---
description: Automatically send a private message to users that comment on your Facebook Post.
title: Facebook Private Replies
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

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4. Facebook Private Replies

# Facebook Private Replies

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/4GvzCieeTBRY4TRJUbIr4y/b92428e6b049d23f546269180534f7ea/Ryan_Tan_Avatar.svg)

Joshua Lim

· 24 Sept 2025

less than a minute read

[Facebook Private Replies](https://developers.facebook.com/docs/messenger-platform/discovery/private-replies/) allows a private messages to be sent automatically from your Facebook page to any Facebook user who comments on one of your Facebook Page Posts.

If the Facebook user replies to this automated message, the reply will be shown on the Platform and if this is the first time the Facebook user has messaged you they will become a Contact.

> Facebook users who comment on your post will only become a contact when they respond to the direct message.

> **Warning:** Ads are not supported for Facebook Private Replies.

## Configuring Private Replies

1. Navigate to **Settings** \> **Channels**
2. Locate your Messenger Channel,click on **Manage**.
3. Select **Private Replies**  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4RP9vAEM2dbmDdZRF2DhE5/685efd0756a605cd6e8b456fac300025/Screenshot_2025-04-18_at_11.31.45_AM.png?fm=jpg&q=80&w=640)
4. **Configure settings to** track comments under any post or a specific post.
5. If you choose to track comments under a specific post, you will need to specify the posts to be tracked.
6. Add an auto-reply message to send to Contacts who interacted with the post.
7. Click **Save** to save your configurations.

> **Note:** When choosing _Track comments under a Specific Post_, the **Select Facebook Post** dropdown will only display your **10 most recent posts**.

The platform will now track any new comments that are made and automatically send a message to new users.

## Eligibility rules for Facebook Private Replies

Private replies are subject to Meta’s rules and will only be delivered if all of the following conditions are met:

* Each post or comment can only receive **one private reply**.
* The private reply must be sent **within 7 days** of the original post or comment.
* The comment must be made by a **user to the Page surface**.
* If the user has blocked messages from the Page, or if the Page has disabled messaging, private replies will not work.

For more details, see [Meta’s official documentation](https://developers.facebook.com/docs/messenger-platform/discovery/private-replies/).

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## 

Related articles 👩‍💻

* [Messenger CallsLearn how to use Messenger Call to receive and make calls. ](/help/facebook-messenger/messenger-call)
* [Facebook Message TagSend a tagged message to contacts after the 24-hour messaging window. ](/help/facebook-messenger/message-tag)
* [Facebook Chat PluginLearn how to add a Facebook Customer Chat Plugin to your website. ](/help/facebook-messenger/facebook-chat-plugin)
* [Facebook Messenger Quick StartConnect a Facebook Page to chat with customers over Facebook Messenger. ](/help/facebook-messenger/facebook-messenger-quick-start)
* [Facebook Messenger OverviewGet an overview of the Facebook Messenger channel and its capabilities. ](/help/facebook-messenger/facebook-messenger-overview)

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2025-12-05T03:58:47.293Z

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