---
description: Learn all about TikTok Messaging Ads and how to set up both the integration on respond.io and TikTok Messaging Ads on TikTok Ads Manager.
title: TikTok Messaging Ads Integration
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

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3. TikTok Messaging Ads Integration

# TikTok Messaging Ads Integration

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/4GvzCieeTBRY4TRJUbIr4y/b92428e6b049d23f546269180534f7ea/Ryan_Tan_Avatar.svg)

Joshua Lim

· 28 Aug 2025

5 min read

Respond.io now offers integration with TikTok, specifically for [**TikTok Messaging Ads**](https://ads.tiktok.com/help/article/about-tiktok-messaging-ads?aadvid=7096064798990893058). In this article, we’ll cover:

* [Key Features and Benefits of this Integration](https://respond.io/help/integrations/tiktok-messaging-ads-integration#key%5Ffeatures%5Fand%5Fbenefits%5Fof%5Fthis%5Fintegration)
* [About TikTok Messaging Ads](https://respond.io/help/integrations/tiktok-messaging-ads-integration#about%5Ftik%5Ftok%5Fmessaging%5Fads)
* [How to Set Up TikTok Integration on respond.io](https://respond.io/help/integrations/tiktok-messaging-ads-integration#how%5Fto%5Fset%5Fup%5Ftik%5Ftok%5Fintegration%5Fon%5Frespond%5Fio)
* [How to Set up TikTok Messaging Ads on TikTok Ads Manager](https://respond.io/help/integrations/tiktok-messaging-ads-integration#how%5Fto%5Fset%5Fup%5Ftik%5Ftok%5Fmessaging%5Fads%5Fon%5Ftik%5Ftok%5Fads%5Fmanager)
* [Using TikTok Messagings Ads in respond.io](https://respond.io/help/integrations/tiktok-messaging-ads-integration#using%5Ftik%5Ftok%5Fmessagings%5Fads%5Fin%5Frespond%5Fio)

## Key Features and Benefits of this Integration

* **Trace Conversion Source**: Identify the TikTok Messaging Ad that initiated a conversation to enhance conversion tracking and target sales efforts effectively.
* **Workflow Triggers**: Create specific Workflows in respond.io for Contacts engaging with TikTok Messaging Ads, enabling personalized customer interactions.
* **Ad Performance Tracking & Optimization**: Send click event data back to TikTok to gain insights into ad performance and effectiveness.

## About TikTok Messaging Ads

### What is TikTok Messaging Ads?

[TikTok Messaging Ads](https://ads.tiktok.com/help/article/about-tiktok-messaging-ads?aadvid=7096064798990893058) enable potential customers to start conversations with businesses via TikTok Direct Messages and Instant Messaging Apps.

* **Direct Messaging Ads**: Users stay within the TikTok app and use TikTok’s direct messaging feature to chat with advertisers.
* **Instant Messaging Ads**: Users are redirected to third-party messaging apps, like Facebook Messenger and WhatsApp, to chat with advertisers.

> Only **Instant Messaging Ads** are currently supported on respond.io.

### Why Choose TikTok Messaging Ads?

* **Reach new customers:** Tap into a new audience and meet new customers by leveraging the power of TikTok's vibrant community.
* **Shorten the path-to-action**: Two-way communication allows customers to get what they need from business to make a decision and take action faster.
* **Qualify leads immediately**: Screen for prospects that are likely to convert immediately.
* **Put their customers at the center:** Be where your customers are and build lasting business relationships with new and existing customers for higher lifetime value.

> **Important notes for using TikTok Instant Messaging Ads**  
> \- Ensure you have TikTok ad account. [Guide to set up a TikTok Ads Manager account](https://ads.tiktok.com/help/article/create-tiktok-ads-manager-account)  
> \- If you are using WhatsApp, you will need to use a unique phone number for the WhatsApp Business API that is not used in any other WhatsApp personal or business accounts. You can sign up for the WhatsApp Business API directly on respond.io.

## How to Set Up TikTok Integration on respond.io

### Getting Here

Go to your **Workspace Settings** \> **Integrations >** Navigate to **TikTok ads accounts >** Click **Manage**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2L2wlEgQ1a0FTkLB3FnHuK/e795850e9c4587814af215034c2a7193/image.png?fm=jpg&q=80&w=640) 

### Connect TikTok Ads Account

1. Click the **Add account** button  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6VMysfjVV8fwt38g7lPVDH/ad99bcb92f972848aef561e83cddd3e3/image.png?fm=jpg&q=80&w=640)
2. A new tab will be opened requesting you to sign in to your TikTok Ads Account. Click **Confirm** to sign in.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/usg5rHDnlIkYXAPZuSFDz/1fccec99a712a05aa83a3e4d6361018e/image.png?fm=jpg&q=80&w=640)

> Congratulations! You have successfully connected your TikTok Ads Account to respond.io. Let’s continue setting up with the next steps below.

### Link Channels to TikTok Ads account

1. Select the TikTok Ads account from the dropdown  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7UJpyX77x9iwwZ0JYsAw6/a937e2ee2e80e0d99f4b640b3472db5e/image.png?fm=jpg&q=80&w=640)
2. Click the + icon to select Channels associated with your ads. You can use the search bar to find and select Channels.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2FsDatcRKCgrwCjNJQptIW/b7771476c5c921c8b43b4c103ebaa52f/image.png?fm=jpg&q=80&w=640)
3. Ensure the checkbox for sharing Contact details is checked. (default)
4. Click **Connect** to complete the setup.

### Manage TikTok Event Set

> To edit your TikTok connection name, click the edit icon and change to your desired name.

#### View Ads

1. Click the **Manage** button and select **View ads** to display a list of all your ads.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7q1XjgjzD258m5BJxNQet9/a853d57a61590f0fd5531ee7a4b037e6/screenshot-2024-11-29-at-4-43-26-pm.png?fm=jpg&q=80&w=640)
2. To sort ads by a specific ad account, choose the ad account from the dropdown list.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6zwFokFOSK8w4EseW3RvEQ/83a91205570071cd0df1b3684efc559b/image.png?fm=jpg&q=80&w=640)
3. Click on a specific ad to preview it.

## How to Set up TikTok Messaging Ads on TikTok Ads Manager

### TikTok Messaging Ads Setup

> Read the full [official documentation here](https://ads.tiktok.com/help/article/how-to-set-up-tiktok-instant-messaging-ads).

#### Campaign Level

1. **Log on to TikTok Ads Manager**
2. Go to **Campaign** and click **Create**  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/ER6i4EFI9CvAopixrmlEO/73c2a5fe0c316141760ca72d0c0f8a10/image.png?fm=jpg&q=80&w=640)
3. Choose **Lead generation** as your campaign objective  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5tlC06Xv42oP1JykpGyAqj/4f355ac1d0aca5484d130e7673cd5b56/image.png?fm=jpg&q=80&w=640)
4. **Optional:** Use "Split Test" for Targeting, Bidding & Optimization, Creative  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3vcDcPn5g4TU3bcW2sVpl0/f313b92055a3bdd90c2ea884ce871e28/image.png?fm=jpg&q=80&w=640)
5. Click **Continue** to move on to Ad Group level

#### Ad Group Level

1. Choose "Instant messaging apps" as your "Optimization location"  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7dROcLOC146EBxTig9p105/1ca11cebce860691ae4f723344f9d012/image.png?fm=jpg&q=80&w=640)
2. Select **Dayparting** to manage the specific days and times you can respond to messages.  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1HqwOexX5R4ijqpAnjVdwK/4c558f0232bb994d60735cde951b7cf5/image.png?fm=jpg&q=80&w=640)
3. Set a daily budget per preference
4. Choose Optimization goal:

**Optimization goal: Conversations**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2Ps0h2UNysUYorBBYij4KH/2e71b6cbf9297a5249d363ae9077cc53/image.png?fm=jpg&q=80&w=640) 
* Conversation optimization would only be available for WhatsApp and FB Messenger messaging apps destination and **for clients who have integrated with Messaging Management Tool partner (MMT)**
* Select the correct "Messaging event set". Ensure you collect the correct Messaging event set which has been generated on your partner platform or created by yourself.
1. Instant messaging apps will be set as the default destination. Under Select your app, choose the instant messaging app you want to use.
2. If you chose Messenger, add in your Facebook Page ID. Note: You can find your Facebook Page ID by visiting your FaceBook Page, clicking About, and then Page transparency.
3. If you chose WhatsApp, add in your WhatsApp phone number.
4. You can check to see whether the settings are correct by clicking Check if the ID opens properly and scanning the QR code to preview.
5. Click Submit.
6. Optimization goal: Click

**Optimization goal: Click**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6MJ5MjM9T2e5YGp8qS0O8W/c37c47290842bbdf62e5398f45ff67ce/image.png?fm=jpg&q=80&w=640) 
1. Choose Instant messaging URL as your destination.
2. Supported social media apps are:  
   1. Whatsapp  
   2. Messenger
3. Follow each app's official guide to generate their respective deeplink:  
   1. WhatsApp: <https://faq.whatsapp.com/425247423114725/?cms%5Fplatform=iphone&cms%5Fid=425247423114725&draft=false>  
   2. Facebook Messenger: <https://developers.facebook.com/docs/messenger-platform/discovery/m-me-links/>
4. Click Submit.
5. Click "Next" to move on to Ad level

#### Ad Level

1. Optional: Use TikTok identity to deliver Spark Ads  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4X2LvI2SeBGZ3shcniMaKC/44e3342a3f7306932cfa893760f6bf9b/image.png?fm=jpg&q=80&w=640)
2. Clearly state that users can click on the ad CTA to send a message to the advertiser
3. Ideally, include "message us" as the CTA in the creative/video
4. For Conversation optimization, select Messenger or WhatsApp and provide respective IDs
5. Verify settings by scanning the QR code to preview the chat

### Create a Message Event Set

> Read the full [official documentation here](https://ads.tiktok.com/help/article/how-to-create-message-events-on-tiktok-events-manager?lang=en).

#### TikTok Events Manager

1. Log in to TikTok Ads Manager.
2. Select **Tools**, then choose **Events** to enter Events Manager.
3. Under **Data Sources**, select **Connect data** source from the left navigation bar.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3A3zvzeWHk7zldDEdDTp54/0e1e2861afd2c93732d37d1a33147ae2/image.png?fm=jpg&q=80&w=640) 

4\. Choose **Messaging** and set a name for the Message event set.

5\. Select **Automatic setup with partner platform** and select your MMT to create a new event set on your MMT platform.

6\. Once done, TikTok Events Manager (TTEM) will display the event set created on your MMT.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4qfGzsLuxFAOYiu8MJCc1X/a3def2ba60b60397e3182d8c4415c669/image.png?fm=jpg&q=80&w=640) 

## Using TikTok Messagings Ads in Respond.io

### Using TikTok Messaging Ads in the Inbox Module

The Inbox module now supports tracking Contact events linked to TikTok Messaging Ads.

#### TikTok Messaging Ads for WhatsApp & Messenger Contact Event

When a Contact clicks on a TikTok Messaging Ad that leads to WhatsApp or Messenger, a Contact event is sent to respond.io and you can view it in your Inbox module. TikTok Messaging Ads events provide detailed information about the ad, including its name, description, and an image. Click on the **View ad** button to view this ad in your browser.

**Web**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/u8VHbT9jhbKNJdQ0byLlf/f45784b6d12dcb08c0fd82e27694d40a/image.png?fm=jpg&q=80&w=640) 

**Mobile**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1XeQVqKfu76Xin3Vz5ttBF/594f09b3a7d458c28c4f4c0f777db5b2/ctw.png?fm=jpg&q=80&w=390) 

### Using TikTok Messaging Ads in the Workflows Module

> Learn how to configure the [TikTok Messaging Ads trigger here](https://respond.io/help/workflows/workflow-triggers).

Not sure how to use TikTok Messaging Ads? Check out our use case article and Workflow template to tracks ads performance.

* [How to track and analyze TikTok Messaging Ad conversions](https://respond.io/help/capture-conversations/how-to-track-and-analyze-tik-tok-messaging-ad-conversions)

### Viewing Conversations Opened through TikTok Messaging Ads in the Reports Module

1. Navigate to the Reports Module > Conversations > Select a time period for your report  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3J7gteOYVe31lt3VcaXiYj/adf97c6399aac6a039f160183e5b17e7/image.png?fm=jpg&q=80&w=640)
2. Scroll down to the Conversations Opened report > Select Group By Conversation Opened Source  
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1LE2nMTA5ZNEaATmFq7SUb/cde455c34a09acb556016b4cd2f7b417/image.png?fm=jpg&q=80&w=640)
3. Conversations opened via TikTok Messaging Ads will be grouped under “Click-to-Chat Ads” alongside Meta Click to Chat ads.

### Track Paid Ads Attribution in Contacts & Lifecycle Reports

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/25D2CwVWWHQQKFysGkXiqh/7f75bc97d567fbedae70ae787cc83e3d/clip.gif?w=480&fm=avif) 

You can now view TikTok Messaging Ad performance beyond clicks—see how many leads converted.

Go to the **Reports Module > Contacts or Lifecycle**, and:

* Filter or group by **Ad Campaign**, **Ad Group**, or specific **Ad**
* Track lead progress from **New Lead** to **Paying Customer**
* Identify which ads bring in high-quality leads, not just traffic

No more guesswork—just clear attribution and lifecycle tracking, all in one place.

## View your TikTok Messaging Ads performance on TikTok Ads Manager

View "Cost per results (conversations)" in the reporting section to monitor the campaign performance.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7KFAGiMrKDUbZ4WGDB6LC8/c369e0c72615ffebec3d27ccc0f82cc6/image.png?fm=jpg&q=80&w=640) 

You can also go to **"Custom columns"** and **choose Messaging Event.** Select Conversations (Instant messaging app) to report on performance.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3Nq3KZQKNbdlPGVe86FW72/92088c462956477f3366ecbdaa8f2082/image.png?fm=jpg&q=80&w=640) 

## Combine the Power of TikTok and Respond.io to Accelerate Business Results

🚀 **Big News!** TikTok Instant Messaging Ads are now globally available! Now, businesses can connect with TikTok leads on WhatsApp and Messenger to offer consultations, schedule appointments, and close sales—all in a single conversation. [**Book a consultation today!**](https://respond.io/demo)

Attract on TikTok, convert on respond.io ✨

Elevate your TikTok strategy today with TikTok Messaging Ads!

[ Start Free Trial](https://app.respond.io/user/register) [ Book a Demo](https://respond.io/demo) 

## FAQ and Troubleshooting

### Can I use a WhatsApp Co-existence channel as the destination for TikTok Messaging Ads?

**Yes**, you can use a WhatsApp Co-existence (CoEx) channel as the destination for TikTok Messaging Ads. Once your CoEx number is connected to respond.io, it behaves like any other WhatsApp Cloud API number. This means it’s fully compatible with TikTok Messaging Ads and can be used to receive chats initiated from TikTok.

> _Note: We recommend testing your setup to ensure everything works as expected for your specific campaign._

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## 

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