Diskat Automates Sales with AI Agents for an 80% Conversion Rate

Diskat is a Guatemala-based e-commerce retailer offering affordable consumer products, from electronics and gadgets to household and lighting items, through its online store. The business runs successful social media ads and gets hundreds of orders daily via WhatsApp, Facebook Messenger and TikTok.

The problem: Fragmented data and manual effort

Handling a massive inventory of products and high volumes of messages across multiple channels and software was a challenge. Diskat’s agents spent hours managing chats and repetitive tasks, with customer data scattered between chat apps and the business’s ERP. Because they lacked automation to sync data between conversations and the ERP, agents had to enter every order detail manually, leading to delays, errors and inefficiency.

At the same time, Diskat was investing heavily in TikTok ads but faced poor lead quality and spam. Without accurate conversion tracking, ad platforms couldn’t learn which leads became paying customers. The company needed a system to connect sales, automation and advertising in one place.

The respond.io solution

Diskat chose respond.io as the best solution for an end-to-end automation framework that unified sales operations, marketing analytics and ERP integration. Respond.io’s Customer Success team worked closely with Diskat’s CEO to build a system that automated responses while connecting conversations to orders and orders to ad conversions.

Sync customer order data with ERP

The first step was to integrate respond.io with Diskat’s ERP so orders made through chat would automatically update the internal system. Diskat created custom fields within respond.io including name, phone number, product and price that would be saved as structured data.

Once captured, the structured data was sent to the ERP using API and Webhooks, enabling automatic order creation. This removed the need for manual entry and ensured every confirmed sale over chat was instantly and accurately reflected in inventory and accounting systems.

Optimize ad targeting with Meta’s CAPI and TikTok Lower Funnel events

To optimize Meta and TikTok ad performance, Diskat connected Meta’s Conversion API (CAPI) to respond.io, enabling it to target audiences with similar traits as customers who made a purchase. Respond.io’s TikTok Lower Funnel Events Workflow serves a similar purpose, sending conversion data to TikTok.

The conversion APIs were connected with respond.io’s Lifecycle feature, so that changing a contact’s stage to “New Order” triggered conversion events for both Meta and TikTok. This setup gave the ad platforms real-time data about buyers who made purchases to improve audience targeting and reduce wasted ad spend on low-quality leads.

Automate sales with AI Agent Diky

And finally, to relieve Diskat’s agents from the overwhelming tasks of repetitive customer inquiries and data collection, the business deployed an AI Agent named Diky to handle the entire purchase flow from greeting leads to confirming orders.

Diky responds instantly to product questions, collects essential customer details such as name, address and phone number, confirms prices and delivery times, and passes the chat to a human agent only for logistics or tracking support. This automation allowed Diskat to maintain fast response times and consistent service quality even at high message volumes.

“Respond.io allowed us to unify and automate our entire sales process, from sales journeys to ad optimization. In addition to halving our operational and marketing costs, AI Agent Diky now manages most of our orders, so our team can focus on growth instead of repetitive work.”

— Diskat’s CEO

The results

Within two months of implementation, Diskat completely transformed its sales operations. 90% of all sales conversations are now handled end-to-end by AI Agent Diky, drastically reducing manual workload and response times.

And the AI agents have proven to be effective in closing sales: Diskat maintains an 81.4% conversion rate and as the number of customers coming in multiplies, its revenue is expected to continue to rise as well.

Additionally, by improving conversion tracking through CAPI and TikTok Lower Funnel Events, Diskat cut marketing and operational costs in half without sacrificing performance.

With unified automation across platforms, sales and marketing, Diskat now operates a leaner, smarter and far more scalable conversational commerce engine.

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