---
description: 获取Instagram频道及其功能的概述。
title: Instagram 概述
image: https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F3f43c48b21b24f4e8b02b100c0c8fab0
---

[新的🔥 抢先尝试 WhatsApp Business Calling API（开放测试版）！![arrow-icon](https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2Fe43213a7a9314673bd8d2060c25f9b87)](/zh/whatsapp-business-calling-api)

帮助我... ⌘ 

1. [All Collections >](/zh/help)
2. [ 频道 >](/zh/help/channels)
3. [ Instagram >](/zh/help/instagram)
4. Instagram 概述

# Instagram 概述

![Avatar](https://assets2-proxy.respond.io/ph8r57dk1q9w/4GvzCieeTBRY4TRJUbIr4y/b92428e6b049d23f546269180534f7ea/Ryan_Tan_Avatar.svg)

Joshua Lim

· 11 Nov 2025

3 分钟

![](https://assets2-proxy.respond.io/ph8r57dk1q9w/ZjXI3SmcpzHdEvAI4Rd0U/72b92de2df75f89432ed374691f1ab1f/instagram-logo.png?fm=jpg&q=80&w=142) 

Instagram 是一款免费的在线照片共享应用程序和社交网络平台，于 2012 年被 Facebook 收购。

了解如何 [将您的 Instagram 商业帐户连接到 respond.io](https://respond.io/zh/help/instagram/instagram)。 一旦连接，Instagram 就会提供多种功能，让您当前和潜在的客户更轻松地访问您的 Instagram 帐户或收件箱，向您发送直接消息。

## 定价

您可以免费使用 Instagram。

## 捕捉对话

Instagram 提供了多种方法来帮助客户在应用上找到您并发起聊天：

* [聊天链接](https://respond.io/zh/help/quick-start/getting-contacts-to-message-you)：这是一个使用 `https://ig.me/m/username` 格式的缩短 URL，您可以将其添加到您的网站或新闻通讯中。 当客户点击链接时，他们将被引导至您的 Instagram 收件箱。
* [QR 码](https://respond.io/zh/help/quick-start/getting-contacts-to-message-you)：QR 码可以放置在物理位置，例如酒店、餐厅或商场。 当客户扫描代码时，他们将被引导至您的 Instagram 收件箱。
* [聊天小部件](https://respond.io/zh/help/workspace-settings/growth-widgets)：可以将 Instagram 小部件添加到您的网站，以将客户引导至您的 Instagram 收件箱。
* [点击 Instagram 直接广告](https://respond.io/zh/blog/click-to-instagram-direct-ads)：这些是 Instagram 广告，可以放置在 Facebook、Facebook Messenger 和 Instagram 上的各个位置。 当客户点击广告时，他们将被引导至您的 Instagram 收件箱。

## 渠道能力

了解有关 Instagram 功能的更多信息：

* [支持的文件类型](https://respond.io/zh/help/instagram/instagram-overview#supported%5Ffile%5Ftypes)
* [消息状态可用性](https://respond.io/zh/help/instagram/instagram-overview#message%5Fstatus%5Favailability)
* [消息窗口](https://respond.io/zh/help/instagram/instagram-overview#messaging%5Fwindow)
* [速率限制](https://respond.io/zh/help/instagram/instagram-overview#rate%5Flimits)

### 支持的文件类型

Instagram 支持的文件类型及该类型的最大文件大小如下：

* **图像** (8 MB)
* **视频** (25 MB)
* **语音留言** (25 MB)

> 不支持的消息将以不支持的消息或自定义有效负载文本和类型（如果可用）进行回退显示。 

对于任何 **不支持的文件类型** 或超过通过 Instagram 发送的最大文件大小的文件，该文件将自动转换为 [respond.io](https://respond.io/zh) 平台上的 URL 链接。

当您收到 **自定义有效负载**时，您可以单击 _显示更多_ 来查看消息的 JSON 有效负载。

**不支持的消息示例**

* 已删除的邮件
* Instagram 个人资料
* Instagram 头像
* 实时消息
* 卷轴

### 消息状态可用性

该表概述了 Instagram 上消息状态的可用性。

| 消息状态 | 可用性 |
| ---- | --- |
| 发送   | ✅   |
| 已送达  | ✅   |
| 读    | ✅   |
| 失败的  | ✅   |

### 消息窗口

Instagram 不允许在上次联系回复后 7 天发送消息。 只有在联系人向您发送消息后，您才可以回复。 

在联系人最后一条消息发送后 24 小时内发送的消息将被标记为 HUMAN\_AGENT 标签。

### 速率限制

速率限制是应用程序或用户在渠道定义的给定时间段内可以进行的 API 调用次数。 在此处了解有关此频道的 [速率限制的更多信息。](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

## [渠道限制](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

### [广播](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

[由于 Instagram 的限制，您无法通过此频道发送广播。](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

### [消失模式](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

[Instagram API 不支持消失模式。 如果您希望使用消失模式，则 respond.io 平台上将不会收到任何消息。](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

## [常见问题和故障排除](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

### [你们支持消息请求吗？](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

[ 不，Instagram 没有提供消息请求的 webhook 事件。我可以创建一个链接，让客户直接访问我的 Instagram 收件箱吗？ ](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)

[是的，你可以使用聊天链接或 ig.me URL，将客户引导至你的 Instagram 收件箱。 客户会被重定向到新的或现有的线程，这取决于客户是否之前已经给你的 Instagram 账户发送过消息。 了解更多关于 ](https://developers.facebook.com/micro%5Fsite/url/?click%5Ffrom%5Fcontext%5Fmenu=true&country=MY&destination=https://developers.facebook.com/docs/messenger-platform/overview#rate-limiting&event%5Ftype=click&last%5Fnav%5Fimpression%5Fid=1PTL98UV9qetN5ywu&max%5Fpercent%5Fpage%5Fviewed=80&max%5Fviewport%5Fheight%5Fpx=688&max%5Fviewport%5Fwidth%5Fpx=1440&orig%5Fhttp%5Freferrer=https://developers.facebook.com/docs/messenger-platform/instagram/features/private-replies/&orig%5Frequest%5Furi=https://developers.facebook.com/ajax/docs/nav/?path1=messenger-platform&path2=instagram&path3=features&path4=private-replies&region=apac&scrolled=true&session%5Fid=1V2YJR9cXKzXnMyY1&site=developers)[Instagram 聊天链接的信息](https://developers.facebook.com/docs/messenger-platform/instagram/features/ig-me-links/)。

### 为什么联系人的 Instagram 名称会显示为一串数字？

这是 Meta 最近更新后的预期行为。 目前，用户档案 API 不支持检索使用电话号码创建的 Instagram 账户的档案信息。

### 为什么我无法查看快速回复按钮？

由于频道的限制，快速回复按钮无法在 Instagram 网络或桌面应用上显示。

分享这篇文章

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## 

相关文章 :woman\_technologist：

* [Instagram：自动私人回复了解如何自动向评论您的 Instagram 帖子、卷轴、广告或现场故事的用户发送私人消息。 ](/zh/help/instagram/instagram-auto-private-replies)
* [Instagram 快速启动连接一个 Instagram Business 帐户与客户聊天。 ](/zh/help/instagram/instagram)

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2025-12-05T04:06:48.475Z

help

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