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KUALA LUMPUR, Malaysia, May 21 — Respond.io has been named winner of the Innovation in Marketing Technology award at the inaugural TikTok Partner Innovation Awards, held in New York on May 14, recognizing the platform's work in turning TikTok conversations into a measurable revenue channel for businesses worldwide.
The inaugural awards spotlighted partners whose work has translated TikTok's reach into business outcomes for advertisers through new infrastructure, deeper automation and tighter execution across the marketing stack. The Marketing Technology category honored partners building the integrations, automation, workflow tools and commerce solutions that close the gap between TikTok engagement and business performance.
Gerardo Salandra, CEO, Iaroslav Kudritskiy, COO, and Nassar Ahmed, Group Product Manager, at the 2026 TikTok Partner Innovation Awards.
Respond.io is an official TikTok Marketing Partner, with a solution built around TikTok Messaging Ads and TikTok Business Messaging, the two surfaces where most TikTok-driven conversations now begin. Respond.io turns demand from TikTok Messaging Ads and TikTok Business Messaging into revenue, carrying each customer conversation from first reply through to closed sale, whether the conversation started with a TikTok ad, an organic post or a direct message.
On the platform, those conversations live alongside WhatsApp, Instagram, Messenger, Telegram, LINE, email and voice, with workflows that qualify and route leads, assignment rules and performance tracking that keep sales teams accountable, and reporting that connects conversations to outcomes such as conversions, sales and revenue.
Respond.io was named a TikTok Partner Awards Winner 2026 in the Innovation in Marketing Technology category.
For the businesses already running on respond.io, the award is external validation of a bet they've already made: that messaging is not just a support function but a revenue surface, and that speed, automation and context are what separate a conversation that converts from one that goes cold.
About respond.io
Respond.io is a customer conversation management platform for mid-market B2C businesses that drive revenue from high-volume customer conversations. The platform provides stable, enterprise-grade infrastructure where human teams and AI Agents manage chats, calls, emails and campaigns across the customer lifecycle, ensuring operational and revenue reliability as volume and complexity scale.
The platform is trusted by over 10,000 brands across 86 countries, including Parcel Daily, iMotorbike, Only Tourism and more.
About the TikTok Partner Innovation Awards
The TikTok Partner Innovation Awards recognize partners across TikTok's marketing ecosystem whose work delivers business results for advertisers through innovation, execution and impact. The 2026 awards honored partners in four categories: agency, creative, measurement and marketing technology.
