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TL;DR — Best WhatsApp Marketing Software
If you’re in the market for WhatsApp marketing software, you’re in the right place. Below, we compare the top WhatsApp marketing platforms so you can pick the best one for your business:
Respond.io: Best all-rounder with omnichannel inbox, CRM integrations, AI, workflows and conversion-level analytics
Wati: Good starter for small teams that need broadcasts, templates and a clean inbox
Brevo: Ideal if your marketing already runs on Brevo and you want WhatsApp next to email and SMS
AiSensy: Budget-friendly option for WhatsApp-first campaigns with simple flows and click tracking
Gupshup: Strong for developer-led builds and custom WhatsApp journeys through APIs
Insider: Enterprise choice for cross-channel journeys, deep personalization and advanced reporting
NovoChat: Handy for ecommerce promos, cart recovery and store alerts with quick Shopify hooks
As of 2025, WhatsApp is far from the simple chat app it started as. It’s now a global marketing engine, powering lead generation, sales and customer engagement for over 2.5 billion users. With open rates close to 100%, messages are seen almost instantly.
Every day, 175 million people message a business. That’s a lot of pressure when chats pile up and customers want personalized responses! The right WhatsApp marketing software helps you manage the chaos, keep conversations organized yet personalized and scale campaigns without losing the human touch.
In this guide, we’ll cover the best WhatsApp marketing software as of 2025 to help you pick the right one.
Why Businesses Are Turning to WhatsApp in 2025
More companies are making WhatsApp their go-to communication channel, and it’s not hard to see why. Customers live on chat; they expect speed, and WhatsApp absolutely delivers.
1. From slow to instant
Email open rates average around 40% in recent years, while WhatsApp messages are read almost immediately. That kind of visibility means your message does not just sit in an inbox. It gets in front of customers when their attention is still fresh.
2. Real-time is the new normal
A “we’ll get back to you in 24 hours” reply is enough to lose a lead. WhatsApp allows teams to respond in minutes, if not seconds, keeping conversations alive and closing deals faster.
3. Meta is investing heavily
Meta is putting serious resources into WhatsApp. Click-to-WhatsApp ads make it easy for customers to start conversations with one tap. Moreover, in-chat payment trials and new commerce features are aimed at keeping transactions inside the app. Even the WhatsApp Business Platform is gaining voice, video and call capabilities.
4. One channel for chat and calls
Businesses can start with a quick text, jump into a WhatsApp API voice call if needed, and keep all context in one thread. Nothing gets lost, and no time is wasted switching platforms.
What Is WhatsApp Marketing Software?
When we talk about WhatsApp marketing software, we’re not talking about shady bulk senders that blast thousands of people until their number gets banned. Good WhatsApp marketing software is built for genuine conversations, stronger relationships and campaigns you can actually measure.
It’s A Campaign Tool, Not a Spam Button
Good WhatsApp marketing software lets you send real campaigns, handle replies in a shared inbox, and learn from results. You can segment audiences, personalize templates, and schedule by time zone. You also track delivery, replies, clicks, and conversions. Bonus points if it pulls Click to WhatsApp ad traffic straight into your inbox.
It’s Built for Business, Not Blasting
WhatsApp marketing software is a platform that enables businesses to run measurable, opt-in campaigns on WhatsApp, from sending targeted messages and handling replies in a shared inbox to tracking clicks and conversions. Unlike shady bulk senders that spam until they’re banned, it’s built for genuine conversations, better relationships and growth you can actually measure.
It’s API-Powered
The best WhatsApp marketing software runs on the official Business API— built for automation, integrations, and large-scale messaging. It keeps you compliant, protects your number, and provides advanced features such as auto-assigning chats, sending reminders, syncing with your CRM, and tracking results.
Turn conversations into customers with respond.io's official WhatsApp API ✨
Manage WhatsApp calls and chats in one place!
Top WhatsApp Marketing Software of 2025
The WhatsApp marketing space is crowded, and not all platforms are built the same. Some focus on the basics, while others pile on features that look impressive but are clunky in practice, and a few truly deliver a smooth and scalable experience.
Below is a clear-eyed look at the top tools this year, so you can see which actually fit your needs before committing:
Platform | Omnichannel support | Automation | Analytics | Free Trial | Pricing |
|---|---|---|---|---|---|
respond.io | ✅ (WhatsApp, WhatsApp API Calls, VoIP, Instagram, TikTok Messenger, Telegram, email and more) | Advanced workflows, routing, campaigns | In-depth analytics for conversation resolutions, broadcast performance, agent performance and more | ✅ | $159/mo (Growth) |
Wati | ✅ | Rules, templates, simple flows | Chat volume, delivery and response reports | ✅ | $98/mo (Pro) |
Brevo | ✅ (email, SMS, WhatsApp only) | Basic sends and replies | Read rates, click rates, light WhatsApp stats | ✅ | $16.17/month + credit system (Business) |
AiSensy | ❌ (WhatsApp only) | Broadcasts, basic sequences | Broadcast reach, click-through, and response stats | ✅ | $99/month (Pro) |
Gupshup | ✅ (WhatsApp, SMS, voice onlt) | Advanced but requires developer setup | Campaign and delivery metrics | ❌ | $0.001/msg platform fee + Meta fees |
Insider | ✅ (WhatsApp, SMS, email only) | Personalized customer journeys and automation | Customer journey analytics, segmentation insights | ❌ | Custom pricing |
Novochat | ✅ (WhatsApp, Messenger, LINE, Telegram only) | Broadcasts, simple routing | Message delivery, read receipts | ✅ | $150/month (Pro) |
1. Respond.io
For running WhatsApp campaigns at scale, Respond.io is one of the strongest platforms on the market. It connects directly to the official WhatsApp Business Platform and gives marketers everything they need to plan broadcasts, personalize replies and track results without juggling multiple tools.
Key Features
Shared inbox across WhatsApp, WhatsApp Calls API, VoIP, Instagram, Messenger, Telegram, TikTok, email and more
Official WhatsApp API access through Respond.io as a verified Business Solution Provider, with built-in template submission and approval
Lifecycle view to qualify WhatsApp leads, track funnel stages, and prioritize follow-ups
No-code automation workflows for routing, auto-replies, reminders, handoffs and more
WhatsApp broadcasts and campaigns with template management, scheduling, personalization and audience targeting — no extra broadcast fees beyond Meta’s per-message charges
CRM integrations like HubSpot and Salesforce
AI assist to suggest replies and handle routine questions
Centralized contact lists shared across all messaging channels for easier targeting and segmentation
Advanced reports and dashboards to monitor WhatsApp campaign performance
WhatsApp API calling inside the same inbox as chats
Migration tools to smoothly import contacts and conversations if moving from another WhatsApp provider
Pricing
Respond.io’s Growth plan at $159 per month for 10 users, with automation, campaigns and analytics included. WhatsApp per-message fees from Meta apply separately.
2. Wati
A friendly option for small businesses launching WhatsApp marketing. Wati suits teams that want a clean WhatsApp setup with broadcasts and a simple bot. It is straightforward to run, gives you a shared inbox, and keeps you on the right side of WhatsApp policies. If you are testing the waters, this is an easy on-ramp.
Key Features
Official WhatsApp API onboarding and shared inbox
WhatsApp template messaging and broadcasts with basic segmentation
Simple WhatsApp chatbot flows for FAQs and handoffs
Tags, quick replies, and light routing rules
Basic reports to track volume and responsiveness of WhatsApp campaigns
Pricing
Wati's pro plan starts at $98 per month and supports up to 5 users.
3. Brevo
Brevo is an email-first platform but supports WhatsApp so marketers can run multi-channel campaigns. Instead of fixed monthly message limits, WhatsApp campaigns use prepaid credits that you top up as needed. This pay-as-you-go model works well if your team sends messages seasonally or mainly during product launches. And if you already build email campaigns in Brevo, creating WhatsApp templates and scheduling broadcasts will feel familiar.
Key Features
WhatsApp campaigns alongside email and SMS
Template sending with personalization and scheduling
Contact lists shared across channels
Basic delivery and engagement stats
Simple UI that suits non-technical teams
Contact import and segmentation using existing Brevo lists
Pay-as-you-go WhatsApp credits that do not expire
Pricing
Brevo's Business plan starts at $16.17 per month for its Core plan, though WhatsApp runs on a pay-as-you-go credit system.
4. AiSensy
Popular in India for businesses looking to execute budget-friendly WhatsApp campaigns. AiSensy lets you send promotional blasts, event reminders, and seasonal offers, with simple automation for follow-ups. You also get delivery and read tracking so you can see how your campaigns perform. Ideal for local businesses running frequent marketing pushes.
Key Features
Official WhatsApp API connection with template approval
Campaign scheduler for broadcasts and drip sequences
Visual flow builder for FAQs and simple routing
Basic CRM fields with tags and custom attributes
Integrations via webhooks, plus common connectors
Pricing
AISensy's pro plan is priced at $99 per month, though chatbots are an add-on.
5. Gupshup
Best for technical teams that want custom-built WhatsApp marketing journeys. With its APIs, you can trigger personalized campaigns from your CRM or e-commerce site—think abandoned cart reminders, loyalty offers, or post-purchase surveys. The flexibility is huge, but setup needs more dev resources than plug-and-play tools.
Key Features
Official BSP access
Multi-channel options like SMS
Webhooks for real-time triggers and data sync
Clear self-serve billing so you can forecast spend per message
Campaign manager for broadcasts, templates, and consent management
Pricing
Self-serve platform fee from $0.001 per API message plus Meta per-message fees. Enterprise packages available.
6. Insider
Insider is an enterprise-grade choice, best for companies that view WhatsApp as part of a much bigger multichannel marketing strategy. Insider uses behavioral data to send hyper-personalized offers on WhatsApp, often as part of a sequence involving email, push notifications, and in-app messages. It’s powerful but requires a serious investment in setup and strategy.
Key Features
Omnichannel journey builder with WhatsApp included
Template creation, approval and segmentation in one interface.
Centralized opt-in capture and audience management
Reporting for campaign performance and message stats.
Migration tools if you move from another provider
Pricing
Public pricing information is not available. It is tailored to specific businesses.
7. NovoChat
Built with e-commerce in mind, NovoChat is a lightweight solution that helps smaller online stores and e-commerce businesses run targeted WhatsApp campaigns like cart recovery, flash sale alerts, and post-purchase engagement. It integrates with Shopify and centralizes customer chats, making it easy for marketing and support to work together.
Key Features
WhatsApp broadcasts with simple audience filters
Shared inbox with multi-agent access
Quick reply buttons and menus for FAQs
Shopify integration for cart recovery and order alerts
Basic automation and scheduling
Pricing
NovoChat's Pro plan starts at $150/month and includes up to 3 users.
What Should I Look For in WhatsApp Marketing Software?
With so many platforms promising to “do WhatsApp marketing,” it can be hard to tell which ones actually deliver.
The right tool should help you reach the right audience, send the right message at the right time and give your team everything they need to turn chats into customers, without risking your account or wasting money.
Official API Access
Choose a platform that connects you to the official WhatsApp Business API. It keeps you compliant, protects your number, and unlocks the good stuff — reliable delivery, automation, CRM sync, and better analytics.
With an official BSP like respond.io, you get API access included in your plan without extra provider fees, so you can scale campaigns without worrying about hidden costs.
Personalization and Campaigns
The right WhatsApp marketing software should help you run targeted, trackable campaigns from one place. Look for audience segmentation, personalized templates with names or custom fields, and the ability to schedule messages by time zone.
It should manage templates, bring Click to WhatsApp ad leads straight into your inbox and connect with your CRM so every message can be linked to sales results.
Shared Inbox
A shared inbox gives every agent full visibility into customer conversations, so no one works in the dark. Teammates can see the same chat history, add tags, and assign conversations, making collaboration smoother and preventing duplicate or missed replies.
CRM integrations, Automation & Analytics
The best tools link directly with your CRM, trigger workflows automatically, and provide analytics that go beyond basic delivery and read receipts.
Look for metrics tied to business outcomes, such as clicks, conversions, and revenue per campaign.
Transparent Pricing
Avoid tools that tack on hidden charges for templates, agents or “premium” features.
Good WhatsApp marketing software shows you exactly how pricing scales, so you can budget with confidence as your messaging volume grows.
What Is the Best WhatsApp Marketing Software?
WhatsApp Marketing Software | Best For | Key Strengths | When You’ll Outgrow It |
|---|---|---|---|
respond.io | Best overall | Built-in API (direct WhatsApp), unified inbox, transparent pricing, voice + omnichannel, deep automation, customer tracking | Built to scale |
Wati | Quick setup for small teams | Fast onboarding, WhatsApp workflows, simple automations | Need multi-agent ops, compliance and deeper reporting |
AiSensy | Fast WhatsApp-first rollout | Template management, basic broadcasts, easy setup | Need wider channels and richer analytics |
Brevo | Teams already on Brevo email | Suite add-on, email + WhatsApp, simple reporting | Need expanded channels and advanced analytics |
Gupshup | Developer-led builds | Flexible APIs, custom logic, strong docs | Want a unified inbox and cross-team operations |
Insider | Enterprise personalization | Advanced journeys, targeting, segmentation | Need shared inbox workflows across teams |
NovoChat | Lean e-commerce teams | Lightweight broadcasts, basic automations, quick start | Scaling to multi-team, CRM sync and more in-depth reporting |
Turn conversations into customers with respond.io's official WhatsApp API ✨
Manage WhatsApp calls and chats in one place!
Frequently Asked Questions About WhatsApp Marketing Software
What is WhatsApp marketing software?
WhatsApp marketing software helps businesses run opt-in, chat-first campaigns on WhatsApp. It supports broadcasts with approved templates, audience segmentation, automation, and analytics to track performance. Good platforms also integrate with CRMs so leads flow into sales pipelines, and they provide multi-agent inboxes to manage customer replies without confusion. By turning WhatsApp into a structured channel, this software helps teams move beyond one-off chats to organized campaigns that can scale, while staying compliant with Meta’s rules and policies.
What’s the best WhatsApp marketing software?
The best WhatsApp marketing software depends on business size and goals. Smaller teams may only need simple broadcasts, while larger ones require API access, automation, CRM sync, and reporting. A strong platform should cover campaigns, collaboration, and compliance with Meta’s rules. Respond.io is a leading option because it connects directly to the WhatsApp Business Platform, then adds automation, analytics, and a shared inbox. This makes it ideal for B2B teams that want to manage WhatsApp marketing and sales conversations in one place.
How can I send bulk messages on WhatsApp without getting banned?
To avoid bans, businesses must use the official WhatsApp Business Platform with opt-in audiences and Meta-approved templates. Sending gradually, monitoring quality ratings, and respecting opt-outs keeps accounts healthy. Unofficial bulk senders often result in blocks or permanent loss of access. Platforms like respond.io manage templates, enforce compliance, and track delivery performance, giving you confidence to scale campaigns safely. This approach balances reach and reliability, ensuring your WhatsApp marketing stays effective without risking penalties from Meta.
Can I use WhatsApp for marketing without the API?
Yes, but with limitations. The free WhatsApp Business App allows small teams to chat and send broadcasts, but each list is capped at 256 contacts and automation is minimal. The API unlocks large-scale campaigns with advanced workflows, CRM integration, and detailed reporting. Respond.io supports both the App and API, letting businesses start small and upgrade later without switching tools. This flexibility ensures your WhatsApp marketing can grow smoothly as campaigns expand and customer conversations become more complex.
How do I get access to the WhatsApp Business API?
Access comes through Meta or an official Business Solution Provider (BSP) li. You’ll need to verify your business, connect a phone number, and submit message templates for approval. Once live, the API lets you run broadcasts, automate replies, and measure campaign results at scale. BSPs like respond.io make the process easier by handling setup, template approvals, and routing inside one platform. That means less time on technical work and more focus on designing WhatsApp campaigns that actually drive results.
What’s the difference between WhatsApp Business App and API?
The App is phone-based, built for small businesses, and supports basic broadcasts up to 256 people. It’s useful for manual campaigns but limited in automation and analytics. The API, on the other hand, is built for scale. It supports advanced workflows, CRM sync, multi-agent collaboration, and business-initiated messages with approved templates. Larger teams rely on it for automated campaigns and reporting. In short, the App is simple and manual, while the API is enterprise-grade and designed for growth.
How much does WhatsApp marketing software cost?
Costs include Meta’s conversation fees plus a platform subscription. Fees vary by country and conversation type, while providers may charge per user or per plan. For example, respond.io’s Growth plan starts at $159 per month for 10 users, with automation and campaigns included. Meta’s fees are billed separately, but platforms like respond.io track spending by campaign, so teams know exactly what WhatsApp marketing costs. This transparency makes it easier to manage budgets and measure ROI across campaigns.
Further Reading
If you enjoyed reading this article, you might enjoy the following:
Top 10 WhatsApp Chatbots in 2025: Pros, Cons & Pricing Compared
WhatsApp Business Alternative: 6 Best WhatsApp Alternatives for Business
