---
description: Connect a WhatsApp Cloud API account to chat with customers over WhatsApp.
title: WhatsApp Cloud API
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

[New🌍 WhatsApp API Calling is now available globally! Start making calls with respond.io today. Learn more![arrow-icon](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2Fe43213a7a9314673bd8d2060c25f9b87)](/whatsapp-business-calling-api)

Help me with... ⌘ 

1. [All Collections >](/help)
2. [ Channels >](/help/channels)
3. [ WhatsApp >](/help/whatsapp)
4. WhatsApp Cloud API

# WhatsApp Cloud API

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/7tin8k9c1emscQGOhIuNbC/0ed3f91c8580c4e5dfa90f035355122e/Petrina_Jo_avatar.svg)

JQ Lee

· 22 Oct 2025

9 min read

> You can now migrate your connected WhatsApp 360dialog account to respond.io WhatsApp Business API to enjoy higher reliability, lower costs, and access to new features. Learn more about the [migration process here](https://respond.io/help/whatsapp/phone-number-migration-to-respond-whatsapp-business-api).

> To connect WhatsApp Cloud API, a Facebook app with WhatsApp Product enabled is required. Read this [guide](https://respond.io/blog/whatsapp-cloud-api) on how to set up your Facebook app.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2V1XLdQnwHYcKzPZIuc0jH/3c356cb41e397b952b1116dfa7e083e2/whats-app-logo.png?fm=jpg&q=80&w=255) 

Facebook announced the release of WhatsApp Cloud API on 20th May, and it’s available to any business of any size, big and small to communicate with customers using the official WhatsApp API.

> This channel has a limited 24-hour messaging window due to WhatsApp regulations. Learn more about WhatsApp's business policy [here](https://respond.io/help/whatsapp/whatsapp-overview#messaging%5Fwindow).

## Connecting WhatsApp Cloud API

Watch the video below for a step-by-step guide on How to Connect WhatsApp Cloud API to respond.io.

![How to Connect WhatsApp Cloud API to respond.io](https://i.ytimg.com/vi_webp/rUJY31yKw-M/hqdefault.webp) 

To chat with your customers over WhatsApp Cloud API, connect a WhatsApp Business Profile and Meta Business Account.

> Facebook App and Meta Business Account are required and you must be the admin of both to connect.

**Step 1:** Navigate to **Workspace Settings** \> Click **Add Channel**

**Step 2:** Locate the WhatsApp Cloud API Channel > Click **Connect.**

**Step 3:** Click the **Connect With Facebook** button.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2kfhaayWw4NZ4Wlq94KhB7/0ee67749f7e3c55f931d37334a9465a5/cloud-3.gif?w=480&fm=avif) 

**Step 4:** Sign in using the Facebook account with admin access to the Facebook App and Meta business account.

**Step 5:** In the dropdown list, select the WABA name with the WhatsApp number you would like to connect.

**Step 6: Add the Callback URL.** Go back to the **WhatsApp** section in Facebook Developer App. Navigate to the **Configuration** subsection and set up the Callback URL. Add the generated Callback URL and verify the token from respond.io to the corresponding fields at the webhook dialog.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4H939m71T0b2yiXTjG9oBy/82850a3a56e7d2319c987b0b8f620bac/cloud-6.png?fm=jpg&q=80&w=640) ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4su4JRsUNNZIGRmXDNCYN6/ccfce5a179b425fbf0e80816562f09c7/whats-app-section-in-facebook-developer-a.png?fm=jpg&q=80&w=640) ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6ESHAyXMXyFFsJmTZRvrF5/f8b12c1a2daafebb60e092d4cc7e359a/add-the-webhook-callback-url.png?fm=jpg&q=80&w=640) 

**Step 7:** On the Facebook App, verify and save changes to the app.

**Step 8: Subscribe to the webhook event.** On your Facebook App, select the **Webhooks** tab under the **Products** panel and select **WhatsApp Business Account** in the dropdown list. Click on subscribe messages event.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2h5pA2ODrqUuiD6OcEnFzX/fde1610f855d0f325599bc1b7bc38b8f/subscribe-to-webhook-event-page.png?fm=jpg&q=80&w=640) 

**Step 9**: Click the toggle at the top of the page to turn on live mode.

> Remember to fill in your privacy policy URL. If this is blank, you will not be allowed to turn on live mode.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/333ptToQtfqc1MWjEAeYQC/288fbca17c0ff03897c2f7e3cd6586f2/cloud-api-step-9.png?fm=jpg&q=80&w=640) 

**Step 10**: Click Save Changes to complete the setup.

> Once you've completed the setup, any messages sent to your WhatsApp number will now be received in your Workspace.

## Channel Configuration

> WhatsApp Cloud API Channel can be configured with a unique Channel name.

**Step 1:** Navigate to **Workspace Settings** \> Click **Channels**.

**Step 2:** Locate the WhatsApp Cloud API Channel > Click **Manage.**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1GCjXDMWPgdnYXupXGnzg7/85bf9b22ac117989b228cfaecf27287c/clouds-2.gif?w=480&fm=avif) 

**Step 3:** Configure the Channel name, which is used internally to identify the account.

**Step 4:** Click **Save Changes** to update the channel configuration.

## Metadata Received by Channel

Different channels provide different sets of Contact’s metadata to respond.io platform. Here’s the list of Contact’s data you’ll be able to obtain from this channel:

* Phone number
* Phone number ID
* Profile name
* Whatsapp ID

## Managing WhatsApp Cloud API Profile

> If there is a need to make a change or check your WhatsApp Cloud API Profile, it can be done on the respond.io platform.

**Step 1:** Navigate to **Workspace Settings** \> Click **Channels**.

**Step 2:** Locate the WhatsApp Cloud API Channel > Click **Manage** \> **Profile.**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3boa9d9jRXaP7hJjG4NRq7/ea6fff50ad7a7b2b5f9d0224fd83a42a/image.png?fm=jpg&q=80&w=640) 

**Step 3**: Click Sync Profile to obtain the latest WhatsApp Business Profile information from WhatsApp.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/796hU4sMnwxdiegpdlIZhX/ab352849bcc44a97425854f6938c06da/image.png?fm=jpg&q=80&w=640) 

**Step 4**: Edit the following information as needed.

| Fields        | Description                                                                                                                                                                                                                                                                                                                                                                                                                     |
| ------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Profile Photo | Image shown as the profile picture of the WhatsApp business account.An image size of 640x640 is recommended.                                                                                                                                                                                                                                                                                                                    |
| About         | The business's About text. This text appears in the business's profile beneath its profile image, phone number, and contact buttons.                                                                                                                                                                                                                                                                                            |
| Address       | Address of the business. Maximum of 256 characters.                                                                                                                                                                                                                                                                                                                                                                             |
| Description   | Description of the business. Maximum of 512 characters.                                                                                                                                                                                                                                                                                                                                                                         |
| Email         | Email address (in valid email format) to contact the business. Maximum of 128 characters.                                                                                                                                                                                                                                                                                                                                       |
| Vertical      | Industry of the business. Must be one of these accepted values:AutomotiveBeauty, Spa and SalonClothing and ApparelEducationEntertainmentEvent Planning and ServiceFinance and BankingFood and GroceryPublic ServiceHotel and LodgingMedical and HealthNon-profitProfessional ServicesShopping and RetailTravel and TransportationRestaurantOtherThe business vertical cannot be set back to an empty value after it is created. |
| Website       | URLs (including http:// or https://) associated with the business (e.g., website, Facebook Page, Instagram). Maximum of 2 websites with a maximum of 256 characters each.                                                                                                                                                                                                                                                       |

**Step 5**: Review the information and click Save Changes.

## Managing WhatsApp Message Templates

> Before sending a message template to a Contact on the respond.io platform, ensure you've done the following:

\- Submitted the message template for approval- Added the approved message template to the Workspace by syncing the message template

### Submitting Message Templates

**Step 1:** Navigate to **Workspace Settings** \> Click **Channels**.

**Step 2:** Locate the WhatsApp Cloud API Channel > Click **Manage**.

**Step 3: Click Templates > Submit Template** to submit a message template for approval.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6k02vLCGrChVX09CUTJnWJ/15bd7416afe21a3e32447ba1930756cc/submit-template.gif?w=480&fm=avif) 

**Step 4**: Fill in the required information needed to create a template.

| Field         | Description                                                                        |
| ------------- | ---------------------------------------------------------------------------------- |
| Template Name | The name can only contain lowercase alphanumeric characters and underscores ( \_ ) |
| Category      | The category to which the message template belongs.                                |
| Language      | The language that the template is written in.                                      |

**Step 5**: Create the message by filling in the necessary components, then review the message in the preview section. You may include parameters {{1}}, {{2}}, etc. as placeholders to be filled in with personalized content.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5fYSEFoalHRbJHVx6y4T7s/986061c1310d2dff2b18ba7569c9ee74/clouds-5.gif?w=480&fm=avif) 

| Building Block | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| -------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Body           | The Body contains the most important text of your template. Only text is supported.You may use markdown to format the content of this block. Learn more [here](https://faq.whatsapp.com/539178204879377).                                                                                                                                                                                                                                                                                                                                                                                                |
| Header         | The Header is optional and serves as the title or header of your template. It supports the following:\- Text\- Image\- Video\- Document\* Respond.io platform accepts uploads up to 20MB in size.                                                                                                                                                                                                                                                                                                                                                                                                        |
| Footer         | The Footer is optional and only supports text. It can be used to provide supplementary information in your message template.                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Button         | The Button is optional and adds interactivity to your templates. There are two types available:**Call To Action Button**\- Used to send your client to a Website or call a Phone Number\- Maximum one URL and Phone Number per template\- URL can have a parameter or personalizationQuick **Reply Button**\- Used to get quick answers from your client\- Maximum 3 Quick Reply buttons per template\- Each Quick Reply button cannot have more than 20 characters\* Quick Reply Buttons are supported only on iOS, Android and web platforms, but not on Windows platform. Refer to more details here. |

**Step 6: Provide sample value**

This is only applicable if you have included any parameters in your message template content.

> Providing sample values to the parameter in the message template will assist the WhatsApp reviewer in understanding the message you are trying to send to your Contacts.

> **Important Link:** [WhatsApp Message Template guidelines](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines)

### Syncing Message Templates

**Step 1:** Navigate to **Workspace Settings** \> Click **Channels**.

**Step 2:** Locate the WhatsApp Business Platform (API) channel > Click **Manage**.

**Step 3: Click Templates > Sync Template** to begin the syncing process.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/DwC5J9CqGWf6gF41STfsN/1c16e0c98596651ca108916c7cdb6f2a/image.png?fm=jpg&q=80&w=640) 

> The synchronization process has been completed. This means:

\- The message templates will be listed with their corresponding statuses.- The last synced date time will be updated.- If your template is rejected, the rejection reason will be displayed below the rejected message template.

The following table lists the possible statuses for the message templates:

| Status    | Description                                                   |
| --------- | ------------------------------------------------------------- |
| Submitted | The message template is submitted and pending approval.       |
| Approved  | The message template is approved and can be sent to contacts. |
| Rejected  | The message template is rejected and cannot be used.          |

> Use the search and filter at the top right corner of the listing to easily find your templates!

## Supported File Types

The file type supported by WhatsApp and the maximum file size for the type is as follows:

* Audio & Video (16MB)
* Document (100 MB)
* Image (5 MB)
* Sticker (100 KB)

> Messages that are not supported will have a fallback display with Unsupported Message or Custom Payload text and Type (if available). For any unsupported file type or file that exceeds the maximum file size sent via WhatsApp Cloud API, the file will automatically be turned into a URL link on the respond.io platform. For Custom Payload, you can click _Show More_ to view the JSON payload of this message. Examples of unsupported messages for WhatsApp Cloud API are:  
> \- Contact Card  
> \- Reactions  
> \- Deleted Message  
> \- Polls  
> \- Ephemeral Message

## Rate Limits

A rate limit is the number of API calls an app or user can make within a given time period defined by the channel. Learn more about the [rate limits for this channel here](https://developers.facebook.com/docs/whatsapp/cloud-api/overview/#:~:text=The%20Cloud%20API%20supports%20up%20to%2080%20messages%20per%20second%20%28mps%29%20combined%20sending%20and%20receiving%20of%20text%20and%20media%20messages%20by%20default%2C%20and%20up%20to%20250%20mps%20by%20request.).

## FAQ and Troubleshooting

### Unable to Send Messages

Make sure that the number you've connected to the platform is a WhatsApp Cloud API number.

### Messages Are Not Arriving

> This can happen when the messages webhook is not subscribed.

**Step 1: Navigate to the Facebook App Webhook page**

Open the **Facebook App** and navigate to the **Webhooks** page.

**Step 2: Verify the subscribed event**

Select **WhatsApp Business Account** and verify if the **messages** event is subscribed.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6BRNtPYq49ybzoyQZJipi/22913a6479312613e93f77e429599a56/whats-app-cloud-api-subscribe-messages-webhook.png?fm=jpg&q=80&w=640) 

**Step 3: Send a test message**

Send a test message to the WhatsApp phone number and check if it arrived.

### Unable To Receive Read Receipts

When the user connected to WhatsApp Cloud API changes their Facebook password, the permissions will be outdated and need to be refreshed.

**Step 1:** Navigate to **Workspace Settings** \> Click **Channels**.

**Step 2:** Locate the WhatsApp Business Platform (API) channel > Click **Manage**.

**Step 3: Click Troubleshoot >** **Refresh Permission** to refresh WhatsApp permissions.

**Step 4:** Send a test message to the WhatsApp phone number and check if it arrived.

### Unable To Send Outbound Messages: Validating Access Token Error

This can happen due to a few reasons:

* When the session for validating the access token has expired.
* There was a change to the user's admin privilege in Meta Business Manager.
* There was a password change on Meta Business Manager.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/b2PxNLjlMkXzKZUZTzQ2p/f14e2227f5a9684ca6ac78afb78aa1ea/6-c-5-f-6-d-3-b-a-1-e-7-45-ca-92-ac-bc-06-b-7285-da.jpeg?fm=jpg&q=80&w=329) 

To solve this error, you must [refresh your WhatsApp Cloud API channel permissions](https://respond.io/help/whatsapp/whatsapp-cloud-api#unable%5Fto%5Freceive%5Fread%5Freceipts) and send a test message again.

> You must be the admin of the Meta Business Manager to be able to refresh permission.

### Contact Not Receiving Messages

> This can happen when the Contact has not agreed to WhatsApp terms and privacy policy.

If your Contacts cannot receive messages from your WhatsApp Cloud API number, make sure that they have agreed to the latest WhatsApp terms and privacy policy.

### What are the requirements for phone number to be used to sign up for WhatsApp Cloud API?

* The phone number used for WhatsApp Cloud API can't be used in the WhatsApp personal or business app. You'll have to delete the account on the WhatsApp personal or business app before you can use the number to sign up for a WhatsApp Cloud API.
* You can still use the number for other purposes, such as calling and receiving SMS after registering it on the WhatsApp Business Platform.
* Once you use a phone for WhatsApp Cloud API you can no longer use that number on the WhatsApp Business App.

### Is Business Verification needed to start using Cloud API?

It isn’t mandatory to complete Facebook Business Verification to start sending messages on WhatsApp. Without business verification, your business will still be able to:

* Respond to unlimited user-initiated conversations.
* Send business-initiated conversations (message templates) to 250 unique customers in a rolling 24-hour period.
* Register up to 2 phone numbers.

Businesses can initiate Business Verification only when they're ready to scale business-initiated conversations or want to become an Official Business Account.

### Can I view my conversation insights for my WhatsApp Business Account?

Yes, you can monitor your messaging and spending analytics in real-time for your WhatsApp business account in the **Insights** tab of your Meta WhatsApp Manager. Read more [here](https://www.facebook.com/business/help/338500813332755?id=2129163877102343).

### What are WhatsApp messaging limits?

Messaging limits determine the maximum number of **unique WhatsApp users a business portfolio can start business-initiated conversations with in a 24-hour period**. This limit is shared across all phone numbers in the portfolio.

These limits do not apply to user-initiated conversations. A business-initiated conversation starts when the first message is delivered to a customer and lasts for 24 hours.

A common misunderstanding is that every message counts toward the limit — in reality, multiple messages sent to the same user within 24 hours still count as **one conversation**.

Read more [here](https://developers.facebook.com/docs/whatsapp/messaging-limits).

### How do I add a payment method to my WhatsApp Business Account?

You can add a payment method to your WhatsApp Business account in Business Manager. Learn how to [add a payment method to your WhatsApp Business Account here](https://www.facebook.com/business/help/488291839463771).

### Why did my message fail to send with an error "Business eligibility payment issue"?

This is most likely due to you exceeding the monthly free tier threshold without a valid payment method. To resolve this issue, [add a valid payment method](https://www.facebook.com/business/help/488291839463771).

### What is WhatsApp Cloud API pricing?

From **July 1, 2025**, WhatsApp Cloud API uses a **hybrid pricing model**. Service Conversations (when you reply to a customer within 24 hours) are billed per conversation. Template messages — Marketing, Utility, and Authentication — are billed per message sent. Utility templates are free if sent within 24 hours, while Authentication and Marketing templates are always charged per message. High-volume Utility and Authentication templates receive automatic tiered discounts. Free Entry Point Conversations from ads or Page CTAs open a 72-hour free window where all message types are free.

> Learn more about [WhatsApp Pricing](https://respond.io/help/whatsapp/whatsapp-pricing) [here](https://developers.facebook.com/docs/whatsapp/pricing).

### How do I delete a phone number from a business account?

There are a few requirements and steps needed to delete a phone number, read more [here](https://developers.facebook.com/docs/whatsapp/cloud-api/phone-numbers#deleting-phone-numbers).

### Can I use respond.io to send a WhatsApp Cloud API broadcast with the Meta test number?

You can send a test broadcast from the platform using the Meta test number. However, a broadcast using the test number is limited to five recipients. You must first add these five recipients to the phone number list in the Meta Developer tools.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1AOPlUsiz2VW8katbzinr8/45a6a5490891393b36f49ab36f4d0730/meta-test-number.png?fm=jpg&q=80&w=640) 

If you do not add recipients to this list or if you attempt to send a broadcast to recipients not on this list, you will receive this error message:

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/25craqOkeXmLHiOqvKukKi/59a9d069b09c515a649455f984bad179/error-message-test-broadcast.png?fm=jpg&q=80&w=640) 

### Can I delete the Meta test number from my connected Cloud API account?

No, this number is automatically provided to all accounts to use for sending test messages and cannot be deleted. Just be careful to note that this is a test number not to be used for other purposes.

### Why do I see duplicate Contacts from the same WhatsApp channel?

WhatsApp passes the Contact’s phone number in [a format that is different from the E.164 format](https://faq.whatsapp.com/640432094208718) that respond.io uses. This difference causes Contacts from certain countries to be duplicated. Should this occur, do [reach out to us here](https://respond.io/contact).

### How do I change my Cloud API Display Name?

To [change your Cloud API display name](https://www.facebook.com/business/help/378834799515077), follow these steps:

1. Navigate to Your FBM > WhatsApp Account > Phone Number. This page displays your messaging limit and quality.
2. Hover over the pencil icon next to the display name to enable editing.
3. Click **Next** to submit your new display name to Meta for approval.
4. Await confirmation of approval from Meta.

### What steps should I take once my new Display Name for my Cloud API is approved?

After receiving approval from Meta for your new display name, complete the following steps:

1. Re-register your phone number using the newly approved display name.
2. Execute a POST API call to [verify your phone number](https://developers.facebook.com/docs/whatsapp/cloud-api/reference/phone-numbers#verify).
3. Make another POST API call to [re-register the verified phone number.](https://developers.facebook.com/docs/whatsapp/cloud-api/reference/registration#register-phone)
4. Once successful, your Cloud API's display name update is complete.

### Why did I encounter the error _"Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons"_ when trying to send a message?

This error will occur if you have recently updates your Facebook credentials, it may disrupt the Channel connection on our platform, leading to errors when sending messages.

To resolve this issue, you need to refresh the channel permissions on our platform using your updated Facebook credentials. This process requires an Admin role. By refreshing the permissions, you'll re-establish the connection with the new credentials, ensuring that your outbound messages are sent successfully without encountering errors.

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## 

Related articles 👩‍💻

* [WhatsApp Business Platform (API) Quick StartGet a WhatsApp Business API account fast to start chatting with your customers. ](/help/whatsapp/whatsapp-api-quick-start)
* [WhatsApp Business App Quick Start (WhatsApp Coexistence)Learn how to connect the WhatsApp Business App to respond.io for seamless messaging and automation. ](/help/whatsapp/whatsapp-coexistence)
* [Getting Ready for Inbound ConversationsLearn about conversation windows, sending message templates and setting up a simple entry point to manage WhatsApp messages from your customers. ](/help/whatsapp/getting-ready-for-inbound-conversations)
* [Getting Ready for Promotional MessagingLearn how to broadcast promotional messages using WhatsApp message templates. ](/help/whatsapp/getting-ready-for-promotional-messaging)
* [WhatsApp Official Business Account (Blue Tick)Learn how to get a WhatsApp Official Business Account. ](/help/whatsapp/whatsapp-official-business-account-blue-tick)

Can't find what you're looking for? 🔎

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2025-12-05T03:58:05.240Z

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