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How to Use the Respond.io Facebook Messenger Code Generator

By February 10, 2019 June 24th, 2020 No Comments
How to Use the Respond.io Facebook Messenger Code Generator

What is a Messenger Code? Or should I say what was a Messenger Code? It was a QR code but with a nice design specific to Facebook Messenger. It was similar to a regular QR code in that it is just helping users follow a link without having to type it in. The difference is that Facebook Messenger Codes would take you directly into a Facebook Messenger Chat. This article will explain what Facebook Messenger Codes were and how they transformed back into regular QR codes.

We’ll cover the following questions:

What is a Facebook Messenger Code?

Facebook created Messenger Codes as an extension of m.me links. M.me links are urls that send Facebook users directly into a Facebook Messenger chat with a Facebook Page.

When using an m.me link, you’re sent directly to messenger.com on desktop or to the Facebook Messenger app on mobile. Once loaded at chat with the business who owns the Facebook page is open directly.

This is an image of a business card that shows a Facebook Messenger code and how to use the Facebook Messenger QR code on the back
Messenger Scan Code Example

Thus the Facebook Messenger Scan Code was only unique in that it had a nice design. Above you can see that using the Facebook Scan code was much nicer than adding a generic QR Code. However, the Facebook Messenger Scan Code had its problems.

The most obvious one is that the special design could only be scanned with the Facebook Messenger app. So users had to know what they were looking at to use it, but they didn’t.

In fact, it was so difficult to use, we had to print instructions on the back of the business card. Even then, only the techiest of the tech nerds actually succeeded in using it. So in a way, the Facebook Messenger Code was a flop.

Does the Facebook Messenger Code Still Exist?

In short no. In 2019, Facebook was on a feature killing spree for the Facebook Messenger app. It was designed to make the Facebook Messenger app smaller, faster and easier to use. In the process, they deprecated Messenger Codes.

Facebook Messenger Codes Deprecated

However in spirit, they continue to exist. Because you can still make Facebook Messenger QR codes. All you need to do is find the m.me link for your Facebook Page and make a QR code with it.

If you don’t want to do that yourself, we have a tool that makes Facebook Messenger QR Codes. We’ve described it near the bottom of the page.

Why Use A Facebook Messenger QR Code

Simple, you have a bunch of offline users, and you would like to turn them into an online audience. Here are some amazing use cases where Messenger QR Codes are incredibly handy.

Using A Messenger QR Code At A Hotel

Hotels are one of the places where convenience is key. How awesome would it be if instead of calling down to for room service or with a question? Your hotel guest would simply message your Facebook page.

That way you would have time to respond and a single concierge could handle multiple conversations at once. After they scanned that Messenger QR Code, your guest could always continue chatting with you for more advice through their own phone.

Using A Messenger QR Code At A Mall

Malls are some of the most notoriously difficult places to find your way in. Even though malls have adopted big boards with maps and even made their own apps. I would still prefer to just ask someone where the store I am looking for is.

One problem with that, is first I have to find the concierge desk. And for me, that is a struggle. Oh how I wish there was a Messenger QR code you could scan and simply ask the concierge where the store is. Who knows, maybe in 2020?

How To Scan A Facebook Messenger QR Code

It used to be that scanning a messenger code was pretty difficult. You had to open the Messenger App. Find the tiny camera button in the top right corner. Then hold the phone precisely over the Messenger Code. It didn’t always work the first time.

This image shows how to open the Facebook Messenger App and Scan a Facebook Messenger QR Code
Scanning a Messenger Code

Things are a lot more straightforward these days. Almost every camera app supports regular QR Codes. That means all you have to do is open up your camera, scan the Messenger QR Code and the Messenger app will open directly to the conversation.

Using the Facebook Messenger Code Generator on Respond.io

The easiest way to generate a Facebook Messenger QR Code is to do it on the Respond.io platform. To do so you’ll need:

Once you’re ready with both of those you can generate a Messenger QR Code.

1. Navigate to Settings and find your connected Facebook page in the channels list. Then open the Facebook Messenger QR Code Generator by pressing the scan code icon.

Messenger QR Code Generator

2. Press download to get an image of the Messenger QR Code. At this point, you can choose to add a reference or just create a standard Messenger QR Code without a reference. We discuss what a reference is below.

Messenger QR Code Generator

What is a Messenger QR Code Reference?

Imagine you have a chain of pizza restaurants and you’d like to post Messenger QR Codes at every location. At some point you may get curious about which locations your new Facebook Messenger audience is coming from. This is when a reference can be useful.

This image shows and m.me link with a reference.
m.me Link with Reference

Remember, the Messenger Code is just a scannable m.me link. By adding the reference to the Messenger QR Code, you’ll be able to distinguish who scanned which code to become a part of your audience.

Further Reading

If you’d like to do more with Messenger Codes and Facebook Messenger audiences, you should check out these blog posts:

Gerardo Salandra

Gerardo Salandra

Gerardo Salandra is the CEO of Respond.io. An IBM & Google veteran, with deep expertise in growth hacking, machine learning, and chatbots. Chairman of the AI Society of Hong Kong, promoting the development and understanding of AI technologies in the Region.

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