--- description: 了解如何自動追蹤來自 WhatsApp 或 Messenger 的潛在客戶並將資料儲存到 Google Sheet 中以優化未來的活動。 title: 如何追蹤及分析 TikTok 訊息廣告的轉換率 image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0 --- [新的我們剛完成了6,250萬美元的 B 輪融資！ 🎉 這對您意味著什麼![arrow-icon](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2Fe43213a7a9314673bd8d2060c25f9b87)](https://respond.io/blog/respond-io-raises-62-million-series-b) 幫助我... ⌘ 1. [All Collections >](/tw/help) 2. [ 對話引領成長 >](/tw/help/conversation-led-growth) 3. [ 報告和分析 >](/tw/help/reporting-and-analytics) 4. 如何追蹤及分析 TikTok 訊息廣告的轉換率 # 如何追蹤及分析 TikTok 訊息廣告的轉換率 在本文中，您將了解如何追蹤 TikTok 廣告的聯絡人參與度並自動儲存資料以進行效果分析。 此工作流程範本根據聯絡人互動的管道為聯絡人新增標籤，並將資料儲存至 Google Sheet 以進行活動優化。 透過追蹤潛在客戶點擊 TikTok 訊息廣告時的參與度，您可以分析各個管道的效果，以確定哪些管道效果最好，讓您更有效地改善未來的廣告活動。 ## 優勢 * **跨通路績效追蹤**：比較 TikTok 訊息廣告在不同平台（例如 WhatsApp、Messenger）上的表現，以確定最有效的管道。 * **資料驅動決策**：將聯絡人參與資料儲存在 Google 試算表中，以獲得詳細的效能洞察和更好的廣告活動最佳化。 * **細分與追蹤**：根據潛在客戶用於與您的廣告互動的管道進行細分，從而實現更個人化的後續活動。 ## 工作流程設定 要使用 **TikTok 訊息廣告：轉換追蹤器** 工作流程範本，**請導航至 工作流程，** 點擊 **新增工作流程**，然後選擇 **TikTok 訊息廣告：轉換追蹤器**，並點擊 **使用範本**。 **工作流程步驟及其功能** 1. **觸發器：** 當潛在客戶與 TikTok 訊息廣告互動時，工作流程就會觸發。 使用 **TikTok 訊息廣告** 作為觸發事件。 ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/6cj4HXOM7hPmlABYecojba/820b8127238dd3eb0abcb096bde5cabc/image.png?fm=avif&w=1000) 2. **依最後互動管道路由：** 工作流程依據聯絡人最後互動管道（例如 WhatsApp、Messenger）透過分支步驟進行路由。 如果頻道與這兩者都不匹配，工作流程將會移至「Else」分支。 ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/43wGYkTFOLW6ufDqIZj37e/ad3abbe2bc91ce9c81d1f058c339b61d/image.png?fm=avif&w=1000) 3. **新增潛在客戶標籤** 在此步驟中，根據聯絡人使用的管道向其添加標籤。 新增了「來自 WhatsApp 的潛在客戶」或「來自 Messenger 的潛在客戶」等標籤，以便於將來的細分。 ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/1nxZdfL3JutgIYPr2eaW2b/3dd4ef5f04727a152f324b5a3f1300ed/image.png?fm=avif&w=1000) 4. **將廣告資料儲存至 Google Sheets** 此步驟會自動將廣告效果資料（包括管道和聯絡資訊）記錄到 Google Sheet 中。 這使您的團隊能夠分析哪個管道正在產生最有價值的潛在客戶。 ![](https://assets2-proxy.respond.io/ph8r57dk1q9w/hH4tz4Kskn6mGzWslcgKg/b69dfc7a8b51599cf1f3a3ab3e494ff8/image.png?fm=avif&w=1000) > 在此下載 [Google Sheets 範本](https://docs.google.com/spreadsheets/d/1GPc%5FfN8CD5819kpVKF3uiXUG9%5Fsxtj%5Fbs6Mo1rghl54/copy?usp=sharing)。 > 一旦您的工作流程設定並運行，您將能夠監控 TikTok 訊息廣告在不同管道上的表現，追蹤轉換數據，並根據收集到的見解優化未來的廣告活動。 分享這篇文章 [![Telegram](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F44daca77a4844f0c8fd29040ddeba057?width=22)](https://api.whatsapp.com/send?text=https://respond.io/help/reporting-and-analytics/how-to-track-and-analyze-tik-tok-messaging-ad-conversions)[![Facebook](https://assets1-proxy.respond.io/api/v1/image/assets/11f7a662b80a4675973850b067c01fa5/fff57eeb01160bc604392f519b4f3461ca16f0fa1b6a587b20b142cdf1ad0ba7?placeholderIfAbsent=true&width=22)](https://www.facebook.com/sharer/sharer.php?u=https://respond.io/help/reporting-and-analytics/how-to-track-and-analyze-tik-tok-messaging-ad-conversions)[![Linkedin](https://assets1-proxy.respond.io/api/v1/image/assets/11f7a662b80a4675973850b067c01fa5/7aaf8d87b5410844d83e06a4ed663e4f551b8c5ef51dbb20a8ff064a1eed9a0f?placeholderIfAbsent=true&width=22)](https://www.linkedin.com/sharing/share-offsite/?url=https://respond.io/help/reporting-and-analytics/how-to-track-and-analyze-tik-tok-messaging-ad-conversions)[![Twitter](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F4e03e02422a94e8eab9b8b41457c2371?width=22)](http://twitter.com/share?url=https://respond.io/help/reporting-and-analytics/how-to-track-and-analyze-tik-tok-messaging-ad-conversions) ## 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