How To Article

Viber Push Notifications: How to Send a Viber Notification [Feb 2024]

Román Filgueira
October 13, 2022

Many businesses worldwide use Viber push notifications for customer communication. Would you like to learn how? This article will cover everything you need to know to send a Viber push notification to your customers — from the very basics to the different Viber notification types you can send using

Viber Push Notification: An Introduction

Since smartphones started to take the world by storm, push notifications have been growing in popularity. So much so that everyone with a smartphone is receiving push notifications from apps.

In this section, we’ll explain what push notifications are, how they compare with SMS messages, and what makes Viber a suitable push notification channel for your business.

What are Push Notifications?

Push notifications are messages that pop up on the lock screen of customers’ phones. Because they are displayed in such a strategic location, they are very effective at grabbing the recipient’s attention.

Generally, push notifications are short and compelling with a clear call to action. Companies use them for multiple purposes, for example:

  • Notify customers of limited-time offers
  • Remind them about an appointment
  • Inform them about scheduled platform maintenance
  • Confirm an order
This image shows a visual example of Viber push notifications android or push notifications iOS Viber
A visual example of Viber pop-up notifications

As you can see, push notifications are similar to SMS in some ways, as both are short messages with a clear objective. However, companies are increasingly switching to push notifications through messaging apps like Viber. But why?

To answer this question, let’s compare SMS to Viber push notifications when it comes to customer communication.

Viber Push Notification vs SMS for Business Messaging

SMS providers charge businesses a per-message fee, so companies that need to send many monthly SMS notifications are at risk of incurring high costs. On top of that, some SMS providers charge businesses set-up and periodic lease fees.

SMS has low deliverability rates compared to Viber. In an attempt to protect mobile users from spam and fraud, SMS carriers intercept some messages and stop them from reaching their recipients. This is known as carrier filtering.

Plus, certain number types like short codes can only be received by local numbers. Last, SMS messages are limiting when it comes to content, as they don’t support multimedia. Viber push notifications are a good alternative to SMS messaging, as we’ll explain next.

This image compares business messages via push vs SMS. Although businesses have been using SMS for longer, Viber pop-up notifications have seen increasing popularity
Viber push notification vs SMS: a comparison

Sending Viber push notifications is not free either. As a business, you’ll need a Viber Business account commonly known as Viber Bot. Businesses must pay EUR 100 of monthly maintenance costs to Viber per Bot. In addition, push notifications are generally chatbot-initiated, with costs involved.

Viber push notifications are not filtered by carriers, so they boast higher deliverability rates. Just make sure you abide by Viber’s Acceptable Use Policy to avoid getting your account blocked or taken down.

Finally, businesses can send multimedia content through a Viber push notification to make it more engaging.

If the points above have convinced you to give Viber push notifications a try, don’t miss the next section. There’s some important information you should know before starting on this messaging channel.

What You Need to Know Before Using Viber Push Notifications

As a business, using the Viber app to send a Viber notification is not optimal. It is time-consuming, it’s not suitable for multiple users and it lacks advanced messaging tools. That’s why we recommend using a Viber Chatbot, which is free to create. Simply fill out this form, and Viber will get back to you.

<call-out> Viber prohibits the following businesses from their platform: Forex and crypto, adult entertainment, political content, alcohol and drug promotions, tobacco, weapons and more. Businesses related to gambling, gaming, loan and microcredit bots may require further documents and validation upon application <call-out>

Viber Chatbots are, in essence, APIs that Viber users can interact with.
Unfortunately, Viber Bots don’t have an interface to send push notifications and receive replies, so they must be connected to a messaging inbox like This also gives access to advanced automation, bulk messaging and additional business communication tools.

Viber has implemented some messaging rules for Viber Chatbots to prevent spam and encourage good messaging practices.

This image shows three messaging rules you need to know when to send Viber notifications: Contacts must message you first, then you can send them push notifications freely, and there is a 24-hour messaging window after contacts reply
Viber push notifications messaging rules

First, Viber contacts can’t be imported from a CRM. Instead, you’ll need to get them to message you first. Although only verified accounts are searchable in the app, Viber offers other features customers can use to find any Viber Chatbot, verified or not.

A contact replying to your Viber push notification will activate the 24-hour messaging window. Within this session, you can exchange unlimited free messages with the contact; after 24 hours, the session will end.

If you plan to use as your Viber messaging inbox, the next section is for you, as we’ll explain how to send Viber push notifications with

How to Send a Viber Push Notification with

Businesses send Viber push notifications for support, sales, marketing and transactional messages. And these use cases don’t share the same goals or messaging practices.

While support teams may have 1:1 conversations with clients to provide them with a smooth customer journey, marketing teams send bulk messages to segmented audiences to increase brand awareness or generate conversions.

This image shows the three tools that offers to send Viber notifications: 1:1 messaging, broadcast and messages API offers different ways to send a Viber notification features different modules to compose and send push notifications for your company’s teams. Next, we’ll guide you through three ways to send Viber push notifications: 1:1 messaging, broadcasts or automated notifications via Messages API.

Sending a 1:1 Viber Push Notification

1:1 notifications are mostly used by sales and support agents. Their interactions with customers tend to be more conversational, giving each customer personal attention to form long-term relationships.

Sales agents commonly send 1:1 push notifications to follow up with leads or schedule a call with them. On the support agents' side, they use 1:1 push notifications to notify customers about a solved issue or an account problem or to request feedback, for instance.

Viber notifications with 1:1 messaging

Your sales and support teams can send a Viber push notification from the Messages Module. Viber push notifications can be typed manually or triggered at the push of a button.

Broadcasting a Viber Push Notification

Support teams occasionally send push notifications to large audiences to inform contacts about platform maintenance or public holidays. But it’s marketing teams who generally use broadcasts for promotional notifications.

Unlike WhatsApp broadcast or Facebook Messenger broadcast, Viber broadcast does permit promotional content. Moreover, businesses can broadcast push notifications to unlimited recipients as long as they are willing to bear the extra messaging costs.

In’s Broadcast Module, you can create, edit, preview, schedule and test Viber Broadcasts. Plus, you’ll be able to segment Contacts easily for effective targeting.

Using Messages API to Send a Viber Push Notification

Unlike conversational and promotional notifications, transactional push notifications are in most cases automatically sent in response to customer interactions with a platform.

They include necessary and personal information that customers need at some stage of their customer lifecycle, for example, to confirm a payment, reset a password or provide a delivery update.

Because it’s an API and has no interface, you’ll need to connect’s Messages API to a business software of your choice.

This image shows two important facts to know when sending an automated Viber push notification
Viber push notification with automated messaging

With’s Messages API, you can send text, attachments and text with quick replies, which is commonly used to create Viber push notifications with multiple choice questions.

There is an additional Viber messaging tool that allows verified accounts to send different types of push notifications. Let’s discuss what this feature is about, and what costs you can expect from it.

Viber Push Notifications with Viber Business Messages

Viber has a feature called Business Messages that relies on a fallback to SMS mechanism for higher deliverability. The downside is that this feature is not free. Promotional and transactional messages are charged on a cost-per-delivered message basis, whereas conversational notifications are charged on a session time window.

You’ll also have to verify your profile, which will involve fees from your Viber Business Partner and a minimum monthly charge that varies per destination country.

This image shows the expected costs of using Viber Business Messages for Viber notification: Per-message fees, Viber Business Partner fees and the monthly minimum charge
Sending a Viber push notification with Viber Business Messages is not free

Minimum monthly charges haven’t been disclosed by Viber, but it’s known that they don’t go below $100/month. And as expected, you'll be charged for every additional cost above the minimum spend.

In the following section, we’ll run you through some of the benefits of using it as a messaging inbox for Viber push notifications.

Viber Push Notifications with Quick Wins is not only useful for Viber push notifications — it’s a platform for the entire customer lifecycle. To start using as your Viber messaging inbox, follow these steps:

  1. Create a Viber Chatbot
  2. Sign up for a account
  3. Connect your Viber Chatbot to
This image shows the benefits of using for Viber notification: Omnichannel inbox, conversatino and performance tracking, chat routing and agent assignment and available on multiple devices
Benefits of using for your Viber push notification strategy

In this section, we’ll focus on some of the features you’ll find in the platform: an omnichannel inbox, conversation and performance tracking, chat routing and agent assignment and cross-device functionality.

Unify All Your Channels in an Omnichannel Inbox

Your customers probably use other messaging channels besides Viber to communicate with you. This happens when there are other popular messaging channels in the country where your business operates, or when your customers are located in different regions.

Using more than one messaging channel for push notifications gives businesses more flexibility. For example, you can have Telegram as a backup plan after running out of free Viber notifications.

This image shows's omnichannel messaging inbox, which you can use to send a Viber push notification to a Contact.
An overview of’s omnichannel inbox

Contact duplication is a common thing on omnichannel platforms. While other platforms require users to search for duplicated contacts manually,’s Contact Merge feature suggests Contacts with duplicated profiles.

At the press of a button, you’ll be able to merge them into a single profile to prevent siloed conversations across different messaging channels.

Execute Your Ideal Chat Routing and Agent Assignment Strategies

Your Viber push notifications will get responses, which must be handled accordingly. When done manually, this task is time-consuming and puts an unnecessary extra workload on team leaders. This shouldn’t be the case if you use’s Workflows.

This image shows's Workflows Module, where you can build your ideal chat routing and auto-assignment strategies to handle Viber notification responses
Build your routing and auto-assignment strategies in the Workflows Module

Workflows is’s visual automation builder. Simple yet flexible, it can automate many complex company tasks, including chat routing and agent assignment. There are many ways to route conversations to the right team. For a start, you could consider routing conversations by Contact language, team function or shift.

Then, implement your preferred auto-assignment strategy. When the responses are properly routed and assigned, there is less need for repetitive questions coming from the agents, saving time and effort, lowering resolution times and improving customer experience.

Track Conversations and Agent Performance with Advanced Tools

From the Messages Module, managers can supervise Viber push notifications sent by agents, and how responses are handled. A quick look at the Messaging Console is enough to see all conversation events in detail.

This includes messages sent from both sides, triggered Workflows, and callbacks to other software. On the other hand, the Contact Activity tab displays a summary of Contact interactions in chronological order.

This image shows's Reports Module, where managers can supervise agent performance and track conversations
An overview of’s Reports Module

The Reports Module is the space where supervisors have access to insightful metrics such as resolution times or first response times. There are several filters supervisors can use to get accurate data, allowing them to identify long-term trends and specific issues.

Notify Customers on the Go with the Mobile App

Because you don’t know when you are going to need it, a proper messaging inbox should be cross-device. is available on multiple devices, allowing agents to send Viber push notifications from their desktop as well as their phones. is available for desktop and phone

The app is a pocket-size solution that includes all the features you find on the desktop version. To get the app, download it from Google Play Store for Android and Apple App Store for iOS.

Further Reading

If you’ve found this reading interesting, check out the following Viber articles.

Román Filgueira
Content Writer
Román Filgueira, a University of Vigo graduate holding a Bachelor's in Foreign Languages, joined the team as a Content Writer in 2021. Román offers expert insights on best practices for using messaging apps to drive business growth.
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