---
description: Configure your WhatsApp Business Platform (API) Channel in respond.io — manage Channel names, business profiles, file limits, and WABA security.
title: WhatsApp Business Platform (API) Channel Configuration
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

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1. [All Collections >](/help)
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4. WhatsApp Business Platform (API) Channel Configuration

# WhatsApp Business Platform (API) Channel Configuration

After connecting your WhatsApp Business Platform (API) Channel to respond.io, use the Channel configuration settings to manage your Channel name, business profile, supported file types, messaging rate limits, and best practices for keeping your WhatsApp Business Account (WABA) in good standing with Meta.

## Configuring WhatsApp channel name

Set a unique internal channel name to identify this account within respond.io.

1. **Navigate** to **Workspace Settings** and click **Channels**.
2. **Locate** the WhatsApp Business Platform (API) Channel and click **Manage**.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3J9BSjLEp98kl3QelUGLOJ/fb04ab75b98f1179337799468b203e4c/image.png?fm=jpg&q=80&w=1200&fl=progressive)
1. **Configure** the Channel name, which is used internally to identify the account.
2. **Click** **Save Changes** to update the Channel configuration.

## Managing the WhatsApp Business Profile

Update or review your WhatsApp Business Profile directly from the respond.io platform.

1. **Navigate** to **Workspace Settings** and click **Channels**.
2. **Locate** the WhatsApp Business Platform (API) Channel and click **Manage > Profile**.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3GriDY2jGIPaAgIG5vk6bY/a8ccc66edf976662413d0c972560562d/image.png?fm=jpg&q=80&w=1200&fl=progressive)
1. **Click** **Sync Profile** to pull the latest WhatsApp Business Profile information from WhatsApp.
2. **Edit** the following fields as needed.

| Field         | Description                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| ------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Profile Photo | Image shown as the profile picture of the WhatsApp Business Account. An image size of 640x640 is recommended. Images smaller than 192x192 may cause issues when resizing during upload.                                                                                                                                                                                                                                                      |
| About         | The business’s About text. Appears beneath the profile image, phone number, and contact buttons. Maximum 139 characters.                                                                                                                                                                                                                                                                                                                     |
| Address       | Address of the business. Maximum **256 characters**.                                                                                                                                                                                                                                                                                                                                                                                         |
| Description   | Description of the business. Maximum **512 characters**.                                                                                                                                                                                                                                                                                                                                                                                     |
| Email         | Email address (in valid email format) to contact the business. Maximum **128 characters**.                                                                                                                                                                                                                                                                                                                                                   |
| Vertical      | Industry of the business. Accepted values: Automotive, Beauty Spa and Salon, Clothing and Apparel, Education, Entertainment, Event Planning and Service, Finance and Banking, Food and Grocery, Public Service, Hotel and Lodging, Medical and Health, Non-profit, Professional Services, Shopping and Retail, Travel and Transportation, Restaurant, Other. The business vertical cannot be set back to an empty value after it is created. |
| Website       | URLs (including http:// or https://) associated with the business (e.g., website, Facebook Page, Instagram). Maximum of **2** websites with a maximum of **256 characters** each.                                                                                                                                                                                                                                                            |

1. **Review** the information and click **Save Profile**.

## Metadata received by channel

Different channels provide different sets of Contact metadata to the respond.io platform. The following Contact data is available from this channel:

* Phone number
* Phone number ID
* Profile name
* WhatsApp ID

## Supported file types

| Type            | Maximum Size |
| --------------- | ------------ |
| Audio and Video | 16 MB        |
| Document        | 100 MB       |
| Image           | 5 MB         |
| Sticker         | 100 KB       |

> Unsupported file types or files that exceed the size limit are automatically converted to a URL link on the respond.io platform. Unsupported messages display as “Unsupported Message” or “Custom Payload” with type (if available). Click Show More to view the JSON payload for Custom Payload messages. Examples of unsupported message types for WhatsApp Business Platform (API): Reactions Deleted messages Polls Ephemeral messages

> Confirm the file format is supported before sending. Files that are not converted properly may fail to send even when within the size limit. Learn more about [supported media types](https://developers.facebook.com/docs/whatsapp/cloud-api/reference/media#supported-media-types).

## Text formatting

Use text or markdown formatting in your messages. Learn more about [how to format text in WhatsApp](https://faq.whatsapp.com/539178204879377).

## Rate limits

A rate limit is the number of API calls an app or user can make within a given time period. Learn more about the [rate limits for this channel](https://developers.facebook.com/docs/whatsapp/cloud-api/overview/).

## Channel limitations

### WhatsApp groups

Group messaging is supported by Meta on the WhatsApp Business Platform (API) but is not yet available on respond.io. Upvote the [feature request](https://respond.canny.io/feature-request/p/whatsapp-support-group-chats) if this is important to your use case.

### Unsupported number types

WhatsApp does not allow VoIP, toll-free, or landline numbers. This includes:

* **Telnyx numbers** (no longer supported since January 2023)
* **Google Voice numbers** (VoIP)

## Best practices to avoid WABA disablement

To maintain a stable WhatsApp Business Platform (API) setup and avoid unexpected bans or disruptions, follow these best practices.

### Use a verified and unique Meta Business Manager (MBM)

* Use **one MBM** per business. Creating multiple MBMs with the same business name, address, or website may be flagged by Meta.
* If a previous MBM was banned, avoid using the same business details for a new one — Meta may instantly ban it.
* **Verify your MBM** by submitting official business documents (e.g., business license, matching website).
* **Control access carefully**: Only grant admin rights to real Facebook profiles with consistent activity (posts, friends, etc.).
* **Enable Two-Factor Authentication (2FA)** for all admins.

### Manage WhatsApp Business Accounts (WABAs) responsibly

* If a WABA is banned, **appeal via Meta Support**. Do not create a new WABA while an appeal is pending — this may be seen as policy evasion.
* Use clear and accurate **display names**. For example, “Acme Co – California” is better than just “Acme”.
* Do not delete and recreate phone numbers frequently (“burning” numbers). Resolve reported issues via Meta instead.

### Handle Facebook users the right way

* Admins must use **authentic Facebook accounts** with real history.
* Avoid using newly created or duplicate accounts solely for access purposes.
* **Limit access** to essential team members and regularly audit MBM users.
* Enforce 2FA to reduce the risk of unauthorized access.

### Keep your business aligned across platforms

* Ensure your **business name, address, website, and other details match** across your MBM, WABA, and Ad Account.
* This alignment increases trust with Meta and improves your chances of verification.

### If your WABA gets disabled

* Do not create a new WABA.
* **Submit an appeal** via [Meta Business Support](https://business.facebook.com/help/).
* Gather and provide necessary documentation (e.g., business license, proof of domain ownership).
* Review and correct any violations of Meta’s [Business Messaging Policy](https://www.whatsapp.com/legal/business-policy/).

> Following these best practices helps keep your WhatsApp setup secure, stable, and compliant with Meta’s policies.

## FAQ and troubleshooting 

## FAQ and Troubleshooting

### What are the requirements for phone number to be used to sign up for WhatsApp Business Platform (API)?

The phone number used for WhatsApp Business Platform (API) can’t be used in the WhatsApp Personal or Business app. You’ll have to delete the account on WhatsApp Personal or Business app before you can use the number to sign up for WhatsApp Business Platform (API).

You can still use the phone number for other purposes, such as calling and receiving SMS after registering it on the WhatsApp Business Platform.

### Can I view my conversation insights for my WhatsApp Business Account?

Yes, you can monitor your messaging and spending analytics in real-time for your WhatsApp Business Account in the Insights tab of your Meta WhatsApp Manager. [Read more here](https://www.facebook.com/business/help/338500813332755?id=2129163877102343).

### Why do I see duplicate Contacts from the same WhatsApp channel?

WhatsApp passes the Contact’s phone number in [a format that is different from the E.164 format](https://faq.whatsapp.com/640432094208718) that respond.io uses. This difference causes Contacts from certain countries to be duplicated. Should this occur, do [reach out to us here](https://respond.io/contact).

### How do I get my business name to be shown to my contacts on WhatsApp rather than my business number?

Standard WhatsApp Business Platform (API) Accounts display the business number rather than the name. To display your business name to Contacts even if they haven’t added your business to their address book, you will need a WhatsApp Official Business Account.

Official Business Accounts have a green tick next to the business name, and usually only large, high-profile businesses will be given this status. Learn more about [how to apply for an Official Business Account here](https://respond.io/help/whatsapp/whatsapp-official-business-account-green-tick).

### What is Meta Product Catalog and how can I use it?

Meta Product Catalog is a feature that allows you to create a catalog of your products and share it with your customers. Learn more about [using Meta Product Catalog in respond.io](https://respond.io/help/whatsapp/meta-product-catalog).

### Can a subsidiary company or an agency register a WhatsApp Business Account on behalf of another company?

Yes, they can. However, the Meta Business Account and business information used to register the WhatsApp Business Account must belong to an entity that can be verified with the relevant legal documentation. Learn more about [Meta Business Verification here](https://respond.io/blog/facebook-business-verification#toc-mobile-0).

### How many phone numbers can a business register when signing up for a WhatsApp Business Platform (API) account and How can I increase that limit?

When a business signs up for a WhatsApp Business Platform (API) account and is unverified, they can register up to 2 phone numbers only. Verified businesses have the ability to register more phone numbers. They may register up to 20 phone numbers for a single Business Manager.

If you are stuck at a lower number, such as 5 phone numbers, and are unable to register additional numbers, you can submit a ticket directly to Meta to request an increase in the phone number limit.

Steps:

1. Click [this link](https://business.facebook.com/direct-support/) for direct support.
2. Go to Ask a Question > WABiz: Account & WABA > Request type > Increase Phone Number Limits
3. Provide an explanation of why you want to increase the phone number limit.
4. Submit your request.

### How can I check my WhatsApp conversation consumption?

To check your WhatsApp conversation consumption, follow these steps:

1. Navigate to your [Meta Business Manager](https://business.facebook.com/settings/info).
2. Click on Settings > Business Settings > WhatsApp Accounts
3. Select your WABA and click on Settings > WhatsApp Manager.
4. Under Account tools, click on Insight.

### Why does the message enter as an unsupported message with error code: 131051?

One of the possible reasons is that WhatsApp API accounts are not designed to chat with other WhatsApp API accounts. This is a Meta restriction. Note that the error code: 131051 is used for multiple types of errors related to unsupported message types. If you are unsure about this error, you can [contact our support](https://respond.io/contact).

### Why am I receiving an error message stating “Undefined: Receiver is incapable of receiving this message” when trying to send messages?

This error message is passed by Meta. Here are a few steps suggested by Meta to troubleshoot the issue:

Ensure that the Contact receiving the message:

* has an active WhatsApp account.
* is using the latest version of WhatsApp.
* has accepted the new Terms of Service and Privacy Policy.
* is not banned on WhatsApp or from a country where WhatsApp is banned.

### I’ve lost credentials for my Meta Business Manager account. What should I do?

To regain access to your Meta Business Manager account, you can learn how to reset your password and recover your email address or phone number [here](https://www.facebook.com/help/213395615347144).

### Why was my WhatsApp Business Account disabled?

Your WhatsApp Business API (WABA) account may be disabled for several reasons. Common issues include non-compliance with Meta’s Commerce Policies and listing an invalid website. To appeal this decision, you should take the following steps:

1. **Ensure Compliance with Meta’s Commerce Policies:** Review and align your business practices with Meta’s guidelines. This is crucial for a successful appeal.
2. **Ensure you have a Valid Website:** Update your business information in the Meta Business Manager (MBM) to include a valid and clear website that showcases the nature and details of your business.
3. [**Prepare an Appeal**](https://respond.io/help/whatsapp/whats-app-business-api-channel-configuration#what%5Fshould%5Fi%5Fdo%5Fto%5Fprepare%5Fan%5Fappeal%5Fif%5Fmy%5Fwaba%5Fis%5Fdisabled): In the appeal dialogue, explain how your business uses WhatsApp for communication. Highlight that messages are sent only to customers who have opted in and all communications are relevant to your business and following WhatsApp’s policies.

[Learn how to request a review with Meta here](https://www.facebook.com/business/help/422289316306981).

### What should I do to prepare an appeal if my WABA is disabled?

Follow these steps and review the key information to ensure your appeal is well-prepared. If you are [appealing through our Customer Support team](https://respond.io/contact), please ensure that these screenshots are shared with them as well.

1. Review your business account quality: Go to [Account overview](https://business.facebook.com/business-support-home/?landing%5Fpage=account%5Foverview) \> Click View my accounts
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1QEDwIoeH2WpF4NT8LXHIt/dfef01e20ac63f306188593119dbeff8/image.png?fm=jpg&q=80&w=1200&fl=progressive)
1. Verify business details: Go to [Business portfolio info](https://business.facebook.com/latest/settings/business%5Finfo?)
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/67rsKG3un4OrGG05B2pkEK/aca3de2da50dbc6f4c04c725e63a5e47/image.png?fm=jpg&q=80&w=1200&fl=progressive)
1. Retrieve your MBM ID, WABA ID and phone number quality rating to submit an appeal:
* Retrieve your MBM ID from your business info.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6onesqO7LMCfbPpuMncpIf/ff14e7469413afb0b620d29eebd1d7f7/image.png?fm=jpg&q=80&w=1200&fl=progressive)
* Go to [WhatsApp accounts](https://business.facebook.com/latest/settings/whatsapp%5Faccount?) and retrieve your WABA ID. Select the correct WhatsApp account and click to copy the WABA ID.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4KdtjS3zaSiVBu0f43gJ3A/b4ee632a4b979a0f770f6719fb90b84f/image.png?fm=jpg&q=80&w=1200&fl=progressive)
* Scroll down and go to your WhatsApp Manager to view your phone number quality rating.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3bcce8uXGL5duIEgtttjI2/b2b1177db94d3e25dc80c2ae0075ea72/image.png?fm=jpg&q=80&w=1200&fl=progressive)

### Why did I receive this error “Business eligibility payment issue” when sending a message?

This error may occur when you have recently deleted a Channel and tried to send a WhatsApp message template or start a new conversation using a different WhatsApp Business number. This is due to the credit line being released from your deleted Channel’s phone number and redistributed to your remaining phone numbers. This process can take up to 5 minutes. We recommend waiting for 5 minutes before sending the message again.

This error will only occur if you have more than one number under the same Business Manager and those numbers are connected to the platform.

### Can my WhatsApp API number connected to a WhatsApp Business Account (WABA) registered in Business Suite directly connect to respond.io?

No, it is not possible for your WhatsApp API number that’s connected to a WhatsApp Business Account (WABA) registered in Business Suite to directly connect to respond.io.

### Why isn’t my Contact’s profile picture showing?

Due to limitations with the WhatsApp Channel, we are unable to display your Contact’s profile picture. WhatsApp does not provide an API that allows us to fetch this information.

### What happens when I delete my WhatsApp Channel?

Deleting a WhatsApp Channel will not remove the associated Contacts or chat history.

Chat history is linked to your Contacts, unless you manually delete a Contact from the Contacts module, both the Contact and their conversation history will remain in the workspace.

When you reconnect the same WhatsApp Channel and receive a message from the same number, the Contact will be merged with the existing one.

### Why am I seeing “Meta Error (#131057): Account in maintenance mode” on WhatsApp?

This happens when your WhatsApp Business Account is temporarily in maintenance mode, usually during a throughput upgrade. It lasts about a minute, and your number will work again automatically once the upgrade is done.

### Why am I seeing a “Media Upload Error” or “Media Download Error” when sending a template?

These errors occur when the media file attached to your template doesn’t meet Meta’s requirements. Common causes include:

* The file format is not supported.
* The file type is incorrect.
* The media exceeds Meta’s size limits.

These issues originate from Meta’s side and are outside respond.io’s control. You can also refer to Meta’s [error codes documentation](https://developers.facebook.com/docs/whatsapp/cloud-api/support/error-codes#error-codes) for more details on specific error responses.

### Why can’t my contact see which message I’m replying to on WhatsApp?

This happens because WhatsApp messages older than 30 days are moved to long-term storage by Meta, and the context of the replied message is no longer available. As a result, the “reply-to” bubble does not appear on messages sent as replies to those older messages.

### Does WhatsApp Business Platform (API) support group chats?

No, it does not support managing or sending messages to group chats. Meta has deprecated the development of this feature.

### What happens after I turn on insights for my business or allow Meta to automatically identify orders and lead events before completing the Channel connection?

Once you enable these options, Meta will automatically notify partners about conversions. However, Meta hasn’t fully optimized this feature yet, so enabling these options will not impact your Channel connection. Learn more in the [Meta doc](https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/automatic-events-api).

### Why am I seeing the error “Messaging window has been closed for this contact”?

This error appears when a free-form message is sent after WhatsApp’s 24-hour messaging window has expired. After the window closes, only approved message templates can be sent to re-open the conversation.

To resolve this:

1. Send a [WhatsApp message template](https://respond.io/help/whatsapp/whatsapp-message-templates) using the [Send a Message step in Workflows](https://respond.io/help/workflows/step-send-a-message).
2. Handle the failure using a [message failure branch](https://respond.io/help/workflows/step-send-a-message#advanced-settings) in Workflows.
3. Manually take over the conversation and [send a WhatsApp message template](https://respond.io/help/whatsapp/whatsapp-message-templates) from the Inbox.

Learn more about [how messaging windows work](https://respond.io/help/whatsapp/getting-ready-for-inbound-conversations#understanding-customer-service-window).

### Why did outbound WhatsApp messages suddenly fail with an error while I was actively messaging a contact?

Outbound messages sent via Workflows, AI Agents, or integrations (such as Developer API, Zapier, Make.com, or n8n) may occasionally fail due to temporary disruptions on Meta’s side, even if you were actively communicating with the contact.

This can happen due to:

* A short disruption in WhatsApp Cloud API traffic
* Message overload, where sending multiple messages at once causes some messages to time out or fail
* An unexpected system error during message processing or validation

You can retry sending the message after 15 minutes or later.

If the issue continues after multiple retries, [contact our Support team](https://respond.io/contact).

### Why am I seeing the error “You have reached the limit for WhatsApp Business Platform (API) channels. Delete an existing WhatsApp Business Platform (API) channel to add a new one. Talk to our Support for more information.”?

This error appears when you attempt to connect an additional WhatsApp Business Platform (API) Channel but are unable to do so.

It can happen for one of the following reasons:

* **Channel limit reached:** Your Workspace has reached the maximum limit of 5 WhatsApp Business Platform (API) Channels.
* **WABA flagged by Meta:** If a WhatsApp Business Account (WABA) has been disabled more than two (2) times, Meta may flag the account. When this happens, you may be blocked from connecting new WhatsApp Channels to the platform.

**What you can do**

If you’ve reached the Channel limit:

* [Reach out to our Support](https://respond.io/contact).
* Request to increase the WABA limit to allow more WhatsApp Channel connections.

If your WABA has been flagged by Meta:

* [Reach out to our Support](https://respond.io/contact).
* Request a whitelist review to lift the block.

## What’s next?

* [Get ready to handle inbound conversations on WhatsApp](https://respond.io/help/whatsapp/getting-ready-for-inbound-conversations)

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## 

Related articles 👩‍💻

* [WhatsApp Business Platform (API) Quick StartConnect WhatsApp Business Platform (API) to respond.io to message customers at scale, monitor team performance, and manage multi-user conversations. ](/help/whatsapp/whatsapp-api-quick-start)
* [WhatsApp Business App Quick Start (WhatsApp Coexistence)Connect your WhatsApp Business App number to respond.io via the API without giving up the app — access automation, CRM syncing, and team visibility. ](/help/whatsapp/whatsapp-coexistence)
* [Getting Ready for Inbound ConversationsPrepare for inbound WhatsApp conversations — understand the 24-hour service window, use follow-up templates, and set up entry points for extended windows. ](/help/whatsapp/getting-ready-for-inbound-conversations)
* [Getting Ready for Promotional MessagingLearn how to broadcast promotional messages using WhatsApp message templates. ](/help/whatsapp/getting-ready-for-promotional-messaging)
* [WhatsApp Official Business Account (Blue Tick)Learn how to get a WhatsApp Official Business Account. ](/help/whatsapp/whatsapp-official-business-account-blue-tick)

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2026-06-05T09:06:04.908Z

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