Business Messaging: A Guide to Messaging for Business [July 2024]
Instant messaging is the dominant way people communicate with each other. Businesses have begun to use instant messaging to reach out to their customers.
Instant messaging is the dominant way people communicate with each other. Businesses have begun to use instant messaging to reach out to their customers.
With over 3 billion messaging app users worldwide, Business Messaging has become an inevitable trend - customers increasingly turn to messaging apps such as Facebook Messenger and WhatsApp to contact businesses. We’ll explain the benefits of using instant messaging apps for business, the best ways to use messaging apps for marketing, remarketing, sales, support and notifications, and reveal the best messaging apps for each use case.
RCS Messaging is one of the most confusing initiatives pushed by Google. What is RCS Messaging? Is RCS supposed to replace SMS? Does RCS Messaging even exist in the wild? This article explains the RCS Messaging Protocol in full. We discuss if RCS Messaging will be a major flop, or if it is the future of messaging.