The business verification process helps Meta confirm that your business is a legitimate business or organization. Not all businesses need to complete verification. Verify your business to:
Migrate your phone number to respond.io as your Business Solution Provider (BSP)
Increase messaging limits to engage with a larger audience
Apply for a WhatsApp Official Business Account
Add more than 2 phone numbers to your WhatsApp Business API account.
Before you begin
Admin access in Meta Business Manager (MBM): Admin-level access is required to perform the verification process.
Complete business info: Fill out the Business Information section of your MBM before submitting. Ensure your legal business name, address, phone number, email address and website match the supporting documents you provide.
Supporting documents: Prepare at least 2-3 of the following documents to verify your business name, address and phone number:
Business license — verifies the legal name and address of the business
Certificate of Incorporation — verifies the legal name and address of the business
Utility bill — verifies the business phone number
The same supporting documents are also required for Government Agencies.
The details in your supporting documents must match the business name, address and phone number in the Business Info section of your MBM.
Verifying your business in Meta Business Manager
Follow these steps to verify your business in Meta Business Manager:
Navigate to Security Center in your Business Settings > click Start Verification.
Add your organization details: name, address, phone number and website.
Select a contact method to receive a confirmation code.
Upload your business’s supporting documents.
Enter the confirmation code.
Click Done.
Once you’ve completed the verification process, you will receive an email and notification on your MBM about the approval status within 10 minutes up to 14 working days. Alternatively, check your approval status by going to WhatsApp Accounts > Settings > Business Verification.
Handling a rejected verification
An approval status may be rejected for several reasons:
Submission details such as organization details are incomplete.
Supporting documents are not viewable.
Business details on legal documents do not match the details provided during submission.
Learn more about the reasons your business cannot be verified.
To resolve a rejection:
Navigate to the Security Center to review the rejection reasons.
Ensure the supporting document details match the Business Info section in your MBM.
Resubmit with additional supporting documents if necessary. Meta’s business verification documentation lists accepted document types.
Display name review after verification
Before a display name can be approved, Meta requires that messaging limits be increased to the 1K tier (125 messages in a 7-day rolling period).
When business verification is complete, the display name review for all phone numbers associated with your account is automatically initiated. The display name is your business name that customers see on your WhatsApp Business profile.
You will receive an email and a notification on your MBM within 1 to 2 days about the display name approval status.
Display name rejected: how to proceed
Use your brand or business name to increase approval chances. Ensure your display name adheres to Meta’s display name guidelines.
FAQ and troubleshooting
What should I do if the Start Verification button is missing when trying to verify my business in Meta Business Manager?
If you are unable to locate the Start Verification button, follow these steps:
Go to your Meta Business Manager
Fill in your business information:
Legal name
Address
Website
Business phone number
Once you have filled in the required business details, the Start Verification button should become visible for you to initiate the verification process.
What is the difference between Meta Business Manager and Meta Business Suite?
Meta Business Manager (MBM) and Meta Business Suite (MBS) are tools provided by Meta to help businesses manage their online presence. However, both serve different purposes and offer different features.
Meta Business Manager (MBM) | Meta Business Suite (MBS) |
|---|---|
Manage user permissions of your Meta Business Account. Your Meta Business Account holds your Facebook Pages, Instagram profiles, ad accounts and other business assets. Maintain security and privacy of all your Meta business assets. | Manage all your marketing and advertising activities on Facebook and Instagram. Manage messages, comments and notifications and respond to messages quickly. Create or schedule posts, stories and ads for your business, and get access to insights and performance metrics for your posts, pages and ads. |
To get started, you need to have a business portfolio, which was previously called Meta Business Account. You would already have created one during the signing up of WhatsApp Business Platform (API).
With a business portfolio, log in to Meta Business Manager or Meta Business Suite. Meta has since transitioned the desktop experience to MBS. To switch back to MBM, follow Meta’s steps to switch to Business Manager.
To set up and manage business portfolios and assets, see Meta’s guide to business portfolios.
