Are you using Instagram to grow your business? Then you’ve come to the right place. Here, we will explain what the Instagram widget for website is, how to set it up and how Instagram web chat benefits businesses. Plus, we’ll also show you how to automate responses with respond.io.
Instagram Widget: An Introduction
Today, there are more than 1 billion active users and more than 200 million business accounts on Instagram. It’s no wonder businesses are leveraging Instagram to promote their brands, drive sales and provide support to customers.
To allow customers to communicate directly with you, businesses can add an Instagram widget (or Instagram web chat) to their websites. Customers who click on the widget will land on your Instagram profile, where they can slide into your Direct Messages (DM).
Businesses can respond via one of these three methods: Instagram DM, Facebook Business Suite Inbox and Instagram DM API. The first two options are for micro to small businesses with low volumes of messages.
If you’re looking for a more advanced solution, opt for Instagram DM API and connect it to a messaging inbox like respond.io to manage all the incoming messages. For this article, we’ll be focusing solely on Instagram DM API.
Let’s move on to the next section where we’ll show you how to integrate Instagram widget with your website.
How to Set Up Instagram Widget for Website
One easy way to set up the Instagram widget is to use the respond.io omnichannel website chat widget. You have the option to add Instagram along with other popular messaging channels like WhatsApp and Facebook Messenger.
Before you get started, there are two things you need:
- A Facebook Page for your business
- An Instagram business account connected to your Facebook Page
Check out our documentation for a step-by-step guide on how to connect Instagram to respond.io. Next, we’ll take a look at how respond.io can help you use Instagram messaging effectively.
How to Use Instagram Widget for Your Business
Here, we’ll share examples of how businesses can use the Instagram widget for sales and support.
Instagram Widget for Sales
Through the widget, customers can visit your profile, browse your shop, send inquiries and check out purchases without leaving the app. You can also enjoy messaging features like read receipts, generic templates and product templates to highlight your products to customers.
The Human Agent Tag – available to selected businesses (like respond.io) under Facebook’s Beta Program – extends messaging window to 7 days, giving salespeople additional time to reach out to prospects after the 24-hour messaging window.
Next, we’ll look at how businesses can use Instagram widget to handle customer support.
Instagram Widget for Customer Service
One advantage of using Instagram widget is its ability to help businesses provide real-time support.
For returning customers, support agents can identify them by their Instagram handles and access the conversation history in a messaging inbox like respond.io, thus providing agents with context to customise support for each of them.
Additionally, support agents can take advantage of the Human Agent Tag to follow up on complex inquiries at a later time. We’ll share details on how to automate responses with respond.io next.
Handle Instagram Conversations Easily with respond.io
In this section, we’ll go over the different ways to create Instagram-related chat automation on respond.io’s Workflows.
Instagram Web Chat: Automate Responses to FAQs
Imagine the number of people asking the same question in a day. Instead of replying to them one by one, you can automate responses to frequently asked questions (FAQ) on the Instagram widget.
Questions like “What are your operating hours” can be automatically answered without any human intervention. This will greatly reduce agents’ workload and allows them to focus on important matters.
Businesses can set up FAQs natively on the app, but Instagram only allows a maximum of four questions and responses. By contrast, you can set up to 10 FAQs and responses via the Multiple Choice Questions Step with respond.io’s Workflows.
Instagram Web Chat: Set Up Away Messages
As much as businesses want to be there 24/7 for their customers, it’s simply not possible. However, you can set up Away Messages to automatically respond to customers outside business hours and let them know when to expect a reply.
For instance, you can ask customers if they want to view the menu or leave a message for the support team. If they choose support, you can route them to the support team. Check out some examples of away messages on Instagram that you can use.
Instagram Web Chat: Route and Assign Customers Effortlessly
When customers start a new conversation, it’s important to identify which team within the company will be responsible for handling the conversation.
Chat routing reduces the conversation resolution time by identifying the customers’ inquiries and assigning them to the right team. A reduction in conversation resolution time will lead to higher customer satisfaction.
To further reduce response time, you can create a pre-chat survey to collect contact information. You can use the information to customize Workflows and implement auto assignment logic to connect customers to agents efficiently.
Whether you’re using it to market your product or provide customer support, integrating Instagram widget into your website can benefit your business. Want to get started with Instagram widget? Connect your Instagram account to respond.io now.
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