Instagram DM Sales Script: Convert Followers into Customers

Do you find it difficult to establish rapport with customers and close sales on Instagram DM? Then you’ve come to the right place. In this article, we’ll explore the benefits, Instagram DM sales script examples and best practices to craft a winning script. We’ll also look at how you can deliver these messages effectively with

What is Instagram DM Sales Script?

Instagram Direct Message (DM) sales scripts are tailored communication templates used by businesses to engage with customers directly on Instagram. It helps them initiate conversations, convey product or service information, address customer needs and guide the interaction toward a potential sale.

The interactions with an Instagram DM sales pitch allow agents to have extended conversations with customers without needing to dump a lot of information on them, like with email.

With people being more receptive to DMs, businesses can leverage this opportunity to build relationships, address customer needs and ultimately close sales. But if you or your agents are good at connecting with people or closing deals, why do you need a sales script? Read more about it in the section below.

5 Reasons You Should Use a Sales Script

A sales script is a time-tested tool that has been used by many businesses to secure sales. While telemarketers have traditionally used it to cold-call customers, it can also be applied in the context of Instagram DMs.

5 reasons you should use an Instagram DM sales script
5 Reasons you should use a sales script

Still not convinced? Here are 5 reasons why you should use a sales script for your Instagram DMs.

Save Agents’ Time

Preparing a well-crafted sales script provides sales teams with ready-made message templates they can use during their interactions with customers on Instagram DM.

Instead of spending valuable time composing repetitive opening lines and messages, your team can use a template and focus on personalizing the script to each customer and addressing their needs. This time-saving aspect allows your team to engage with more customers effectively and efficiently.

Avoid Inconsistent Brand and Product Messaging

Consistency in messaging is crucial for maintaining a strong brand image and delivering a seamless customer experience. Sales scripts ensure that your team adheres to a standardized approach when engaging with customers on Instagram DM.

Following the same script helps your team deliver consistent information about your products or services, key value propositions and other important details. This consistency builds trust and reliability, reinforcing your brand's reputation and enhancing the overall customer experience.

Build a Close Relationship with Customers

In order to close sales effectively, it is essential to establish a strong connection with customers. A well-crafted sales script can help establish rapport by addressing their needs and providing relevant information.

It should be written in a style that allows your team to speak your customers' language, making them feel valued and more likely to engage in further discussions.

Make Sales Pitch More Effective

With a carefully structured message, you can ensure that you deliver key points with precision and clarity. It helps you articulate your value proposition in a way that resonates with your prospects.

A good sales script also helps to anticipate and address common objections, positioning yourself as a reliable problem solver. Addressing these objections proactively can lead to higher conversion rates.

Generate More Leads

Effective sales scripts can play a significant role in driving lead generation on Instagram DM. Capture the interest of potential customers through compelling messages and guide them toward a desired action, like requesting more information, scheduling an appointment or participating in surveys.

The script should be designed to pique curiosity, highlight the unique value of your products or services and provide a clear call to action. With a persuasive script, you can nurture leads and convert them to loyal customers.

If these reasons convinced you to use an Instagram DM sales script, let’s learn how to draft one.

Instagram DM Sales Script Examples

Sometimes, we all need a bit of help. With these sales script examples, you have a guide to draft a sales script that works for you.

Introduce Your Business

Introductions are crucial. First impressions play a role in shaping the tone and direction of conversations. This opening sets the stage for building rapport and fostering a productive dialogue about your product or service.

instagram dm sales script examples: Introducing your business
Instagram DM sales script examples: Introducing your business
  1. Hey [Customer's Name]! 👋 We have an amazing product that you might be interested in. It's our new [Product Name], designed to [highlight key feature or benefit]. 🌟 if you’d like to know more, let’s have a quick chat or you can look through our catalog.
  2. Hey there, [Customer's Name]. Thank you for following us. As a token of our appreciation, we’re giving you a 10% discount on your first purchase. 🛍️ Just type in [Discount Code] when you check out!

Limited Time Offer

Creating a sense of urgency and exclusivity can be highly effective in motivating customers to take action. A limited-time offer grabs their attention and instills a fear of missing out on a great opportunity.

pt examples: Limited-time offer
Instagram DM sales script examples: Limited time offer
  1. Hey [Customer's Name]! 🙌 We're currently running a limited-time promotion on [Product Name]. For the next [specific time period], you can enjoy an exclusive [mention benefit]. Don’t wait too long, or you’ll miss out on this special offer!
  2. For a limited time only, we’re running a buy 1 free 1 promotion on all blouses. Reply to this message to learn more.

Early Access

Offering early access to a new feature or product gives customers a feeling of being valued and privileged. This approach helps you create a sense of anticipation and excitement, driving engagement and generating early adopters.

Instagram DM sales script examples: Early access
Instagram DM sales script examples: Early access
  1. Hey there, [Customer's Name]! As a loyal customer, we're giving you exclusive early access to our [Product Name]. Reply to this message to receive a special discount on your purchase. 🚀
  2. Hello [Customer's Name]. We're offering you a sneak peek into the future. Get an exclusive preview of our upcoming [Feature Name] before anyone else! Just reply with "I'm in!" and let's embark on this exciting journey together! 🌟

Free Trial or Demo

A free trial or demo allows customers to experience the benefits and capabilities of your product or service firsthand. It provides a risk-free way for customers to assess its suitability for their needs.

Instagram DM sales script examples: Free trial or demo
Instagram DM sales script examples: Free trial or demo
  1. Hey [Customer's Name]! We're offering a free trial of our [Service Name] for a limited time. It's a fantastic opportunity to try it out and experience its benefits firsthand. If you're interested, just let me know, and I'll send you a link to get started.
  2. Hi [Customer's Name], fancy taking [Product Name] for a spin? We’ll be at [Location] for [Duration]. Let me know if you’re interested in securing your spot for a demo.

Follow-up on Abandoned Carts

Remind customers to purchase the items they left in their shopping cart. Abandoned cart messages give businesses a chance to remind customers about the products they were interested in, encouraging them to return and complete the purchase, recovering lost revenue.

Instagram DM sales script examples: Abandoned cart
Instagram DM sales script examples: Abandoned cart
  1. Hi [Customer's Name], I noticed you added items to your cart but didn't complete the purchase. Is there anything I can assist you with or any questions I can answer?
  2. Hey [Customer's Name], I saw you were interested in [Product Category]. They’re still in stock. Need any help with picking the right product for you?

Feel free to use and alter these examples when messaging your customers. But if you want to write a script from scratch, the next section covers best practices for writing a sales script.

Best Practices to Write a Winning Sales Script

If you want to draft a winning sales script, you’ll need to avoid making your script robotic and impersonal. Using images, gifs, emojis and other fun features can help address this, but they alone aren’t enough.

Draft a winning Instagram DM sales script
Instagram DM script: Craft a winning sales script

Overcome the pitfalls of a sales script by applying these best practices when drafting one.

Instagram DM Sales Script: Research Your Customers

Before engaging with customers on Instagram DM, it's essential to conduct thorough research. Take the time to understand your target audience, their preferences, pain points and interests. This includes drafting a script that’s concise and easy to read on phones.

This knowledge allows you to personalize your script and speak directly to their needs. By adapting your tone and language to align with their preferences, you create a connection and increase the likelihood of a positive response. Note that messaging people who don’t follow you will elicit a negative response instead.

Instagram DM Sales Script: Define the Purpose of the Message

Clearly defining the purpose of your message is crucial when drafting a sales script for Instagram DM. Are you aiming to promote a specific product or service, generate leads or close a sale?

Having a clear objective helps you draft a focused script that guides the conversation toward a desired outcome. Each script should have a specific goal and provide a clear path for achieving it, ensuring your efforts are purposeful and effective.

Instagram DM Sales Script: Anticipate Frequently Asked Questions

Putting yourself in the shoes of your customers helps you to anticipate the questions and concerns they may have. Proactively addressing these in your sales script saves time during the conversation and demonstrates your expertise.

By providing answers to common queries, you show that you understand their needs and instill confidence in your business. This approach streamlines the conversation and positions you as a reliable resource.

Instagram DM Sales Script: Don’t Hard Sell

Do you remember a time when an extremely persistent salesperson approached you? How did you feel? Chances are, it wasn’t positive. This is hard selling and it can put off your customers. Instagram DM conversations should prioritize relationship-building over aggressive sales tactics.

Understand their needs and offer solutions instead of pushing for an immediate sale. Be helpful and informative to create a positive customer experience to encourage trust and increase the chance of closing a sale.

Instagram DM Sales Script: Include Clear Calls-to-Actions

To guide your prospects towards a desired action, incorporate clear calls-to-actions or CTAs in your script. Whether directing them to your website, requesting a demo or encouraging them to make a purchase, ensure your CTAs are explicit and compelling.

By providing a clear next step, you make it easier for customers to understand what you want them to do and increase the chances of conversions.

Instagram DM Sales Script: Experiment and Revise Your Script

Sales scripts should not be static. Experimenting with different script styles and approaches is essential to find what works best for your target audience. Monitor customer engagement, conversion rates and feedback to assess the effectiveness of your script.

Based on these insights, make revisions and improvements to refine your script continuously. You should also stay tuned to social trends that are relevant to your business and consider integrating them into your messaging to keep your script fresh and engaging.

You have the tools to write a winning sales script for Instagram DM, but typing out scripts tens of times every day can be a hassle. Learn how you can message your customers effectively with

Deliver Instagram DM Sales Scripts Effectively on

With, you have access to tools that make sending sales scripts easy. You can store and send sales-related messages to your customers with canned responses. Choose from a list of stored scripts that fit your need in just a few keystrokes.

Snippets allow you to send canned responses to customers
Use canned responses with Snippets to send your customers a pre-written sales script

Alternatively, you can automate sending sales scripts with the Workflows automation builder. For example, you can create an auto-reply Workflow that sends an introductory offer script whenever new customers message you.

Prewritten responses allow you to send a message with a couple of keystrokes instead of typing out the entire message or copy-pasting it from a document. can also automate sales processes with the Workflows module and integrate e-commerce platforms or sales CRMs in your tech stack.

With all these tools at your disposal, you’re ready to create sales scripts that can win over your customers. Sign up for a free trial with to start selling on Instagram DM.

Further Reading

Do you want to learn how you can use Instagram to boost your business profile and sales? Take a look at these articles:

Benjamin Steve Richard
Content Writer
Benjamin Steve Richard joined as a Content Writer in 2023. Holding a Bachelor of Laws degree from the University of London, Benjamin provides invaluable resources on messaging apps for businesses to help them leverage customer conversations successfully.
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