Instagram is one of the most popular social media platforms in the world. This large volume of users makes it an excellent avenue for businesses to market their products and services. The Instagram direct message link, or ig.me link, is an essential feature for businesses to connect with customers. In this blog post, learn what Instagram direct message links are, their benefits, how they work, their potential limitations and how to create them.
What is an Instagram Direct Message Link?
An Instagram direct message link, also known as an Instagram DM link or Instagram chat link, is a link that enables Instagram users to initiate a 1-on-1 conversation with another user on the platform.
Unlike regular Instagram links that direct users to an Instagram profile, ig.me links enable users to start a private conversation with another user. Officially, Meta states that ig.me links aren’t supported on Instagram Web, but when tested, they work just fine. It may or may not work for you.
Now that you know what an ig.me link is, how does it affect you? How can you use it to boost your business? Let’s look at that next.
Instagram Direct Message Link: 4 Reasons to Use It ig.me link
An Instagram DM link can open up the untapped potential of your business. Aside from its large active user base, there are other benefits to using it.
Here are 4 benefits of an Instagram DM link that businesses small or large can take advantage of.
Instagram Direct Message Link: Increase Engagement ig.me link
Instagram has a massive user base, with 2 billion active users. The Instagram DM link feature provides an easy and direct way for users to reach out and connect with the business they want to chat with. This ease of access means that people are more likely to engage with the content they come across on Instagram.
By including this link in your posts, stories or bio, you make it easier for people to start a conversation with you. Connect with your audience in real time and address their concerns or questions immediately. This engagement is also a great way to generate leads.
Instagram Direct Message Link: Generate Leads
An Instagram DM link is an excellent lead-generation tool that can help businesses identify potential customers and build their contact list. By directing people to your Instagram DM inbox, you can learn more about their needs and interests.
This information can be used to create targeted marketing campaigns that resonate with your audience and drive sales.
Instagram Direct Message Link: Close Sales
When customers are in your Instagram DM inbox, you have an excellent opportunity to close sales. You can answer their questions and provide them with the information they need to make a purchase decision.
For example, customers can directly message you about any inquiries they have about your products or services before making a purchase. By providing excellent customer service and addressing their concerns, you increase the likelihood of closing the sale and generating revenue for your business.
Instagram Direct Message Link: Provide Support
You can also offer customer support with an Instagram DM link. Even after closing a sale, your customers could have inquiries about their purchases. They might want to know about tracking details, claim warranties or even make a complaint.
As you’ll have access to chat history, your response can be personalized while providing fast resolution times. Improve your customer support game with an Instagram direct message link.
How to Create an ig.me Link
There are two ways to generate an ig.me link: Manually or using a tool such as respond.io's Instagram link generator.
Generate ig.me Link Manually
Generating an ig.me link manually might sound like a hassle, but it’s really simple. Here’s how you can generate one.
<USERNAME> is your Instagram handle. For example, if your handle is @grubngodelivery, then the link is
That’s it! It’s as easy as that. But if you run multiple Instagram accounts, want to avoid making mistakes or prefer to get an Instagram QR code and chat link in one go, use respond.io’s Instagram link generator.
Generate Instagram ig.me Link Through respond.io
It’s easy to generate an ig.me link with respond.io. Once you’ve connected your Instagram direct message inbox to respond.io, just follow these steps:
1. Click on the Settings icon in the side navigation menu. Under Workspace Settings click Growth Widgets, then Add Widgets.
2. Scroll down and select QR Code, then click on the Create Widget button.
3. Select Instagram as your QR Code type.
4. Your ig.me link will be at the bottom right of the page, under the QR code and Download button.
Wasn’t that simple? But respond.io can do so much more than generate ig.me links. It can improve the way you use Instagram DMs and more.
Harness the Power of Instagram DM API with respond.io
Respond.io has a broad feature set that can help you utilize Instagram direct message links to their fullest.
To use Instagram DM with respond.io, you’ll need to get Instagram DM API access first and then connect it to respond.io. But once that’s done, you’re ready to take Instagram chats to the next level.
Connect Other Channels to One Inbox
With respond.io’s omnichannel inbox, you can manage conversations from multiple messaging channels, including Instagram, Facebook, WhatsApp, Google Business Messages, Telegram, Viber and more, all from a single interface.
This streamlines your communication processes and makes it easier to keep track of all your customer interactions in one place.
Beyond instant messaging apps, you can also integrate third-party platforms like CRMs and e-commerce platforms with respond.io.
Integrate Instagram DM with Your CRM Platforms and E-commerce Platforms
Through respond.io, you can integrate your Instagram DM API account with over 5,000 applications, including CRMs like HubSpot, Salesforce and Pipedrive, as well as e-commerce platforms like Shopify and WooCommerce.
This allows you to retrieve and update contact data, create deals and tickets while chatting with customers, and automate account updates, abandoned cart messages or post-purchase notifications.
You can further leverage these integrations with respond.io’s powerful automation tools.
Automate Sales and Support Tasks on Instagram
Respond.io also has a powerful Workflows Module that allows you to automate and streamline your conversations and business processes. This includes routing messages to teams and assigning them to agents, providing a standard greeting or away message and gauging customer satisfaction with a survey.
This can help you save time and improve your response times while ensuring that your team is able to resolve more complex customer inquiries with ease. If you aren’t getting the results you want, you can track and monitor customer conversations to implement improvements.
Monitor Agent Performance
Respond.io has built-in analytics and reporting tools to easily track key metrics like response times, conversation volume and distribution of conversations throughout the day. This allows you to identify areas where your team is excelling and areas where they may need additional training or support.
Take advantage of the power an Instagram direct message link can give you today. If you’re a large business and want to get the most out of Instagram, sign up for a free respond.io trial today.
Want to learn more about Instagram DM to boost your business? Here are a few articles to help you out: