Want to engage customers with an Easter WhatsApp campaign? In this article, we’ll discuss the benefits, strategies and best practices for your Easter WhatsApp campaign. You’ll also find some examples of effective WhatsApp Easter greetings to better engage with your audience.
Why Easter Matters to Your Business
Firstly, Easter provides an opportunity to connect with customers on a personal level by acknowledging and respecting their beliefs and traditions. This can help to build trust and loyalty, strengthen relationships and create a more welcoming environment.
Secondly, many businesses see an increase in business during this season as customers prepare to celebrate Easter. By offering special promotions, products or events, businesses can meet this seasonal demand.
Now, let’s see what benefits WhatsApp brings when used as a messaging channel for your Easter promotion.
Benefits of Easter WhatsApp Promotions
Using WhatsApp for Easter promotions can offer several benefits for businesses. These advantages include:
- Wide reach: WhatsApp has over 2 billion active users worldwide, making it one of the most popular messaging platforms. By using WhatsApp for Easter promotions, businesses can potentially reach a large audience and convert casual brand followers into customers.
- Direct and personal communication: WhatsApp allows businesses to communicate with customers directly and on a personalized level via messages, images and videos.
- Cost-effective: Using WhatsApp for promotions can be a cost-effective way to reach customers compared to traditional marketing.
- Instant updates: WhatsApp allows businesses to send instant updates and notifications to customers about the latest news, offers, or changes in real time.
- Higher engagement: WhatsApp messages have higher open rates compared to other messaging channels.
While the WhatsApp Business App is sufficient for small businesses, medium-sized businesses and enterprises need a scalable WhatsApp solution like WhatsApp API for their Easter promotional campaigns.
Easter WhatsApp Strategies with Respond.io
To get started, you’ll need a WhatsApp API account and a customer conversation management software like respond.io to send and receive WhatsApp messages. Cross both of your to-do list at once by signing up for an official WhatsApp API account with respond.io, which is also a WhatsApp partner.
Once you have this set up, check out these six strategies on how to use respond.io and WhatsApp for your Easter WhatsApp campaign.
WhatsApp Easter Greetings and Away Messages
Welcoming customers with a warm Easter WhatsApp greeting should be the beginning of your campaign. While these can be set on the WhatsApp Business App, WhatsApp API allows for way more customization.
To create the best first impression, use the respond.io Workflows automation builder to set up automated welcome messages throughout the season of Lent or for Easter week. Here are some examples of Easter messages for WhatsApp:
- “Hello, [name]. Wishing you a meaningful Lenten season. 🙏 How may we help you today?”
- “Hello, I’m [agent name]. Hope you’re having a blessed Easter week. What can I do for you today?“
- “Hi [name], Happy Easter! We're here to help with anything you need.”
Some businesses may choose to close for Easter or over the Easter weekend. If you do so, let customers know by using respond.io’s Workflows to build automated away messages such as the following.
- "Thank you for contacting us. Our team is short-staffed today as some of us observe Easter. We will be with you shortly. Thank you for your patience."
- "We are currently away observing Easter. If your message is urgent, please contact us at [contact number]. Otherwise, we will respond to your message as soon as possible on [date]. Thank you for your understanding."
- "Our office is closed this weekend in observance of Easter. We will respond to your message as soon as possible on [date]. Thank you for your patience and have a blessed day."
Chat Menus for Easter Promotions
Chat menus are designed to save agents and customers time. Generally, they are automatically sent at the beginning of a conversation to route or auto-assign customers to agents efficiently.
Respond.io’s Workflows lets businesses build customizable chat menus to manage inbound messages over WhatsApp or any other messaging channel.
To draw customers' attention to any special events or promotions you're running over WhatsApp on Easter, add an additional button to your menu named “Easter promotions,” or similar. Customers who tap on that button should enter a special sales funnel.
For example, they can be redirected to your Easter promotions page to browse your selection of special offers. Alternatively, you could send a WhatsApp Catalog in response or assign them to a special agent.
Easter Messages for WhatsApp: Broadcast Messages
WhatsApp broadcast is useful for businesses because it allows them to send a message to multiple customers at the same time, while still maintaining a personalized, one-to-one conversation tone.
If you already have a solid customer base, do not hesitate to use WhatsApp API broadcast to get to your customers’ phone screens for high visibility.
Respond.io seamlessly integrates with WhatsApp API to give you an advanced broadcast experience: segment audiences by conditions or Tags you define, edit and schedule broadcasts as many times as you need, and send the same message over multiple channels in the Broadcasts Module.
Easter WhatsApp: Click-to-chat Ads
WhatsApp click-to-chat ads are an effective way to generate leads. These ads send customers on Facebook or Instagram directly into a conversation with your business.
To make the most of your Easter WhatsApp campaign, create a click-to-chat ad inviting customers to ask about your festive promotions. Then, apply your sales funnel strategy to nurture leads.
The customer journey doesn’t end there. Here are some ways you can use respond.io to take your WhatsApp ads or promotions to the next level.
Easter Messages for WhatsApp: Drip Campaigns
WhatsApp drip campaigns are a marketing strategy that involves sending a series of messages to leads or customers at scheduled intervals. The goal is to build a relationship with customers over time by providing them with valuable information, engaging content and promotional offers.
From the Workflows builder, businesses can set an automated cadence in which customers are nurtured over WhatsApp. Unresponsive Contacts can be nudged on a different messaging channel to prompt them to engage.
Easter WhatsApp: Integrate a Reservation System
Do you own a hospitality business? If so, you’re surely familiar with the rush of family reunions or gatherings at restaurants, hotels and more during the festive period.
Before Easter catches you off guard with more bookings than usual, especially if you’re heavily advertising or promoting your seasonal offers, consider integrating your existing reservation system to WhatsApp API.
From the Workflows Module, businesses can integrate their preferred software to WhatsApp API through an HTTP Request. Automating reservations this way is one of the best methods to handle an influx of bookings with minimum agent input.
Easter WhatsApp Promotion: Best Practices
Regardless of the strategy you choose, make sure your messages are engaging to ensure the success of your festive campaign.
Now that you are familiar with how to use respond.io for your Easter WhatsApp promotion, here are some quick tips on how to use WhatsApp messaging for superior engagement during this festivity.
Personalize Messages
Addressing the customer by their name can make the message feel more personal and tailored to their needs. WhatsApp API users have it easy with respond.io’s dynamic variables.
Segmenting your audience based on their interests, location, or behavior can help you to personalize messages and offer a more relevant experience. For example, you could send different promotions to customers based on their past purchases.
Offer Exclusive Promotions or Discounts
Providing exclusive promotions to customers can make them feel valued and appreciated. This can be a powerful way to increase customer loyalty.
By offering promotions during a holiday or seasonal period, a business can potentially attract new customers who are actively looking to make purchases during that time.
Use Emojis or Other Visuals to Make Messages More Engaging
Emojis can help to add personality and emotion to messages. By using relevant emojis, businesses can convey a particular tone or feeling that can resonate with customers, making the message more relatable and engaging.
Emojis also help to create a sense of fun and playfulness in messages to give customers a positive and enjoyable experience.
Easter is a great opportunity for businesses that operate via WhatsApp API, thanks to its massive reach and advanced marketing features. When integrated to respond.io, medium-size businesses and enterprises can ensure the success of their campaign.
If you want to unlock the true potential of WhatsApp API marketing this Easter, sign up for a respond.io trial!
Further Reading
If you’ve found this article interesting, here are some additional readings you may like:
- WhatsApp Opt In: Getting Customers to Opt In WhatsApp
- SMS vs WhatsApp: A Comparison for Business
- Live Chat Greeting Examples: 15 Live Chat Welcome Message Examples
