---
description: Looking to engage with customers through WhatsApp Business newsletter? In this WhatsApp newsletter guide you'll learn all you need to know to get started.
title: WhatsApp Newsletter: A Guide to WhatsApp Business Newsletter 
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---

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# WhatsApp Newsletter: A Guide to WhatsApp Business Newsletter 

[![Román Filgueira](https://assets2-proxy.respond.io/ph8r57dk1q9w/1lyVIaow3LjnxGmthgzRXp/1769a82a8389fc603c13a1a8cc5c33b9/Roman_Avatar.svg?q=70&w=400&fm=avif)](/author/roman-filgueira)

[Román Filgueira](/author/roman-filgueira)

· 10 Jul 2025

·

6 min read

![WhatsApp Newsletter: A Guide to WhatsApp Business Newsletter ](https://assets2-proxy.respond.io/ph8r57dk1q9w/5kVZPTaVPNMGgAuZzcAYMR/6d97139f6f3d3298a137aa261a11b54f/how-to-whatsapp-newsletter-cover_0ed7495fee688e6a6359c8813731fc9a.jpg?q=70&w=400&fm=avif)

Are you interested in effectively reaching your audience through newsletters? If your customers are on WhatsApp, utilizing a WhatsApp business newsletter is the ideal solution. In this comprehensive article, we will explore the advantages of using a WhatsApp newsletter for customer communication. Additionally, we will guide you through the process of using a WhatsApp newsletter tool to send newsletters to your contact list effortlessly. 

To further assist you, we will provide a collection of valuable templates to inspire and help you in composing your own engaging WhatsApp newsletters. Let's delve in and unlock the full potential of WhatsApp newsletters to take your [WhatsApp marketing](https://respond.io/blog/whatsapp-marketing) to the next level.

## What is a WhatsApp Newsletter?

WhatsApp newsletters are [mass messages](https://respond.io/blog/whatsapp-broadcast) delivered to subscribers through WhatsApp. They provide a direct and effective way for businesses to engage with their audience and keep them informed about important events.

WhatsApp newsletters can include various types of content, such as updates on new products or services, promotions, discounts, company news, tips, or any other information the business or organization wants to share with its subscribers.

Let’s go through some of the benefits of using WhatsApp for newsletters.

### Why Send a WhatsApp Newsletter

Sending a WhatsApp newsletter offers several advantages over traditional communication channels. Here are some key reasons why businesses should consider incorporating them into their customer communication strategies:

1. **High open rates**: WhatsApp messages have [high open rates compared to email](https://respond.io/blog/whatsapp-promotional-messages#toc-mobile-5), as people tend to check their WhatsApp messages more frequently. This means that businesses can reach a larger audience with their messages.
2. **Personalized messaging**: WhatsApp newsletters can be customized, allowing businesses to tailor their messages to specific audiences and increasing the relevance and effectiveness of their messaging.
3. **Multimedia and interactive content**: WhatsApp supports various forms of multimedia, including images, videos, and documents. This enables businesses to create visually appealing and engaging newsletters that capture the attention of their subscribers. Additionally, [WhatsApp allows for interactive elements](https://respond.io/blog/whatsapp-interactive-message) such as buttons and quick replies, enabling businesses to gather feedback or prompt subscribers to take specific actions.
![This image shows how sending a newsletter WhatsApp offers several advantages over traditional communication channels: High open rates, personalized messaging and multimedia and interactive content.](https://assets2-proxy.respond.io/ph8r57dk1q9w/7aMcVlceaJAZGMq4phIdrK/1a3925f9bdfb3f958039b0484515a4d9/how-to-whatsapp-newsletter-image-01_a683a27137aae740d1f9d87300b82f7e.png?fm=jpg&q=80&w=640) 

Now that you are familiar with some of their benefits, we’ll explain the options available when it comes to sending a WhatsApp newsletter.

Turn conversations into customers with respond.io's official WhatsApp API ✨

Manage WhatsApp calls and chats in one place!

[ Book a Demo](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJZtM4BfRkXBKSL59L5j%2FlaJ4%2BzD1NHrw8UnfY3qlAjv5e5x%2FLC6kTHaAzy%2BZArNHjwEPBjeaY%2Flegh7%2FlItLGZbpOSlRy%2B3HaHdvJTbK4816w%3D&webInteractiveContentId=131307604004&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200) [ Start Free Trial](https://app.respond.io/user/register) 

## How to Send a WhatsApp Business Newsletter

Sending WhatsApp newsletters is a straightforward process that can be done using the [WhatsApp Business App](https://respond.io/blog/whatsapp-business-app) or the [WhatsApp Business API](https://respond.io/blog/whatsapp-business-api). Your WhatsApp newsletter tool of choice will depend on your requirements and the scale of your messaging. We’ll explore both options in this section, starting with the WhatsApp Business App.

### WhatsApp Newsletter Tool: WhatsApp Business App

If you're a small business or a freelancer looking to send newsletters to a relatively small audience, the WhatsApp Business App provides a user-friendly solution. Here’s the step-by-step on how to send WhatsApp newsletters via the app.

1. **Open** the WhatsApp Business App.
2. **Go** to the Chat screen > Menu > _New List_.
3. **Type** the names of the contacts you want to send the message to or press the + button to select them directly from your contact list.
4. **Press** OK.
5. **Press** Create

You’ve just created a new contact list. To send your newsletter to this custom audience, press the Menu button > _Labels_ and select your contact list. Then, press the three dots in the top right corner and select _Message customers_ from the menu. Compose your message and tap the send button when finished.

The WhatsApp Business App has a [contact limit of 256 recipients](https://respond.io/blog/whatsapp-broadcast#toc-mobile-1) for bulk messaging. This means that when sending messages to multiple recipients at once, you can include up to 256 contacts in your target audience for a single message or newsletter.

If you have a significantly larger audience or require more advanced features, you should consider using the WhatsApp Business API, which provides [additional scalability](https://respond.io/blog/whatsapp-business-multiple-users) and flexibility for [sending messages to a much larger number of contacts](https://respond.io/blog/whatsapp-bulk-message#toc-mobile-1).

### WhatsApp Newsletter Tool: WhatsApp Business API on Respond.io

When it comes to sending a WhatsApp API Newsletter, it's crucial to understand the key elements that ensure successful message delivery and compliance with WhatsApp’s [Business](https://www.whatsapp.com/legal/business-policy) and [Commerce](https://www.whatsapp.com/legal/commerce-policy) policies.

#### WhatsApp Business API Newsletter: What You Need to Know

Firstly, [opt-ins are a critical element](https://respond.io/blog/whatsapp-opt-in) of sending WhatsApp API newsletters. All of your subscribers must have opted in to receive messages from you, as unsolicited messages can result in penalties or account suspensions.

Also, ensure your WhatsApp newsletter adheres to [WhatsApp's guidelines](https://faq.whatsapp.com/361005896189245) to provide relevant information to your subscribers while avoiding spam.

![This image shows three things to keep in mind when using newsletter WhatsApp: Collect Contact opt-ins, use message templates and understand the costs involved.](https://assets2-proxy.respond.io/ph8r57dk1q9w/4MHQQrV9EcwtvwrTXclRkQ/a2b1fe27e726a956fe4353aee5132d6f/how-to-whatsapp-newsletter-image-03_91fd8e9aa7ffb320453cde680f70d560.png?fm=jpg&q=80&w=640) 

WhatsApp Business API requires the use of [pre-approved message templates](https://respond.io/blog/whatsapp-template-message) for mass messaging. In addition to WhatsApp newsletters, you can create templates for different types of messages, such as order confirmations or shipping updates.

Lastly, it's essential for businesses to understand the [pricing structure of WhatsApp Business API](https://respond.io/blog/whatsapp-business-api-pricing). Costs can vary depending on message destination country and conversation type. In addition, some [WhatsApp Business Solution Providers](https://respond.io/blog/whatsapp-partners-whatsapp-business-solution-provider) charge a markup per message sent.

To start your first WhatsApp API newsletter, you’ll need a WhatsApp API account and a WhatsApp messaging inbox. You can [try respond.io for free](https://app.respond.io/settings/channels/connectChannel/whatsapp%5Fbusiness) and [get a WhatsApp API account](https://app.respond.io/settings/channels/connectChannel/whatsapp%5Fbusiness) in minutes. All set? Then follow the next steps to use respond.io as a WhatsApp newsletter tool.

#### 1\. WhatsApp Business Newsletter: Create a Broadcast Segment

Before sending a WhatsApp business newsletter, you’ll need to determine the audience that’s going to receive it. Start by [creating a segment](https://help.respond.io/l/en/contacts/segments) from your existing contact list using filters or [importing a contact list](https://help.respond.io/l/en/contacts/contact-import) to respond.io.

![This image shows how to use respond.io for WhatsApp broadcast newsletter. Before sending a WhatsApp business newsletter, you’ll need to determine the audience that’s going to receive it. Start by creating a segment from your existing contact list using filters or importing a contact list to respond.io.](https://assets2-proxy.respond.io/ph8r57dk1q9w/1LP5HRpMCOtQr2cPKC5p2o/85d1a132e1d4cb98a85d2139251c3527/screenshot-2023-05-24-at-114242-am_e6b657e84303631ad73c39b2717de837.jpg?fm=jpg&q=80&w=640) 

Whatever your choice is, remember that you should only create audience segments with contacts that have opted in to receive notifications from your business. Otherwise, you’ll be at risk of [getting your account suspended](https://respond.io/blog/whatsapp-opt-in#toc-mobile-1).

Once you create your broadcast segment, you can proceed to create a WhatsApp message template.

#### 2\. WhatsApp Business Newsletter: Create a Message Template

Navigate to the [Settings Module](https://help.respond.io/l/en/organization-settings/general). From there, select _Channel_ and select your WhatsApp API channel. Under this section, click on _Templates_ to proceed. Within the Templates section, click on the _Submit Template_ button to get started.

In the template creation form, provide essential details such as the template name, category, language, and the body of your template.

Give careful attention to the template category, as selecting the wrong one could be a potential reason for rejection. While newsletters typically belong to the Marketing category, reviewing the [WhatsApp Category Guidelines](https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines/#template-category-guidelines) before submitting your template to prevent rejection is advisable.

To make your WhatsApp business newsletter visually appealing, consider including a header in the form of text, image, video or document. Additionally, you can add a text footer to provide further information or branding. These steps are optional but can enhance the overall design of your template.

![This image shows the message template creation process using respond.io.](https://assets2-proxy.respond.io/ph8r57dk1q9w/5H7l1xpaaq4bfktgFdP29x/00f0e3c07af3b47d8385deb2c74c2a6a/screenshot-2023-11-10-at-64758-pm_fa0e65802ccb6fff689d775c75d2d7e4.jpg?fm=jpg&q=80&w=640) 

Also, consider adding a call-to-action button or a quick reply button to allow recipients to take specific actions directly from your newsletter. Next, include[ dynamic variables ](https://help.respond.io/l/en/dynamic-variables/dynamic-variables)that will replace the placeholders in your newsletter to personalize it with details such as customers’ names.

Once you've filled in all the required information, click the _Submit_ button to submit your template for approval. After submission, it's essential to sync the templates to refresh their [status](https://respond.io/blog/whatsapp-business-api#toc-mobile-14:~:text=rating%20and%20status.-,WhatsApp%20API%20Template%20Messaging%3A%20Message%20Template%20Quality%20Rating%20and%20Status,-Not%20to%20be).

Once you get your message template approved, you can move on to the final step: Setting up a broadcast to send your WhatsApp newsletter to a segmented audience.

#### 3\. WhatsApp Business Newsletter: Send a WhatsApp Business Newsletter

Navigate to the [Broadcasts Module](https://help.respond.io/l/en/broadcasts-module/broadcasts-overview). This is where you can manage and create your broadcasts. To create one, click on the _New Broadcast_ button. This will open a new window where you can customize your broadcast.

In the broadcast creation window, enter your broadcast name and labels and click _Create._ Next, you'll need to specify the target audience for your WhatsApp newsletter with your [Segments](https://help.respond.io/l/en/contacts/segments). Then, select your WhatsApp API channel and the message template you’ve created for this newsletter.

![This image shows how to broadcast a message from the respond.io Broadcast Module.](https://assets2-proxy.respond.io/ph8r57dk1q9w/1suxFfgdum6xmtnTs4YvKc/fde5c4b5e8e04356b6bce9190d2bbe6c/screenshot-2023-05-25-at-41459-pm_8fabcdc889d97ec02c5420475c6c9990.jpg?fm=jpg&q=80&w=640) 

Ensure that your WhatsApp newsletter is only delivered to Contacts who have messaged you before. This is the easiest way to comply with WhatsApp’s policies and prevent your number from getting reported.

Do note that you can test your broadcast before sending it to your audience by clicking on _Test Broadcast_. When you’re ready, click _Next_ and choose your delivery time and send rate. Lastly, click on _Send Broadcast_ and you’re done.

![This image shows how to send a Newsletter WhatsApp with respond.io: Import a contact list, create a newsletter WhatsApp business template and broadcast your WhatsApp messenger newsletter.](https://assets2-proxy.respond.io/ph8r57dk1q9w/10azGCqD4bqpWuz5RGhIMs/bc962b704137a8213dcb2351118f528d/how-to-whatsapp-newsletter-image-02_c28e09057d7597d00fd0e793da982c97.png?fm=jpg&q=80&w=640) 

One of the advantages of using respond.io as a WhatsApp newsletter tool is the possibility to monitor newsletter performance through broadcast analytics. In the Reports Module, visit the [Broadcasts](https://help.respond.io/l/en/dashboard-reporting/reports-broadcasts) and [Messages](https://help.respond.io/l/en/dashboard-reporting/reports-messages#outgoing%5Fmessages) tabs to gain insights into your WhatsApp newsletters.

If you want an easy start on WhatsApp newsletters, look no further. We’ll provide you with some templates for different use cases.

## WhatsApp Newsletter Template: Samples for Different Use Cases

These WhatsApp business newsletter templates can help you engage with your subscribers and keep them informed. Feel free to customize them according to your specific needs and audience preferences. 

![This image shows some of the common newsletter WhatsApp use cases: Account updates, exclusive offers, industry news roundup, tips and tricks and upcoming events.](https://assets2-proxy.respond.io/ph8r57dk1q9w/718modj2cIXwngEQno9ALV/e5282d9b593fc3c18ea7eefb072b9d38/how-to-whatsapp-newsletter-image-04_8f4831360ffc15219690e156c89dbffa.png?fm=jpg&q=80&w=640) 

Remember to include your company branding and contact information for a professional touch.

### Account Updates

Use the to keep your subscribers in the loop with important account updates or share the latest features, changes, or any relevant information that affects their user experience. 

![This image shows an example of newsletter WhatsApp. Keep your subscribers in the loop with important account updates. Share the latest features, changes, or any relevant information that affects their user experience. Personalize the message to make them feel valued and well-informed.](https://assets2-proxy.respond.io/ph8r57dk1q9w/7oqLYoLAaNcdFAQOUEWMRS/fb040a3d14deb2d541687a8ff2ef2235/how-to-whatsapp-newsletter-image-05-1_60aca021287388f400af174050b826a4.png?fm=jpg&q=80&w=640) 

For example, you can notify them about system enhancements, policy updates, or account security measures.

### Exclusive Offers

Deliver exclusive offers and promotions directly to your subscribers' WhatsApp inboxes. You can create a sense of urgency and exclusivity by offering limited-time deals, discounts, or special perks. 

![This image shows an example of newsletter WhatsApp for exclusive offers. Deliver exclusive offers and promotions directly to your subscribers' WhatsApp inboxes. Create a sense of urgency and exclusivity by offering limited-time deals, discounts, or special perks. Drive conversions and boost customer loyalty with irresistible offers.](https://assets2-proxy.respond.io/ph8r57dk1q9w/5LGE0cCmopCdAs8BPpQlgG/e57f3c918435993cc556f25df94543c2/how-to-whatsapp-newsletter-image-06-1_1f3a9cb0d3071deb6f6e0f6712973db6.png?fm=jpg&q=80&w=640) 

Broadcasting newsletters with irresistible offers help businesses drive conversions and boost customer loyalty. For a more personalized approach, consider tailoring offers based on subscribers' preferences or purchase history.

### Industry News Roundups

Become a reliable source of industry news and trends for your subscribers. Compile the latest happenings, insights, and developments in your industry and share them through a concise and informative newsletter. 

![This image shows how to use newsletter WhatsApp for industry news roundups. Become a reliable source of industry news and trends for your subscribers. Compile the latest happenings, insights, and developments in your industry and share them through a concise and informative newsletter. ](https://assets2-proxy.respond.io/ph8r57dk1q9w/2Ea0tjvzvyzPjImd0tJ6JE/aaca0bc2b537fb630b6763986a734d5e/how-to-whatsapp-newsletter-image-07-1_a96bf456f583a770095bc4e516fe3b06.png?fm=jpg&q=80&w=640) 

Position your brand as an industry expert and foster engagement with analysis, expert opinions, or tips related to the news to provide additional value.

### Tips and Tricks

Provide valuable tips, tricks, and hacks related to your product or service. Alternatively, help your subscribers maximize product usage, troubleshoot common issues, or discover new features.

![This image shows how to use newsletter WhatsApp for tips and tricks. Provide valuable tips, tricks, and hacks related to your product or service. Help your subscribers maximize their usage, troubleshoot common issues, or discover new features.](https://assets2-proxy.respond.io/ph8r57dk1q9w/5oGrHJQkFvaezZFkYpLkDG/d0b0c7d6d3cacb7a7b21fbadd8a67d63/how-to-whatsapp-newsletter-image-08-1_92b96a7042cccd5ad2f1094780c6e0c7.png?fm=jpg&q=80&w=640) 

This type of newsletter is effective at keeping customers engaged and enhancing their overall experience with your brand. 

### Upcoming Events

Use this newsletter template to keep your subscribers informed about upcoming events, such as conferences, webinars, or product launches. Provide event details, schedules, and registration information. 

![This image shows how to use newsletter WhatsApp to announce upcoming events. Keep your subscribers informed about upcoming events, such as conferences, webinars, or product launches. Provide event details, schedules, and registration information. ](https://assets2-proxy.respond.io/ph8r57dk1q9w/3OATEcEaVeLSIsALzoljb2/952ec2a7843790641c560e0aa80e8b01/how-to-whatsapp-newsletter-image-09-1_d95ea963593328d845c4df7ad6c41bf4.png?fm=jpg&q=80&w=640) 

To generate excitement and encourage participation to create a sense of community around your brand, highlight any guest speakers, special sessions, or exclusive perks attendees can expect.

In conclusion, WhatsApp newsletters provide businesses with a powerful means for engaging with their audience and keeping them informed. Using an advanced WhatsApp newsletter tool like respond.io enables businesses to streamline the creation, delivery, and analysis of their newsletters. 

This results in enhanced audience reach, improved communication efficiency, and measurable success metrics.

By following this guide and utilizing the provided WhatsApp newsletter templates, businesses can effectively leverage WhatsApp as a platform for communication and marketing, fostering stronger connections with their audiences. Beyond this, you can even look into [WhatsApp auto reply](https://respond.io/blog/whatsapp-auto-reply) and [WhatsApp schedule messages](https://respond.io/blog/whatsapp-schedule-message) to further benefit your newsletter efforts. 

You’ve made it to the end! This is all you need to know to get started with WhatsApp newsletters. To start sending WhatsApp newsletters to your customers, [try respond.io for free](https://app.respond.io/settings/channels/connectChannel/whatsapp%5Fbusiness) and [get a WhatsApp API account](https://app.respond.io/settings/channels/connectChannel/whatsapp%5Fbusiness) in minutes.

Turn conversations into customers with respond.io's official WhatsApp API ✨

Manage WhatsApp calls and chats in one place!

[ Book a Demo](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJZtM4BfRkXBKSL59L5j%2FlaJ4%2BzD1NHrw8UnfY3qlAjv5e5x%2FLC6kTHaAzy%2BZArNHjwEPBjeaY%2Flegh7%2FlItLGZbpOSlRy%2B3HaHdvJTbK4816w%3D&webInteractiveContentId=131307604004&portalId=7250147&%5F%5Fhstc=4958508.ec36eb4a1acb5a2f1d2caa097ff2cfe6.1725863681681.1736738541926.1736745026317.279&%5F%5Fhssc=4958508.5.1736745026317&%5F%5Fhsfp=1189922200) [ Start Free Trial](https://app.respond.io/user/register) 

## Further Reading

Want to learn about other WhatsApp API-related topics? Here are a few articles to help you out:

* [WhatsApp Green Tick: How to Verify your WhatsApp Business Account](https://respond.io/blog/whatsapp-green-tick)
* [WhatsApp Business Multiple Users: A How-To Guide](https://respond.io/blog/whatsapp-business-multiple-users)
* [WhatsApp Sales: How to Sell on WhatsApp](https://respond.io/blog/whatsapp-sales)

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blogs

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