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Conversational AI for Sales: Close Deals in the AI Era [December 2023]

Román Filgueira
November 28, 2023

Ready to dive in and revolutionize your sales strategy? Get ready to supercharge your sales game with Conversational AI. This article is your how-to guide, unveiling the remarkable benefits, sharing best practices and helping you discover the perfect AI platform for conversational sales.

Conversational AI for Sales Team: An Introduction

Beyond a mere buzzword, conversational AI signifies a pivotal evolution in sales, reshaping customer engagement and enhancing sales dynamics. To understand the importance of conversational AI for sales, first, you must be familiar with the concept of conversational AI.

What is Conversational AI?

Conversational AI is the simulation of human-like conversations through AI. It does this by using two components:

  • Natural Language Processing (NLP): NLP is a sophisticated technology that enables AI to comprehend and interpret user messages. It analyzes the context, decipher its meaning and formulate appropriate responses.
  • Machine Learning (ML): With ML, conversational AI continuously refines and enhances its performance over time. Just as humans learn from experience, AI processes and adapts based on the wealth of interactions it engages in.

The more conversational AI interacts with users, the more adept it becomes at understanding nuances, contexts and user preferences. It ultimately improving the overall quality of its responses.

This image shows the two components of a sales AI chatbot: Natural Language Processing and Machine Learning.
Conversational AI relies on Natural Language Processing and Machine Learning

In the real-world, the conversational AI market is projected to experience a remarkable CAGR of 17.3% from 2023 to 2033. That is a surge from US$ 9.6 billion in 2023 to US$ 47.6 billion in 2033.

<call-out>Compound Annual Growth Rate (CAGR) measures an investment's annual growth rate over a specified period.<call-out>

As the conversational AI market grows, businesses adopting this technology gain a competitive edge. With substantial growth projected, the technology is swiftly being adopted across various business areas such as customer support, with a strong focus on integrating it into sales processes.

What is Conversational AI for Sales?

Conversational AI for sales is the use of AI, primarily in the form of chatbots and virtual assistants, to automate and enhance the sales process.

This technology is designed to simulate human-like conversations, enabling businesses to interact with potential customers in a more personalized and efficient manner. These tools enable instant responses to queries, provide product information and guide users seamlessly through the sales journey.

Sales agents often use chat apps for their interactive nature. Industries like e-commerce, retail, travel, hospitality, and tech have been quick to adopt conversational AI for its efficiency with customer interactions and repetitive questions.

Now that the concept of conversational AI for sales is clear let's delve into its benefits.

Conversational AI for Sales Team: Benefits

Businesses can directly boost their bottom line with conversational AI, achieving higher sales figures and increasing revenue as a result. In fact, when conversational AI is involved, sales can go up to 67%.

Furthermore, by leveraging user data ethically and securely, conversational AI can personalize interactions based on individual preferences and behaviors. This way, businesses create a more engaging and relevant sales experience, contributing to stronger customer relationships.

This image shows the benefits of AI sales bots: Increase revenue, personalized engagement, optimize human resources and 24/7 availability
Four reasons to use conversational AI for sales

Conversational AI can handle time-consuming or lower-value tasks such as lead qualification, nurturing and data capture. These tasks would traditionally require significant time and effort from sales agents.

When AI handles tasks, it reduces staff hiring and training, saving costs. It also allows 24/7 engagement with customers, missing no opportunities. However, conversational AI has limitations, which we'll discuss next.

Conversational AI for Sales Team: Challenges and Limitations

Although efficient, an AI agent may not possess the nuanced persuasive skills of a trained human sales agent. It is especially clear when booking a meeting with customers, where understanding subtle cues and specific contextual nuances is crucial.

On top of that, conversational AI may struggle to interpret and reply appropriately to customers' emotional nuances, potentially impacting customer interactions in emotionally charged situations.

This image shows the challenges and limitations of an AI sales chatbot: Lack of persuasion and emotional intelligence, dependency on data quality and initial implementation challenges.
Conversational AI for sales team: Challenges and limitations

In addition, the effectiveness of conversational AI is contingent on the accuracy and relevance of the underlying data. Inaccurate or outdated information may lead to incorrect responses, affecting the overall reliability of the AI in sales interactions.

Lastly, businesses may unfortunately encounter challenges during the initial implementation phase of conversational AI for sales, including integration, customization and training. Overcoming these challenges often requires careful planning and time investment.

Now, let's explore various applications of conversational AI for sales.

Conversational AI for Sales Team: How to Use it

Conversational AI can be trained to ask qualifying questions. By extracting relevant information from interactions, conversational AI can identify and qualify new leads before passing them to your sales team.

As a result, coversational AI enhances the overall quality of its leads, contributing to more effective sales efforts.

In addition, AI agents or chatbots can empower leads to book appointments or demos at their convenience, reducing friction in their journey. Conversational AI can efficiently handle inquiries, understand availability and guide users through the scheduling process, ensuring a user-friendly experience.

When properly trained, conversational AI can be used to suggest relevant products or services based on user preferences, enriching the customer experience and increasing the likelihood of successful conversions. It can even upsell or cross-sell complementary products.

This image shows how to use conversational AI chatbot for sales: Lead qualification, appointment and demo scheduling, customer journey personalization and training and sales enablement.
Conversational AI for sales team: Use cases

Finally, conversational AI transforms sales training by providing real-time assistance, personalized learning paths and help with onboarding. It can reinforce product knowledge or even simulate interactive role-playing scenarios for skill development.

Leveraging conversational AI for sales often entails deploying it across the entire sales funnel. From nurturing leads to strategically advancing prospects through the sales cycle, it culminates in successfully closing deals.

But for a successful implementation, you should have a look at the following conversational AI best practices for sales teams.

Conversational AI for Sales Team: Best Practices

First, define clear sales objectives you aim to achieve with conversational AI. When Ai has a clear and narrow focus, like lead generation or conversion optimization, it performs within intended behavior.

Then, tailor your natural language processing and machine learning models to align with your brand's voice, sales team messaging and customer journey. This will ensure the AI agent resonates with your audience.

Continuously refine your conversational AI responses based on real-world interactions. Gather feedback from your sales teams and the individuals interacting with the AI. Regular monitoring and adjustment ensure your AI aligns with evolving customer expectations and business needs.

This image shows the best practices for using an AI sales bot: Identify your goals, train your AI model, monitor and improve response quality and hand-off to human agents when needed.
Conversational AI for sales team: Best practices

Last, while Conversational AI enhances efficiency, be aware of scenarios where human touch is essential. Implement a hand-off process to ensure a smooth transition to human agents when a conversation demands personalized attention.

By following these strategic steps, you will harness the capabilities of conversational AI and ensure that it aligns with your sales goals.

To let conversational AI perform sales duty, you’ll need a full-fledged conversational AI platform, like

Conversational AI for Sales Team: Use the Best AI Messaging Platform

Gerardo Salandra, CEO of and Chairman of The Artificial Intelligence Society of Hong Kong, explains what makes an outstanding conversational AI platform.

"AI is one of the biggest buzzwords in the business world, but while everyone claims to be an AI company, we have a clear differentiator: We combine years of R&D in business messaging with the latest stack of generative AI technologies.”

He’s also shared his insights on the importance of a robust messaging platform as a solid foundation for AI: “The five years we spent building this core platform also ensure the AI integrates neatly with your business processes, workflows and existing tech stack, as well as all the messaging channels customers are spending time on.

The value of AI is exponential but it needs a solid base like for substantial and reliable impact.”

With this in mind, here are some of the features that make the ultimate AI solution for conversational sales.

The Art of Rapid Response: Turn Queries into Opportunities with Respond AI

Respond AI is the powerhouse driving AI on, but its potential is fully realized when trained with knowledge sources, expanding its capabilities and broadening the range of responses it can provide.

This image shows how to train your AI sales chatbot with knowledge sources.
Train your Respond AI sales bot with knowledge sources

At present, users have access to three Respond AI tools: Prompts, Assist and Agent. Let's delve into each of them.

Make Every Message Matter with Respond AI Prompts

Respond AI Prompts optimizes sales agents’ time by letting AI adjust and improve their messages before sending them in the Messages Module. So far, there are four default Respond AI Prompts serving various use cases:

  • Translate: Enables message translation into multiple languages
  • Fix Spelling & Grammar: Ensures error-free communication
  • Change Tone: Allows agents to adjust the tone of their message
  • Simplify Language: Converts complex messages into simpler ones

This feature opens a new world of possibilities for conversational sales. For example, the Translate Prompt gives agents the power to reply in an extensive list of languages, reducing the need for teams of trained multilingual agents.

This image shows how to use the AI sales bot to translate outbound messages.
Use the Respond AI sales chatbot to translate outbound messages

Here’s another scenario: Agents that need to deliver complex information about a product or service can rely on the Simplify Language Prompt to make it more accessible to customers.

That’s not all. users can create up to four additional custom Prompts to add a personalized touch to their replies or to match the brand’s tone and voice.

Respond AI Assist, A Sweet Spot Between AI and Human Agent

Respond AI Assist is the perfect choice for businesses who are not yet comfortable with automation taking the wheel but are still looking for an efficient way to deliver high-quality answers.

At the click of a button above the message composer, Respond AI Assist generates answers based on the latest interactions with the Contact. However, the sales agent will need to review the Prompt, make any changes if necessary and send the message.

This image shows how to use the AI chatbot for sales to generate instant replies at the click of a button.
Generate instant replies with the Respond AI sales bot

Because Respond AI Assist can generate answers from your Snippets, this tool is handy when replying to routine inquiries about products or services. This eliminates the need for agents to search through an endless list of canned responses.

Respond AI Agent, Your 24/7 Ally

Respond AI Agent is great news for businesses using for conversational sales.
Its capabilities are rooted in the AI Agent Workflow Step. This Step lets you create an AI Agent to reply to customer conversations in a human-like manner.

In its current release, Respond AI Agent excels at answering customer inquiries and FAQs, making it a valuable ally in the initial stages of the sales funnel.

While its primary focus is on handling questions, plans are underway to broaden its capabilities, allowing it to contribute to a more diverse range of objectives tailored to business needs.

This image shows how to use the AI sales chatbot as a digital sales assistant that replies to customer inquiries 24/7.
Use the Respond AI chatbot for sales 24/7

The effectiveness of Respond AI Agent lies in its integration with knowledge sources. To provide accurate and prompt responses, businesses can configure the AI Agent to compose replies using Knowledge Sources, Snippets or both. AI agent can also be set up to reply outside of Knowledge sources for more response flexibility.

Respond AI Agent serves as a 24/7 sales team, handling routine inquiries without relying on human agents. Its efficient management of high conversation volumes allows sales agents to focus on more complex tasks, reducing the workload on human agents.

Given that Sales CRMs play a crucial role in the day-to-day operations of sales teams, choosing a messaging platform that seamlessly integrates with them is essential.

Integrate Your Sales Software with for Seamless Selling

When it comes to conversational AI for sales, stands out by seamlessly integrating with major sales CRMs like Salesforce and HubSpot. Additionally, it offers the flexibility to integrate virtually any sales CRMs through Webhooks. takes it a step further with native support for Zapier and Make, the two most popular and versatile automation platforms. This eliminates the need to switch between and other useful apps for sales, such as calendars or prospecting platforms.

Integrate with your sales CRM for a smooth data transfer

This extensive range of integration possibilities ensures smooth data transfer between and various software applications, from creating deals on sales CRMs to facilitating appointment bookings.

Integrating with sales CRMs not only streamlines data management but also complements the advanced Respond AI capabilities. Together, they create a dynamic synergy that enhances the customer experience, marked by personalized interactions and streamlined data flow, contributing significantly to elevated sales success.

Last, features an advanced automation builder to simplify daily sales operations.

Flexible Automation for Human Agent Hand-offs & More

Workflows automation builder play a crucial role for users. It enables the automation of repetitive tasks and providing sales teams more time to focus on essential responsibilities.

Their flexibility and customization possibilities make them invaluable for multiple tasks like routing and assigning Contacts to the appropriate sales representatives.

A key aspect of leveraging conversational AI for sales involves employing chatbots to discern user intent, qualify leads and subsequently hand them over to a human agent equipped with persuasion, critical thinking and emotional intelligence.

This image shows how to use a bot to handle multiple sales-related tasks.
Build automation to handle multiple sales tasks

If you want to deliver a more conversational experience across all interactions with your business, the previously introduced AI Agent is the best choice for your Workflow.

For a seamless human agent hand-off, sales agents can easily stop the AI Agent for a specific Contact with a few clicks. Then, they can continue chatting with the Contact to secure a conversion or assist with complex or sensitive issues.

Unlock the potential of conversational AI for sales with an AI-powered customer conversation management software. Start your free trial with and transform the way you connect with customers.

Further Reading

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Román Filgueira
Content Writer
Román Filgueira, a University of Vigo graduate holding a Bachelor's in Foreign Languages, joined the team as a Content Writer in 2021. Román offers expert insights on best practices for using messaging apps to drive business growth.
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