Press Release Officially Joins Google’s Business Messages, Raising the Bar for Exceptional Customer Messaging Experience

Serene Tan
March 20, 2023

<call-out> On July 31, 2024, Google will deprecate Google Business Messages (GBM), ending the ability to send or receive messages. At, we’re committed to keeping you connected with your customers. With GBM being phased out, now is the perfect time to transition to alternative channels like the WhatsApp Business Platform (API) to keep your customer conversations going. Learn more about making the switch here. <call-out>

We are thrilled to announce that is now an official provider of Google's Business Messages, a powerful messaging service that enables businesses to connect with their customers and build relationships in their moments of need — straight from the Google surfaces people know and love. 🎉

Adding Business Messages to our service was based on two key factors: firstly, the immense benefits the integration offers for improving customer experiences. And secondly, our infrastructure's flexible integration capabilities allow us to adapt quickly to the market's needs.

Google’s Business Messages Benefits for Brands

With its massive user base and high accessibility, Google provides businesses worldwide with a streamlined messaging experience through Google’s Business Messages. Customers can easily connect with brands through various Google touchpoints like Search, Maps, brand-owned channels and more.

Foot Locker: Google’s Business Messages

With direct access to the chat option, customers can quickly and easily communicate with businesses, including using photos and carousels. Plus, businesses can also provide important information such as business hours, appointment scheduling, status order updates and more, aiding in the customers’ decision-making process.

A Significant Step Forward’s integration with Google's Business Messages is a major milestone reflecting our commitment to providing exceptional customer conversation solutions. It's also a significant step forward for companies wanting to take their businesses to the next height with the latest technology and messaging capabilities.

Since Google’s Business Messages' inception, major global brands worldwide have seen significant improvements in customer satisfaction and sales. For instance, Foot Locker increased its average CSAT score by 10 points during its busiest season, while Bajaj Auto saw its lead conversions skyrocket by over 14x.

What’s Next?

Standing out in today’s fast-paced and competitive digital landscape is increasingly challenging. But with great customer experience through messaging, businesses can continue to bolster brand loyalty and ultimately increase revenue growth. is committed to helping as many companies leverage the benefits of Google’s Business Messages by adopting and implementing the service into their existing workflows and processes.

Want to know more about and use Google’s Business Messages for your business? Get in touch with us today!

Serene Tan
Head of Content
Serene Tan, the Head of Content at, is an MBA graduate from the University of Wales Trinity St David. With her profound understanding of the business messaging landscape, she educates companies on accelerating growth and driving results via customer conversations.
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