---
description: Respond.io is a customer conversation management platform for mid-market B2C teams on WhatsApp, Instagram and more. Works with HubSpot, Salesforce, Zoho. Not a CRM replacement.
title: WhatsApp for HubSpot, Salesforce & your CRM
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---
# The customer conversation management platform built to run WhatsApp on top of your CRM
Respond.io connects to your CRM and handles WhatsApp, Instagram, Messenger, TikTok and every other popular customer channel, with AI Agents on top.
[Talk to Sales](/demo)[Start Free Trial](https://app.respond.io/user/register)
## Your CRM stays. Respond.io handles the conversations it can't.
If you already have a CRM, there are two ways to get WhatsApp working with it:
1\. Use your CRM's native WhatsApp integration
2\. Connect your CRM to a customer conversation management platform like respond.io
Your CRM holds customer records and deals. Respond.io handles the chats, calls, and channels around them, with that context built in so your team never has to switch between tools.
Respond.io is not a CRM. It's a customer conversation management platform that works alongside the one you already run, with native lead management features built in for the conversations your CRM doesn't handle.
Instead of replacing the system where your data lives, respond.io adds the tools your CRM lacks: a shared inbox across WhatsApp, Instagram, Messenger, TikTok, and more, advanced workflows, AI and native integrations with HubSpot, Salesforce, Zoho and others.
## WhatsApp is where your revenue conversations happen. Your CRM isn't built for them.
Your CRM was built to store contacts, track deals and manage pipeline — not to handle voice notes, ad replies, calling, broadcasts or the volume of inbound a WhatsApp-first team sees daily. When those conversations don't make it back into your CRM, revenue leaks. Respond.io closes the gap.
### Qualify leads instantly
Automatically identify and prioritize high-intent leads through automated questions and smart workflows.
### Re-engage inactive contacts
Reach out to dormant leads with personalized WhatsApp messages and offers.
### Centralize customer conversations
Handle WhatsApp chats, calls, voice notes and media files in respond.io, synced to the CRM you already use.
### Omnichannel interactions
Talk to customers on WhatsApp, Instagram, Messenger, TikTok and more all from one place.
## What respond.io adds to your CRM's native WhatsApp integration
Not all setups are created equal. You can either connect WhatsApp API directly to your CRM or run it through respond.io on top of the CRM you already have.
| WhatsApp API +existing CRM | WhatsApp API + existing CRM + respond.io | |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Native WhatsApp integration | Limited |  |
| Messaging features | No WhatsApp calls, video previews or voice note playback | Covers key WhatsApp features like calls and broadcasts |
| Automation capabilities | Limited | Advanced AI and automation |
| Media file handling | Media files must be downloaded separately | Media playback directly in inbox |
| CRM flexibility | Restricted to a single CRM | Integrates seamlessly with multiple CRMs |
| Omnichannel messaging | Limited |  |
## What to look for when adding WhatsApp to your CRM
If WhatsApp is a serious part of your business, your platform needs to do six things your CRM wasn't built to do. Respond.io does all six.
### WhatsApp API access
Quickly and securely connect WhatsApp through official providers like respond.io. Enjoy smoother approvals and immediate messaging capabilities.
[Learn More ](/capture-website-leads)
### Integration support
From HubSpot to Salesforce, respond.io connects your CRM with e-commerce platforms, business tools and customer channels. Your CRM stays the system of record while respond.io handles every conversation that feeds it.
[Learn More ](/capture-website-leads)
### WhatsApp Business Calling API
Conduct voice calls directly from your CRM. Solve complex inquiries faster and build stronger customer relationships.
[Learn More ](/capture-website-leads)
### Automation
Automate lead qualification, responses and follow-ups effortlessly. Ensure your team focuses only on conversations that truly matter.
[Learn More ](/capture-website-leads)
### Data security
Protect customer data with encryption and compliance with top privacy standards. Trust respond.io alongside your CRM with sensitive customer information.
[Learn More ](/capture-website-leads)
### Detailed analytics
Track response times, agent productivity and campaign success. Make informed decisions based on clear, real-time analytics.
[Learn More ](/capture-website-leads)
## Why choose respond.io to run WhatsApp on top of your CRM
Respond.io runs customer conversations that your CRM's native WhatsApp integration can't: click-to-WhatsApp ad replies at volume, AI Agents that qualify leads and route only the ones worth a human, WhatsApp calls closed inside the same inbox as your chats. Every conversation syncs to your CRM.
Capture leads with WhatsApp Marketing
\- Use Meta click to chat ads to get leads into WhatsApp
\- Launch Workflows to respond to and qualify leads instantly
\- Manage the entire WhatsApp customer lifecycle in one platform
\- Track WhatsApp marketing performance with in-depth analytics
[Learn More ](/capture-website-leads)
Convert with WhatsApp Sales Automation and Calling
\- Automate appointment and meeting booking
\- Share product or service information instantly with WhatsApp Catalog
\- Leverage WhatsApp Business Calling API to close high-value deals faster
[Learn More ](/capture-website-leads)
Retain with targeted broadcasts
\- Send promotional broadcasts at scale
\- Remind customers about renewals or upgrade opportunities
\- Conduct customer satisfaction surveys
[Learn More ](/capture-website-leads)
Marketing
Sales
Customer service
Attract leads with QR codes, chat links and website widgets
Run click-to-WhatsApp ads on Facebook and Instagram
Sync contact details into your CRM for easy segmentation
Send broadcasts, push notifications and catalogs to re-engage leads
## Easily migrate to the most powerful WhatsApp API solution
Migrate from WhatsApp Business App to WhatsApp API
1. 1\. Purchase a phone number that’s not connected to a current WhatsApp Business account or sign up for a virtual number
1. 2\. Connect your number to your Meta business account
1. 3\. Connect your new WhatsApp API account to respond.io
1. 3\. Connect your new WhatsApp API account to respond.io
Migrate WhatsApp API from another BSP to respond.io
1. 1\. Turn off 2-step verification in your Meta account.
1. 2\. Follow the [simple steps in the respond.io platform](https://help.respond.io/l/en/whatsapp/phone-number-migration-to-respond-whatsapp-business-api#steps%5Fto%5Fmigrate%5Fto%5Frespond%5Fio%5Fwhats%5Fapp%5Fbusiness%5Fplatform%5Fapi) to migrate your account
1. 3\. Verify your number and you’re ready to go - you keep your number, templates, contacts and conversation history!
## Connect WhatsApp and your CRM to respond.io in 3 steps
Most teams go live with WhatsApp and their CRM connected in just one day, without a separate Meta application.
### Step 1: Create or connect a WhatsApp API Account
* Sign up for your official WhatsApp Business API account quickly through respond.io—no need to apply through Meta separately as respond.io is a WhatsApp Business Solution Provider (BSP).
### Step 2: Connect your CRM
Use one of three methods to link your CRM to respond.io:
* • **Native integration** with CRMs like HubSpot or Salesforce
* • **Third-party automation** via Zapier or Make
* • **Custom API workflows** using HTTP request steps
### Step 3: Sync your data
* Your contacts, messages and lead stages stay in sync automatically. No spreadsheets. No copy-pasting.
[Talk to Sales](/demo)[Start Free Trial](https://app.respond.io/user/register)
## Frequently asked questions
### Is respond.io a CRM?
No. Respond.io is a customer conversation management platform that connects to your existing CRM. Your CRM stays the system of record for contacts and deals. Respond.io handles WhatsApp, every other customer channel and AI Agents on top, syncing every conversation back to your CRM.
### Do I need the WhatsApp Business API to use respond.io?
Yes. The WhatsApp Business App can't connect to respond.io or to a CRM. You need a WhatsApp Business API account. Respond.io is an official WhatsApp Business Solution Provider (BSP), so you can get access directly through us without a separate Meta application.
### Is WhatsApp Business API free?
No. Meta charges based on conversation type and country. Some providers add setup, hosting or usage fees. respond.io doesn't, so what you only pay what Meta charges.
### Which CRMs does respond.io work with?
Respond.io connects with HubSpot, Salesforce, Zoho, Pipedrive and more through native integrations, Zapier and Make, or custom API workflows — without replacing the CRM you already use.
### What’s the best CRM for WhatsApp integration?
Look for a CRM that supports your current tech stack. Respond.io connects with CRMs like HubSpot, Salesforce, Zoho and more, giving you full messaging capabilities without changing the tools your team already uses.
### Is WhatsApp Business App the same as WhatsApp API?
No. The app is made for small businesses. The API is designed for growing teams that need automation, multi-agent access and integration with CRMs or other platforms.
### How secure is WhatsApp CRM?
WhatsApp messages are end-to-end encrypted by default. respond.io adds encryption in transit and at rest, role-based access controls, SSO, two-factor authentication, and is ISO 27001 certified and GDPR compliant.
### Can I connect respond.io to multiple CRMs at once?
Yes. Respond.io supports multiple CRM connections in a single workspace. You can route conversations to different CRMs based on team, region, or business unit — useful for companies running separate CRMs across departments or markets.
## Trusted by mid-market B2C teams running WhatsApp at scale
* [US Health Insurance Broker Responds to Leads 10x Faster with AI AgentsRead More ](/customers/health-insurance-broker-10x-faster-response-times-with-respondio)
* [ParcelDaily Boosts Ad Conversions by 60% with Meta’s CAPI + Respond.ioRead More ](/customers/parcel-daily-boosts-conversions-60-percent)
* [Diskat Automates Sales with AI Agents for an 80% Conversion RateRead More ](/customers/diskat-maintains-80-percent-conversion-rate-with-ai-agents)
* [Only Tourism Automates 80% of Visa Inquiries with Respond.io’s AI AgentRead More ](/customers/only-tourism-automates-80-percent-visa-inquiries-with-ai-agents)
3x your business results with respond.io 🚀
[Talk to Sales](/demo)[Start Free Trial](https://app.respond.io/user/register)
2026-05-08T08:04:41.658Z
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