Looking to use Telegram broadcast to reach thousands of customers? You’ve come to the right place. In this article, we’ll explore what broadcasting is, the benefits of using Telegram bulk message sender to broadcast and how to send bulk messages.
Broadcast Messaging: Traditional Channels vs Telegram Broadcasts
Broadcast messaging or bulk messaging is a method of delivering information to many recipients simultaneously. Businesses use broadcast messages to keep their contacts updated about store closures, unexpected delays, upcoming promotions and more.
Broadcasting used to be carried out on channels like email and SMS but these days, bulk messaging is accomplished via instant messaging instead.
Text messages have limited characters, no rich media and can be costly to send out while emails tend to be ignored, forgotten or sent to spam. Instant messaging channels like Telegram, Facebook or WhatsApp solve these problems while providing extra benefits.
Messaging apps on everyone’s phones and push notifications mean businesses get their contacts’ attention immediately. With video and image support making messages more engaging, it’s easy to see why their open rates are a 600% improvement over emails!
Next, we’ll go over the reasons why we would use Telegram over other channels when it comes to broadcasting.
Why Use Telegram Broadcast?
With so many instant messaging channels in the market to choose from, why would you pick Telegram over the rest? Every channel has its own advantages and disadvantages when it comes to broadcasting but we’ll focus on Telegram in this article.
Here are the reasons why you would use Telegram as a bulk message sender:
- Telegram has higher usage in regions such as Eastern Europe and is one of the most downloaded apps in the world, with over 700 million monthly users. If your target audience mainly uses Telegram, it would be the wisest choice.
- Using the Telegram Bot is free and there are no subscription fees or message fees imposed on businesses. To send broadcasts, businesses will need to connect to a messaging platform like respond.io to start messaging.
- Businesses on Telegram can reach out to any contact who has messaged them in the past and there are no restrictions like 24-hour windows or message templates
- Compared to messaging channels like WhatsApp or Facebook, Telegram has fewer restrictions on the types of messages businesses can send, as long as they’re legal
Since we’ve decided that Telegram is the best choice for your broadcasts, how do we go about sending them?
Broadcasting on Telegram
There are two ways a business can use Telegram to broadcast, either with Telegram Channels or bots. Using Telegram Channels involves launching the Telegram app, opening a channel and sending a message en masse to everyone in the channel.
Telegram Channels are simple and straightforward to use but they have a few disadvantages.
Messages tend to get ignored, especially on channels with a lot of activity, so your broadcasts are likelier to be missed. Businesses can’t send targeted broadcasts since contacts can’t be segmented and there is no way to test broadcasts before sending them.
The alternative method to broadcasting on Telegram Channels is using a Telegram Bot. While it solves the issues that channels face, Telegram Bots require a third-party inbox platform such as respond.io in order to receive and send messages.
Why Use Telegram Bot to Broadcast with respond.io
With Telegram Bot and respond.io, you can unlock the full potential of Telegram as a broadcasting tool. Telegram Bots let you broadcast messages directly to your contacts, allowing them to respond to you privately, which is great for support purposes.
It also enables targeted broadcasts since you can segment contacts into different audiences. You’ll be able to customize your messages with dynamic variables such as a customer’s name or country to make your messages feel more personal or relevant.
A Telegram broadcast can be scheduled so they reach your contacts at optimal times and you can run tests before sending them to ensure your outgoing messages are flawless.
What You Should Know About Telegram Bot Broadcasting
Telegram Bots are a versatile and powerful tool but there are certain restrictions Telegram has in place. Since Telegram was designed as an anti-spam messenger, contacts cannot be imported directly into your contact list.
You will need to build up your contact list by getting contacts to send you the first message. Fortunately, Telegram has a few ways of getting contacts to initiate conversations with businesses — chat links, QR codes and the in-app search.
Once you receive the initial message from a contact, you’ll be able to reach out to them with no further restrictions. So make sure to not spam them or you’ll get blocked or reported!
Now that we’ve learned about the limits of using a Telegram Bot for broadcasting, we’ll explain how to broadcast on Telegram through respond.io.
Telegram Bulk Message Sender: How to Broadcast with a Telegram Bot on respond.io
To send broadcast messages with a Telegram Bot on respond.io, there are two things you’ll need to complete beforehand. First, set up your Telegram Bot and then connect your Telegram Bot with your respond.io account.
Telegram Bulk Message Sender: Sending a Telegram Broadcast on respond.io
Once your Telegram Bot is integrated with respond.io, proceed with the following instructions from the Broadcast Module:
1. Click on Add Broadcast.
2. Select your Telegram account for Broadcast Channel in the window that pops up.
3. Fill in the Broadcast Name. This will be used to identify the broadcast message.
4. Select your target audience.
5. Click Add Content. You can add multiple types of content to a single broadcast: Text Message, Multiple Choice and File or Image. You can also use dynamic variables here to personalize the text in your message.
6. Enter the name of a test account in the Test Broadcast field and hit Send Test Broadcast to test your message. Repeat the above steps to edit and test the message until you are satisfied with it.
7. Select Send Now if you’d like to broadcast the message immediately or Send Later to schedule it for a later date or time.
8. Click Send Broadcast or Schedule Broadcast once you confirm the message and schedule.
That’s it! You now know how to send a Telegram broadcast. The next section will cover the remaining feature of the Broadcast Module — statuses.
Telegram Bulk Message Sender: Check the Status of Your Broadcast Messages
You can check the status of your broadcast messages from the Broadcast Module. By default, it is on the Calendar view which gives you an overview of all broadcasts that have been sent or scheduled so far.
Click the left and right arrows to scroll through the months. Clicking on a broadcast name will show you its details and give you the option to clone it.
A scheduled view is a list view of any upcoming broadcast messages. From here, you can edit, clone or delete broadcasts before they are sent out.
Lastly, the History view lists all broadcast messages that have been sent out. On this page, you can view previous broadcasts or clone them to modify or send them again.
Now that we’ve gone through all of Telegram’s broadcasting capabilities on respond.io, you can disseminate bulk messages to your contacts with ease. If you haven’t signed up for a respond.io account yet, we have a free trial for you to start off with.
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