How To Article

A How-to Guide to WhatsApp Bulk Message: Send Promotions and Newsletters to Your Customers with Bulk Messages on WhatsApp [Feb 2024]

Chris Lai
November 3, 2022

Looking to send promotions, newsletters, updates and announcements to your customers with a WhatsApp bulk message? This blog is for you. In this first-hand guide, we will discuss why you should use WhatsApp API for bulk messaging. We will also show you how to create a WhatsApp bulk message list and how to send bulk messages on WhatsApp API using respond.io’s WhatsApp bulk message sender. Finally, you’ll learn the rules that govern WhatsApp bulk messaging as well as the best practices for sending WhatsApp bulk messages.

{{blog-cta-2="/blog-post-test"}}

What is a WhatsApp Bulk Message

Simply put, WhatsApp bulk messages are messages that are sent simultaneously to multiple recipients on WhatsApp. WhatsApp bulk message allows businesses to reach a large number of customers effortlessly, making it one of the best marketing and remarketing tools.

Benefits of WhatsApp Bulk Message

WhatsApp bulk messages provide numerous advantages that make them an attractive option for businesses to effectively interact with their target audience.

WhatsApp bulk messages have demonstrated exceptional engagement rates surpassing those of emails, and they come with the capability to share diverse forms of rich media. Plus, the opt-in model also guarantees interaction with an interested and engaged audience. More on that later.

WhatsApp offers two bulk messaging solutions to cater to different business sizes and messaging needs — WhatsApp Business App and the WhatsApp Business Platform (also known as WhatsApp API). Let’s first talk about WhatsApp bulk messages on the WhatsApp Business App.

How to Send Bulk Messages on WhatsApp: Micro & Small Businesses

In general, the WhatsApp Business App works for micro and small businesses. It’s free, easy to use and doesn’t rely on external software to send broadcasts.

This image shows who should use the WhatsApp business app to send bulk WhatsApp messages. With the WhatsApp Business app, you can send bulk WhatsApp messages from PC as well as from your phone.
Micro-small businesses can use the WhatsApp Business app to send bulk WhatsApp messages

Now, you must be wondering how you can create bulk messages on the WhatsApp Business App.

How to Send Bulk Messages on WhatsApp Business App

Here’s how to send bulk messages on the WhatsApp Business App for free:

  1. Download and install the WhatsApp Business App on your device.
  2. Verify your number. Ensure that it's different from your personal number.
  3. Create a broadcast list containing up to 256 contacts.
  4. Type your bulk message and send it.

Keep in mind that the WhatsApp Business App is not a viable option for medium or large enterprises, as the app has a limitation of 256 contacts per bulk message or per broadcast list. If you are an SME or enterprise looking to send WhatsApp bulk messages, the best choice is WhatsApp API.

How to Send Bulk Messages on WhatsApp: SMEs & Enterprises

Whatsapp API allows you to send a WhatsApp bulk message to a much larger audience without the 256-contact limitation. Plus, it comes with advanced features such as multiuser functionality and integration abilities.

This is an image on the prerequisites of sending a WhatsApp Bulk Message. You need two things to send a WhatsApp bulk message with WhatsApp API - a WhatsApp API account from a WhatsApp Business Solution Provider (BSP) and whatsapp bulk message sender software like respond.io. Read the blog for more information on how to send bulk messages on WhatsApp.
WhatsApp mass message: Get a WhatsApp API account and WhatsApp bulk message software to send a WhatsApp blast message

You need two things to send a WhatsApp bulk message with WhatsApp API: A WhatsApp API account and a business messaging software like respond.io to send and receive messages. As an official WhatsApp Business Solution Provider (BSP), respond.io helps you easily acquire a WhatsApp API account directly from its platform.

<call-out> As a badged Meta Business Partner, respond.io has been vetted for its proficiency in managing Meta products. This endorsement guarantees top-notch support from Meta, making it an exceptionally well-regarded option as a platform for customer conversation software. <call-out>

WhatsApp API Bulk Messaging Policies

Businesses are required to use a Message Template to send a WhatsApp bulk message via WhatsApp API. You can send transactional, authentication or marketing content, but it must comply with WhatsApp’s Business and Commerce policies. Violation of these policies may affect your ability to send messages.

This is an image showing WhatsApp polices on how to send bulk messages on whatsapp without getting banned.
Bulk WhatsApp message: How to send bulk messages on WhatsApp without getting banned

Now that you’ve learned the basics of WhatsApp bulk messaging, it’s time to choose a WhatsApp bulk messaging tool.

What to Look For in a WhatsApp Bulk Message Sender

Overwhelmed by too many choices of WhatsApp bulk message senders? When choosing a WhatsApp bulk message sender, focus on these important factors:

  • Channels supported: An ideal bulk message sender would allow you to send broadcasts on multiple channels for omnichannel marketing
  • Platform stability: A stable platform is crucial to maintaining consistent, uninterrupted operations
  • Broadcast analytics: A good WhatsApp bulk message sender software should come with advanced analytical tools that make it easy to measure the effectiveness of marketing campaigns

Next, we’ll review a few WhatsApp bulk messaging tools to help you make an informed decision.

WhatsApp Bulk Message Sender: 5 WhatsApp Marketing Software to Consider

We have personally tested five WhatsApp bulk message senders on the market. Here’s a round-up of what we have learned.

1. Wati

WATI is a bulk message sender that’s fully focused on WhatsApp. Lacking multichannel support, it doesn’t allow you to send bulk messages to customers on other popular messaging channels, including Telegram and Facebook Messenger.

Relying on a single messaging channel can be potentially problematic - you won’t be able to communicate with your customers if the channel goes down, and your audience is limited to only those active on that channel.

2. Trengo

Trengo is a WhatsApp bulk message sender built for small businesses with simple business processes.

While it supports bulk messaging on WhatsApp, Trengo doesn’t allow you to send bulk messages on other popular messaging apps such as LINE and Viber. This hinders you from reaching your customers in countries where LINE and Viber are popular.

3. Sleekflow

Like Trengo, Sleekflow is a WhatsApp bulk message sender designed for smaller companies. Having limited broadcasting capabilities, it doesn't support bulk messaging on Facebook Messenger, Telegram and Viber.

Plus, it tends to slow down and crash when processing a high volume of messages. To add insult to injury, its customer service team is only contactable on Mondays to Fridays, 9 am to 6 pm Hong Kong Time (HKT).

4. MessageBird

MessageBird is a WhatsApp bulk messaging solution that was initially developed for SMS. Despite supporting many popular channels, it only supports bulk messaging on WhatsApp and SMS.

Additionally, setting up WhatsApp bulk messages on MessageBird requires technical knowledge since it is not a native feature. The platform also experiences downtime 2 to 3 times a month, which can be disruptive to your business operations.

5. Respond.io: The Best WhatsApp Bulk Message Sender for Sending Promotions, Newsletters, Updates and Announcements to Your Customers

Respond.io is a full-fledged WhatsApp bulk message sender that comes with advanced capabilities. Now, let’s discover some of the respond.io bulk messaging features that’ll boost the success of your marketing campaigns.

With respond.io, you can send targeted, focused WhatsApp bulk messages to a specific group of people. You may also schedule WhatsApp bulk messages for a specific date and time, or test them by sending them to yourself or a team member.

This is an image about how to send whats app bulk message or bulk whats app message. Wondering how to send 100 msg in whatsapp or how to send 100 messages at once in whatsapp? Check out the blog to learn more about topics such as bulk whatsapp messages online
Best bulk WhatsApp sender: Respond.io’s bulk WhatsApp message sender supports an array of popular channels

Omnichannel marketing is a breeze on respond.io - it allows you to send bulk messages on multiple channels in addition to WhatsApp. This includes popular messaging apps like Telegram, Facebook Messenger, LINE and Viber, as well as legacy channels such as SMS.

Respond.io also makes it easy to manage a massive influx of messages in response to WhatsApp bulk messages. Through Workflows, you can segment Contacts according to their responses and set up auto-replies to handle a high volume of responses effortlessly.

For a more conversational experience, use AI Agent to handle bulk message responses. After being trained with your knowledge sources, this virtual ally will compose immediate answers to common customer inquiries.

Other Reasons to Choose respond.io as Your WhatsApp Bulk Message Sender

Now, let’s explore other qualities of respond.io that make it an ideal WhatsApp bulk message sender:

  • Robust platform stability: Being a highly dependable platform, respond.io empowers businesses to maintain consistent operations and handle high volumes of messages without interruption.
  • Multichannel customer support: Respond.io’s multilingual, round-the-clock customer support is available on popular channels like WhatsApp, Facebook Messenger and more.
  • Advanced analytics: Respond.io offers insights and data that will help you measure the success of your marketing campaign and improve your next campaign's strategy.

As we can see, respond.io is the best WhatsApp bulk message sender that supports bulk messaging on all the popular channels. Compared to other WhatsApp bulk message senders, respond.io also has better platform reliability and customer support availability.

<call-out> Srikandi, an authorized Mitsubishi Motors dealer in Indonesia, is using WhatsApp bulk messages for a 125% rise in customer conversations. Read the whole story here <call-out>

Next, we’ll walk you through the process of sending a WhatsApp bulk message on respond.io.

How to Send Bulk Messages on WhatsApp API Step-by-step

For a start, sign up for a respond.io account. You can start with a free trial and upgrade later to a plan that meets your business needs. Then, connect WhatsApp API and you’re good to go!

How to Send Bulk Messages on WhatsApp: Import a Contact List

On respond.io the first step to sending a WhatsApp bulk message is to import a contact list to the platform.

Here are a couple of tips for importing Contacts: First, categorize the Contacts in the CSV file by assigning tags to them, such as new or VIP customers. For a smooth Contact import process, make sure that Contacts’ phone numbers are in the international format with country and area codes.

This is an image on how to send a WhatsApp bulk message using respond.io as a wa message sender. Wonder how to send bulk whatsapp message from excel? You can’t - but you can import a contact list to the platform by uploading a CSV file.
How to send bulk WhatsApp message: Import Contacts to a WhatsApp bulk message sender

You’ll be notified via email once the import process is complete. Then, you can use the Tags to create a Segment in the Contacts Module. This will be the target audience for your bulk message. The next step is to create a Message Template.

How to Send Bulk Messages on WhatsApp: Create a Message Template

To send bulk messages via WhatsApp API, you can only use WhatsApp Message Templates that have been pre-approved by Meta.

Fortunately, you can create and submit Message Templates for approval directly from respond.io. This makes the process easy and convenient.

To create a Message Template on respond.io, navigate to Settings > Channels, and locate your WhatsApp API Channel. Then, go to Templates and click Submit Template. Next, give a name to the Message Template and fill in other required information. Finally, compose the Message Template and submit it for approval.

There are three statuses: Submitted, Approved and Rejected. If a Message Template is rejected, you’d be able to find the reason for its rejection in the platform. You can edit and resubmit rejected Message Templates for approval.

This is an image on how to manage Message Template from respond.io. On respond.io, you can view the status of your Message Templates. There are three statuses - Submitted, Approved and Rejected.
How to send bulk WhatsApp messages: Managing Message Templates on respond.io

Apart from this status, WhatsApp API provides another quality insight called quality rating. Being blocked by customers will cause it to drop. Check out these best practices for maintaining a High-quality rating.

Once an approved Message Template reaches a Low-quality rating, it will be assigned a Flagged status. The status will switch to Disabled if the quality rating does not improve in seven days. You can’t send or edit Message Templates that have a Disabled status.

This is an image about special message templates such as interactive and multimedia message templates
Special Message Templates let you send bulk WhatsApp messages with interactive buttons and media files

Businesses are able to create WhatsApp bulk messages with Interactive and Multimedia Message Templates. An Interactive Message Template contains Call-To-Action or Quick Reply buttons, while a Multimedia Message Template supports text, images, videos and PDF files.

After creating your Message Template, it’s time to put it to use and send a WhatsApp bulk message to your customers.

How to Send Bulk Messages on WhatsApp: Create a WhatsApp Bulk Message

To create a WhatsApp API broadcast on respond.io, click on the Broadcast Module in the left navigation menu. After that, click on the Add Broadcast button at the top. Then, name your broadcast and click Create. You also have the option to label (categorize) it for easier referencing in the future.

This is an image about how to send bulk messages on WhatsApp via respond.io
WhatsApp bulk message sender: Create a New Broadcast

By default, a broadcast’s audience is set to all Contacts. If you’d like to limit your broadcast to a specific group of people, select the Segment from the drop-down list.

Benefits of Segmenting WhatsApp Bulk Messages

Segmenting a WhatsApp bulk message can enhance the effectiveness of your marketing efforts. It allows you to identify which group of customers are more receptive to your messages.

By comparing response rates and engagement levels across different segments, you can pinpoint the specific characteristics and preferences of each audience subset. This empowers you to create tailored bulk messages that resonate with each segment, increasing the likelihood of capturing their attention and converting them into customers.

Once you have selected a Segment, choose the Specific Channel option and in the channel drop-down list, select the WhatsApp API account you’d like to use to send the broadcast.

Below, you’ll find a checkbox that you shouldn't ignore: Only send to contacts who interacted with this channel before. Check it only if you want to exclude your newly imported Contact list from the broadcast.

This image shows how to broadcast message in WhatsApp with respond.io
WhatsApp bulk message sender: Selecting Segment and Channel in the Broadcast Module

Finally, select the relevant Message Template and fill in the details. Once the WhatsApp broadcast is ready, schedule it for a specific date and time. To be safe, you can test it by sending it to yourself or a Contact of your choice.

Now that you know how to send WhatsApp bulk messages using respond.i0, let’s learn how to create an engaging WhatsApp bulk message.

Tips for Creating Engaging WhatsApp Bulk Messages

To create engaging WhatsApp bulk messages, consider the following tips:

Add Visuals

Enhance your WhatsApp bulk message by incorporating emojis, images, or videos. Visual elements make the message visually appealing and help it stand out.

Include a Call-to-Action

Prompt the recipient to take action by including a clear call-to-action in your message. This could be visiting a website, making a purchase, or simply replying to the message.

Keep It Clear and Concise

Make your messages short and straightforward. At the same time, you should avoid using jargon that may confuse the recipient.

Be human

Use a friendly and conversational tone in your WhatsApp messages. This creates a more personable and relatable experience for the recipient.

Test Thoroughly before Sending

Before sending out your bulk broadcast messages, it is essential to conduct thorough testing. By sending test messages, you can ensure that the formatting, content, and overall appearance are correct. This step helps you avoid embarrassing mistakes or miscommunications and ensures that your messages convey professionalism and resonate with your audience as intended.

Personalize Bulk Broadcast Messages

By personalizing your messages, you can create a more engaging and tailored experience for your recipients. Personalization can help your messages feel more relevant and increase the likelihood of positive engagement.

On respond.io, businesses can personalize their bulk messages with customer-specific details like names using Dynamic Variables. To include a Dynamic Variable, simply type $ and choose the appropriate contact field from the dropdown menu to populate WhatsApp variable values.

WhatsApp API has several measures in place to prevent businesses from misusing its bulk messaging feature. Let’s take an in-depth look at them in the following section.

What You Need to Know Before You Send a Bulk WhatsApp Message

WhatsApp wants to ensure businesses do not spam their contacts and send only high-quality bulk messages. So, to send bulk messages with WhatsApp API, businesses must follow WhatsApp’s regulations.

When sending broadcasts, WhatsApp API users should be familiar with the following:

  • WhatsApp Broadcast API messaging limits
  • WhatsApp Message Template categories
  • Phone number status and quality rating

Let’s explore them below.

Messaging Limits

The number of recipients you can send bulk messages to with WhatsApp API depends on your messaging limit. The higher your messaging limit, the more unique Contacts you can message in a rolling 24-hour period.

This is an image on how to increase phone number messaging limits. To send bulk WhatsApp messages to a large audience, you need to upgrade the phone number tier of your WhatsApp account.
Increase your phone number messaging limits to send bulk WhatsApp messages to a larger audience

To send bulk WhatsApp messages to a large audience, you need to upgrade your WhatsApp messaging limit. Businesses need to fulfill certain criteria as outlined below to upgrade their WhatsApp messaging limit:

WhatsApp Message Template Category

There are three WhatsApp Message Template categories, which are designed for different use cases:

  • Authentication Templates
  • Utility Templates
  • Marketing Template

Learn more about the approved use cases of each Message Template category here.

Phone Number Status and Quality Rating

Phone number status and quality rating can affect your ability to send a bulk message on WhatsApp. To send WhatsApp bulk messages without restriction, a phone number’s status must be Connected.

When your phone number is reported or blocked, its rating will drop to Low. Subsequently, its status will turn to Flagged. While in the Flagged status, you can’t upgrade your number’s messaging tier. If the quality rating doesn’t improve in seven days, the status will return to Connected but a lower messaging limit will be imposed.

This is an image that illustrates how phone number status affects your ability to send WhatsApp bulk messages.
Phone number status can affect your ability to send a WhatsApp blast message

If your number reaches its messaging limit while having a poor quality rating, it will get a Restricted status. A Restricted phone number can only respond to inbound conversations. This means you won’t be able to send WhatsApp bulk messages to new unique Contacts.

To ensure a good quality rating, you should avoid getting marked as spam. Read on to find out how to avoid getting marked as spam when sending WhatsApp bulk messages.

WhatsApp Bulk Message Tips to Avoid Getting Marked as Spam

To avoid being marked as spam when sending bulk messages on WhatsApp, there are several strategies you can implement.

Familiarize yourself with WhatsApp Policies

Take the time to understand WhatsApp's policies, including WhatsApp Business Policy and Commerce Policy, before sending WhatsApp bulk messages. By complying with these rules, you can maintain a positive reputation and avoid being flagged as spam.

Obtain Explicit Consent

Before adding recipients to your WhatsApp bulk broadcast list, always ensure you have obtained their explicit opt-in consent. Clearly communicate the type of messages they will receive and provide an easy opt-out option. This helps to establish a foundation of trust and respect for their privacy.

Respect Opt-out Requests

Provide recipients with a simple way to opt out of receiving further messages. Ensure that their opt-out requests are promptly acknowledged and honored by removing them from your broadcast list without delay.

Monitor Feedback

Pay close attention to user feedback and responses. If recipients report your messages as spam, take immediate action to address their concerns. Actively engaging with your audience and promptly resolving any issues can help prevent further reports.

To gather feedback from customers and refine your messaging content and approach, consider utilizing surveys. Ask specific questions about their preferences, needs, and opinions regarding your messaging content and approach. This method allows you to collect structured data and quantifiable insights.

Remember, gathering and acting upon customer feedback is an ongoing process. Continuously refine your bulk message content and approach based on the feedback received to ensure that your communication is always aligned with the expectations and needs of your audience.

Be Transparent

Maintain transparency by clearly communicating the purpose and value of your messages. By being open and honest, you build trust and establish a strong relationship with your recipients, which ultimately enhances privacy protection.

Send Relevant and Valuable Content

It is crucial to send messages that are relevant and valuable to your recipients through WhatsApp bulk messages. Avoid bombarding them with frequent, generic, or irrelevant messages, as this can lead to being perceived as spam. Tailor your content to the specific needs and interests of your audience to increase engagement.

Avoid spammy content

Craft messages that are valuable, relevant, and not overly promotional. Steer clear of using excessive emojis, excessive capitalization, or misleading information. It's crucial to maintain a professional and trustworthy approach.

Timing matters

Consider sending messages at appropriate times to improve engagement rates. Avoid late hours or times when people are less likely to be active on their phones. By being mindful of the timing, you can increase the chances of your messages being marked as spam.

Optimize Message Length

Keep your messages concise and to the point. Long and wordy messages can be perceived as spam and might discourage recipients from engaging with your content. Make sure your message effectively communicates its purpose in a clear and concise manner.

Limit Frequency

Avoid excessive messaging that might overwhelm recipients. Respect a reasonable frequency for sending bulk messages, ensuring that recipients are not bombarded with an excessive amount of communication.

By implementing these strategies, you can significantly reduce the risk of being marked as spam when sending bulk WhatsApp messages.

Frequently Asked Questions

What are the options for businesses to send WhatsApp bulk messages?

If you’re a small business, you’ll need the WhatsApp Business App. If you are a medium or large-size business, you should instead use the WhatsApp Business API and connect it to a messaging inbox. Regardless of your choice, you must also have a list of WhatsApp contacts.

How to write a bulk message on WhatsApp?

For WhatsApp Business App users:

  • Open the app and tap on Broadcast Lists in the menu
  • Tap New List and select contacts from your list
  • Create your message and hit send

For WhatsApp Business API users:

  • Open your messaging platform integrated with WhatsApp API
  • Create a broadcast list or segment your contacts
  • Type your WhatsApp template message and send it

What is the WhatsApp bulk message contact limit?

The broadcast limit on the WhatsApp Business App is 256 unique contacts per broadcast list. With WhatsApp API, it varies based on your phone number's messaging limits. However, upon meeting certain prerequisites, you can broadcast messages to unlimited contacts.

What are the requirements for obtaining consent and opt-in from recipients?

Before sending bulk broadcast messages, it is crucial to ensure that you have obtained the necessary consent from your recipients. WhatsApp requires that users have opted in to receive messages from your business or organization. Failure to comply with this requirement can result in your messages being reported as spam.

What is the limit on the number of messages that can be sent per day?

WhatsApp imposes a limit on the number of messages you can send per day, which varies depending on your tier.

We’ve covered everything you need to know about WhatsApp bulk messages. To get started with WhatsApp bulk messaging, sign up for a respond.io account or connect your WhatsApp API account now.

{{blog-cta-2="/blog-post-test"}}

Further Reading

We hope you find this first-hand guide to WhatsApp bulk messages helpful, especially for sending promotions, newsletters, updates, and announcements to your customers efficiently. Want to learn more about WhatsApp API? We recommend the following articles:

Chris Lai
Content Writer/SEO specialist
Chris Lai, a Content Writer and an in-house SEO specialist at respond.io, holds a Bachelor of Pharmacy from Monash University. His articles cover business messaging apps such as WhatsApp Business, helping companies to navigate the ever-changing landscape of business messaging.
Tags
Copied to Clipboard!

Ready to get started? ✨

  • Unlock the power of respond.io to grow sales and delight customers.
  • 7-day free trial
  • No credit card required
  • Cancel anytime
Sign Up Free
  • Experience a personalized demo with us
  • Discover why 10,000+ businesses choose us
Book a Demo