Susan Swier

Susan Swier joined respond.io as a Senior Content Manager in 2022. She is a St. John's College graduate who holds an MA in Liberal Arts. With over a decade of experience in educational publishing, Susan has held various positions at Wiseman Education, the British Council and Pearson. Her articles focus on customer communication, helping businesses navigate the complexities of business messaging apps such as Viber Business.

WhatsApp Business API Ultimate Guide: Features, Pricing & Benefits

Unlock the power of WhatsApp API for business. Learn how to set it up, how much it costs and how to use it to manage contacts and automate messaging at scale.

HubSpot Integration: Unlocking Seamless Customer Engagement with Respond.io

Get expert tips on how to use HubSpot integration to access customer data instantly, personalize interactions and speed up response times.

How to Use TikTok for Business and Boost Conversions: 6 Pro Tips

Learn how to use TikTok for business to boost engagement, drive sales, and grow your audience with proven strategies, TikTok Ads, and optimization tips.

Turn Views Into Revenue: How to Use TikTok for Marketing More Effectively

Want to know how to use TikTok for marketing more effectively? Learn how to optimize your account for TikTok marketing to generate and manage leads.

WhatsApp Call Pricing: How Much is WhatsApp Business Voice Call and is it Cheaper than VoIP?

Questions about WhatsApp call pricing? Learn all about WhatsApp Business Calling API pricing and how it compares to or complements other VoIP services.

Use WhatsApp QR Codes to Turn Offline Shoppers into Online Customers

Want to turn foot traffic into online traffic? Capture leads into chat with WhatsApp QR codes anywhere your potential customers are!

WhatsApp Business API Singapore: Pricing, Case Studies & FAQs

Learn about WhatsApp API in Singapore, including pricing, how to apply, and how local businesses are leveraging it to drive customer engagement and sales.

4 TikTok Myths Busted (Plus TikTok Secrets to Boost Business)

Have these TikTok myths put you off TikTok marketing? We break down four TikTok myths and share TikTok secrets you can't miss!

How to Increase Student Enrollment with Powerful Online Conversations

Want to know how to increase student enrollment? Provide fast, accurate responses, a consistent experience and trusted advice. We'll show you how.

How to Follow Up with Customers on WhatsApp and Close More Deals

Are your WhatsApp leads going cold? We’ll show you how to follow up with customers on WhatsApp so your business stays top of mind.

Offer a Frictionless Customer Experience and Increase Sales Up To 50%

Are you driving potential customers away because they can’t reach your business? Create a frictionless customer experience so you never miss out on a sale.

Click to Message Ads: 4 Best Practices to Maximize Leads

Boost your click to message ads performance with these trusted tactics. Learn how to make the right optimizations to get high-quality leads to chat.

Social Media Lead Generation: Tactics and Examples

Looking to do social media lead generation on a lower budget? Try these organic tactics to engage prospects in conversations.

Wati vs Respond.io: 6 Features Growing Businesses Need

Considering Wati vs respond.io to manage marketing and sales over chat? Here's what growing businesses need to know before making a decision.

Sleekflow vs Respond.io: 6 Key Features Compared - Which is Better?

Considering Sleekflow vs respond.io for a conversation management platform? We'll show you how they compare on key features to help you choose.

WhatsApp Marketing in 5 Steps: A Detailed Guide (+Examples)

Wondering how to do WhatsApp Marketing? Here's all you need to do to start running successful WhatsApp campaigns.

Is WhatsApp Secure? 4 Easy Ways to Protect Customer Data

Is WhatsApp secure? While the app itself is secure, we recommend following these best practices to keep customer data safe.

How to Generate Leads on Facebook: Explained with Examples

Want to know how to generate leads on Facebook? Use these Facebook marketing tactics to get leads into your inbox faster and start quality chats.

How to Improve WhatsApp Customer Experience and Engagement

Want to stand out from competitors? Your WhatsApp customer experience may make all the difference! Learn how to improve customer engagement on WhatsApp.

How to Capture Retail Leads & Drive Sales via Retail Marketing

Looking to boost your retail leads and convert them faster? Engage prospects in a chat to keep interest high and get them into stores.

Viber Bot Pricing: All You Need to Know about Viber Business Pricing [February 2024]

How will the new Viber bot pricing model affect your business? Read on to learn all you need to know about Viber business pricing.

Google My Business WhatsApp Contact Link: A How-To Guide [Feb 2025]

Want to increase engagement on your business profile? A Google My Business WhatsApp contact link helps you do that! Read on to learn how to add WhatsApp in Google My Business.

Messenger Marketing: A How-To Guide to Facebook Messenger Marketing

Do you want to reach more prospects with Messenger Marketing? Read on to find out how Facebook Messenger Marketing can help you gain leads and engage with them.

Ultimate Guide to Viber for Business [February 2024]

Wondering how to use Viber for business and what business account types are available? This article tells you everything you need to know about Viber Business.

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