respond-io

Meta Premier Partner · TikTok Marketing Partner

Turn click-to-chat ads into leads your team converts

Qualify every ad lead in chat, route it to sales, and send the outcome back to Meta and TikTok so your ads optimize toward buyers instead of clicks

3x

More leads

Capture customers on their favorite social channels

18x

More appointments booked

Engage customers while interest is high

60%

Increase in conversions

Send sales back to Meta so ads reach more buyers like them

10k+ brands trust respond.io
Toyota
McDonalds
British Airways
Radisson Hotel
Subway
Abenson
Roche
Hertz
Decathlon

Every ad click becomes a tracked conversation

Get leads into chats while interest is high, and let automation keep the conversation moving without you.

Meta click-to-chat ads

Turn ad clicks into real-time conversations to increase conversion opportunities by responding to inquiries, sharing product or service catalogs, enabling instant appointment bookings and more in Messenger, Instagram or WhatsApp.

TikTok Messaging Ads

Engage instantly with high-intent audiences who often make purchases over TikTok by using video ads and CTAs designed to turn discovery into action. TikTok leads arrive with the content that captured their attention, so your sales team opens the chat already knowing the hook.

What happens to an ad lead after they click?

On respond.io, an ad lead moves through four steps in one inbox: capture, qualify, route and follow up. The chat arrives linked to the ad that started it, the AI Agent replies, qualifies and assigns the lead to the right sales rep, and quiet leads get an automatic follow-up. Once the lead books, the outcome goes back to Meta or TikTok. No step depends on someone remembering to check another app.

Capture

Every ad chat lands in one inbox, linked to the ad and campaign that started it.

Qualify

The AI Agent replies in seconds, 24/7, answers questions, asks which treatment and branch the lead wants and filters out spam.

Route

The AI Agent assigns qualified leads to a rep by branch or language, with the chat history in view. Leads still browsing stay with the AI.

Follow up

Leads who go quiet get an automatic WhatsApp reminder. Once they book, the booking goes back to Meta via CAPI and TikTok via TTLF.

Use conversion data to optimize ad spend

Ads on Facebook, Instagram or TikTok open a chat, but Meta and TikTok can't see what happens in it. Meta's Conversions API (CAPI) and TikTok's Lower Funnel Events (TTLF) fix that: they send the outcome — booked, purchased, whatever counts as a win — straight back to the ad platform.

Flow diagram — an ad click opens a chat, AI Agents qualify and track the lead, the lead routes to a sales agent, the outcome triggers a Meta CAPI or TikTok TTLF event, and the ad platform optimizes toward similar leads.

Who respond.io is built for

Respond.io closes the loop between the ad click and the outcome — so you can shift budget toward the campaigns that feed your pipeline.

✅

For you

  • Your business is a mid-market B2C getting 500+ chats a month from click-to-chat ads on Meta or TikTok.
  • Your ad spend is climbing, but conversion quality isn't improving.
  • You want to see which conversations turn into sales, not just judge ads by clicks alone.

❌

Not for you

  • Your ad account runs under 500 chats a month.
  • You don't have enough signal volume for the optimization loop to meaningfully improve ad performance.
  • Your ads send people to a website form or landing page, not into a chat.

Features

Omnichannel team inbox

No more switching between apps to chat. Unify contacts and conversations from voice calls, email, WhatsApp, TikTok, Facebook Messenger, Instagram and more.

AI Agents

Qualify leads, filter spam, recommend products, and close sales end-to-end — absorbing rising ad response volume without added headcount, escalating to a human only when needed.

Automate and integrate

Connect respond.io to tools like HubSpot, Salesforce, ChatGPT, Claude, Calendly, Cal.com, Google Sheets, Zapier, Make, n8n and more to automate workflows and access key context while you chat.

Customer lifecycle management

Track every lead from ad click to retention and prioritize the leads closest to converting. Stages are set once per workspace and shared across every team.

Lead generation and conversion

Capture leads from Meta ads, automate appointment bookings, share product info instantly with Meta Catalogs and more.

Bring past customers back

Grow customer loyalty with targeted broadcasts for promotions, renewals, upgrades and CSAT surveys.

Data-driven insights

Track response times, Meta ad and broadcast performance, and conversions to see which ads and chats drive sales. Attribute every conversation to the Growth Widget that started it, plus its website and page URL.

Stability during campaign spikes

Never lose leads to crashes or downtime, especially as volume grows. Respond.io guarantees high platform reliability at 99.999% uptime.

Enhanced security for customer data

Protect customer and business data with ISO 27001 certification, GDPR compliance, SSL encryption, two-factor authentication, extensive cloud security measures, and SSO.

How respond.io customers turn ad inquiries into leads

Frequently asked questions

Are Meta's own tools enough to manage leads from ads?

Yes, if you only advertise on Meta and get fewer than 500 ad chats a month. Meta Business Agent is free to start and can answer questions, qualify leads and book appointments inside WhatsApp and Messenger, with Instagram on the way. At that volume, one person can pick up the rest by hand.

Respond.io is built for what comes after the reply: ad leads also arrive from TikTok, reps need leads assigned automatically by branch, language or product, quiet leads need follow-ups, and Meta and TikTok need to learn which chats became sales, not just which ones started. Past that point, leads left in separate Meta inboxes go cold before anyone picks them up.

Does respond.io handle ad attribution, ad optimization, or both?

Both — they're different jobs, not an either/or choice. Attribution lives in respond.io's Dashboard and Lifecycle Reports: exactly which ad, campaign, or channel drove a closed-won deal, independent of what Meta or TikTok self-report. Optimization happens through Meta's Conversions API (CAPI) or TikTok's Lower Funnel Events (TTLF), which feeds those same outcomes back to Meta and TikTok so they target more people like the leads who convert. Together, you get the real numbers behind your ads, and your ads get smarter.

Do Meta's Conversions API (CAPI) and TikTok's Lower Funnel Events (TTLF) work with low ad volume?

CAPI and TTLF work best with over 500 chats a month, and respond.io is built for businesses at that volume. Below that, Meta and TikTok's algorithms don't get enough events within their ~7-day learning window to meaningfully optimize toward similar leads — so the signal exists, but there's not enough of it to act on.

How does connecting Meta's Conversions API (CAPI) and TikTok's Lower Funnel Events (TTLF) actually improve ROI?

Ad platforms stop optimizing for clicks and start optimizing for customers. Sending real conversion outcomes back to Meta and TikTok lets their algorithms target people more like your actual buyers. Respond.io customer ParcelDaily saw a 60% increase in conversions and a 10% drop in cost-per-lead using this exact setup.

Does ad optimization work for TikTok the same way it works for Meta?

Mostly — TikTok's Lower Funnel Events (TTLF) let you send outcome signals back to improve targeting, the same way Conversions API (CAPI) does for Meta. The difference is attribution: Meta's CAPI can tie a specific outcome back to the exact ad or campaign that drove it, but TikTok's TTLF can't yet — so treat TikTok as optimization only, not attribution. In practice: a TTLF event tells TikTok's algorithm to find more people like a customer who converted, but if you need to know that a specific sale traced back to a specific ad, that answer lives in respond.io's Dashboard and Lifecycle Reports — not TikTok Ads Manager.

Is respond.io an official Meta or TikTok partner?

Yes — respond.io is a Meta Premier Partner and an official TikTok Marketing Partner with early access to ad-related features like Conversions API and Lower Funnel Events, and partner-depth access to TikTok's Conversions API specifically. This matters most if you're running real ad volume on Meta or TikTok, since earlier access to conversion-signal features keeps your ad optimization current as both platforms evolve their APIs.

Does respond.io replace my CRM?

Respond.io is a customer conversation platform that connects to your CRM rather than replacing it. Ad leads are captured, qualified and tracked through lifecycle stages in respond.io, while HubSpot (from Growth) and Salesforce (from Advanced) keep your deal records, so agents see CRM details next to every ad chat. If your CRM is where your team closes deals, it stays the system of record. Respond.io handles the conversations that feed it.

Is respond.io just a shared inbox for ad chats?

Respond.io is a customer conversation platform. The shared inbox is where ad chats land, but AI Agents qualify each lead, automations assign and follow up, and conversion events go back to Meta and TikTok. A shared inbox alone is enough if your team replies to every ad chat by hand and doesn't need ad platforms to learn which chats became customers. Past that point, an inbox shows you the chat but can't tell Meta which ads produced sales.

Do I need a developer to integrate CAPI (Meta's Conversions API) and TTLF (TikTok's Lower Funnel Events) with respond.io?

No. Whoever manages your ads or your respond.io automations can set up CAPI and TTLF without code, from the Growth plan. You connect your Meta Business account or TikTok ad account, then add a step to an automation that sends a conversion event when something happens in the chat, such as a lead's lifecycle stage changing to Qualified or Won. Respond.io's team can guide the setup, so you can start sending outcomes to Meta and TikTok without waiting for engineering time.

Close the loop on your click-to-chat ad spend