---
description: Learn how AI Agents add or remove Contact tags in respond.io to automatically categorize Contacts and support Workflows based on conversation context.
title: AI Agent Action: Update tags
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

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5. AI Agent Action: Update tags

# AI Agent Action: Update tags

The Update tag action allows your AI Agent to **add or remove existing Contact tags** based on the instructions you provide. This is useful for automating **segmentation**, triggering tag-based Workflows, and keeping Contacts organized without manual tagging.

## When to use

Use this action when you want the AI Agent to apply tags based on conversation context, such as:

* Tag leads based on intent (e.g. %Interested, %Pricing Request)
* Tag customers by support topic (e.g. %Refund, %Technical Issue)
* Tag contacts once key details are confirmed (e.g. %Demo Booked)

## Best practices

* Use % to reference the exact tag name in your instructions. For example:  
```html  
If the Contact asks about pricing, add %Pricing.  
```  
```html  
If the Contact says they are no longer interested, remove %Interested.  
```
* You can also view and select from your tags list by selecting the “Tags” icon in the Update tags instruction section.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2w2D4sl5GLzyHpstFgR6bs/9c75bc1de6bfbac0a3091bc65cac0208/ai_agent_add_tags_icon.png?fm=jpg&q=80&w=1200&fl=progressive)
* Keep your instructions short and unambiguous to reduce tagging errors.
* Tags added by AI Agents can be used by human teams and Workflows. For example, a Workflow can start when an AI Agent adds a tag to a Contact.

## Limitations

* AI Agents can only **add or remove existing tags to a Contact** — they **cannot create or delete tags**.
* AI Agents **cannot read a Contact’s existing tags**, meaning:  

  * They **cannot check whether a tag is already applied in the past** (before the current conversation)
  * They **cannot use tags to decide conversation logic** (e.g. “If they already have %VIP, do X”)

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## 

Related articles 👩‍💻

* [AI Agent Action: Add commentsLearn how AI Agents add internal comments in respond.io to share context, tag teammates, and support smooth handoffs. ](/help/ai-skills/ai-agent-action-add-comments)
* [AI Agent Action: Assign to agent or teamLearn how AI Agents assign conversations to agents, teams, or other AI Agents in respond.io, including assignment methods, handoff behavior, and key limitations. ](/help/ai-skills/ai-agent-action-assign-to-agent-or-team)
* [AI Agent Action: Close conversationsLearn how the Close conversations action works for AI Agents in respond.io, including how to trigger it, apply closing notes, and handle summaries. ](/help/ai-skills/ai-agent-action-close-conversations)
* [AI Agent Action: Handle CallsLearn how AI Agents handle inbound calls in respond.io, including voice behavior, setup options, and key limitations. ](/help/ai-skills/ai-agent-action-handle-calls)
* [AI Agent Action: Trigger WorkflowLearn how AI Agents trigger existing Workflows in respond.io to run advanced automations and integrations. ](/help/ai-skills/ai-agent-action-trigger-workflow)

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2026-10-02T09:04:50.792Z

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