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Instagram Widget for Website: A Guide to Using Instagram Web Chat for Business

Stephanie Yap
Content Writer, Respond.io
July 29, 2022

Are you using Instagram to grow your business? Then you’ve come to the right place. Here, we will explain what the Instagram widget for website is, how to set it up and how Instagram web chat benefits businesses. Plus, we’ll also show you how to automate responses with respond.io.

Instagram Widget: An Introduction

Today, there are more than 1 billion active users and more than 200 million business accounts on Instagram. It’s no wonder businesses are leveraging Instagram to promote their brands, drive sales and provide support to customers.

This is an image that describes why businesses should use instagram widget for business. Today, there are more than 1 billion active users and more than 200 million business accounts on Instagram. It’s no wonder businesses are leveraging Instagram to promote their brands, drive sales and provide support to customers. Want to learn how to direct message on instagram and how to chat on instagram on web? Find out in the next section
Why use Instagram widget for business

To allow customers to communicate directly with you, businesses can add an Instagram widget (or Instagram web chat) to their websites. Customers who click on the widget will land on your Instagram profile, where they can slide into your Direct Messages (DM).

Businesses can respond via one of these three methods: Instagram DM, Facebook Business Suite Inbox and Instagram DM API. The first two options are for micro to small businesses with low volumes of messages.

This is an image that describes the benefits of using instagram widget for business. Customers who click on the widget will land on your instagram profile, where they can slide into your DM. and this is how to reply on instagram dm.
The benefit of using Instagram Widget or Instagram Web Chat

If you’re looking for a more advanced solution, opt for Instagram DM API and connect it to a messaging inbox like respond.io to manage all the incoming messages. For this article, we’ll be focusing solely on Instagram DM API.

Let’s move on to the next section where we’ll show you how to integrate Instagram widget with your website.

How to Set Up Instagram Widget for Website

One easy way to set up the Instagram widget is to use the respond.io omnichannel website chat widget. You have the option to add Instagram along with other popular messaging channels like WhatsApp and Facebook Messenger.

Before you get started, there are two things you need:

  • A Facebook Page for your business
  • An Instagram business account connected to your Facebook Page
This is an image that describes what you need to set up instagram chat web. You need a facebook business page and an instagram business account connected to facebook page. With the widget, you now know how to dm on instagram.
Instagram web chat: What you need before integrating Instagram widget for website

Check out our documentation for a step-by-step guide on how to connect Instagram to respond.io. Next, we’ll take a look at how respond.io can help you use Instagram messaging effectively.

How to Use Instagram Widget for Your Business

Here, we’ll share examples of how businesses can use the Instagram widget for sales and support.

Instagram Widget for Sales

Through the widget, customers can visit your profile, browse your shop, send inquiries and check out purchases without leaving the app. You can also enjoy messaging features like read receipts, generic templates and product templates to highlight your products to customers.

This is an image that describes instagram web chat for sales. Customers can shop and check out within the app, business can check message status, highlight products and build relationship with prospects. Want to know how to reply to a message on Instagram? Read on to find out.
Why use Instagram widget for website for sales

The Human Agent Tag – available to selected businesses (like respond.io) under Facebook’s Beta Program – extends messaging window to 7 days, giving salespeople additional time to reach out to prospects after the 24-hour messaging window.

Next, we’ll look at how businesses can use Instagram widget to handle customer support.

Instagram Widget for Customer Service

One advantage of using Instagram widget is its ability to help businesses provide real-time support.

For returning customers, support agents can identify them by their Instagram handles and access the conversation history in a messaging inbox like respond.io, thus providing agents with context to customise support for each of them.

This is an image that describes why embed instagram direct website. support agents can identify them by their Instagram handles and access the conversation history in a messaging inbox like respond.io, thus providing agents with context to customise support for each of them.
Instagram web chat for customer service

Additionally, support agents can take advantage of the Human Agent Tag to follow up on complex inquiries at a later time. We’ll share details on how to automate responses with respond.io next.

Handle Instagram Conversations Easily with respond.io

In this section, we’ll go over the different ways to create Instagram-related chat automation on respond.io’s Workflows.

Instagram Web Chat: Automate Responses to FAQs

Imagine the number of people asking the same question in a day. Instead of replying to them one by one, you can automate responses to frequently asked questions (FAQ) on the Instagram widget.

Questions like “What are your operating hours” can be automatically answered without any human intervention. This will greatly reduce agents’ workload and allows them to focus on important matters.

This is an image that describes how to automate responses with respond.io workflows. Businesses can set up to 10 FAQs and responses via multiple choice question step.
How to automate commonly asked questions using Workflows

Businesses can set up FAQs natively on the app, but Instagram only allows a maximum of four questions and responses. By contrast, you can set up to 10 FAQs and responses via the Multiple Choice Questions Step with respond.io’s Workflows.

Instagram Web Chat: Set Up Away Messages

As much as businesses want to be there 24/7 for their customers, it’s simply not possible. However, you can set up Away Messages to automatically respond to customers outside business hours and let them know when to expect a reply.

This is an image that describes how to set up away message for chat insteagram web or instagram widget. you can set up Away Messages to automatically respond to customers outside business hours and let them know when to expect a reply.
Set up away messages with Workflows

Respond.io’s Workflows also allows you to capture customer information by adding the Ask A Question Step. You can save the responses as Variables to customize your replies.

For instance, you can ask customers if they want to view the menu or leave a message for the support team. If they choose support, you can route them to the support team. Check out some examples of away messages on Instagram that you can use.

Instagram Web Chat: Route and Assign Customers Effortlessly

When customers start a new conversation, it’s important to identify which team within the company will be responsible for handling the conversation.

Chat routing reduces the conversation resolution time by identifying the customers’ inquiries and assigning them to the right team. A reduction in conversation resolution time will lead to higher customer satisfaction.

this is an image that describes why use chat routing on instagram chat web. Chat routing reduces the conversation resolution time by identifying the customers’ inquiries and assigning them to the right team.
Advantages of using chat routing

To further reduce response time, you can create a pre-chat survey to collect contact information. You can use the information to customize Workflows and implement auto assignment logic to connect customers to agents efficiently.

Whether you’re using it to market your product or provide customer support, integrating Instagram widget into your website can benefit your business. Want to get started with Instagram widget? Connect your Instagram account to respond.io now.

Further Reading

Want to learn more about how to use Instagram to grow your business? Check out these articles:

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