--- description: Aprenda cómo manejar la apariencia de la plataforma de etiquetas blancas para satisfacer sus necesidades de marca. title: Apariencia de la plataforma de marca blanca image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0 --- [Nuevo🔥 ¡Sé el primero en probar la API de llamadas de WhatsApp Business (Beta abierta)!![arrow-icon](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2Fe43213a7a9314673bd8d2060c25f9b87)](/es/whatsapp-business-calling-api) Ayúdame con... ⌘ 1. [All Collections >](/es/help) 2. Apariencia de la plataforma de marca blanca # Apariencia de la plataforma de marca blanca ## Llegando aquí > Esta función sólo está disponible para los socios oficiales respond.io. Desde la configuración de la organización, pulse en el elemento de menú de etiqueta blanca para acceder al módulo de etiqueta blanca. ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/f5PSAi3vXIJ9Xm674sos2/6944a0fc928d8969490db32937ba31c8/getting-here.gif?fm=avif&w=1000) ## Marca La marca de la plataforma se puede cambiar y personalizar para sus necesidades de marca. ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/23MLwxbCWgiZmYyYuwdWnn/ae667faff201caadfba31ba1f2c2772f/platform-appearance-brand.png?fm=avif&w=1000) | Artículo de marca | Tipo | Descripción | | ----------------- | ------------------------------------------------ | ----------------------------------------------------------------------------------------------------- | | Nombre | Texto | El nombre debe ser utilizado a través de la plataforma y otros lugares como correo electrónico y etc. | | Color del tema | Código de color HEX | El color primario que se utilizará en toda la plataforma. | | Logo original | Imagen (JPG, PNG o SVG)Mínimo 140px(W) x 14px(H) | El logotipo se mostrará en toda la plataforma. | | Logo alternativo | Imagen (JPG, PNG o SVG)Mínimo 140px(W) x 14px(H) | La versión en blanco completa del logotipo se mostrará a través de la plataforma. | | Logo cuadrado | Imagen (JPG, PNG o SVG)Mínimo 64px(W) x 64px(H) | El logotipo cuadrado se mostrará a través de la plataforma. | ## Botón de ayuda En la sección del botón de ayuda, puede modificar el botón de ayuda que aparece en la barra superior de la plataforma para los usuarios que necesiten asistencia. ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3qDN02ddpeWlBAVfTEkWCI/da26feab48ea4287e0f4831c00e4ffaf/help-butto.png?fm=avif&w=1000) Puede establecer el enlace URL para que lleve a los usuarios a sus propias páginas de documentación/ayuda. También puedes enlazarlos a donde pueden ponerse en contacto contigo para obtener ayuda, por ejemplo, tu enlace de Facebook Messenger. Si deseas eliminar completamente el botón, puedes desactivar el interruptor de Habilitar Ocultar botón. Compartir este artículo [![Telegram](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F44daca77a4844f0c8fd29040ddeba057?width=22)](https://api.whatsapp.com/send?text=https://respond.io/help/article/platform-appearance)[![Facebook](https://assets1-proxy.respond.io/api/v1/image/assets/11f7a662b80a4675973850b067c01fa5/fff57eeb01160bc604392f519b4f3461ca16f0fa1b6a587b20b142cdf1ad0ba7?placeholderIfAbsent=true&width=22)](https://www.facebook.com/sharer/sharer.php?u=https://respond.io/help/article/platform-appearance)[![Linkedin](https://assets1-proxy.respond.io/api/v1/image/assets/11f7a662b80a4675973850b067c01fa5/7aaf8d87b5410844d83e06a4ed663e4f551b8c5ef51dbb20a8ff064a1eed9a0f?placeholderIfAbsent=true&width=22)](https://www.linkedin.com/sharing/share-offsite/?url=https://respond.io/help/article/platform-appearance)[![Twitter](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F4e03e02422a94e8eab9b8b41457c2371?width=22)](http://twitter.com/share?url=https://respond.io/help/article/platform-appearance) ## Artículos relacionados 👩‍💻 * [Precios heredados ](/es/help/article/85zbaxlypy-legacy-pricing) * [Invita a tus compañeros de equipo y crea espacios de trabajo con etiqueta blanca ](/es/help/article/white-label-invite-teammates-create-workspaces) * [API de marca blancaObtén información sobre la API para Desarrolladores aquí para realizar funciones específicas a través de la API. ](/es/help/article/white-label-api) * [Nombre de dominio personalizado de marca blancaAprenda cómo configurar su dominio personalizado como un distribuidor respond.io. ](/es/help/article/custom-domain-name) ¿No encuentras lo que estás buscando? 🔎 [Contacta a Soporte](/es/contact-us) 2026-04-03T03:18:33.293Z help ```json {"@context":"https://schema.org","@graph":[{"@context":"https://schema.org","@type":"TechArticle","articleBody":"Aprenda cómo manejar la apariencia de la plataforma de etiquetas blancas para satisfacer sus necesidades de marca.","author":{"@type":"Person","image":"https://assets2-proxy.respond.io/ph8r57dk1q9w/7tin8k9c1emscQGOhIuNbC/0ed3f91c8580c4e5dfa90f035355122e/Petrina_Jo_avatar.svg","name":"JQ Lee","url":"https://respond.io/es/author"},"dateCreated":"2024-12-02T07:03:49.000Z","dateModified":"2025-04-09T03:40:42.858Z","datePublished":"2024-12-02T07:03:49.000Z","headline":"Apariencia de la plataforma de marca blanca","image":"https://assets2-proxy.respond.io/ph8r57dk1q9w/f5PSAi3vXIJ9Xm674sos2/6944a0fc928d8969490db32937ba31c8/getting-here.gif","mainEntityOfPage":"https://respond.io/es/help/article","publisher":{"@id":"https://respond.io/#organization"},"thumbnailUrl":"https://assets2-proxy.respond.io/ph8r57dk1q9w/f5PSAi3vXIJ9Xm674sos2/6944a0fc928d8969490db32937ba31c8/getting-here.gif","url":"https://respond.io/es/help/article/platform-appearance"},{"@context":"https://schema.org","@id":"https://respond.io/es/help/article/platform-appearance#breadcrumb","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Help","item":"https://respond.io/es/help"},{"@type":"ListItem","position":2,"name":"Apariencia de la plataforma de marca blanca","item":"https://respond.io/es/help/article/platform-appearance"}]},{"@type":"Organization","@id":"https://respond.io/#organization","name":"Respond.io","alternateName":"respond.io","url":"https://respond.io/","image":["https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0"],"logo":"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F4045649d540241d398c39ab07b2b62bb","description":"Respond.io is an AI-powered customer communication platform that helps businesses manage conversations, automate workflows and scale sales, marketing and support operations. 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