---
description: Learn about the best practices, use cases and how it works when implementing the Send TikTok Lower Funnel Event Step.
title: Step: Send TikTok Lower Funnel Event
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---

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4. Step: Send TikTok Lower Funnel Event

# Step: Send TikTok Lower Funnel Event

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/4GvzCieeTBRY4TRJUbIr4y/b92428e6b049d23f546269180534f7ea/Ryan_Tan_Avatar.svg)

Joshua Lim

· 04 Apr 2025

less than a minute read

## Step: Send TikTok Lower Funnel Event

With the **Send TikTok Lower Funnel Event** step, you can track key customer actions from respond.io to TikTok. These events help TikTok optimize ad performance by providing insights into how users interact with your business across multiple platforms.

## How it works 

The **Send TikTok Lower Funnel Event** step lets you send conversion data to TikTok based on specific actions within a workflow. When the workflow reaches this step, the event data is sent directly to TikTok, improving ad performance and audience targeting.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4n1CQQgGqQ4wMj8woDA02h/7a32fd468eda51fb7a6e1645e7726cae/image.png?fm=avif&w=1000) 

Supported event types include:

* **Place an Order**
* **Complete Payment**
* **Submit Form**
* **Cancel an Order**
* **Disqualified Conversation**
* **Spam**

These events help TikTok optimize your ads for actions such as completed purchases, form submissions, and disqualified interactions, ensuring that your campaigns focus on the most relevant leads.

## Configuration

> Connect your TikTok Business account in the Integrations module before configuring this step.

When setting up the **Send TikTok Lower Funnel Event** step, you need to configure the following fields:

### TikTok account

Select the TikTok account where the event will be sent. This field is required.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1GqJdjWmWHuj8YYVvSzFoj/09a64abcbcde8c59f5e4dddb2b7aa780/image.png?fm=avif&w=1000) 

### Event type

Choose one of the supported event types. The event you select will determine the additional fields required for configuration.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/79ZRwmfDxhhkznroX2MdR4/c9526e2eeef4b1f06197310b59bfe7c9/image.png?fm=avif&w=1000) 

### Event details

* **Value**: Input the total value associated with the event (e.g., total order value).
* **Currency**: Select the currency for the transaction.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/50SSPaeyBpOmhVG5SqOgqj/ac40a99407c5e1aa4e29e457990fad77/image.png?fm=avif&w=1000) 

### Advanced settings

> Fill in more details about the event to help TikTok understand your audience better and optimize your ad performance.

Additional fields like **Content type**, **Description**, and **Content details** can be configured for better optimization. You can add up to 20 content items if needed.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/37SHDAnPdB7fC3xqPMyR7g/d34e1b740408ad33ef79bbce3ba674fb/image.png?fm=avif&w=1000) 

## Best practices

* **Provide more content info:** Share detailed content data to help TikTok better understand your audience and optimize ad performance.
* **Select the right event:** Choose an event type that matches your goals, like tracking orders or filtering out spam interactions.

## Suggested use cases

* **Ad performance tracking**: Automatically send conversion data to TikTok when a customer completes a specific action (order placed, payment completed, etc.) to track the performance of your ads.
* **Lead management**: Use this step to send leads generated from ads directly to TikTok, allowing you to optimize lead-generation campaigns.

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## 

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