Interakt Review (2025): Key Features, Pricing & Best Alternatives

Interakt started as a WhatsApp Business CRM for B2C businesses, but it recently expanded its range in 2025 to include Instagram and AI Agents via Haptik’s “AI for All” initiative.

It remains an attractive choice for small and medium businesses due to its affordability and quick setup. But growth-oriented B2C companies should closely evaluate its AI depth, automation limits and enterprise reliability before they commit to using Interakt.

If you’re looking to scale, you’ll need a more robust solution. That’s where respond.io stands out. Respond.io remains the more robust alternative for businesses wanting to scale, especially when you need more omnichannel support, enterprise SLAs and advanced automation.

What is Interakt?

Interakt calls itself a “WhatsApp full stack platform” Sales CRM, with emphasis on Instagram and AI Agents, designed to help businesses sell and support customers at scale. Its no-code chatbots, click-to-WhatsApp ads and broadcasts make it easy to automate outreach and drive conversions, while the shared inbox supports collaboration across teams. Other Interakt features include integrations with e-commerce platforms and CRMs and basic workflows and analytics.

Interakt also claims “unlimited conversations” with no markup and supports large-scale notifications (e.g., “5M+ notifications in a single day”). For Shopify sellers, features like abandoned cart reminders and WhatsApp order confirmations help recover lost sales and improve customer retention.

In short: Interakt positions itself as a low-barrier CRM platform for WhatsApp and Instagram, enhanced with chat automation and catalog commerce.

Interakt review, at a glance

Interakt review in average customer ratings & user feedback

• G2:4.5/5 stars (63 reviews)

• Capterra: 4.4/5 stars (12 reviews)

• Trustpilot: 2.3/5 stars (6 reviews)

Overall positive themes

• Many users praise Interakt for its cost-effectiveness and ease of use of the platform.

• The shared inbox and basic automation are commonly praised to be useful for small teams.

Overall critical observations

• The latest feedback dates back to 2024, with most feedback dating from 2022-2023 and no recent reviews found.

• Some feedback points to limitations in analytics depth and advanced routing logic.

• Some buyers express concern over complicated platform and automation setups, poor customer support, slowness and delays of messages and lack of transparency on uptime.

Because Interakt is relatively new in its AI and Instagram expansion, detailed user reviews on those features are not available yet.

Who is Interakt best for?

• Small and medium businesses and startups that want to launch WhatsApp and Instagram messaging with minimal friction, based in India and emerging markets

• Single or small-agent teams with light to moderate message volumes.

• Founders or lean teams who want to utilize conversational engagement affordably.

If your team expects to scale, manage multiple channels, or handle high messaging load, Interakt may only serve as a stepping stone.

Interakt cost

Interakt’s pricing is divided into two types of tiered plans, each offering three billing cycles: Monthly, Quarterly and Yearly.

The Marketing & Support Hub is designed for teams that focus on customer engagement and support. It includes three plans (Starter, Growth and Advanced), with an Enterprise option available upon request. These plans are marketed with “unlimited agents”.

Meanwhile, the Sales CRM is built for teams that prioritize lead tracking and sales pipeline management. It currently offers only a single Starter plan, making it more suitable for small sales teams or early-stage businesses.

1) Marketing & Support Hub

2) Sales CRM

We can also note:

• AI Agents (via Haptik) are a premium add-on, starting in a range of ₹10,000 (which is roughly around USD115)

• Meta conversation fees (WhatsApp Business API charges) remain separate and applicable.

Because overcharges, feature caps, or hidden constraints are common among WhatsApp CRM platforms, users should clarify with sales before deeper commitment. Additionally, if a business wants to use Interakt for both marketing and sales purposes, they’ll need to subscribe to both plans separately, which can increase costs over time.

In contrast, respond.io combines all capabilities into a single plan, covering the full customer journey, from marketing and sales to support, without requiring multiple subscriptions. Respond.io’s pricing starts at USD 99/month (Starter), with higher tiers (Growth, Advanced, Enterprise) built around Monthly Active Contacts and user seats. Respond.io’s pricing model also focuses on usage, which becomes more predictable for scaling teams.

Interakt pros and cons

Pros of Interakt features

• Low barrier to entry & fast setup
  You can set up WhatsApp + Instagram messaging quickly, without heavy technical setup.

• Shared team inbox & assignment
  Agents can handle messages collaboratively, with labels, filters and quick replies.

• AI Agents via Haptik
  The integration with Haptik's AI Agent promises conversational automation, FAQ bots and lead funnel capabilities (still emerging).

• WhatsApp sales CRM and commerce-friendly features
  Qualify leads with no code chatbots, sales pipeline management, shop and pay via chat, order reminders and notifications are part of the offering.

Cons of Interakt features

• Lack of channel coverage
  Interakt has expanded beyond WhatsApp to support Instagram messaging (including DMs and comments), but without broader channel coverage, growing teams may struggle to unify customer conversations across platforms.

• Lack of public SLAs / uptime guarantees
  Unlike enterprise platforms, Interakt does not prominently publish reliability metrics or SLA commitments.

• Limited workflow branching & flexibility
  For a more complex workflow branching, such as multi-step decision logic or conditional data-based triggers, Interakt’s workflow may not suffice. They also lack analytical depth.

• AI maturity is early
  While AI Agents are a strong differentiator, Interakt AI Agents are still new. Their performance, fallback behavior and error handling are not yet tested at enterprise scale, so the uncertainty in depth and robustness is higher.

• Scalability is unknown
  Handling very high concurrency, massive message and broadcast volumes, or data-intensive workflows may stress underlying infrastructure.

How to use Interakt

Interakt offers a free 14-day trial. Here’s a simplified flow to get started:

1. Connect your WhatsApp and Instagram Business accounts (via Meta API).

2. Import contacts or integrate your CRM (CSV or via connector).

3. Set up message templates, auto-replies and basic chat flows.

4. Set up and activate Interakt AI Agents (if applicable).

5. Invite your team agents.

For lean teams with simple WhatsApp Business CRM needs, the whole setup is quick to put together. However, for more complex mid-market scenarios, you may have limited flexibility and may need a developer to fine-tune integrations and logic.

While it’s easier for basic use cases, you may run into constraints when customizing behavior for more branches, high concurrency, or scaling your WhatsApp CRM.

Interakt's scalability & limitations

As usage grows, here’s where you want to validate for scaling your WhatsApp CRM:

• Concurrency & message volume: You’ll need to stress-test if Interakt can scale when hundreds of agents and thousands of chats run in parallel.

• Reliability & downtime guarantees not transparent: Without published SLAs, you’ll unlikely be able to tolerate risk or failure.

• Workflow complexity ceilings: If your logic needs deeper conditional branching or multi-step flows, you may reach the limits sooner.

• API and integration throughput: At scale, API latency and rate limits may surface.

In short: Interakt is excellent as a cost-effective entry-level tool. However, due diligence is required when scaling teams. These dimensions should be thoroughly tested before committing to riskier projects.

Quick-start features

Interakt supports prebuilt WhatsApp message templates for promotions, reminders, order confirmations and more. They also offer basic workflow templates to get started quickly, such as lead generation and appointment bookings.

While these templates are excellent for fast launch, the ability to deeply personalize or dynamically branch may be limited compared to enterprise-enabling platforms such as respond.io.

Verdict

If your business roadmap includes cross-channel engagement, higher concurrency, deeper automation and minimal downtime risk, respond.io is the natural next step. It offers omnichannel reach, mature AI, integration depth and enterprise-grade infrastructure.

In short, start with Interakt if you’re small and budget-conscious, but plan for respond.io once your automation, volume and customer engagement needs expand.

Best Interakt alternatives (2025)

If you’re a growing business evaluating beyond Interakt, here are the leading Interakt competitors you can consider:

1) Respond.io: Ideal for fast-growing businesses ready to scale. Unlike Interakt’s limited channel scope and entry-level automation, respond.io delivers a full omnichannel suite, enterprise SLAs and mature AI workflows that can handle large-scale customer engagement.

• Connect across multiple channels: Reach customers seamlessly on WhatsApp, TikTok, Facebook, Instagram, Telegram, VOIP and more — all from a single unified platform.

• Automate your conversations with customers using mature AI Agents that understand context, reference your business’s knowledge sources and respond naturally across channels.

• Track and manage Contacts throughout every stage of your sales process with the Lifecycle feature on the shared inbox

• Track conversation trends, agent performance and customer’s lifecycle journey to generate insights for management and improve team efficiency in the comprehensive Reports Module.

2) Zoko: Strong choice for WhatsApp commerce and Shopify integration, but lacks SLA transparency and can become costly as usage scales. Best suited for small Shopify-led businesses, not for enterprises.

3) Sleekflow: A regional platform with strong presence in Asia and solid stability for small businesses. However, its AI and automation capabilities are still developing, making it less suitable for teams looking to scale complex operations.

When comparing Interakt alternatives, always question if the platform matches your needs in reach, reliability and automation. And when they don’t, in the Interakt vs respond.io battle, it’s where respond.io “wins by default.”

Interakt vs respond.io (2025 comparison table)

Overall, respond.io offers a better solution when scaling teams, including the main differentiators: true omnichannel inbox, AI Agent depth, 99.999% uptime, enterprise infrastructure, 24/5 live support and 24/7 AI support.

Interakt review takeaways

Interakt is an excellent start for small to medium businesses that want a reliable, low-cost entry into conversational CRM on WhatsApp and Instagram. Its strengths lie in cheaper pricing, quick setup, shared inbox and emerging AI, which makes it a smart choice for smaller teams.

However, as your operations scale, especially for medium to large B2C businesses, its limitations become more visible. From the lack of published uptime SLAs to restricted workflow flexibility and limited scalability, these are areas that can impact long-term reliability and growth.

For growing businesses that value long-term reliability and ROI, respond.io offers a stronger foundation to future-proof your conversational strategy.

Further reading

If you’ve found this article helpful, here are some more for you to check out:

• Sleekflow vs Respond.io: 6 Key Features Compared - Which is Better?

• Respond.io Alternative: 4 Respond.io Alternatives to Consider

• Wati vs Respond.io: 6 Features Growing Businesses Need