---
description: View the delivery rates of broadcasts to gain insights into the performance and delivery data of the broadcasts.
title: Reports: Broadcasts
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

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4. Reports: Broadcasts

# Reports: Broadcasts

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/2Y6LIr15mC1nj8MgftMVT5/6ffeea71593277f0fc29dafd1c1de9b9/Serene_Avatar.svg)

Shing-Yi Tan

· 22 Oct 2025

5 min read

The Broadcasts report provides insights into the results of each broadcast. You can refine the data to analyze the performance in terms of broadcast messages delivery and the number of recipients of a single broadcast or a campaign of multiple broadcasts.

> A broadcast consists of the broadcast messages sent to recipients.

### Getting Here

Navigate to the **Reports** module and click **Broadcasts**.

### Filters

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/JMtXx3U8pOuPkwZnLgEtX/45dbb24fe339fac5a9e8515466b76e96/reports-filter.png?fm=jpg&q=80&w=483) 
* Frequency and date — Select a date range from the drop-down list to be applied to the report. Alternatively, you can define the date range by frequency. The following options are available:  
   * Today  
   * Yesterday  
   * Last 7 Days  
   * Last 14 Days  
   * Last 30 Days  
   * This Month  
   * Last Month
* +Add Filter — You can refine the view of the report components by adding more filter(s). The following filters are available:  
   * Channel: Channels that have been deleted from the Workspace are not available for selection. However, the report will include data from these deleted channels.  
   * Label  
   * Broadcast Name: This is useful to filter out a specific broadcast to analyze its performance.  
   * Sent By  
   * Segment
* Clear All — You can use this option to reset the filters to the default selections.

> You may encounter a chart with the following message displayed:

\- _The selected filter(s) are not applicable here_: This means the filter(s) you have selected are not applicable to the chart.  
\- _The selected filter(s) have no applicable data_: This means no data is available for the selected filter(s), for e.g. the chart is new and only available at a date later than the selected date range.

### Report Components

#### Broadcasts Overview

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3ZL5WNMqVPXFwEEm6ZXlJK/6dc67720dd287f26c747e8900d2a5bad/broadcast-broadcast-overview.png?fm=jpg&q=80&w=640) 

This overview shows the number of broadcasts completed and failed within the selected period based on the delivery time. It helps you to understand the overall performance of the broadcasts.

**Metric #1: Broadcasts Completed**

The number of completed broadcasts within the selected period.

**Metric #2: Broadcast Failed**

The number of broadcasts that failed to deliver within the selected period.

**Bar Chart: Broadcasts Completed vs Failed**

The number of broadcasts that are completed and failed to deliver within the selected period.

#### Broadcasts Completed

This overview shows the number and percentage of broadcasts completed within the selected period based on the delivery time. The chart can be grouped by _Channel_ or _Sent By_ to understand the performance of broadcasts that are sent on different channels or by users who sent the broadcasts.

#### Broadcasts Completed by Channel

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5SlaqYev6BLE0XQxAPiAei/a3dda1613ee99b098f128c70835494e3/broadcast-broadcast-completed-channel.png?fm=jpg&q=80&w=640) 

**Metric**

The number and percentage of broadcasts completed within the selected period by channel.

**Bar Chart**

The number of broadcasts completed within the selected period by channel.

**Pie Chart**

The percentage and total number of broadcasts completed within the selected period by channel.

#### Broadcasts Completed by Sent By

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2y6CbaFRAjKIujWCoZjhIo/ee250a0ac2d1250c356fefb83a605c31/broadcast-broadcast-completed-sent-by.png?fm=jpg&q=80&w=640) 

**Metric**

The number and percentage of broadcasts completed within the selected period by users who sent the broadcasts.

**Bar Chart**

The number of broadcasts completed within the selected period by users who sent the broadcasts.

**Pie Chart**

The percentage and total number of broadcasts completed within the selected period by users who sent the broadcasts.

#### Broadcast Messages

This overview shows the number and percentage of broadcast messages for the broadcasts that were sent within the selected period based on the delivery time. The chart can be grouped by _Channel_ or _Sent By_ to analyze the broadcast messages performance by different channels and by users who sent the broadcast.

> Only broadcasts that has started sending and completed will be shown in this report. The number is added once a broadcast is initiated.

#### Broadcast Messages by Channel

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7ymBImuZqxSC0MfyMZpUqS/6043a17cc457965a9d5b81359dc75f34/broadcast-broadcast-messages-channel.png?fm=jpg&q=80&w=640) 

**Metric**

The number and percentage of broadcast messages for the broadcasts that were sent within the selected period by channel.

**Bar Chart**

The number of broadcast messages for the broadcasts that were sent within the selected period by channel.

**Pie Chart**

The percentage and total number of broadcast messages for the broadcasts that were sent within the selected period by channel.

#### **Broadcast Messages by Sent By**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7mevAR7cG2gmcNykWXRhm7/2ce9c85de5d86e1e69b39851b168df05/broadcast-broadcast-messages-sent-by.png?fm=jpg&q=80&w=640) 

**Metric**

The number and percentage of broadcast messages for the broadcasts that were sent within the selected period by users who sent the broadcasts.

**Bar Chart**

The number of broadcast messages for the broadcasts that were sent within the selected period by users who sent the broadcasts.

**Pie Chart**

The percentage and total number of broadcast messages for the broadcasts that were sent within the selected period by users who sent the broadcasts.

#### Recipients

> Only broadcasts that has started sending and completed will be shown in this report. The number is added once a broadcast is initiated.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3OoPQHekHQ6IGcGRcMM1lY/a17134fdcfe20d21d8f97ce35fd8b3ee/broadcast-recipients.png?fm=jpg&q=80&w=640) 

**Metric and Chart**

The number of recipients who received the broadcast messages from all the broadcasts that were sent within the selected period based on the delivery time.

#### Broadcast Messages Delivery (Linear)

> This metric only takes into account data for broadcasts that were sent within the selected period.

> \- The tracking of messages delivery status is only up to 30 days. So for an example, if a message gets read only after 30 days, the delivery status will no longer be updated to **Read**.

\- If Contacts have turned off **Read Receipts** on the WhatsApp app's privacy setting, messages they have read will not be reflected in the **Read** metric. Instead, they will be reflected in the **Sent** and **Delivered** metrics. This may cause a discrepancy between the number of **Read** and **Delivered** messages.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5sIltCD3ClkJFch1LoM37q/ee6de012d6542b8ece32d9273db16f0e/broadcast-broadcast-messages-delivery-l.png?fm=jpg&q=80&w=640) 

**Metric and Chart**

The number of broadcast messages for the broadcasts that were sent, delivered, read and failed within the selected period.

> To learn more on how the date range filter affects the data that is displayed in this chart, refer [here](https://respond.io/help/dashboard-reporting/reports-broadcasts#faq%5Fand%5Ftroubleshooting).

#### Broadcast Messages Delivery (Cumulative)

> This metric only takes into account data for broadcasts that were sent within the selected period.

> \- The tracking of messages delivery status is only up to 30 days. So for an example, if a message gets read only after 30 days, the delivery status will no longer be updated to **Read**.

\- If Contacts have turned off **Read Receipts** on the WhatsApp app's privacy setting, messages they have read will not be reflected in the **Read** metric. Instead, they will be reflected in the **Sent** and **Delivered** metrics. This may cause a discrepancy between the number of **Read** and **Delivered** messages.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/532s1xbEUIfOSS9kofvZvw/5274ac57c77c373b1946d2a5ab43c2bc/broadcast-broadcast-messages-delivery-c.png?fm=jpg&q=80&w=640) 

**Metric and Chart**

The cumulative count of the number of broadcast messages for the broadcasts that were sent, delivered, read and failed within the selected period.

> To learn more on how the date range filter affects the data that is displayed in this chart, refer [here](https://respond.io/help/dashboard-reporting/reports-broadcasts#faq%5Fand%5Ftroubleshooting).

#### Broadcasts List

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1jezeFi5gbcD6V91UFOtPA/afa3afc797e1f18ba0075d38278fdda2/broadcast-broadcasts-list.png?fm=jpg&q=80&w=640) 

Here are the insights you can gain from each broadcast that happened.

Learn more about each column in the following table:

| Table Headers       | Description                                                                                                                                          |
| ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- |
| Broadcast Timestamp | The date and time the broadcast was scheduled to be sent.                                                                                            |
| Name                | The name of the broadcast. The name contains a hyperlink to the Broadcast module with the Broadcast Details Drawer of the selected broadcast opened. |
| Label               | Label added to the broadcast.                                                                                                                        |
| Completed Timestamp | The date and time the broadcast was completed.                                                                                                       |
| Segment             | The segment to which the broadcast was sent.                                                                                                         |
| Channel             | The channel from which the broadcast was sent.                                                                                                       |
| Sent By             | The name of the person who sent the broadcast.                                                                                                       |
| Recipients          | The number of recipients for the broadcast.                                                                                                          |
| Total Messages      | The total number of broadcast messages for the broadcast.                                                                                            |
| Sent                | The total number of broadcast messages with the Sent status.                                                                                         |
| Failed              | The total number of broadcast messages that failed to deliver.                                                                                       |
| Delivered           | The total number of broadcast messages with the Delivered status.                                                                                    |
| Read                | The total number of broadcast messages with the Read status.                                                                                         |

> Reports table has a limitation of generating a maximum of 10,000 row of results. If you need more data, consider using [Data Export](https://respond.io/help/workspace-settings/data-export).

## FAQ and troubleshooting

### How does the date range filter affect the data displayed in Broadcast Messages Delivery charts?

The examples here are applicable to both _Broadcast Messages Delivery (Linear)_ and _Broadcast Messages Delivery (Cumulative)_ charts.

If your selected period is the month of April:

* The charts will filter all the broadcasts that were sent in April, and display data only from broadcasts sent in April.
* If a broadcast is sent on 31st March but the broadcast message for this broadcast gets read on 1st April, this will not be reflected in the report because the broadcast was sent on 31st March.
* If a broadcast is sent on 30th April, the broadcast message for this broadcast will be reflected in the report under the **Sent** count. However, if this broadcast message only gets read on 1st May, this broadcast message will not be reflected in the report under the **Read** count due to the selected period being the month of April.

### Why don’t my Broadcast or Report statistics match the chat message statuses?

This happens because WhatsApp (Meta) can send multiple status updates for the same message.

* A message might first appear as **Failed**, then later update to **Delivered** once synced across devices.
* Respond.io records every update to ensure reporting accuracy.

These multiple updates may cause small differences between **chat statuses** and the numbers shown in **Broadcasts or Reports**, but they **do not affect actual message delivery**.

### 

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## 

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2025-12-05T03:58:39.159Z

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