How to Route Contacts by Shifts

In this article, you’ll discover how to route contacts automatically by shifts or business hours.

Routing Contacts by shifts or business hours is helpful if you have Contacts from different locations, messaging you at different times of the day. This strategy can be used to optimize the allocation of your resources to ensure your Contacts receive timely responses to their inquiries.

Benefits of Routing Contacts by Shifts

Route Contacts by shifts to:

improve response time by automatically routing customers to the available team in a timely manner and assigning customers to agents that are currently on shifts.
increase customer satisfaction with proper routing and shorter waiting time for Contacts.

Workflow Setup

In the Workflows module, click + Add Workflow > Click Multi-Team Routing: Shifts > Click Use Template.

1. Trigger: The Workflow starts when a conversation is opened by a Contact.

2. Welcome Message: Sends a message to greet your Contact and let them know the inquiry will be attended to by an agent.

3. Morning Shift / Afternoon Shift / Night Shift: Set up your business hours for the morning, afternoon and night shifts. In this Workflow Template example, the shifts are configured to cover 24 hours of the day from Monday to Friday. This step will route Contacts to an agent on the team that is on shift, based on the date and time conditions.

4. Assignment Message: Sends a message to inform Contact about their assignment status.

Contacts will be routed to the Failure Branch if they have contacted you outside of your business hours, in this case during the weekend. This Branch will send an away message to the Contacts and has a Jump step to assign the Contact to an agent on the team for the next upcoming shift, in this case the morning shift. You can configure and customize these steps as needed.

Customer Journey Example

Customer sends your business a message on Monday at 4.30pm.
Conversation opens and triggers this Workflow.
Customer automatically receives a welcome message.
This Workflow will automatically route customer to the team working in the afternoon shift and an agent from that team will be handling the inquiry.
Customer automatically receives a message informing about the assignment status.