Distinguish your business and be more recognizable to your customers with your display name and a blue tick instead of a phone number when you message customers with a WhatsApp Official Business Account.
Learn more about WhatsApp Official Business Account.
Before you begin
Meet all of the following requirements before applying for a WhatsApp Official Business Account (OBA):
WhatsApp API account — A WhatsApp API account is required. Sign up for a WhatsApp Business Platform account if you do not have one.
Business registered for at least 30 days — Your business must be registered on the WhatsApp Business Platform for at least 30 days before applying.
Phone number active for at least 30 days — Your WhatsApp phone number must be connected and active on the WhatsApp Business Platform for at least 30 days before applying.
High messaging quality — Maintain a high messaging quality rating and comply with WhatsApp Business Messaging Policy.
Business verification complete — Ensure your business is verified. Learn how to verify your business on Meta.
Display name approved — If you recently changed your display name, check the approval status in your WhatsApp Manager and confirm the status is approved.
Two-step verification enabled — Two-step verification is enabled by default when you connect your WhatsApp API account to respond.io.
Learn more about Meta's OBA eligibility requirements.
Before submitting a request, ensure your messaging limit has been increased to 2,000. You can check your current messaging limits in your WhatsApp Accounts > Settings tab > WhatsApp Manager > Account tools > Phone Numbers. Learn more about WhatsApp messaging limits.
Applying for a WhatsApp Official Business Account
Watch the video below for a step-by-step guide on applying for a WhatsApp Official Business Account.
Open Meta Business Suite > select your business account > Settings.
Navigate to More Business Settings > select your WhatsApp account > Settings tab > WhatsApp Manager.
Select the phone number you want to verify for the blue tick under WhatsApp Accounts.
To enable two-step verification at this stage, navigate to the Two-step verification tab.
Go to Profile > fill in the details > click Submit request.
Complete the pop-up form — fill in the required information > click Submit.
The Submit Request button is enabled automatically by Meta once your business meets the requirements above. If you meet the requirements but don't see the button enabled, contact support.
Once your submission is complete, Meta will notify you of the outcome. If the application is unsuccessful, resubmit after 30 days.
FAQ and troubleshooting
How long does Meta take to review an application?
Meta does not publish a fixed review timeline. Reviews typically take a few days to several weeks depending on the volume of applications and the completeness of your submission. Monitor your WhatsApp Manager for status updates.
What if my application is rejected?
If Meta rejects your application, resubmit after 30 days. Before resubmitting, review whether your business meets the requirements above.
Can I reapply after a rejection?
Yes. Wait 30 days after a rejection before submitting a new application.
