Practical Guide

Telegram vs WhatsApp: 9 Differences & Which App Is the Best?

Ryan Tan
Ryan Tan
· 12 Dec 2024
12 min read
Telegram vs WhatsApp: 9 Differences & Which App Is the Best?

Messaging apps are a dime a dozen. That said, regardless of where you’re from, you’ve probably noticed 2 names constantly rising to the top: Telegram vs WhatsApp.

Choosing between them isn’t as easy as picking your favorite color. It’s about finding the right solution to help you close deals faster and keep customers happy. Each app comes with its own strengths, weaknesses and a few surprises that can shape how your sales and marketing teams operate.

Telegram vs WhatsApp: A Quick Glance

On paper, Telegram and WhatsApp can seem deceptively similar: they’re both designed to connect people. That said, though their end goal is the same, how they achieve this couldn’t be more different.

Here’s a rundown of their main differences:

Telegram

WhatsApp

User Base

950 million users

2 billion users

Platform Availability

Mobile, desktop and web

Mobile, desktop and web

Interface

Feature-rich but can overwhelm new users

Clean and simple; easy to adopt

Groups

Supports up to 200,000 members

Supports up to 1,024 members

Security & Privacy

End-to-end encryption only in Secret Chats

Default end-to-end encryption for all chats

Integrations

Open APIs for custom bots and clients; no approval required

Business API integrates with CRMs; requires approval

Multimedia Sharing

Files up to 2GB (4GB Premium); cloud storage

Files up to 2GB; no cloud storage

Broadcasting

Unlimited subscribers via channels

Broadcast lists capped at 256; limits removed with tools like

respond.io

Pricing

Free; Premium for $4.99/month

Free for personal use; Business API charges per message

Now that you have the big picture let’s take a closer look at how Telegram and WhatsApp compare in terms of their specific features.

Turn conversations into customers with respond.io's official WhatsApp API. ✨

Manage WhatsApp calls and chats in one place!

Telegram vs WhatsApp: 9 Key Differences

Small details can lead to big results, and figuring out exactly how these 2 messaging giants differ can help you make a more informed decision. Let’s start by examining their user bases.

#1 Telegram vs WhatsApp: User Base and Popularity

When it comes to business messaging, size matters. More users = more opportunities to connect with audiences. But beyond numbers alone, simply knowing where audiences are located will help you make smarter decisions. After all, the first rule of sales is to be where your customers are.

Comparison of Telegram and WhatsApp user base, highlighting regional preferences and answering the question: what is Telegram used for.
  • Telegram: With 950 million users, Telegram has been steadily climbing the charts over recent years. Its audience is concentrated in Asia (38%), Europe (27%), Latin America (21%) and the Middle East and North Africa (8%). If your audience skews younger or leans tech-forward, Telegram is for you.

  • WhatsApp: With 2 billion users spread globally, when it comes to sheer numbers, WhatsApp is king. Moreover, it’s the go-to app in regions like India, Latin America and parts of Europe, making it a no-brainer if you want massive reach.

If your goal is maximum reach, WhatsApp takes the crown. However, if you’re targeting tech-oriented audiences or specific regions in Asia and Europe, Telegram’s rising popularity is hard to ignore.

#2 Telegram vs WhatsApp: Platform Availability

Everyone owns either a phone, laptop or tablet. This means sales teams need to be flexible. Whether pitching a deal with a laptop, responding to questions on a phone or following up with a customer on a tablet, you need a platform that works with, not against you.

Telegram

WhatsApp

Device Support

Mobile, desktop, tablet

Mobile, desktop, tablet

Multi-device Functionality

Fully supported, independent of phone

Supported but initially reliant on phone

Cloud-based

  • Telegram: Fully cloud-based, it lets you log in on multiple devices simultaneously without tying you to your phone. Your chats sync across devices effortlessly, meaning you can switch from your desktop at work to your tablet or phone on the go.

  • WhatsApp: Although WhatsApp is available on mobile, desktop and web, it has historically required a connected phone for its web and desktop versions. Recent updates have introduced multi-device functionality, but the experience is still not as smooth as it could be.

Telegram’s platform flexibility makes it the clear winner for teams who need cross-device functionality. WhatsApp technically gets the job done but with a bit more friction.

#3 Telegram vs WhatsApp: Interface and User Experience

A good user interface and user experience makes or breaks entire messaging platforms. Getting lost in a sea of confusing buttons and settings is a sure way to waste your team's time and potentially lose leads.

Telegram

WhatsApp

Ease of Use

Steeper learning curve

Simple and intuitive for all users

Adoption Speed

Slower due to complexity

Quick onboarding

For simplicity and ease of onboarding, WhatsApp wins. If you’re looking for advanced tools and customizations, Telegram is worth the effort, but it takes time to master.

#4 Telegram vs WhatsApp: Group Messaging

Whether it’s a sales-oriented brainstorming session or a customer community group, the right group messaging features can make all the difference.

Telegram

WhatsApp

Group Size Limit

Steeper learning curve

Simple and intuitive for all users

Admin Controls

Slower due to complexity

Quick onboarding

If you’re managing thousands of participants, Telegram takes the cake. WhatsApp’s group tools are simple and effective for smaller, focused interactions.

#5 Telegram vs WhatsApp: Security and Privacy

Secure messaging is a non-negotiable. Customers and businesses alike need secure platforms that protect data. No one wants to feel like their conversations are vulnerable!

Telegram

WhatsApp

End-to-end Encryption

Secret Chats only

Enabled by default

Data Storage

Cloud-stored

Local

Metadata Collection

Minimal

Extensive

WhatsApp provides straightforward, reliable encryption for everyday use. Telegram offers more nuanced features but requires extra steps to achieve the same level of security.

#6 Telegram vs WhatsApp: Integrations

A messaging app is only as powerful as the tools it connects with. Integrations let you tie messaging into your CRM, automation workflows or even lead-generation tools, turning a simple chat platform into a centralized hub for your sales and marketing operations.

Telegram

WhatsApp

APIs

Free Bot API and Telegram API

Business API

Flexibility

Open to all, no fees or approval needed

Requires approval for API use

Telegram is great for businesses prioritizing flexibility and customized workflows, while WhatsApp is better suited for polished, structured operations.

#7 Telegram vs WhatsApp: Multimedia Sharing

Pictures speak a thousand words. Infographics, sales decks, battlecards and videos all come together to help you connect better with leads and customers.

Table covering WhatsApp storage and Telegram storage limits (i.e. file sharing limits).

For quick, more casual media sharing, WhatsApp holds its own. But if you’re in the business of big ideas and bigger files, Telegram’s multimedia capabilities might be more up your alley if you’re willing to pay a premium.

#8 Telegram vs WhatsApp: Broadcasting

Broadcasting, when done right, provides you with a direct line of communication to leads and customers through updates, promos and announcements.

Telegram

WhatsApp

Subscriber Limit

Unlimited

256 recipients

Requirements

None

Recipients must save your number

Scalability

High

Limited but scalable with API tools

  • Telegram: Telegram’s multimedia sharing is built for heavy lifting. With file size limits up to 2GB (4GB for premium users), you can send anything from feature-length videos to complete pitch decks. Plus, it’s all stored in the cloud, so recipients can access files anytime, anywhere.

  • WhatsApp: Sharing media on WhatsApp is intuitive but is more limited. WhatsApp permits the sharing of files up to 2GB, which is suitable for most standard media sharing needs. However, for exceptionally large files, users may need to consider alternative methods.

For channel-based broadcasting needs, Telegram offers a great solution with its unlimited subscriber cap. In contrast, WhatsApp, when integrated with tools like respond.io, can be much more potentially effective for more personalized, targeted outreach.

#9 Telegram vs WhatsApp: Pricing

When choosing a messaging app, money matters. But it’s not just about the price tag but also the value you’re receiving in return.

Telegram

WhatsApp

Base Cost

Free

Free

Premium Subscription

$4.99/month
(4GB file uploads,
faster downloads,
exclusive stickers)

  • Telegram: Telegram's channels are designed to broadcast messages to an unlimited number of subscribers. Subscribers can join or leave channels at their discretion, providing users flexibility and control over the content they receive.

  • WhatsApp: Native WhatsApp broadcast lists are capped at 256 recipients and require that recipients save your number. However, when using WhatsApp Business API via tools like respond.io, these limits are removed. Businesses can send bulk messages without manual list management and access reports, like delivery and read rates, to track performance.

Telegram is fantastic for businesses with tight budgets. However, though WhatsApp is free unless you need WhatsApp API, pairing it with respond.io can keep costs manageable as well.

Telegram or WhatsApp: Which Is the Best Messaging App for You?

Both platforms look fantastic on paper, so if you’re still on the fence, that’s understandable. They both have their pros and cons, but to help you decide on the best messaging app, ask yourself these 5 questions.

Image showing key questions to ask when finding the best messaging app for business.

#1 Telegram or WhatsApp: How important is data security to your business?

Security isn’t something you should ever skimp on, regardless of whether you operate in a regulated industry or not.

Customers want secure conversations and it’s your duty as a business to deliver on that end. While both platforms are secure, WhatsApp might take the edge for some since its default end-to-end encryption means you can have safer conversations without extra steps.

#2 Telegram or WhatsApp: What is your budget?

If you can’t afford the costs of a platform, then it’s probably not for you. Telegram is largely free, offering a wide range of features with no added cost, although it has a steeper learning curve.

WhatsApp is free as well unless you’re considering using API, then extra fees come into play depending on your situation, though external platforms like respond.io can help you optimize these costs.

#3 Telegram or WhatsApp: What are your messaging needs?

Think about the features that are most important for your business communication. If you need a simple, user-friendly platform for straightforward messaging, WhatsApp's clean interface might be ideal.

On the other hand, if you believe your business would benefit from advanced features like bots and large file-sharing features, Telegram might be better for you.

#4 Telegram or WhatsApp: Who is your target audience?

You need to align your sales and marketing efforts according to your audiences to ensure the right ears are hearing you.

WhatsApp is widely used in regions like Southeast Asia and Latin America, while Telegram has a stronger presence in Eastern Europe and the Middle East, so choose accordingly!

#5 Telegram or WhatsApp: Have you considered using both?

Telegram and WhatsApp are fantastic solutions on their own, which is why picking between the 2 can be tough. But what if we said there’s a third option? Why not use both Telegram and WhatsApp?

Sure, managing multiple channels can seem intimidating, but that's where respond.io comes into play by letting you easily manage all your conversations in one place so you can focus on what you do best: doing sales and keeping customers happy.

Turn conversations into customers with respond.io's official WhatsApp API. ✨

Manage WhatsApp calls and chats in one place!

Further Reading

If you found our article insightful, you should check out the following reads:

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Ryan Tan
Ryan Tan

Ryan Tan, a London School of Economics (LSE) law graduate, is a Senior Content Writer at respond.io. With his B2B tech marketing and Big 4 experience, he strives to create content that both educates and entertains tech-savvy audiences. Ryan specializes in demystifying business messaging, providing readers with practical insights that pave the way to robust growth.

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