApp is the most popular channel for many businesses, it’s most likely not the only channel your customers are on. Growing businesses require[ omnichannel capabilities](https://respond.io/blog/omnichannel-communication#toc-mobile-2) to widen their audience and reach full potential.

An ideal conversation management platform allows you to manage messages and communicate on any channel.

#### Channels Available

Wati was initially designed to be used solely with WhatsApp, but it enabled Instagram DM connection starting in October 2024\. Businesses can send and reply to Instagram DMs in their team inbox, but the capabilities are limited compared to WhatsApp. No other channels are supported by Wati.

![icons representing all the channels respond.io supports](https://assets2-proxy.respond.io/ph8r57dk1q9w/1DCgrmIaa10O8vntRyhRCN/837907db3b6965a19bed4c0a65c5d95c/sleekflow-vs-respondio-image-3_89d2e215010138ff823c8678539cfaa9.png?fm=jpg&q=80&w=640)

Respond.io on the other hand, supports WhatsApp, Instagram, Facebook, Telegram, Viber, WeChat, SMS, email, LINE, Webchat and custom channels. For[ custom channels](https://help.respond.io/l/en/custom-channel/custom-channel-overview), use our developer API to connect respond.io to any channel.

With respond.io, automation features are enabled for every channel, so no matter which channel your leads come from, you’ll have full potential to[ capture, convert and retain](https://respond.io/blog/conversation-led-growth) customers.

### Wati vs Respond.io: Marketing and Sales Automation

To reach more leads and manage high volumes of inquiries coming in over chat, automation is essential. Here’s how Wati vs respond.io compare in terms of[ automating marketing and sales](https://respond.io/blog/whatsapp-automation).

#### Chat Automation

Both Wati and respond.io provide businesses with no-code automation builders. Wati’s automation is referred to as a Chatbot Builder, focusing on responding to inquiries, while respond.io’s is called Workflows and has more comprehensive integrations.

![icons showing the capabilities respond instantly, qualify leads, answer FAQs and book appointments](https://assets2-proxy.respond.io/ph8r57dk1q9w/5SNtjCljv6kRwgjwhxPtGt/52e04bace2320ebecdd061429928be21/sleekflow-vs-respondio-image-4_e079ae8bf67a146767666e00cfdfe98b.png?fm=jpg&q=80&w=640)

While both platforms enhance your marketing and sales capabilities like instant responses, qualification questions, answering FAQs and appointment booking, Wati’s workflows only support WhatsApp. Respond.io’s workflows allow you to use these advanced automations across channels.

#### Click to Chat Ads

Want to get new leads into your inbox?[ Click to chat ads](https://respond.io/blog/click-to-chat-ads) are the fastest way to get a large, targeted audience to send you a message. With Meta, you can create ads displayed on Facebook and Instagram that click to WhatsApp or Facebook Messenger.

While you can run click to chat ads with Wati’s WhatsApp API, the ads can’t be used to trigger an automation. Wati does offer an ad conversion tracking tool available for higher tier plans to help measure the success of click to chat ads.

Respond.io has automation triggers that are compatible with click to chat ads. That means that you can seamlessly send automatic replies, keep track of how many conversations are coming into the platform from ads and more.

Respond.io also supports[ TikTok Messaging Ads](https://respond.io/blog/tiktok-messaging-ads), allowing you to reach new audiences on TikTok and convert them through ads.

#### Reports

When you’re doing marketing and sales over chat, you’ll want to see the results of your efforts, for example, by tracking how quickly conversations are being responded to and which channels the most leads are coming in on.

Wati and respond.io both offer reporting capabilities to help you maximize team efficiency and gauge agent performance.

Respond.io also includes[ reports on channels](https://help.respond.io/l/en/reporting-and-analytics/reporting-for-sales) to help you focus on channels that convert.

### Wati vs Respond.io: AI Features

Since the advent of generative AI, the number of AI-powered platforms have exploded. Everyone wants to take advantage of the opportunities AI offers, but how can you best do that? Let’s look at Wati vs respond.io’s advanced AI features.

#### AI Agent

Wati has an AI powered chatbot called KnowBot that can answer basic FAQs based on provided information. However, it is separate from chat automation and cannot route customers to a human agent. That means agents need to manually check the AI conversations to see if they need to intervene.

Respond.io offers a more[ advanced AI Agent](https://respond.io/blog/respond-ai#toc-mobile-3) that you can train with your own knowledge sources to interact with customers 24/7, even when human agents aren’t available. This is not limited to answering FAQs — here are other valuable applications:

* **Voice AI Agent:** Handles calls with a configurable voice, integrated with messaging in one thread.
* **Call Transfer & Transcripts:** Transfers calls to the right agent while keeping full history and generating searchable transcripts.
* **Understands Audio:** Processes voice notes and responds naturally.
* **Follow-Ups & Contextual Nudges:** Sends smart, personalized follow-ups to unresolved conversations.
* **Typing Indicators:** Mimics human typing for natural conversations.
* **Chat Routing:** Directs customers to the right team or agent automatically.
* **Send Appointment & Payment Links:** Simplifies transactions during conversations.
* **Close & Summarize Conversations:** Automatically closes chats and generates summaries for follow-up.
* **Lead Data Collection & AI Assist:** Captures customer info, suggests responses, translates messages, and ensures consistency.

#### Assistance in Drafting Messages

Respond.io includes GPT-powered assistance in[ drafting messages](https://respond.io/blog/respond-ai#toc-mobile-4) for efficient, professional responses. Agents can ask AI to compose a reply and choose to send as is or edit it. They can also type a message and ask AI to polish the tone or check grammar.

![gif showing how to use respond.io's AI features](https://assets2-proxy.respond.io/ph8r57dk1q9w/5O2Iv8aVRfLxPxP0vAfMWo/36fe54df016c3700709f5f96d8aaa806/ai-prompt-3_0ff689c8f498f89239e575bcbf133dd2.gif?w=480&fm=avif)

#### Learns from Your Own Business Documentation

AI features work best when trained directly with your business knowledge. Wati enables businesses to do this by uploading PDF documents to train the AI bot. Respond.io not only supports uploading documents but also has a[ URL crawler](https://help.respond.io/l/en/workspace-settings/workspace-setting-respond-ai#step%5F1%5Fproviding%5Fknowledge%5Fsources) so the AI can learn from your entire website.

### Wati vs Respond.io: Platform Security and Stability For Scaling Your Business

When you’re scaling your business, [security and stability](https://respond.io/blog/secure-messaging#toc-mobile-10) are vital to any platform you choose. Data breaches and platform downtime can have a serious impact on a business’s reputation. You want to ensure your customer data remains confidential and that messages keep coming through smoothly.

#### Security Features

Wati helps businesses protect customer privacy with a phone number masking feature so numbers aren’t visible to agents. However, it does not have [ISO 27001 certification](https://respond.io/blog/iso-certification) which may be a concern for large businesses with compliance requirements. They also lack 2FA and SSO features, opening up further risks.

![Wati vs respond.io on security: icons illustrating respond.io's security features including ISO certification, 2FA, SSO and masking](https://assets2-proxy.respond.io/ph8r57dk1q9w/2UEGddmwpyMn4kkJVTIJwn/e8fe75fcc1cc211ee8e580eafb7ed888/wati-vs-respondio-image-3_430c5177078bab487adf0089c026e771.jpg?fm=jpg&q=80&w=640)

Enterprises requiring tighter security standards should choose respond.io as it is ISO 27001 certified, offers 2FA and SSO and provides the option to mask sensitive customer information so you can rest assured all data is protected.

#### Ability to Handle High Volumes of Messages

Both Wati and respond.io are able to handle high volumes of messages without lagging or crashing, so you can rest assured communication will flow smoothly as your business scales.

But as we’ve covered above, Wati only supports WhatsApp and Instagram. If your growing business starts getting a large influx of chats on Facebook Messenger and other channels, it will be a challenge to handle manually. Respond.io is the better choice for businesses with any plans to expand to channels beyond WhatsApp.

### Wati vs Respond.io: Customer Support

Getting started on a new platform is a learning process, so you’ll want to know that the one you choose can support you through onboarding and help optimize your experience for success. If you have any issues, you don’t want to leave your leads and customers hanging while you’re waiting for a response from support. Here’s how Wati vs respond.io compare on support.

#### Onboarding Support

When your enterprise has complex needs, a dedicated customer success manager can make all the difference.

Wati offers basic onboarding support to help customers get set up on WhatsApp API, but the assistance stops there.

With respond.io, you’ll get personalized support for planning and setting up Workflows, connecting to WhatsApp API, integrating with third-party tools and more.

#### Availability

Wati only offers email support to customers on lower tier plans and bot support to those on higher tier plans. That means if you want to contact a human, you’ll need to wait for them to reply to an email, possibly losing leads and deals in the meantime.

Respond.io offers 24/5 live chat support and 24/7 AI agent support to all customers. If you need any assistance, you’ll be sure to get it fast and get back to chatting with your leads and customers.

## Wati vs Respond.io: Make the Right Choice for Your Business

Wati and respond.io both help businesses enhancing marketing and sales over chat. But for medium to large businesses, respond.io stands out as the better choice, especially if you require multichannel automation and dedicated support and are aiming to scale.

![Wati vs respond.io: icons illustrating the features that make respond.io stand out vs Wati](https://assets2-proxy.respond.io/ph8r57dk1q9w/15kP6Wwa3AsiynFAfFyfFc/deef072a9d042d4af4b25d2ea1b188b7/wati-vs-respondio-image-2_5ad7e515a901485c62a71246ac706d51.jpg?fm=jpg&q=80&w=640)

Wati lacks key features like multichannel automation, security certification and advanced AI. Their support is also limited, which means you’ll be kept waiting if you have an urgent inquiry.

For businesses aiming to scale, respond.io streamlines and automates your sales and marketing efforts on every channel, not just WhatsApp. AI features enable you to provide fast, high-quality responses. With our dedicated support, we help you make the most of our tools so you can convert leads and close deals without delay.

To get full experience of what respond.io can do for your business, sign up for a free trial or contact us for a [customized demo](https://respond.io/demo) today.

Turn customer conversations into business growth with respond.io. ✨

Manage calls, chats and emails in one place!

[ Book a Demo ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJZtM4BfRkXBKSL59L5j%2FlaJ4%2BzD1NHrw8UnfY3qlAjv5e5x%2FLC6kTHaAzy%2BZArNHjwEPBjeaY%2Flegh7%2FlItLGZbpOSlRy%2B3HaHdvJTbK4816w%3D&webInteractiveContentId=131307604004&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200)[ Sign Up Free ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJUZ9y86szSaqWmCnYSYMq0ZOk9XV2oCon%2FmNLPf8PPYjkz0WNyT3X6%2FNYXJ57JQd5OrqxmaPSa%2B7vmFBoJC5AM1ZN85A57D%2Ff8%2FTbyG9hd5BP9pbt7izF7v82BktzihajSsdiAfsC8q7M1poVVj%2FeAarUQTlFGjZdhnpE%2FS0oyP6r6zJeC35UP7Fj5%2FhBOQVo1fYZ5OQ0ThLMvpSdc7BkVWmpTOpdbJhdObPU%3D&webInteractiveContentId=131307603879&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200)

## FAQs about Wati vs Respond.io

### Can AI Agents answer business calls?

Yes, AI agents can answer voice calls if you use the right tool. On respond.io, you can configure the AI agent’s voice, add instructions and test the experience before going live. This gives you full control over how calls are handled. Unlike standalone voice bots, respond.io’s AI Voice Agent is fully integrated into a unified inbox, allowing businesses to manage messaging and voice interactions in a seamless thread with every customer, with shared logs and reporting.

### How can I use AI Agents to follow up on customer conversations?

If conversations are left hanging pending a customer’s response, you can set your AI Agent to nudge them with a relevant follow-up question. For example, respond.io’s AI Agent goes beyond simple time-based nudges or workflow triggers. It uses conversation history to understand its context and determines when and how to follow up. This understanding helps it avoid contacting customers whose issues are already resolved, and to send personalized, human-like nudges at the right time.

### Can I get transcripts from customer phone calls?

Yes. With respond.io, VoIP and WhatsApp Business API calls can be automatically transcribed into clear, searchable records. Each call transcript includes speaker names, timestamps and full text, so managers can quickly review conversations without listening to entire recordings. This feature is limited to specific plans.

These transcripts make it easy to audit agent performance, spot coaching opportunities and train new staff with real examples from actual calls. They’re also valuable for compliance and accountability, since all transcripts are securely stored in-platform and can be accessed through the Contact Drawer or Reports Module. This gives managers full visibility across teams and supports consistent, data-driven quality control.

### Can AI Agents understand and respond to audio messages?

Yes. Respond.io’s AI Agents can now process voice notes and audio recordings sent by customers across supported messaging channels. The platform automatically transcribes audio into text and integrates it directly into the AI Agent’s conversation context. This means the AI can understand the intent, nuance, and details of spoken messages and respond naturally, maintaining a seamless conversational flow, whether the customer prefers typing or speaking.

This feature is especially valuable for voice-first users, common in regions like the US, LATAM and Southeast Asia, where people frequently communicate via voice notes.

### How can I transfer customer calls to another agent?

To transfer a call, you’ll need a business communication or call management platform that supports call forwarding. With it, you can move an ongoing conversation to another agent or phone number without disconnecting the customer. On respond.io, you can transfer calls on WhatsApp Business Calling API and other VoIP channels to your teammates or agents in other departments. Call recordings and transcripts remain intact during a transfer, so customers experience a smooth handoff while agents gain full conversation history for context.

### How can AI Agent chats feel less robotic and more human?

AI Agents on respond.io hold natural, human-like conversations by understanding intent, context and tone, not just following scripts. They chat fluidly across WhatsApp, Messenger, Instagram, TikTok and more, drawing context from conversation history and responding according to your rules or criteria.

To make them sound even more human:

* Define an **AI persona** with a tone that fits your brand.
* Use **typing indicators** to mimic real response pauses.
* Add short **reply delays** to avoid instant, bot-like answers.
* Feed it **quality sources** so responses are accurate and contextual.
* Allow **human handoff** for complex or sensitive topics.

The result: fast, natural conversations that feel genuinely human — even when they’re not.

## Further Reading

If you’re interested in more comparisons to help you choose a conversation management platform, consider the following articles:

* [Unlock Growth Potential with a Wati Alternative for Businesses Using Multiple Channels](https://respond.io/blog/wati-alternative)
* [Respond.io Alternatives: 4 Respond.io Alternatives to Consider](https://respond.io/blog/respondio-alternatives)
* [Best 6 Twilio Alternatives: Comparing Features and Pricing](https://respond.io/blog/twilio-alternative)

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2025-12-05T05:06:15.330Z

blogs

```json
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```
