How To Article

How to Get Verified on Instagram: Instagram Blue Tick [July 2023]

George Wong
December 15, 2022

Want to know how to get verified on Instagram? Curious about the Instagram blue tick? You’ve come to the right place! From the requirements for Instagram verification to the best practices to follow, here’s everything you need to know about getting a blue tick Instagram account. Read on to find out more.

What are Verified Instagram Accounts

There are many fake accounts impersonating celebrities and businesses across all social media channels, and Instagram is no exception. These imposters create convincing Instagram accounts with notable usernames to mislead the unwary public into following them.

An image showing the blue tick Instagram uses to signify verified accounts
Instagram blue tick on verified Instagram accounts

Imposters can damage brands by posting false information, running phishing scams on followers and more. Like other channels, Instagram introduced its own verification system to minimize the harm that imposters can potentially cause.

Verified Instagram accounts have a badge that resembles a blue medal with a white tick. These badges indicate that Instagram has confirmed that the named individual, business or brand operates the account.

Instagram Blue Tick: Why Verify Your Business on Instagram

Even though verification won’t get rid of imposter accounts, it makes verified accounts easier to find since they will rise to the top of search results when Instagram users search for an individual or business on Instagram.

how to get verified on instagram: benefits of a verified instagram account
Benefits of Instagram verification

Being verified can also help you stand out from your competitors. Due to Instagram’s stringent standards, not every account will pass the approval process. Consequently, verified Instagram accounts are also perceived to be more trustworthy and reliable.

There are no downsides to having a verified Instagram account. Unlike some channels, Instagram doesn’t charge any fees for verification of your account.

Next, we’ll run through the requirements for a verified Instagram account and then the process of applying for verification.

Instagram Blue Tick: How to Get Verified on Instagram

To get your account verified on Instagram, there are some requirements you need to meet and steps to follow.

How to Get Verified on Instagram: Instagram Verification Requirements

Firstly, the Instagram account needs to represent a real person, registered business or entity. You will need to submit identification such as a government-issued photo ID or official business documents to Instagram to verify your identity.

The account also needs to belong to a well-known and highly searched-for person, brand or entity featured in the news. Instagram doesn’t consider paid or sponsored media content as eligible sources when reviewing applications.

Although nothing is stopping small businesses from applying for verification, their applications are often denied.

requirements for instagram blue tick - represent real individual or business, be unique, public and active account
Requirements to get the Instagram blue tick

Secondly, the Instagram account needs to be unique. Individuals and companies can only have one verified account each, though there are exceptions for language or geographic-specific accounts. Instagram won’t verify general interest accounts like @puppymemes.

Your account also needs to be what Instagram considers complete. This means you must have a profile photo and your bio filled out. The account also needs to be set to public so that Instagram users can see your posts without following you.

Lastly, if your account was previously deactivated, you’ll need to reactivate it if you want to apply for verification.

If you meet the above criteria, continue to the next section for instructions on how to apply for verification.

How to Get Verified on Instagram: Applying for Verification

Follow these steps to request for verification of your Instagram account:

blue tick on Instagram: open your profile and go to settings
How to get verified on Instagram

1. Log in to the Instagram account for which you’re requesting account verification and go to your profile by tapping your profile picture at the bottom right of the screen. Tap the options menu (3 lines) then tap Settings.

instagram verified badge: go to account and request verification
Follow these steps to get your Instagram verified badge

2. Tap Account then Request Verification.

how to get a blue tick on Instagram: fill up the form and submit your documents
How to get a blue tick on Instagram

3. Fill in the details and provide the required form of identification or official business documents. Ensure all the provided information is correct before you tap Submit.

You’re set! All you have to do is wait for an update from Instagram in your Notifications tab. Instagram will get back to you within 30 days of your application to let you know if your account was verified or not.

While there’s no way to guarantee verification for your Instagram account, there are methods to improve your chances. In the next section, we’ll go over some best practices for verifying your Instagram account.

Instagram Blue Tick: Best Practices for Instagram Verification

Make sure the details you submit for your account verification are accurate and up to date. If you do get verified by providing false information, Instagram can take your verification badge away and may even disable your account if they uncover the truth.

Being verified on Facebook doesn’t guarantee verification on Instagram, despite both channels being owned by Meta. You’ll still need to get verified separately on each channel.

official instagram blue tick: best practices - don't provide false info, don't submit multiple applications simultaneously, link official sites to your instagram account
Best practices for Instagram verified badge

Once you have your account verified, be sure to secure it with two-factor authentication to prevent others from hijacking your Instagram account.

Note that applying for a verified badge multiple times before receiving a decision will cancel your application. If your request has been denied, you can submit a new application after 30 days.

If you don’t obtain Instagram verification, you can still use your account as usual. To make sure customers reach your authentic Instagram account, link it to official places like your website or Facebook Page.

Businesses seeking verification often find they need capabilities beyond what the Instagram app or Meta Business Suite offers to chat with large volumes of customers. Using a business messaging platform like improves how you can communicate with them.

An image showing the benefits of Instagram on - automation support, extended message window, crm integration and multichannel support
Benefits of connecting Instagram to

You unlock the power of automation, extended messaging windows, CRM integration, metrics tracking, multi-channel support, AI-assisted replies, automated agents and more. Since you’re looking to verify your Instagram account, why not upgrade the way you communicate with a Conversational AI Platform like Sign up for a free trial.

Further Reading

If you found this article useful, here are some related posts about Instagram business:

George Wong
Content Writer
George Wong joined as a Content Manager in 2022 with an Animation and Multimedia Design Diploma. His insights are invaluable to companies looking to drive business results via messaging.
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