---
description: Learn how to integrate Shopify with respond.io using Zapier to sync Contact information and manage orders and carts.
title: E-Commerce Integration: Shopify
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

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4. E-Commerce Integration: Shopify

# E-Commerce Integration: Shopify

> Business Goal 1: [Automatically sync Contact information in Shopify and respond.io](#automatically%5Fsync%5Fcontact%5Finformation%5Fin%5Fshopify%5Fand%5Frespondio).

> Business Goal 2: [Manage orders and carts by sending customers messages and keeping agents up-to-date on status changes](#manage%5Forders%5Fand%5Fcarts%5Fwith%5Frespondio%5Fand%5Fshopify).

### Prerequisites for integrating respond.io with Shopify using Zapier

Shopify uses email as the required Zapier identifier for contacts. To send information between respond.io and Shopify, you’ll need to:

* ensure you have Contacts’ email addresses in respond.io. To automatically collect Contacts’ emails in respond.io, consider using [Workflows](https://respond.io/help/support-use-case/identify-contacts-by-email-and-phone-number#ask%5Ffor%5Fa%5Fphone%5Fnumber%5For%5Femail%5Fusing%5Fworkflows).
* ensure customers check out with an email address. To do this, go to Shopify Settings > Checkout and accounts > Customer contact method > select email.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4I8ioWJWOyArdjcXjHuP1s/ca3613436c78ed83a45eb51d0733a1e5/shopify-settings.png?fm=avif&w=1000) 

### Automatically sync Contact information in Shopify and respond.io

> Check if you have the [necessary Contact identifiers and settings](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#prerequisites%5Ffor%5Fintegrating%5Frespond%5Fio%5Fwith%5Fshopify%5Fusing%5Fzapier) for your Zaps to work.

**Understanding Contact Syncing Logic**

There are four tasks that you can automate in order to sync contacts.

**Sending data from respond.io to Shopify**

* [Create a customer in Shopify when a new Contact is added in respond.io.](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#create%5Fa%5Fcustomer%5Fin%5Fshopify%5Fwhen%5Fa%5Fnew%5Fcontact%5Fis%5Fadded%5Fin%5Frespond%5Fio)
* [Update a customer’s information in Shopify when it is updated in respond.io](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#update%5Fa%5Fcustomer%5Fs%5Finformation%5Fin%5Fshopify%5Fwhen%5Fit%5Fis%5Fupdated%5Fin%5Frespond%5Fio)

**Sending data from Shopify to respond.io**

* [Create or update a Contact in respond.io when a new customer is added in Shopify.](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#create%5For%5Fupdate%5Fa%5Fcontact%5Fin%5Frespond%5Fio%5Fwhen%5Fa%5Fnew%5Fcustomer%5Fis%5Fadded%5Fin%5Fshopify)
* [Create or update a Contact’s information in respond.io when a customer is updated in Shopify.](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#create%5For%5Fupdate%5Fa%5Fcontact%5Fin%5Frespond%5Fio%5Fwhen%5Fa%5Fcustomer%5Fis%5Fupdated%5Fin%5Fshopify)

#### Create a customer in Shopify when a new Contact is added in respond.io

When a new Contact is added in respond.io, the Zapier template will automatically search for that contact in Shopify using the email as the identifier. These are the expected outcomes.

| Trigger Event                      | Conditions                                   | Outcomes                      |
| ---------------------------------- | -------------------------------------------- | ----------------------------- |
| New Contact is added in respond.io | Customer exists in Shopify                   | Zap will stop                 |
| New Contact is added in respond.io | Customer does not exist in Shopify           | Create a new Shopify customer |
| New Contact is added in respond.io | Contact does not have an email in respond.io | Zap will stop                 |

**Method**

* Use a Zapier template

**How-to**

Use this template:

* [Add new respond.io contacts as Shopify customers.](https://zapier.com/apps/respondio/integrations/shopify/1178083/add-new-respondio-contacts-as-shopify-customers)

#### Template Configuration

**Respond.io Trigger - New Contact**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier) and set up your respond.io trigger.

Test the trigger and continue to the next step.

**Filter Action**

> Filters by Zapier and multi-step Zaps are only available on [Zapier’s Starter plan](https://zapier.com/app/pricing) and above.

> Create a [Custom Field](https://respond.io/help/workspace-settings/contact-fields#adding%5Fa%5Fnew%5Fcustom%5Ffield) in respond.io and name it `Contact Note`.

Only continue if…

* **Contact Email exists in respond.io.** This is because Shopify uses email as a required identifier for Zapier.
* Select **+And** to add **Contact Note in respond.io does not contain #shopify.** This is necessary to prevent a [Zap loop](https://respond.io/help/integrations/zapier#zap%5Floop) due to Zapier’s limitations on contact syncing.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6qAa0XZZug2zziTJ21tu0J/a323b9d2a9ab893fa0e8f2abc16454dd/only-continue-if.png?fm=avif&w=1000) 

**Formatter Action**

`Last name` is required by Shopify to complete a Zap. This action will fill in the `last name` field if respond.io Contacts do not have a last name on record. Most of the configuration is already done by the template. Simply fill in “Unknown” or any other default value you want to use.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/Tb1IIw6nZ9nr6IrMWMgeD/ab9ceae307752d8fb83f067ad86662c9/3-shopify-formatter.png?fm=avif&w=1000) 

**Shopify Action - Find Customer**

Select your Shopify account and continue to set up the action. Map the name and email fields to identify the Contact > choose **Yes** for the step to be considered a success when nothing is found > tick **create Shopify Customer if it doesn’t exist yet**.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5wRHx4o34htA6SLMcqLZOv/c8ef752be0d92e050dd8e417591021d4/4-find-customer.png?fm=avif&w=1000) 

Map the fields to be filled in for the newly created customer.

* Fill in email and last name (mandatory fields).
* Fill in the Note field with #respond to prevent [Zap loops](https://respond.io/help/integrations/zapier#zap%5Floop) (this is case sensitive).
* Choose any other fields you want to add.
* If you have [Custom Fields](https://respond.io/help/workspace-settings/contact-fields#adding%5Fa%5Fnew%5Fcustom%5Ffield) in respond.io that match certain Shopify fields, consider mapping those as well.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7ADLRPkvv2zDKKD1e9uNz5/ed1517b47be8d5fba34a60fb4fff3413/5-add-shopify-customer-field-mappi.png?fm=avif&w=1000) 

#### Update a customer’s information in Shopify when it is updated in respond.io

When a Contact is updated in respond.io, the Zapier template will automatically search for that contact in Shopify using the email as the identifier. These are the expected outcomes.

| Trigger Event                    | Conditions                                   | Outcomes                                   |
| -------------------------------- | -------------------------------------------- | ------------------------------------------ |
| Contact is updated in respond.io | Customer exists in Shopify                   | Customer information is updated in Shopify |
| Contact is updated in respond.io | Customer does not exist in Shopify           | New Customer is created in Shopify         |
| Contact is updated in respond.io | Contact in respond.io does not have an email | Zap will stop                              |

**Method**

* Use a Zapier template

**How-to**

Use this template:

* [Add new respond.io contact updates to Shopify customers](https://zapier.com/apps/respondio/integrations/shopify/1176667/add-new-updates-to-respondio-contacts-to-shopify-customers)

#### Template Configuration

**Respond.io Trigger - Contact Updated**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier) and set up your respond.io trigger.

Test the trigger and continue to the next step.

**Filter Action**

> Filters by Zapier and multi-step Zaps are only available on [Zapier’s Starter plan](https://zapier.com/app/pricing) and above.

Only continue if…

* **Contact Email exists in** **respond.io**. This is because Shopify uses email as a required identifier for Zapier.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6OjozFCqypjKBZkJmUHx8p/3e8f3e0a06e2fa015b8edba7355dd1cc/6-filter-update-in-shopify.png?fm=avif&w=1000) 

**Formatter Action**

`Last name` is required by Shopify to complete a Zap. This action will fill in the `last name` field if respond.io Contacts do not have a last name on record. Most of the configuration is already done by the template. Simply fill in “Unknown” or any other default value you want to use.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4GBoqiEzuxRimla7yUiiBc/ef998c06c2af16774e8206a8e0597fb3/7-formatter.png?fm=avif&w=1000) 

**Shopify Action - Find Customer in Shopify**

Select your Shopify account and continue to set up the action. Map the name and email fields to identify the Contact > choose **Yes** for the step to be considered a success when nothing is found > tick **create Shopify Customer if it doesn’t exist yet.**

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/2edSLM7ew1TPt9s3fOrsfC/00840752ffa9794039a2858568ce958d/8-find-customer.png?fm=avif&w=1000) 

Map the fields to be filled in for the newly created customer.

* Fill in email and last name (mandatory fields).
* Fill in the Note field with #respond to prevent [Zap loops](https://respond.io/help/integrations/zapier#zap%5Floop) (this is case sensitive).
* Choose any other fields you want to add.
* If you have [Custom Fields](https://respond.io/help/workspace-settings/contact-fields#adding%5Fa%5Fnew%5Fcustom%5Ffield) in respond.io that match certain Shopify fields, consider mapping those as well.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4zXy83kpGCIheFKbwgi1Mm/7e0d8f6bad9e43354216d7dcfdef664c/9-add-shopify-customer-field-mappi.png?fm=avif&w=1000) 

**Shopify Action - Update Customer in Shopify**

Map the fields you want to fill in to update customer in Shopify.

* Choose Shopify Customer ID as the customer identifier.
* Fill in Last Name with the Output value from the Formatter step.
* Choose any other fields to be updated.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/4YxKzTtuETWB0I4eQnTWO0/3beb79717572f2ddd7531ffe2c067cb8/10-update-customer.png?fm=avif&w=1000) 

#### Create or update a Contact in respond.io when a new customer is added in Shopify

When a new customer is added in Shopify, the Zapier template will automatically search for that contact in respond.io using email as the identifier. These are the expected outcomes.

| Trigger Event                    | Conditions                                    | Outcomes                                          |
| -------------------------------- | --------------------------------------------- | ------------------------------------------------- |
| New customer is added in Shopify | Contact exists in respond.io                  | Update Contact in respond.io with any new details |
| New customer is added in Shopify | Contact does not exist in respond.io          | Create a new respond.io Contact                   |
| New customer is added in Shopify | Contact exists in respond.io without an email | Create a new respond.io Contact                   |

**Method**

* Use a Zapier template

**How-to**

Use this template:

* [Add new Shopify customers as respond.io contacts](https://zapier.com/apps/respondio/integrations/shopify/1154660/add-new-shopify-customers-as-respondio-contacts)

#### Template Configuration

**Shopify Trigger - New Customer in Shopify**

Choose your connected Shopify account and test the trigger.

**Filter Action**

Only continue if…

* **Note in Shopify does not contain #respond**. This is necessary to prevent a [Zap loop](https://respond.io/help/integrations/zapier#zap%5Floop) due to Zapier’s limitations on contact syncing.

> Filters by Zapier and multi-step Zaps are only available on [Zapier’s Starter plan](https://zapier.com/app/pricing) and above.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/48wrfcjo3mwoJ1ev0bh1CC/548246d6c7e59fbec80207543dc48a5f/screen-shot-2023-02-28-at-4-52-53-pm.png?fm=avif&w=1000) 

**Respond.io Action - Create or Update Contact in respond.io**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier).

> To prevent a [Zap loop](https://respond.io/help/integrations/zapier#zap%5Floop), add a [Custom Field](https://respond.io/help/workspace-settings/contact-fields#adding%5Fa%5Fnew%5Fcustom%5Ffield) in respond.io and name it Contact Note.

Map the fields you want to add for the respond.io Contact.

* Choose Email as the Identifier Type.
* Fill in the Contact Note field with #shopify (this is case sensitive).
* Fill the other fields with the information you want from Shopify.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7f2adTUz1SPnN1pl18ghNf/b421ffad30557b3a8c11a9b23c03da83/11-respond-create-or-update.png?fm=avif&w=1000) 

#### Create or update a Contact in respond.io when a customer is updated in Shopify

When a customer is updated in Shopify, the Zapier template will automatically search for that contact in respond.io using email as the identifier. These are the expected outcomes.

| Trigger Event                  | Conditions                                    | Outcomes                                          |
| ------------------------------ | --------------------------------------------- | ------------------------------------------------- |
| Customer is updated in Shopify | Contact exists in respond.io                  | Update Contact in respond.io with any new details |
| Customer is updated in Shopify | Contact does not exist in respond.io          | Create a new respond.io Contact                   |
| Customer is updated in Shopify | Contact exists in respond.io without an email | Create a new respond.io Contact                   |

**Method**

* Use a Zapier template

**How-to**

Use this template:

* [Add new Shopify customer updates to respond.io contacts](https://zapier.com/apps/respondio/integrations/shopify/1170246/add-new-shopify-customer-updates-to-respondio-contacts)

#### Template Configuration

**Shopify Trigger - Updated Customer in Shopify**

Choose your connected Shopify account and test the trigger.

**Respond.io Action - Create or Update Contact**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier).

Map the fields you want to add for the respond.io Contact.

* Select email as the Identifier Type.
* Fill the other fields with the information you want from Shopify.
![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5bDnCK1mGPDGQreyiEvNdl/9ffbbd3845c6002c64d3f5b847e9dee8/12-update-respond-for-shopify-update.png?fm=avif&w=1000) 

### Manage Orders and Carts with respond.io and Shopify

If your customers are respond.io Contacts and you have their email, you can send them instant messages about their Shopify orders and notify agents about customers’ order status. First set up [Contact syncing](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#automatically%5Fsync%5Fcontact%5Finformation%5Fin%5Fshopify%5Fand%5Frespond%5Fio) so your customers are more likely to be in both places.

> For channels like WhatsApp and SMS, you will also need to have the customer’s phone number.

> Check that you have the [necessary Contact identifiers and settings](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#prerequisites%5Ffor%5Fintegrating%5Frespond%5Fio%5Fwith%5Fshopify%5Fusing%5Fzapier) for your Zaps to work.

### Benefits of Managing Orders and Carts with respond.io and Shopify

* Keep customers informed about their Shopify orders over their preferred messaging channel
* Track customer activity and send tailored messages to prompt purchases

**Methods**

* [Send customers instant messages related to their orders using Zapier.](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#send%5Fcustomers%5Finstant%5Fmessages%5Frelated%5Fto%5Ftheir%5Forders%5Fusing%5Fzapier)
* [Send abandoned cart messages to prompt customers to complete their Shopify purchase using Zapier.](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#send%5Fabandoned%5Fcart%5Fmessages%5Fto%5Fprompt%5Fcustomers%5Fto%5Fcomplete%5Ftheir%5Fshopify%5Fpurchase%5Fusing%5Fzapier)
* [Update respond.io Contacts’ Shopify order status using Zapier.](https://respond.io/help/e-commerce-crm-integrations/e-commerce-integration-shopify#update%5Frespond%5Fio%5Fcontacts%5Fshopify%5Forder%5Fstatuses%5Fusing%5Fzapier)

#### Send customers instant messages related to their orders using Zapier

> This can only be done if the customer is a respond.io Contact and you have their email. For channels like WhatsApp or SMS, a phone number is also required.

**How-to**

Use this template to send a message to a customer when they make an order in Shopify:

* [Send messages via respond.io for new Shopify orders](https://zapier.com/apps/respondio/integrations/shopify/1153295/send-messages-via-respondio-for-new-shopify-orders)

Use this template to send a customer a receipt for their Shopify order:

* [Send respond.io messages for new Shopify paid orders](https://zapier.com/apps/respondio/integrations/shopify/1153718/send-respondio-messages-for-new-shopify-paid-orders)

Use this template to send customers messages about changes to their order status:

* [Send messages via respond.io for newly updated Shopify orders](https://zapier.com/apps/respondio/integrations/shopify/1154162/send-messages-via-respondio-for-newly-updated-shopify-orders)

#### Template Configuration

The configuration is similar for all of these templates.

**Shopify Trigger**

Select your Shopify account, test the trigger and continue.

**Respond.io Action - Send Message**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier).

Map the fields accordingly:

* Identifier Type: Choose email
* Identifier Value: Choose Shopify customer email
* Channel Type: Select Last Interacted Channel or Specific Channel.
* Message Type: Select Text, Attachment, Quick Reply, Custom Payload, or Email.

> If the last interacted channel has a messaging window that is closed, the message will not be sent. Use Specific Channel to send template or tagged messages.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/3jqF9URvsfblK0hzE3kbwn/276abb6e59a1ec576fe213cfd73ca303/13-send-message.png?fm=avif&w=1000) 

#### Send abandoned cart messages to prompt customers to complete their Shopify purchase using Zapier

> This can only be done if the customer is a respond.io Contact and you have their email. For channels like WhatsApp and SMS, a phone number is also required.

**How-to**

Use this template to send abandoned cart messages:

* [Send respond.io messages for new abandoned Shopify carts](https://zapier.com/apps/respondio/integrations/shopify/1153720/send-respondio-messages-for-new-abandoned-shopify-carts)

#### Template Configuration

**Shopify Trigger - New Abandoned Cart in Shopify**

Select your Shopify account and select the age of the cart in hours. Test the trigger and continue.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/5AhCW4WkQKmcWFI2RIECow/76c56794a6e3c7d8e707b221d52f4712/14-abandoned-cart.png?fm=avif&w=1000) 

**Respond.io Action - Send Message**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier).

Map the fields accordingly:

* Identifier Type: Choose email
* Identifier Value: Choose Shopify customer email
* Channel Type: Select Last Interacted Channel or Specific Channel
* Message Type: Select Text, Attachment, Quick Reply, Custom Payload, or Email

> If the last interacted channel has a messaging window that is closed, the message will not be sent. Use Specific Channel to send template or tagged messages.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/58cky8NR3q5siN9RI2rbAK/e770a030d84da90945a31cddfaa1515b/15-send-message.png?fm=avif&w=1000) 

#### Update respond.io Contacts’ Shopify order statuses using Zapier

You can only do this if you have the Contact’s email in respond.io. These are the expected outcomes.

| Trigger Event          | Conditions                                    | Outcomes                                |
| ---------------------- | --------------------------------------------- | --------------------------------------- |
| Shopify order activity | Contact exists in respond.io with an email    | Add tags to respond.io Contact          |
| Shopify order activity | Contact does not exist in respond.io          | Zap will stop and send an error message |
| Shopify order activity | Contact exists in respond.io without an email | Zap will stop and send an error message |

**How-to**

Use this template to add tags to respond.io Contacts so agents can see Contacts’ Shopify purchase activity:

* [Add custom tags to contacts in respond.io after new purchases in Shopify](https://zapier.com/apps/respondio/integrations/shopify/1154656/add-custom-tags-to-contacts-in-respondio-after-new-purchases-in-shopify)

#### Trigger Configuration

**Shopify Trigger**

Select your Shopify account and the type of order activity you want to trigger the Zap. For this example, we’re using paid, closed, shipped orders. You may set up different Zaps for different order statuses.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6r3H2XmiBrkqy614hoTSrY/d3bf9e8117e68fe0c3460bfad71fe873/16-new-order.png?fm=avif&w=1000) 

**Respond.io Action - Add Tags in respond.io**

> First, follow the steps to set up a [respond.io Zapier integration here](https://respond.io/help/integrations/zapier).

Choose email as the identifier and fill in the Shopify customer email as the value. You may type in the tags or choose from Shopify fields.

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/7oxx9WygrU9IaKbLFFd25C/0ae53ab4e3617f3ea0ed2ad30d0e5743/17-add-tags.png?fm=avif&w=1000) 

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## 

Related articles 👩‍💻

* [E-Commerce Integration: BigCommerceLearn how to integrate BigCommerce with respond.io using Zapier to automatically manage Contact information and send customers messages. ](/help/zapier/big-commerce)
* [CRM Integration: ActiveCampaignLearn how to integrate ActiveCampaign with respond.io using Zapier to automatically manage Contact information and update agents on deal statuses. ](/help/zapier/crm-integration-activecampaign)
* [CRM Integration: HubSpotLearn how to use Zapier and Workflows to automatically sync Contact data and create deals and tickets by integrating HubSpot with respond.io. ](/help/zapier/crm-integration-hubspot)
* [CRM Integration: SalesforceLearn how to integrate Salesforce with respond.io using Zapier to automatically manage Contact information. ](/help/zapier/crm-integration-salesforce)
* [E-Commerce Integration: MagentoLearn how to integrate Magento with respond.io using Zapier to automatically manage Contact information and send customers messages. ](/help/zapier/ecommerce-integration-magento)

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help

```json
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