Customer Satisfaction Survey: 12 Survey Questions to Ask

Want to know what a customer satisfaction survey is? In this article, we’ll explain what customer satisfaction surveys are and the benefits of sending them to your customers. We’ll also share some customer satisfaction examples for you to use. Furthermore, we’ll show you how to send the surveys via respond.io. Finally, we’ll provide best practices for sending customer satisfaction surveys to maximize their effectiveness.

What are Customer Satisfaction Surveys?

Customer satisfaction surveys are used by businesses to collect feedback and assess customer satisfaction levels. They include questions about product quality, service, support and overall satisfaction.

The primary goal of customer satisfaction surveys is to gather valuable insights directly from customers to understand their needs, preferences and expectations. This feedback helps businesses identify areas of improvement, make informed decisions and enhance their products or services to better meet customer requirements.

This is an image that describes the different types of customer service satisfaction surveys. There are 3 different types: customer satisfaction score, net promoter score and customer effort score. — Customer satisfaction survey online: Types of online customer satisfaction survey

There are several types of customer satisfaction surveys businesses can use to gain insights into customer satisfaction and loyalty. They are:

Customer Satisfaction Score (CSAT): CSAT is the most widely-used customer satisfaction metric. It directly measures satisfaction by asking customers to rate their satisfaction with specific products or services.
Net Promoter Score (NPS): It measures customer loyalty by asking customers to rate their likelihood of recommending a product or service to others.
Customer Effort Score (CES): It focuses on assessing the ease or difficulty of customer interactions. This can involve how easy or difficult it is to use your product or service, as well as the effort required to solve any problems or concerns you may have.

Now that you’ve learned the basics of customer satisfaction surveys, let’s learn how to benefit from them.

Benefits of Customer Satisfaction Surveys

A customer satisfaction survey offers businesses a wealth of advantages. Here, we highlight the key reasons you should use them to improve customer satisfaction.

Customer satisfaction surveys provide businesses with quantifiable insights to track changes over time, gauge performance and identify areas for improvement. By collecting feedback on various aspects of the customer experience, businesses can pinpoint strengths to build upon and address weaknesses for enhanced satisfaction.

These surveys provide valuable data and analytics for evidence-based decision-making. By collecting and analyzing survey responses, businesses gain insights into customer preferences, satisfaction levels and trends. This information informs decisions regarding customer service, marketing campaigns and overall business operations.

Customer feedback obtained through surveys also helps businesses identify opportunities for innovation and improvement. By analyzing customer responses, businesses can identify areas where their products or services may fall short or where new features can be introduced to better meet customer needs and expectations.

Lastly, as businesses actively listen to customers’ feedback and take steps to address their needs and concerns, they can effectively improve customer satisfaction levels and increase the likelihood of fostering customer loyalty.

In the next section, we’ll provide some customer satisfaction survey examples that you can adapt and apply to your business.

Customer Satisfaction Survey Examples

When building your customer satisfaction survey questions, the type of questions you ask can directly impact the insights you receive and your ability to improve the experience.

Here, we’ll show you some sample customer satisfaction survey questions to help you get the answers you’re looking for.

Product Usage Questions

One easy way to assess customer satisfaction is by asking for their feedback. Their answers allow your business better understand how customers use and interact with your products or services.

This is an example of a survey for customer satisfaction questions for product usage. — An example of what questions to ask in a survey for customer satisfaction

1. “How often do you use our product? Would you say it's frequent, not that frequent, sometimes, occasionally or never?”

2. “Would you recommend our service to a friend?”

3. “How can we improve our product offerings?”

Quantitative Customer Feedback Questions

While it’s crucial to have qualitative responses, some feedback is easier to measure with numbers. These customer satisfaction survey questions can help you validate, confirm or disprove problems and make decisions based on the data you received.

This is an image that shows an example of a quantitive customer feedback questions. — An example of sample survey questions for customer satisfaction

1. “On a scale of 1 to 10, how would you rate our customer service?”

2. “How satisfied are you with your interaction with the support agent?”

3. “Please give your customer service representative a rating out of five stars.”

Follow-Up Questions

Make sure you cover all bases by asking customers follow-up questions on how they feel about their recent interactions with your business. For instance, you can send follow-up questions after a buyer has finalized a purchased or contacted customer support.

This is an example of a sample questions for customer satisfaction survey. — Customer satisfaction survey examples for follow-up question

1. “Thanks for reaching out to our customer service team. How can we improve our support offerings?”

2. “Would you buy [this product] again based on your experience? Please explain why or why not.”

3. “You recently purchased a [product] from us. Please take a moment to share your thoughts and opinions on the [product], as they will assist us in improving our offerings and ensuring your utmost satisfaction.”

Open-Ended and Long-Form Questions

Asking open-ended questions allows customers to voice their experiences and opinions in detail. Their descriptive responses can help you build better products, provide ideas for your knowledge base and pinpoint areas for improvement.

Customer satisfaction survey questions: An example of a customer satisfaction survey question

1. “Which of our software features isn’t working for you and why?”

2. “How can we improve your product experience with our brand?”

3. “Could you kindly provide us with a detailed description of your experience with our customer service team?”

Now that you have a good selection of customer satisfaction survey questions, let’s learn how to create your own survey.

Sending Customer Satisfaction Surveys

Before getting into the step-by-step process, here are some handy tips you can use when sending customer satisfaction surveys.

Best Practices for Sending Customer Satisfaction Survey Questions

When sending customer satisfaction surveys, it’s crucial to design them in a way that doesn’t take much effort for them to answer your questions.

One easy way is to keep your survey concise and focused on key aspects of the customer experience. Avoid overwhelming customers with lengthy surveys by asking only the most important and relevant questions. This ensures customers can provide feedback without confusion.

Timing is crucial when sending customer satisfaction surveys. Send the survey immediately after the interaction or transaction to capture customers’ feedback while the experience is still fresh in their minds. This ensures a higher response rate and more accurate feedback.

This is an image that shows best practices for sending customer satisfaction surveys. First, you need to keep your questions short. Then you have to make sure you send your survey at the right time. You should also A/B test your questions and finally, thank your customers for their feedback. — Customer satisfaction surveys: Best practices for sending survey questions on customer satisfaction

You can also conduct A/B testing with different questions to optimize your survey for better response rates and more meaningful insights. Test different wording, question formats or scales to identify the most effective and understandable survey structure.

Finally, don’t forget to express gratitude to customers for taking the time to provide feedback by including a personalized thank-you message at the end of the survey.

Let customers know that their opinions are valued and that their feedback will be considered for improving the customer experience. This simple gesture can enhance customer goodwill and encourage future participation.

With these tips in mind, let us guide you through creating a customer satisfaction survey on respond.io.

How to Send Customer Satisfaction Survey Questions with respond.io

Respond.io is a customer conversation management software that supports an omnichannel inbox, automation builder, flexible integrations and a comprehensive reports and analytics module.

With respond.io, you can build a customer satisfaction survey Workflow. Since CSAT is the most popular customer satisfaction survey type, we’ll show you how to build one using respond.io.

To create a CSAT survey, you can use the existing Workflow Templates that we’ve prepared. There are two options for you to choose from. You can either build a CSAT to send the data to a data warehouse or Google Sheets. Alternatively, you can build your own CSAT Workflow from scratch on respond.io

This is an image that shows how businesses can use respond.io's CSAT Workflow template to send survey questions. — Customer satisfaction survey examples: Use a CSAT template to send customer satisfaction survey questions to customers

When building a survey, you can use Conversation Closed as a Trigger to automatically send a survey after closing the conversation or trigger the survey manually using the Shortcut Button.

Note that you can also use the same method to build NPS and CES surveys. Remember to tweak the questions and answers to align with your goals.

In conclusion, customer satisfaction surveys serve as a valuable tool for businesses to gather feedback and assess the satisfaction levels of their customers. Want to start sending customer satisfaction surveys to your customers? Sign up for a respond.io account today.