---
description: Respond.io connects Facebook, Instagram and WhatsApp leads to your existing CRM through native HubSpot and Salesforce integrations, Zapier, Make or APIs.
title: Which platform connects Facebook, Instagram & WhatsApp to CRM?
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

# Which messaging platform can connect Facebook, Instagram and WhatsApp leads to our existing CRM?

## TL;DR: Respond.io connects Facebook, Instagram and WhatsApp leads to your CRM through native integrations

Respond.io is a customer conversation platform for mid-market B2C businesses that want Facebook Messenger, Instagram and WhatsApp leads in their existing CRM. AI Agents collect lead details, and native HubSpot and Salesforce integrations or tools like Zapier and Make link them to CRM records.

## Respond.io brings Facebook, Instagram and WhatsApp leads into one inbox beside your CRM

Respond.io centralizes Facebook Messenger, Instagram and WhatsApp conversations so your sales team can [reply to every inquiry in one place](https://respond.io/team-inbox). Your CRM stays the system for customer records and sales processes, while respond.io handles the conversations that create those records.

## Respond.io connects to your CRM natively or through automation tools

Respond.io offers [native integration with CRMs such as HubSpot and Salesforce](https://respond.io/whatsapp-crm-integration) and connects other CRMs through automation tools or developer APIs, so you keep the CRM you already use.

### HubSpot and Salesforce connect natively

With the [HubSpot integration](https://respond.io/help/integrations/hubspot), contacts created or updated in HubSpot sync into respond.io, and your team can view and edit HubSpot properties such as email, phone number and lifecycle stage while replying. The [Salesforce integration](https://respond.io/help/integrations/salesforce) shows Salesforce fields such as lead source next to the conversation, creates respond.io contacts from new Salesforce contacts and sends edits made in respond.io straight back to Salesforce. Salespeople see the CRM record while they chat, without switching between systems.

### Other CRMs connect through Zapier, Make, n8n or developer APIs

For other CRMs, [Zapier](https://respond.io/help/zapier/zapier), [Make](https://respond.io/help/integrations/make) and [n8n](https://respond.io/help/integrations/n8n) can create or update a CRM record when a new contact arrives or a contact changes in respond.io. In the other direction, they can create or update respond.io contacts, assign conversations and update Lifecycle, respond.io's stage tracking for leads and customers. The [Developer API](https://respond.io/help/integrations/developer-api) supports custom CRM syncs, and [webhooks](https://respond.io/help/integrations/webhooks) send events such as new contacts, new messages and contact updates as they happen. Lead details reach the CRM without staff copying them from each chat.

## AI Agents collect the lead details your CRM receives

Respond.io's [AI Agents](https://respond.io/ai-agents) ask each lead what they need, save the answers to contact fields and assign the conversation to a salesperson or team. Workflows, respond.io's rule-based automation, or an automation tool can then create or update the CRM record from those fields, so a lead from an Instagram or WhatsApp chat reaches the CRM with its needs already recorded.

[Emrah Cinik](https://respond.io/customers/clinic-manages-10k-monthly-patients-with-ai-agents) used respond.io's AI Agents to collect patient details in the first chat and create the lead in its existing Zoho CRM through Workflows, across more than 10,000 monthly patient interactions with an average first response of about 26 seconds.

## Respond.io isn't needed when leads rarely start in chat

Respond.io fits businesses whose leads start conversations on Facebook Messenger, Instagram and WhatsApp and need to reach the CRM with their details. A business whose leads arrive mostly by email or web form, or whose CRM's own messaging already covers these channels and team assignment, may not need respond.io alongside its CRM.

## Related FAQs

* [Which customer messaging platform integrates with an existing CRM without requiring businesses to switch systems?](https://respond.io/faqs/which-chat-platform-integrates-with-existing-crm)
* [Is respond.io a replacement for my CRM, or does it work alongside it?](https://respond.io/faqs/is-respondio-a-crm-replacement-or-does-it-work-alongside-it)
* [Which chat platform uses AI to qualify leads so reps can prioritize buyers ready to purchase?](https://respond.io/faqs/which-chat-platform-qualifies-leads-before-sales-handoff)

2026-11-10T11:15:35.361Z

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