WhatsApp Business API Pricing Calculator

Clear, Scalable, and Conversation-Based Pricing for WhatsApp

Frequently Asked Questions

What is Conversation-Based Pricing on the WhatsApp Business Platform?

Conversation-Based Pricing is a pricing model in which businesses are charged per conversation, which covers all messages delivered on the WhatsApp Business Platform throughout a 24-hour session.

What are WhatsApp Business Platform Conversations?

Conversations on the WhatsApp Business Platform are interactions between a business and customers via the WhatsApp Business Platform. These conversations are initiated by the user or the business and can include both free-form and pre-written template messages.

What are User-Initiated Conversations?

User-Initiated Conversations are conversations that initiate in response to a user message. These conversations allow businesses to send free-form messages within the 24-hour customer service window.

What are Business-Initiated Conversations?

Business-Initiated Conversations are when a business starts a conversation with a customer after 24 hours have passed since the customer's last message. To do this, the business needs to use a pre-written message template.

What is a 24-hour session?

A 24-hour session is a fixed period of time during which businesses and customers can send and receive any number of messages, including template messages, without paying additional fees. Each 24-hour session results in a single fee, which begins when the communication is initiated by either the business or the user.

How do I calculate the cost of using WhatsApp Business API for my business?

The cost of a WhatsApp Business API conversation varies depending on the recipient's country code. You must consider the rates for user-initiated conversations, business-initiated conversations, and the country where your clients are located when calculating the cost. To estimate the charges, use the respond.io WhatsApp Business API pricing calculator.

How many Free Conversations do businesses get per month?

The first 1,000 conversations each month are free for each WhatsApp Business account. These conversations can be either User-Initiated or Business-Initiated.

What are Free Entry Point Conversations?

When users message businesses using call-to-action buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons, their conversations are not charged. The first conversation that the user initiates is free, but subsequent conversations with the user are charged. Free entry-point conversations can only be initiated by the user.

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