10 Best AI Sales Tools for Businesses: Reviews, Pricing & Features

Sales used to be about charm. Now it’s about data, timing and speed. If your team still spends half the day manually updating spreadsheets or answering the same customer questions that could easily live in an FAQ, it’s time for an upgrade.

AI sales tools are your new secret weapon. They do the heavy lifting, from sorting leads to writing follow-ups to tracking every customer through the customer lifecycle, so your human agents can focus on closing sales.

In this guide, we’ll unpack what AI sales tools are, how they transform modern sales teams and our picks for the 10 best AI sales tools for businesses in 2025.

Why your businesses need an AI sales tool

Most sales teams, yours probably included, use too many sales tools. One for outreach, one for calls, one for analytics and one that just… exists because nobody bothers canceling it.

But more tools ≠ more results.

The right AI sales tools fix that by connecting the dots across your sales stack and learning from what’s already happening. Instead of juggling five tabs, your team gets a single, smarter view of every lead, message and deal in motion.

In practice, this means:

• Less manual work: No more manual logging or spreadsheet gymnastics. AI sales tools track every interaction automatically.

• Lead tracking: AI sales tools can determine when leads are ready to engage, so you don’t waste energy chasing ghosts. Some tools can even handle follow-ups.

• Sharper focus: AI sales tools can flag which leads are actually worth your time, saving reps from chasing the unqualified leads or casual browsers.

• Integrated workflows: Most AI sales tools plug into your existing CRM or chat platform instead of replacing them.

But remember: the purpose of AI sales tools isn’t to replace your sales team. Rather, it’s to help them sell like a team twice their size.

What are the different types of AI sales tools?

AI sales tools come in many forms, so instead of lumping everything together, we’ve compared the top platforms based on what they actually help sales teams do. Some tools focus on conversations, some on sourcing leads and others on outbound engagement.

To make this easier to navigate, we’ve grouped the best AI sales tools of 2025 into three clear categories:

• Omnichannel messaging and AI agents like Respond.io, Zoko, SleekFlow and Kommo bring every channel together in one inbox. They use AI to qualify leads, route messages and automate routine sales workflows.

• Lead sourcing and sales intelligence tools such as ZoomInfo, Cognism and Apollo.io give teams verified contact data, intent signals and CRM enrichment for smarter prospecting.

• Outbound engagement and sales sequences platforms like Salesloft, Outreach and Regie.ai automate multi-channel outreach across email, calls and social, using AI to optimize timing, personalization and follow-ups.

In practice, most sales teams use multiple categories together, then spend hours each week keeping everything aligned. The result of this is friction. Deals move more slowly than they should, and leads fall through gaps nobody notices in time.

AI agents simplify all of that by working across tools instead of living in one corner of the stack. They manage real conversations, act on context in real time and remove friction across every step of the sales process.

Why AI agents outperform standalone AI sales tools

Most sales teams already use AI in some form, but many tools only automate one task at a time. One tool finds leads. Another sends follow-ups. Another logs data into the CRM. They help in small ways, but they do not work together, which leaves reps doing manual work to move deals forward.

AI agents change that. They sit inside the workflow instead of operating in isolation. They read conversations, pull context from customer history and CRM records, then decide what to do next. They can answer messages and calls, qualify leads, collect details, route conversations, follow up and escalate to human agents when needed.

AI agents understand context

Old chatbots followed rigid keywords. But AI agents understand meaning. They read tone, intent and message history before deciding what to do, whether that’s answering a question, collecting details or sending the chat to a rep.

And here’s the best part: you can connect them to your own knowledge base. Upload FAQs or product docs and the agent will pull answers directly from your company’s real information.

AI agents handle more work with less effort

Most sales teams rely on a stack of disconnected AI tools. One handles lead qualification, another manages outreach and a third pushes updates into the CRM. They are useful, but together they create a fragmented workflow that needs constant coordination.

AI agents remove that friction by working across systems. They handle tagging, qualification, routing, data capture and follow-ups inside the same platform. That keeps conversations moving and lets sales teams focus on selling rather than managing tools.

AI agents keep sales moving

The death of deals is when momentum slows. AI agents keep things alive by following up automatically, escalating when needed and ensuring every message gets a response. The best AI agents can even understand voice messages, answer calls and record call transcripts so leads know they've been heard.

The best part is that AI agents don’t need breaks or working hours. Even when your team logs off, they keep leads warm and your pipeline active, so by the time morning hits, your agents are already a few steps ahead.

What are the top 10 best AI sales tools for businesses in 2025?

AI sales tools aren’t created equal. Some are glorified spreadsheets with a chatbot; others actually move deals forward. To make this guide easier to navigate, we’ve divided the top 10 tools into three categories based on what they actually help sales teams do:

Now let’s get into it, starting with the tools that bring all your customer conversations together and put AI at the center of your sales process.

Category 1: Omnichannel messaging and AI Agents

The best tools in this category bring every customer conversation into one workspace and use AI to qualify leads, resolve questions and keep momentum high. What matters most is how well they understand context and act across the entire sales workflow.

Winner: Respond.io, because it blends chat, voice and AI agents in one unified platform.

Respond.io

Respond.io is an AI-powered, omnichannel conversation management tool where messages, calls and automation come together. It gives businesses AI agents that do more than reply. They can qualify leads, understand attachments, pull answers from knowledge bases and escalates to human agents when needed.

Best for:

Companies that want AI agents, workflows and omnichannel communication in one powerful platform.

Key features:

• Combines chat, voice and automation in one omnichannel inbox that connects all common channels from WhatsApp and Messenger to TikTok, Instagram, Telegram, email and VoIP.

• Lets teams build workflows with a simple drag-and-drop interface for auto replies, surveys and escalations.

• Uses AI agents that can qualify leads, answer questions using your knowledge base and hand over complex cases to humans.

• Incorporates AI agents into voice services; AI agents can understand and reply to voice messages, transcribe calls, answer calls and transfer them to humans as needed.

• Includes a test environment so teams can preview how their AI agents respond before going live.

• Integrates with countless CRMs like HubSpot and Salesforce to keep data and conversations connected.

• Offers AI reply suggestions that help agents respond faster and maintain a consistent tone.

• Manage and execute outbound campaigns across all your messaging channels from a single unified inbox.

• Transparent pricing with no hidden fees or add-ons.

• GDPR and ISO 27001 certified, coupled with 99.999% availability

User Sentiment:

• Respond.io is known for its unified omnichannel inbox, AI automation and excellent support, though there have been some concerns over its learning curve.

  • G2 rating: 4.8/5

  • Capterra rating: 4.6/5

Pricing:

The Growth plan starts at $159 per month for 10 users. It includes unlimited AI agent usage, advanced automation and full access to the omnichannel inbox.

Zoko

Zoko is helps eCommerce teams sell, support and automate directly on WhatsApp. It connects to Shopify so you can recover abandoned carts, confirm COD orders and send broadcasts, all from a shared inbox your team can manage together.

Best for:

Small, Shopify-focused businesses that want to turn WhatsApp into a complete sales, marketing and support engine.

Zoko is helps eCommerce teams sell, support and automate directly on WhatsApp. It connects to Shopify so you can recover abandoned carts, confirm COD orders and send broadcasts, all from a shared inbox your team can manage together.

Key Features:

• Syncs with Shopify to automate cart recovery, order updates and payment confirmations.

• Visual flow builder for designing promotions, reminders and custom chat journeys.

• Shared inbox with agent assignment, tags and saved replies for faster collaboration.

• Integrates with Meta and WhatsApp Ads to capture and message leads instantly.

User sentiment:

• Zoko is praised for its ease of use, smooth performance, and strong WhatsApp marketing features, though some want better UI and advanced tools.

  • G2 rating: 4.5/5

  • Capterra rating: N/A

Pricing:

Zoko's Elite plan is priced at $114.99/month and supports up to 10 agents, though you'll have to pay an additional $12 per additional agent.

Sleekflow

SleekFlow gives smaller teams a simple way to manage WhatsApp, Messenger and Instagram conversations from one place with basic automation built in. It focuses on helping businesses reply faster and run simple campaigns without technical setup.

Best for:

Small businesses that want to handle all customer conversations on WhatsApp, Messenger, Instagram and more, from one inbox with basic automation and AI built in.

Key Features:

• Unified inbox for WhatsApp, Messenger, Instagram, SMS and web chat.

• Flow Builder to automate replies, campaigns and follow-ups without code.

• AI Agent and Inbox Co-Pilot that understand context and assist live agents.

• Integrations with Shopify, HubSpot, Salesforce and Meta Ads for a complete customer view.

User sentiment:

• SleekFlow is liked for its user-friendly inbox and automation, but many users report pricing concerns, bugs/lag and wish for deeper analytics.

  • G2 rating: 4.6/5

  • Capterra rating: 4.5/5

Pricing:

Sleekflow’s Pro package is priced at $199/month. It supports up to 5 users and up to 2,000 monthly active contacts.

Kommo

Kommo brings together CRM, chat and automation all in one, clear interface. It connects messaging apps, calls and deal stages so your sales process moves in real time, all the way from first message to closed deal.

Best for:

Small and medium teams that want a CRM where WhatsApp, Messenger and Instagram live right beside the sales pipeline.

Key Features:

• A unified inbox for WhatsApp, Messenger, Instagram and more.

• Built-in WhatsApp Cloud API with automation and broadcasting.

• Customizable pipelines that show every deal’s progress at a glance.

• No-code salesbot that can be set up to qualify leads, assign chats and trigger workflows.

User sentiment:

• Kommo is a capable, budget-friendly platform that offers useful automation, though users note it can feel limited and occasionally unreliable for more advanced needs.

  • G2 rating: 3.8/5

  • Capterra rating: 4.3/5

Pricing:

Starts at $25 per user/month, which includes features like the no-code Salesbot, pipeline automation and triggered SMS and emails.

Category 2: Lead sourcing and sales intelligence

Great tools in this category give sales teams accurate prospect data, intent signals and CRM enrichment that help focus outreach. Data quality and compliance are the real differentiators because better inputs lead to better outcomes.

Winner: ZoomInfo, thanks to its depth of global data and strong intent coverage.

ZoomInfo

ZoomInfo is a go-to market intelligence platform that gives you access to a massive, frequently refreshed database of companies, contacts and buyer intent signals. It’s not trying to do everything. Rather, it leans into being the strongest lead engine behind your existing sales and marketing stack.

Best for:

Large B2B sales teams that need a high-powered data engine to fuel their outreach and targeting.

Key features:

• ZoomInfo keeps its contact and company records constantly updated, giving teams reliable data to work with.

• It identifies companies showing active buying signals through intent and WebSights tracking.

• Users can build precise prospect lists using advanced search filters based on industry, company size or technology used.

• It connects with tools such as Salesforce, HubSpot and Outreach so sales data flows between systems without manual uploads.

User sentiment:

• Users like Zoominfo’s B2B contact database with intent data and CRM links but dislike the high price and some old/wrong data.

  • G2 rating: 4.5/5

  • Capterra rating: 4.1/5

Pricing:

ZoomInfo does not list its pricing publicly. You’ll need to contact their sales team for a quote, though their plans are grouped into three categories: Sales, Marketing and Talent.

Cognism

Cognism is a sales intelligence platform known for its compliant data coverage. It gives access to verified international contacts and uses intent data to surface leads that are more likely to convert. It’s strong for lead sourcing, but it doesn’t go beyond that into chat or messaging automation.

Best for:

Teams that need global B2B contact data with strict GDPR compliance.

Key features:

• Provides verified emails and direct dials for global prospects.

• Uses intent signals to show which companies are actively researching your product category.

• Keeps data GDPR-compliant through in-house verification and automatic updates.

• Integrates with tools like HubSpot, Salesforce and Outreach for fast data sync.

User sentiment:

• Customer reviews highlight its secure data coverage and strong support, but some find it costly and less intuitive to use.

  • G2 rating: 4.5./5

  • Capterra rating: 4.7/5

Pricing:

Cognism doesn’t list pricing publicly and only shares custom quotes after a sales call, with costs varying based on team size and data needs across its Grow and Elevate plans.

Apollo.io

Apollo.io combines a large B2B contact database with built-in outreach and analytics tools. It’s popular because it packs prospecting, sequencing and tracking into one platform at a much lower price than enterprise options. It’s effective for lean teams but still limited compared to a full omnichannel platform like respond.io.

Best for:

Startups and growing sales teams that want affordable lead data and outreach in one tool.

Key features:

• Offers a contact database of over 275 million verified records.

• Lets users create and automate email sequences directly inside the app.

• Tracks engagement and replies for easy follow-up.

• Integrates with CRMs and sales tools like HubSpot and Salesforce.

User sentiment:

• Many teams appreciate how easy it is to find leads and run outreach in one platform, though a few note inconsistent data accuracy.

  • G2 rating: 4.8/5

  • Capterra rating: 4.6/5

Pricing:

Apollo’s Professional plan costs $79 per user per month (billed annually) and adds multi-touch outreach, AI features, automations, parallel dialing, call recording and advanced analytics.

Category 3: Outbound engagement and sales sequences

Top tools in this category help plan and automate multi-channel outreach across email, calls and social. They improve follow-up timing, highlight what works and reduce manual effort so reps can stay productive.

Winner: Salesloft, for its balance of cadence automation, reporting and coaching that fits high-volume outbound teams.

Salesloft

Salesloft is a sales engagement tool that helps teams plan, send and track multi-channel communication. The platform’s analytics also show how messages perform across email, calls and social, helping managers coach teams and improve results. While it includes AI features for recommendations, it still depends heavily on manual setup and human input.

Best for:

Sales teams that want a structured way to manage outreach, follow-ups and performance in one platform.

Key features:

• Organizes outreach with automated cadences for email, calls and LinkedIn messages.

• Tracks engagement data to show which messages and channels drive the most replies.

• Provides coaching tools so managers can review calls and give feedback.

• Connects with major CRMs like Salesforce and HubSpot to keep records aligned.

• Offers AI-based suggestions for improving outreach timing and messaging tone.

User sentiment:

• Reviewers praise its cadence management and analytics tools, while others say it has a learning curve and occasional bugs.

  • G2 rating: 4.5/5

  • Capterra rating: 4.3/5

Pricing:

Salesloft does not list public pricing and requires you to speak with sales for a custom quote.

Outreach

Outreach is a sales engagement platform built to manage high-volume outbound activity with workflow automation and tracking. It gives reps a roadmap — who to reach, when and how — and surfaces data to help you optimize sequences. But it leans heavily into outreach rather than full conversational AI or omnichannel messaging.

Best for:

Sales teams that run structured outbound across email, calls and social.

Key features:

• Outreach lets you build multi-step cadences combining emails, calls and social touches so your team maintains momentum.

• The platform tracks opens, clicks and replies, giving visibility into which messages drive engagement.

• Its conversation intelligence tools record and summarize calls, flag action items and highlight coaching opportunities.

• Outreach integrates with your CRM so tasks, replies and contact data stay in sync.

• It offers AI-based insights to suggest optimal messaging or next steps based on engagement signals.

User sentiment:

• Sales teams like its sequencing and reporting features, but some mention the platform feels heavy and overpriced.

  • G2 rating: 4.3/5

  • Capterra rating: 4.4/5

Pricing:

Outreach does not list public pricing. It uses per-user pricing with custom quotes, so you must contact sales to get a plan, and costs typically scale based on features and team size.

Regie.ai

Regie.ai positions itself as a next-generation prospecting engine. Rather than making you glue together separate tools, it blends AI agents, outreach, data enrichment, intent signals and dialing in one pipeline. The idea: AI helps with the heavy setup, warm-up and messaging and your reps jump in where human touch still matters.

Best for:

Mid-to-large sales teams wanting a unified AI agent + engagement platform.

Key features:

• The AI agents handle prospect research, message drafting and lead prioritization based on behavioral signals and firmographic data.

• It supports a multi-channel outreach flow that includes email, social and calls.

• Parallel dialing lets the system warm leads and queue the best ones for human reps to call, delivering better efficiency.

• Built-in data enrichment and intent monitoring keep your lists fresh and focused without needing a separate data tool.

• You can automate task generation, follow-ups and routing so reps don’t lose momentum chasing leads.

User sentiment:

• Users enjoy its AI-generated sales content and research tools, although some say the messaging can sound robotic.

  • G2 rating: 4.4/5

  • Capterra rating: 4.0/5

Pricing:

Regie.ai doesn’t publish detailed pricing breakdowns, but their plans start at around $35,000 USD per year for AI outreach agents, with additional features like the AI Dialer available at similar starting levels.

What is the best AI sales tool in the market?

There are many AI sales tools, but most focus on just one piece of the process. Some help find leads, some automate outreach and others only forecast deals. The problem is that you still end up switching between tools to get work done. Before revealing the best solution, here’s a recap of the above:

Respond.io is the best because it gives your team a single platform where AI agents act like real teammates that manage conversations, update records, trigger workflows and loop in humans at the right moment. That means less tool switching, faster resolutions and more time spent helping customers and leads instead of chasing details.

Here’s what makes respond.io stand out:

• Omnichannel AI agents that handle real customer requests like checking orders, sending booking links or updating information directly in a chat or call.

• Outbound campaigns that reach customers across all popular channels, right from the same inbox.

• VoIP and WhatsApp API calling support so your team can jump from chat to voice without losing context.

• Lifecycle tracking that automatically qualifies prospects, follows up and prioritizes the right leads.

• Detailed reporting and analytics that show resolution rates, customer satisfaction and team performance at a glance.

• Always-on reliability so every message, call or task gets handled promptly, no matter the time zone.

Respond.io is the best AI sales tool because it does more than automate replies. It unifies every part of the customer journey, from chat to call to reporting, into one workspace that keeps your sales engine running.

Further Reading

If you found our article helpful, you should check out the following:

• 7 Best AI Chatbots for Customer Service in 2025 for Businesses

• Best AI Agents for Customer Support in 2025: Pros, Cons & Pricing

• 7 Best WhatsApp Marketing Software in 2025 for Businesses