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Instagram Direct Message Link: A How-to Guide to Link [July 2023]

Instagram is one of the most popular social media platforms in the world. This large volume of users makes it an excellent avenue for businesses to market their products and services. The Instagram direct message link, or link, is an essential feature for businesses to connect with customers. In this blog post, learn what Instagram direct message links are, their benefits, how they work, their potential limitations and how to create them.

Use Instagram direct message link with Try it for free!

What is an Instagram Direct Message Link?

An Instagram direct message link, also known as an Instagram DM link or Instagram chat link, is a link that enables Instagram users to initiate a 1-on-1 conversation with another user on the platform.

Unlike regular Instagram links that direct users to an Instagram profile, links enable users to start a private conversation with another user. Officially, Meta states that links aren’t supported on Instagram Web, but when tested, they work just fine. It may or may not work for you.

Now that you know what an link is, how does it affect you? How can you use it to boost your business? Let’s look at that next.

Instagram Direct Message Link: 4 Reasons to Use It link

An Instagram DM link can open up the untapped potential of your business. Aside from its large active user base, there are other benefits to using it.

Benefits of using links or Instagram direct message link
4 benefits of links: Instagram chat link for you your business

Here are 4 benefits of an Instagram DM link that businesses small or large can take advantage of.

Instagram Direct Message Link: Increase Engagement link

Instagram has a massive user base, with 2 billion active users. The Instagram DM link feature provides an easy and direct way for users to reach out and connect with the business they want to chat with. This ease of access means that people are more likely to engage with the content they come across on Instagram.

By including this link in your posts, stories or bio, you make it easier for people to start a conversation with you. Connect with your audience in real time and address their concerns or questions immediately. This engagement is also a great way to generate leads.

Instagram Direct Message Link: Generate Leads

An Instagram DM link is an excellent lead-generation tool that can help businesses identify potential customers and build their contact list. By directing people to your Instagram DM inbox, you can learn more about their needs and interests.

This information can be used to create targeted marketing campaigns that resonate with your audience and drive sales.

Instagram Direct Message Link: Close Sales

When customers are in your Instagram DM inbox, you have an excellent opportunity to close sales. You can answer their questions and provide them with the information they need to make a purchase decision.

For example, customers can directly message you about any inquiries they have about your products or services before making a purchase. By providing excellent customer service and addressing their concerns, you increase the likelihood of closing the sale and generating revenue for your business.

Instagram Direct Message Link: Provide Support

You can also offer customer support with an Instagram DM link. Even after closing a sale, your customers could have inquiries about their purchases. They might want to know about tracking details, claim warranties or even make a complaint.

As you’ll have access to chat history, your response can be personalized while providing fast resolution times. Improve your customer support game with an Instagram direct message link.

How to Create an Link

There are thred ways to generate an link: Manually, through Instagram or using a tool such as's Instagram link generator.

Generate Link Manually

Generating an link manually might sound like a hassle, but it’s really simple. Here’s how you can generate one.

Example of link format to links: The link format

Type https://[](<>)/m/<USERNAME>, where <USERNAME> is your Instagram handle. For example, if your handle is @grubngodelivery, then the link is

That’s it! It’s as easy as that. But if you run multiple Instagram accounts, want to avoid making mistakes or prefer to get an Instagram QR code and chat link in one go, use’s Instagram link generator.

Generate a Direct Message Link on Instagram

To generate a link for a direct message on Instagram, navigate to the desired chat, click on the "i" icon or the three dots to access more options, and choose "Share Link."

Generate Instagram Link Through

It’s easy to generate an link with Once you’ve connected your Instagram direct message inbox to, just follow these steps:

1. Click on the Settings icon in the side navigation menu. Under Workspace Settings click Growth Widgets, then Add Widgets.

Click on Add Widgets to get an Instagram direct message ( link using links: Add widgets via the Settings menu

2. Scroll down and select QR Code, then click on the Create Widget button. links: Select QR Code, then Create Widget
Select QR Code and then click on Create Widget

3. Select Instagram as your QR Code type. links: Select Instagram as your QR Code type. links: Make sure you select Instagram

4. Your link will be at the bottom right of the page, under the QR code and Download button. links are generated with a QR Code. links: Your link will be generated with a QR code

Wasn’t that simple? But can do so much more than generate links. It can improve the way you use Instagram DMs and more.

Harness the Power of Instagram DM API with has a broad feature set that can help you utilize Instagram direct message links to their fullest.

Pair via Instagram DM API with for amazing features and results link: Make the most out of Instagram DM API with

To use Instagram DM with, you’ll need to get Instagram DM API access first and then connect it to But once that’s done, you’re ready to take Instagram chats to the next level.

Connect Other Channels to One Inbox

With’s omnichannel inbox, you can manage conversations from multiple messaging channels, including Instagram, Facebook, WhatsApp, Google Business Messages, Telegram, Viber and more, all from a single interface.

This streamlines your communication processes and makes it easier to keep track of all your customer interactions in one place.

Beyond instant messaging apps, you can also integrate third-party platforms like CRMs and e-commerce platforms with

Integrate Instagram DM with Your CRM Platforms and E-commerce Platforms

Through, you can integrate your Instagram DM API account with over 5,000 applications, including CRMs like HubSpot, Salesforce and Pipedrive, as well as e-commerce platforms like Shopify and WooCommerce.

This allows you to retrieve and update contact data, create deals and tickets while chatting with customers, and automate account updates, abandoned cart messages or post-purchase notifications.

You can further leverage these integrations with’s powerful automation tools.

Automate Sales and Support Tasks on Instagram also has a powerful Workflows Module that allows you to automate and streamline your conversations and business processes. This includes routing messages to teams and assigning them to agents, providing a standard greeting or away message and gauging customer satisfaction with a survey.

This can help you save time and improve your response times while ensuring that your team is able to resolve more complex customer inquiries with ease. If you aren’t getting the results you want, you can track and monitor customer conversations to implement improvements.

Monitor Agent Performance has built-in analytics and reporting tools to easily track key metrics like response times, conversation volume and distribution of conversations throughout the day. This allows you to identify areas where your team is excelling and areas where they may need additional training or support.

Take advantage of the power an Instagram direct message link can give you today. If you’re a large business and want to get the most out of Instagram, sign up for a free trial today.

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Further Reading

Want to learn more about Instagram DM to boost your business? Here are a few articles to help you out:

Benjamin Steve Richard
Content Writer
Benjamin Steve Richard joined as a Content Writer in 2023. Holding a Bachelor of Laws degree from the University of London, Benjamin provides invaluable resources on messaging apps for businesses to help them leverage customer conversations successfully.
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