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Clear, Scalable, and Conversation-Based Pricing for WhatsApp
A single customer story containing every message, email, web chat and internal discussion. All the functionality you expect and some you won’t find anywhere else.
Conversation-Based Pricing is a pricing model in which businesses are charged per conversation, which covers all messages delivered on the WhatsApp Business Platform throughout a 24-hour session.
Conversations on the WhatsApp Business Platform are interactions between a business and customers via the WhatsApp Business Platform. These conversations are initiated by the user or the business and can include both free-form and pre-written template messages.
User-Initiated Conversations are conversations that initiate in response to a user message. These conversations allow businesses to send free-form messages within the 24-hour customer service window.
Business-Initiated Conversations are when a business starts a conversation with a customer after 24 hours have passed since the customer's last message. To do this, the business needs to use a pre-written message template.
A 24-hour session is a fixed period of time during which businesses and customers can send and receive any number of messages, including template messages, without paying additional fees. Each 24-hour session results in a single fee, which begins when the communication is initiated by either the business or the user.
The cost of a WhatsApp Business API conversation varies depending on the recipient's country code. You must consider the rates for user-initiated conversations, business-initiated conversations, and the country where your clients are located when calculating the cost. To estimate the charges, use the respond.io WhatsApp Business API pricing calculator.
The first 1,000 conversations each month are free for each WhatsApp Business account. These conversations can be either User-Initiated or Business-Initiated.
When users message businesses using call-to-action buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons, their conversations are not charged. The first conversation that the user initiates is free, but subsequent conversations with the user are charged. Free entry-point conversations can only be initiated by the user.