---
description: Learn to automatically assign contacts coming from Click-to-Chat Ads to Agents.
title: How to Route Contacts from CTC Ads to Agents
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

[New🌍 WhatsApp API Calling is now available globally! Start making calls with respond.io today. Learn more![arrow-icon](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2Fe43213a7a9314673bd8d2060c25f9b87)](/whatsapp-business-calling-api)

Help me with... ⌘ 

1. [All Collections >](/help)
2. [ Conversation Led Growth >](/help/conversation-led-growth)
3. [ Capture Leads >](/help/capture-leads)
4. How to Route Contacts from CTC Ads to Agents

# How to Route Contacts from CTC Ads to Agents

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/6o5vEh0bSXWSag850EhEI8/93566f2c809b2dda69330b4e6164df70/62179c59eaad4ba0b5e3b747_Avatar-3.svg)

Sana

· 04 Apr 2025

less than a minute read

> In this article, you’ll discover how to automatically assign Contacts coming from Click-to-Chat (CTC) Ads to Agents.

To streamline the process of transitioning Contacts coming from CTC Ads to skilled Agents, it is essential to focus on responding to their queries in a timely and efficient manner. This can be achieved seamlessly using the **Click to Chat Ads: Assignment** Workflow Template.

> For businesses that want to assign conversations coming from CTC Ads to AI Agents instead of agents, refer to this [article](https://respond.io/help/automate-conversations/maximize-customer-service-potential-with-ai-agent).

### Benefits of Seamless Transition to Agents

Seamlessly transition Contacts to agents to:

* Minimize delays, automatically streamline Contacts from CTC Ads to agents .
* Allow Contacts to experience quick and efficient handling of inquiries, leading to higher satisfaction and potentially, increased Contacts loyalty.

### Workflow Setup

To use the **Click to Chat Ads: Assignment** workflow template, click **\+ Add Workflow** \> **Click to Chat Ads: Assignment** \> Click **Use Template** in the **Workflows** module.

1. [**Trigger**](https://respond.io/help/workflows/workflow-triggers): The Workflow starts when a conversation is opened via a Click-to-Chat (CTC) Ad.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/IczM5NqIeIccHBGEmtGGE/673f64ca982f84e7ab1d653697435100/untitled-72.png?fm=avif&w=1000)  
> You can learn more about the Click to Chat Ads trigger [here](https://respond.io/help/workflows/workflow-triggers#trigger%5Fclick%5Fto%5Fchat%5Fads).
2. **Welcome Message**: Provides a standard greeting that acts as an immediate response to your Contact, informing them that an agent will be assigned to them soon. To achieve this, the following values have been set in the **Send a Message** Step:  
   * **Channel** \= **Last interacted channel** has been selected so the welcome message is automatically sent on the channel that the Contact is coming from.  
   * **Message type** \= **Text** has been set.  
   ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1IRYN0Z7HCzQ7G5ykHnExV/55062daeb9c2163009315c2f55883712/untitled-73.png?fm=avif&w=1000)
3. **Assign to Team**: Assigns the Contact to a team. To achieve this, the following values have been set in the **Assign to** Step:  
   * **Action** \= **Assign to a user in specific team** to assign the Contact to an agent in the selected team.  
   * The relevant team can be selected from the **Select Team** dropdown list.  
   * **Assignment Logic** \= **Assign to users** [**round robin**](https://respond.io/help/workflows/step-assign-to#configuration), the default setting has not been changed.  
   ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5UYgZs8GiwZJmzotvOWk2Q/9b272dc82ab9ac1ef5aadbd9c9e82936/untitled-74.png?fm=avif&w=1000)
4. **Assignment Message**: Sends the Contact a message specifying which agent has been assigned to them. To achieve this, the following values have been set in the **Send a Message** Step:  
   * **Channel** \= **Last interacted channel** has been selected so the welcome message is automatically sent on the channel that the Contact is coming from.  
   * **Message type** \= **Text** has been set.  
   ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/Yel1Btc2zenCzKVOdZ4va/b3ace750bf93f92eb361676f0e8f512b/screenshot-2024-01-30-at-12-08-54-pm.png?fm=avif&w=1000)

> Contacts coming via CTC Ads have been assigned to agents automatically.

Share this article

[![Telegram](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F44daca77a4844f0c8fd29040ddeba057?width=22)](https://api.whatsapp.com/send?text=https://respond.io/help/capture-leads/how-to-route-contacts-from-ctc-ads-to-agents)[![Facebook](https://assets1-proxy.respond.io/api/v1/image/assets/11f7a662b80a4675973850b067c01fa5/fff57eeb01160bc604392f519b4f3461ca16f0fa1b6a587b20b142cdf1ad0ba7?placeholderIfAbsent=true&width=22)](https://www.facebook.com/sharer/sharer.php?u=https://respond.io/help/capture-leads/how-to-route-contacts-from-ctc-ads-to-agents)[![Linkedin](https://assets1-proxy.respond.io/api/v1/image/assets/11f7a662b80a4675973850b067c01fa5/7aaf8d87b5410844d83e06a4ed663e4f551b8c5ef51dbb20a8ff064a1eed9a0f?placeholderIfAbsent=true&width=22)](https://www.linkedin.com/sharing/share-offsite/?url=https://respond.io/help/capture-leads/how-to-route-contacts-from-ctc-ads-to-agents)[![Twitter](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F4e03e02422a94e8eab9b8b41457c2371?width=22)](http://twitter.com/share?url=https://respond.io/help/capture-leads/how-to-route-contacts-from-ctc-ads-to-agents)

## 

Related articles 👩‍💻

* [How to Enrich Customer Data from a CRM or other Business SoftwareRetrieve customer properties like Fields from your CRM or business software that holds your primary customer list and add the data to the Contact in respond.io. ](/help/capture-leads/enrich-customer-data)
* [How to Track Conversation Source from Multiple WebsitesLearn how to track where conversations are coming from even when using the multiple widgets of the same channel on different websites. ](/help/capture-leads/track-conversation-source)
* [How to Send Outbound Sales MessagesImport Contacts to send cold messages or follow up with leads. ](/help/capture-leads/sending-outbound-sales-messages)
* [How to Collect Contacts’ Emails and Phone NumbersLearn how to collect customers’ or leads’ email addresses and phone numbers when conversations open. ](/help/capture-leads/collect-contacts-emails-and-phone-numbers)

Can't find what you're looking for? 🔎

[Contact Support](/contact-us)

2025-12-05T03:58:21.432Z

help

```json
[{"@context":"https://schema.org","@type":"TechArticle","articleBody":"Learn to automatically assign contacts coming from Click-to-Chat Ads to Agents.","author":{"@type":"Person","image":"https://assets2-proxy.respond.io/ph8r57dk1q9w/6o5vEh0bSXWSag850EhEI8/93566f2c809b2dda69330b4e6164df70/62179c59eaad4ba0b5e3b747_Avatar-3.svg","name":"Sana","url":"https://respond.io/author"},"dateCreated":"2024-07-24T11:10:56.000Z","dateModified":"2025-04-04T09:56:41.676Z","datePublished":"2024-07-24T11:10:56.000Z","headline":"How to Route Contacts from CTC Ads to Agents","image":"https://assets2-proxy.respond.io/ph8r57dk1q9w/IczM5NqIeIccHBGEmtGGE/673f64ca982f84e7ab1d653697435100/untitled-72.png","mainEntityOfPage":"https://respond.io/help/capture-leads","publisher":{"@type":"Organization","logo":"https://respond.io/favicon/favicon.svg","name":"respondio"},"thumbnailUrl":"https://assets2-proxy.respond.io/ph8r57dk1q9w/IczM5NqIeIccHBGEmtGGE/673f64ca982f84e7ab1d653697435100/untitled-72.png","url":"https://respond.io/help/capture-leads/how-to-route-contacts-from-ctc-ads-to-agents"},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","name":"Help","item":"https://respond.io/help","position":1},{"@type":"ListItem","name":"Conversation Led Growth","item":"https://respond.io/help/conversation-led-growth","position":2},{"@type":"ListItem","name":"Capture Leads","item":"https://respond.io/help/capture-leads","position":3},{"@type":"ListItem","name":"How to Route Contacts from CTC Ads to Agents","item":"https://respond.io/help/capture-leads/how-to-route-contacts-from-ctc-ads-to-agents","position":4}]}]
```
