The Facebook Messenger link is one of the easiest ways to get customers to chat with your business. With just one click on their mobile device or computer, any Facebook user can initiate a Messenger chat with your company.
Although the Facebook Messenger link is a typical URL, it has plenty of useful applications, which we’ll go over in this article. Read on to learn how to get a Messenger link, its benefits and the advantages of connecting your Facebook account to respond.io.
What Is a Facebook Messenger Link
Essentially an m.me/ before your username, the Facebook Messenger link is the shortest possible Messenger URL you can get without using a third-party link shortener. When users click on this link, it launches a chat window with your business or Page.
Facebook Messenger links are not to be confused with Messenger group chat links, which are used to invite people to group chats instead.
Now that we understand what Facebook Messenger links are, let’s go over why businesses should adopt them.
Benefits of the Facebook Messenger Link
There are many reasons for businesses to utilize the Messenger link. Firstly, the link is a regular URL that can be embedded anywhere. Use it on your website, PDFs and social media posts that support links. Share it on other channels such as email, SMS and more.
For example, by sending a Messenger link in an email to a contact, you can move the conversation to Facebook for faster or more informal interactions.
When the conversation is on Facebook, you can chat via Facebook, Facebook Messenger, Meta Business Suite or a central messaging inbox like respond.io. A shared inbox is the best solution for large teams to carry out sales or support conversations.
The link can also be converted to a QR code and printed on posters, flyers or other physical media. Users can then scan the code with the Facebook app’s built-in QR scanner to reach out to your business.
Searching for a Page on Facebook can be tricky if the business name doesn’t match the Facebook username or when multiple businesses use the same name. The Messenger link eliminates any confusion a contact might face when trying to reach a business.
Lastly, you can add referral parameters in links for tracking purposes. Referral parameters in links allow you to track best-performing content across various mediums like blogs, videos, social media, ads and so on.
For example, if links on your YouTube videos are doing well, you can create more videos with similar topics to reach even more users. On the other hand, if the links on your ads aren’t bringing much traffic, you can decide to tweak the content or stop the campaign.
These statistics will help you strategize and make informed decisions regarding your use of links to reach even more users.
Those are the benefits of the Messenger link. Next, let’s go over how you can obtain one for yourself.
How to Generate Facebook Messenger Links
There are two methods to get a Facebook Messenger link: Manually on Facebook and if you’re handling your instant messaging channels from respond.io, use our nifty link generator!
How to Get Messenger Link Manually
This method can be used to obtain a Messenger link for any Facebook account with a username.
1. Ensure that you have a username for your Facebook Page.
2. Copy and paste or type your Page username after https://m.me/. For example https://m.me/grubngomealdelivery.
3. Use this link anywhere you want your contacts to reach out to you.
If your Messenger account is linked to respond.io, you can use the following method instead.
How to Get Messenger Link with respond.io
Respond.io’s Messenger link generator uses your Page ID instead of its username to create an URL. Since the Page ID remains the same even when the username is changed, for example, after a rebrand or acquisition, there’s no need to update published links.
1. Link your Facebook Page to respond.io.
2. Click Settings from the Dashboard.
3. Click on Channels.
4. Select the Facebook account you want to generate the link for.
5. Click Scan Code.
6. Use the generated link (under URL) anywhere you want your contacts to reach out to you.
Since your Facebook Messenger account is connected to respond.io, let’s explore the other things that can be accomplished with the platform.
Using Facebook Messenger with respond.io
Although the Facebook app, website and Meta Business Suite are sufficient for smaller businesses to use when it comes to messaging contacts, larger teams will benefit from a specialized messaging platform like respond.io.
With tools and features like Workflows, Contact Merge and Reports, respond.io makes it easier to manage large teams and communicate with Contacts on multiple channels, including Facebook. Here’s a quick rundown of the above features.
Contact Merge: Your Contacts Consolidated
Contact Merge consolidates customer details and conversation history, eliminating duplication and redundancy. This means if you chat with a Contact on different channels connected to the platform, all their chats with you are visible in the same conversation.
And since their chat histories are combined in chronological order, you won’t miss a thing!
Workflows and API Integration: Reduce the Tedium
If your business receives a high amount of inquiries daily, you’ll need to rely on automated messages to greet customers or let them know if you’re away. Respond.io allows you to do that and more using our Workflows.
Workflows automate the repetitive tasks that Agents face, letting them focus on actual conversations. Contacts looking to speak to customer support or the sales department? Automatically route them to the right team and assign them to an available Agent.
If needed, these Workflows can be launched manually at any point in a conversation.
Respond.io also allows API integrations with other apps and platforms to exchange information, giving users a better sales or support experience. Here are some of the things that can be accomplished:
- Qualify contacts with data enrichment tools such as Clearbit
- Calculate the price quotations for a custom plan during client consultations
- Generate sales deals in a CRM such as Hubspot or Salesforce
- Set up a customer escalation process
By utilizing integrations, you reduce the number of errors that are introduced when reentering data. You also improve the efficiency of your Agents since there’s no need to leave the platform.
Reports: Monitor Agent Performance
Ensuring your sales or support team is performing up to par is essential to running a tight ship and one of the best ways to accomplish this is to monitor their performance. Fortunately, respond.io has the tools for the job.
In addition to calculating CSAT scores with Workflows, you can use the Reports Module to evaluate your Agents’ efficiency by tracking stats like resolution and first response time. You can also monitor the conversations of your Agents and step in at any time.
Now you know the benefits of using a Facebook Messenger link and powering your business communications with respond.io, it’s time to get contacts talking to you! Don’t have a respond.io account yet? Sign up for a free trial.
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