Both Wati and respond.io are WhatsApp Business Solution Providers (BSPs) designed to manage customer conversations. Wati is a simple solution for small businesses relying primarily on WhatsApp and Instagram. But if your business engages customers on multiple channels and requires more advanced automation and features, Wati may not be enough. Find out which solution best fits your needs.
Wati | respond.io | |
|---|---|---|
WhatsApp Capabilities | ||
Meta Business Partner | ||
WhatsApp Business Calling API | ||
WhatsApp Business App + API | ||
WhatsApp Catalog | ||
Broadcasts | ||
Multichannel Capabilities | ||
Supported Channels | ||
Calls |
| |
Customer Lifecycle Automation | ||
Customer Lifecycle Management | ||
Chat Automation Workflows | Automate conversations | Automate conversations and complex processes |
Click to Chat Automation Triggers | ||
Reports | Limited | Comprehensive |
AI Features | ||
AI Agent | Limited credits included, add credits at extra cost | Included in Growth plan and above |
AI Assisted Message Drafts | ||
AI Integration with Automated Workflows | Included in Growth plan and above | |
Support and Stability | ||
Onboarding Support | Add-on | |
Chat Support Availability | WhatsApp bot, difficult to reach a human agent | 24/5 expert chat support, 24/7 AI agent on all plans |
Support via Call | ||
Supports High Message Volume without Lagging | ||
Pricing | ||
Entry | Growth: $39/month
| Starter: $79/month
|
Mid-tier | Pro: $79/month
| Growth: $159/month
|
Advanced | Business: $199/month
| Advanced: $279/month
Contact respond.io for customized enterprise plans. |
Additional fees | $25/1,000 automation triggers $30/1,000 AI support agent responses Additional users: $24/Pro, $59/Business | Additional users: $12/Starter, $20/Growth, $24 Advanced |
*Monthly Active Contacts refers to the contacts you chat with in a month. Instead of paying for stored contacts, only pay for the contacts you actually talk to.
Migrate from WhatsApp Business App to WhatsApp API
Migrate WhatsApp API from another BSP to respond.io
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Scale on every channel, no limits
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Full-funnel automation for faster success
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Transparent pricing for proven value, no markups
Wati may get you started, but respond.io takes you to the next level with smarter multichannel workflows, higher revenue drivers and an intuitive platform built to scale your business.
Calls and chat in one inbox
Wati’s inbox is limited to WhatsApp and Instagram and does not support calls. Respond.io unifies VoIP, email, WhatsApp, TikTok, Facebook Messenger, Instagram and more.
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Customer lifecycle management
Prioritize high-intent leads, design customer journeys for each lifecycle stage or identify common drop-off points with analytics.
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AI and automation without limits
Wati’s automation is limited and it charges additional fees for an AI agent. Respond.io offers unlimited AI credits and flexible automation for scalability.
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Reliable partner
Reviews show Wati’s support is a hassle to reach and onboarding comes at an extra cost. Respond.io onboards you fast with advice tailored to business goals, then supports you 24/7 after.
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Native integrations
Enrich data with HubSpot, Salesforce, Google Sheets and more. Enjoy Salesforce on our Starter plan while it’s only available on Wati’s Business plan.
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Data-driven insights
Track team performance, ad and broadcast performance, and conversions to turn insights into revenue.
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Comprehensive lead generation
Capture leads from Meta and TikTok, qualify and reply instantly with AI, then optimize performance with detailed analytics.
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Sales tools that convert
Automate bookings, share product info instantly with Meta Catalogs and accelerate high-value or critical deals with voice calls.
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Customer retention at scale
Grow customer loyalty with targeted broadcasts on popular channels for promotions, renewals, upgrades and CSAT surveys.
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Migrate from WhatsApp Business App to WhatsApp API
Migrate WhatsApp API from another BSP to respond.io
Migrate from Sleekflow or other software to respond.io
New to messaging platforms? Get started easily
Wati is best suited for small businesses with 5 or fewer agents who use WhatsApp as their primary communication channel and require only basic automation and analytics.
Larger businesses that require more advanced features for marketing, sales and support across multiple channels should consider respond.io. Our product best suits B2C businesses looking for business or revenue growth over calls, email and popular messaging channels like TikTok, WhatsApp and more.
Wati was built for WhatsApp. It now supports Instagram as an additional channel, but its Instagram features are not fully developed. Businesses that engage customers beyond WhatsApp, such as on Facebook Messenger, TikTok, Telegram and custom channels, should consider an alternative like respond.io, designed specifically for multichannel conversations.
Limited automation features also hold you back when you’re handling high conversation volumes. Wati’s automation only includes basic chatbots and round-robin assignment, while marketing and sales processes, such as tracking ad sources or more complex assignments, have to be done manually.
And when it comes to support, expect to have some frustrating conversations with a bot just to reach an agent who may not respond for days.
Growing businesses like yours require flexibility and tools designed to facilitate growth. Respond.io supports all popular channels with the features you need to scale.
Handle conversations from TikTok, WhatsApp, email, voice calls and more, all in one place. Instead of silos or chaos, enjoy multichannel conversations in a team inbox with great UI/UX and stable infrastructure under high chat volumes.
Then, go beyond basic automation. While Wati limits your workflows, respond.io empowers your team with advanced AI, custom workflows and flexible logic. Combined with native lead management features and reports, it’s built to convert leads faster at scale.
Need help? Our onboarding team will get you set up fast. Then we stay by your side with 24/5 expert support and 24-hour AI support on weekends — at no extra cost, on every plan.
Collectively, these translate to real impact: our G2 reviews prove quicker time to value and ROI than Wati. In short, Wati stops at WhatsApp. Respond.io gets you conversions on every channel.
On the surface, Wati’s monthly fees appear cheaper than respond.io, but add-on costs accumulate quickly. With only 3 users included in the Growth plan and 5 on the Pro and Business plans, you’ll pay a hefty price for growing your team. Wati also charges an additional 20% markup on WhatsApp conversation fees. Plus, going over the automation trigger limit on your plan adds more unexpected costs.
Respond.io Monthly Active Contacts pricing gives you unlimited conversations and stored contacts, so you only pay for the contacts you actually talk to. As your chat volume grows, your cost per Monthly Active Contact decreases. Rather than pushing you to add users for additional fees, we help you automate more (at no extra cost per automation) to support customer growth and handle high chat volumes — making your team more efficient and boosting ROI.
Book a tailored demo with our in-house experts to see how respond.io meets your specific use cases, or sign up for a free trial. When you’re ready to make the switch, our onboarding team is happy to offer guided assistance for a smooth migration. After that, support is available 24/7 if you need any help.
Wati claims to offer 24/7 email, chat and WhatsApp bot support. However, customer reviews frequently mention poor response times and support quality. The WhatsApp bot makes it nearly impossible to reach a human agent, leaving customers hanging if they need urgent support.
Respond.io offers 24/5 customer support and 24-hour AI chat over the weekends for all plans, with Customer Success Managers available for tailored business growth. Excellent customer support is a point of pride, a claim backed by positive customer reviews.